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To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that well-run dealerships have an overhead expense of 11 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number Today the auto industry is having a good laugh now at how gullible we are It’s even flipping us off now with pricing like this on the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! The industry is convinced that we can’t walk and chew gum simultaneously No Auto-Info Site Can Serve Two MastersI Serve Just One: You The New-Car Buyer – James Bragg FACT: Fighting Chance is the only new-car information service telling you the truth – all of it I can say that because I’ve never taken a dime from dealers or automakers But Kelley Blue Book Edmunds Carscom TrueCar and others would go belly-up telling the truth because they get the bulk of their revenue from car companies’ advertising and/or referral fees from dealers in their networks when you buy or lease from them Even our trusted national icon Consumer Reports – which once promised it wouldn’t recommend any product or service for financial gain – gets substantial revenue from TrueCar when you buy or lease from the TrueCar dealers they send you to in their Build amp Buy service FACT: Those sites aren’t in business to help you get the lowest price Two of them – TrueCar and Kelley Blue Book – stated in that 11/27/12 meeting that their research showed that you don’t want the lowest price They’re there to help dealers sell cars profitably to earn revenue from automotive advertising and 300 or more in referral commissions – money that comes from your pocket FACT: Their basic sales pitch a presents the range of what other clueless shoppers have paid as the holy grail of transaction prices b uses rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their phony claims of so-called savings from using their services and c sends you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying Don’t even think about getting price proposals from them Their salespeople will be on you like red ants on a spilt snow cone Our customers almost always beat their prices frequently by a lot That’s why half of our orders come from what I call repeat offenders and their referrals to friends and relatives I’m very proud of that WHAT’S IN THE FIGHTING CHANCE 4495 PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject for 25 years which was before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The Phone Plus Email Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make out the door price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been selling in the market Are their sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP price and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles most of them information no other auto-info site will tell you The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating The Two Big ‘Fake News’ Come-ons To Ignore How New-Car Dealers Make The Big Bucks And How They Don’t How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are Important Note On The Pricing Of Dealer-Installed Accessories The Myth Of Vehicle-Specific Dealer Cash Incentives Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time WHY IS AUGUST A SPECIAL MONTH TO PUT A NEW CAR IN YOUR GARAGE Because it’s the final month of the March-August peak-demand period when dealers must push most aggressively for sales With vacations over and kids back in school and other priorities occupying most families September sales have averaged 15 lower than August’s over the last 5 years New-car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-June ’18 sales edged up just 19 from year-ago but that gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Overall sales might drop below 17 million this year for the first time in three years All of the pent-up demand from the recession has been satisfied and we’re in a multi-year period when yearly sales will edge up or down a little The market will be more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat THE PACKAGE COST HOW TO ORDER IT AND WHEN AND HOW YOU’LL GET IT The package costs 4495 Additional vehicles are 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise decision if you find it difficult to deal on your first choice The average new vehicle sells for about 35000 today Considering the cost of the one you’re about to buy or lease isn’t this a relatively small price to pay for the industry’s most empowering information To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a small two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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The inside story of the discovery of that game-changing fact is told in our book mentioned above which is available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1495 including postage you can add that to your order for the information package To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that well-run dealerships have an overhead expense of 11 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number Today the auto industry is having a good laugh now at how gullible we are It’s even flipping us off now with pricing like this on the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! The industry is convinced that we can’t walk and chew gum simultaneously No Auto-Info Site Can Serve Two MastersI Serve Just One: You The New-Car Buyer – James Bragg FACT: Fighting Chance is the only new-car information service telling you the truth – all of it I can say that because I’ve never taken a dime from dealers or automakers But Kelley Blue Book Edmunds Carscom TrueCar and others would go belly-up telling the truth because they get the bulk of their revenue from car companies’ advertising and/or referral fees from dealers in their networks when you buy or lease from them Even our trusted national icon Consumer Reports – which once promised it wouldn’t recommend any product or service for financial gain – gets substantial revenue from TrueCar when you buy or lease from the TrueCar dealers they send you to in their Build amp Buy service FACT: Those sites aren’t in business to help you get the lowest price Two of them – TrueCar and Kelley Blue Book – stated in that 11/27/12 meeting that their research showed that you don’t want the lowest price They’re there to help dealers sell cars profitably to earn revenue from automotive advertising and 300 or more in referral commissions – money that comes from your pocket FACT: Their basic sales pitch a presents the range of what other clueless shoppers have paid as the holy grail of transaction prices b uses rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their phony claims of so-called savings from using their services and c sends you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying Don’t even think about getting price proposals from them Their salespeople will be on you like red ants on a spilt snow cone Our customers almost always beat their prices frequently by a lot That’s why half of our orders come from what I call repeat offenders and their referrals to friends and relatives I’m very proud of that WHAT’S IN THE FIGHTING CHANCE 4495 PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject for 25 years which was before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The Phone Plus Email Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make out the door price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been selling in the market Are their sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP price and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles most of them information no other auto-info site will tell you The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating The Two Big ‘Fake News’ Come-ons To Ignore How New-Car Dealers Make The Big Bucks And How They Don’t How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are Important Note On The Pricing Of Dealer-Installed Accessories The Myth Of Vehicle-Specific Dealer Cash Incentives Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time WHY IS AUGUST A SPECIAL MONTH TO PUT A NEW CAR IN YOUR GARAGE Because it’s the final month of the March-August peak-demand period when dealers must push most aggressively for sales With vacations over and kids back in school and other priorities occupying most families September sales have averaged 15 lower than August’s over the last 5 years New-car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-June ’18 sales edged up just 19 from year-ago but that gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Overall sales might drop below 17 million this year for the first time in three years All of the pent-up demand from the recession has been satisfied and we’re in a multi-year period when yearly sales will edge up or down a little The market will be more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat THE PACKAGE COST HOW TO ORDER IT AND WHEN AND HOW YOU’LL GET IT The package costs 4495 Additional vehicles are 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise decision if you find it difficult to deal on your first choice The average new vehicle sells for about 35000 today Considering the cost of the one you’re about to buy or lease isn’t this a relatively small price to pay for the industry’s most empowering information To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a small two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg FACT: Mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped its legendary cash cow the New Car Price Report – the one they claimed would tell you the dealer’s true cost and how much wiggle room you had My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in our book mentioned above which is available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1495 including postage you can add that to your order for the information package To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that well-run dealerships have an overhead expense of 11 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number Today the auto industry is having a good laugh now at how gullible we are It’s even flipping us off now with pricing like this on the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! The industry is convinced that we can’t walk and chew gum simultaneously No Auto-Info Site Can Serve Two MastersI Serve Just One: You The New-Car Buyer – James Bragg FACT: Fighting Chance is the only new-car information service telling you the truth – all of it I can say that because I’ve never taken a dime from dealers or automakers But Kelley Blue Book Edmunds Carscom TrueCar and others would go belly-up telling the truth because they get the bulk of their revenue from car companies’ advertising and/or referral fees from dealers in their networks when you buy or lease from them Even our trusted national icon Consumer Reports – which once promised it wouldn’t recommend any product or service for financial gain – gets substantial revenue from TrueCar when you buy or lease from the TrueCar dealers they send you to in their Build amp Buy service FACT: Those sites aren’t in business to help you get the lowest price Two of them – TrueCar and Kelley Blue Book – stated in that 11/27/12 meeting that their research showed that you don’t want the lowest price They’re there to help dealers sell cars profitably to earn revenue from automotive advertising and 300 or more in referral commissions – money that comes from your pocket FACT: Their basic sales pitch a presents the range of what other clueless shoppers have paid as the holy grail of transaction prices b uses rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their phony claims of so-called savings from using their services and c sends you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying Don’t even think about getting price proposals from them Their salespeople will be on you like red ants on a spilt snow cone Our customers almost always beat their prices frequently by a lot That’s why half of our orders come from what I call repeat offenders and their referrals to friends and relatives I’m very proud of that WHAT’S IN THE FIGHTING CHANCE 4495 PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject for 25 years which was before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The Phone Plus Email Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make out the door price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been selling in the market Are their sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP price and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles most of them information no other auto-info site will tell you The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating The Two Big ‘Fake News’ Come-ons To Ignore How New-Car Dealers Make The Big Bucks And How They Don’t How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are Important Note On The Pricing Of Dealer-Installed Accessories The Myth Of Vehicle-Specific Dealer Cash Incentives Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time WHY IS AUGUST A SPECIAL MONTH TO PUT A NEW CAR IN YOUR GARAGE Because it’s the final month of the March-August peak-demand period when dealers must push most aggressively for sales With vacations over and kids back in school and other priorities occupying most families September sales have averaged 15 lower than August’s over the last 5 years New-car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-June ’18 sales edged up just 19 from year-ago but that gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Overall sales might drop below 17 million this year for the first time in three years All of the pent-up demand from the recession has been satisfied and we’re in a multi-year period when yearly sales will edge up or down a little The market will be more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat THE PACKAGE COST HOW TO ORDER IT AND WHEN AND HOW YOU’LL GET IT The package costs 4495 Additional vehicles are 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise decision if you find it difficult to deal on your first choice The average new vehicle sells for about 35000 today Considering the cost of the one you’re about to buy or lease isn’t this a relatively small price to pay for the industry’s most empowering information To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a small two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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With our empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose The guide teaches you exactly what to say and do and when to do it And unlike every other new-car info site we’ll be here to answer your questions by phone every step of the way eg If you’re leasing we’ll go through the best-offer numbers with you before you sign the papers WARNING! Our facts and action recommendations contradict almost EVERYTHING you’re being told and encouraged to do by those big new-car info sites But isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors It’s 2018 not 1994 Either you repeat the same conventional doctrines everybody is sayingor else you say something true and it will sound like it’s from Neptune – Noam Chomsky Welcome To Downtown Neptune FACT: You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand And their fiercest competitors are each other not the other brands FACT: The art of any deal is one little word: leverage Yet most new-car shoppers still walk into car stores to haggle the price a zero-sum game they always lose because their leverage is zero They’re playing an away game at one dealership where no one is rooting for their team It’s a slam-dunk home game for the dealer who has all the leverage FACT: The leverage shifts dramatically from the dealers to you when you get several competing against each other – ideally at least 9 or 10 no matter how far from you they are I learned that in 1997 when a Colorado Springs customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks FACT: 90 of the dollars spent on dealer cash programs today are not vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by dealer No one can tell you any dealership’s sales goal where it stands vs its target or even when the program starts and ends And a significant share of that bonus check is often also geared to elements like the effectiveness of a dealership’s factory-certified used car employee training and Internet marketing programs as well as to customers’ satisfaction ratings from questionnaires about their sales and service experiences A few bad reports can cost a dealership dearly FACT: The new-car business has a significant monthly seasonality pattern that impacts how aggressively dealers will price vehicles Monthly new-car sales range from under 7 to over 11 of the year’s total That means dealers must keep their cumulative sales in synch with the cumulative seasonality pattern to reach or exceed their multi-month targets And that’s the source of your leverage FACT: Given that reality there are almost always some stores in 9 or 10 dealerships that are trailing their multi-month targets and more strongly motivated to make aggressive price proposals than others And this month’s low-price bidder may be next month’s high-price dealership depending on its sales status then FACT: There is no good price or right price to pay for any new car The only right price is the best out-the-door price you can get by getting 9 or 10 dealers to compete for your business The out-the-door price is the price of the car plus sales tax registration fees and any other dealer charges For example a customer got 9 dealers to compete for a totally redesigned Honda CR-V without leaving his home or office and paid 1090 below invoice The eight other bids were 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread from low to high! The winning Sales Manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business What should I have told him would be a good price for that car Any number I mentioned would have been bone stupid And that’s true for any car you want FACT: Holdback is slowly fading into the sunset That’s money dealers get from the automaker after a sale is made These luxury brands have either dumped it or never had it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain FACT: Most new-car shoppers believe that the dealer invoice is a real vehicle cost number I have always been amused by this dichotomy: We buy hundreds of products and services every year and no one can tell us what the sellers paid for any of them But for decades we have swallowed – hook line and sinker – the preposterous notion that the automakers have been telling us what dealers pay for cars If that were true and you and I owned a dealership we’d have gone ballistic decades ago That has never happened FACT: Most new-car shoppers are dead wrong The invoice price hasn’t been a real vehicle cost for over two decades and probably forever In the mid-1990s the auto industry launched a redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter that has nothing to do with any cost I unearthed this ongoing process in 2012 by analyzing new-car pricing files dating from the early 1990s then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry ‘Redesigned’ The Dealer Invoice Price when The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The industry heavyweights attending were the Editor-In-Chief of Carscom the Senior Director of Industry Analysis at Edmundscom TrueCar’s Executive VP Kelley Blue Book’s President and the Director of Auto Testing at Consumer Reports who also had responsibility for CR’s long-term cash cow its New Car Price Report service The centerpiece of that discussion was a bombshell exhibit I distributed early in the meeting It proved that the dealer invoice price is a bloated imposter that has had nothing to do with any dealer’s cost for almost two decades The centerpiece of that meeting was the bombshell exhibit that shocked them To see it click here You could have heard a pin drop in that room No one was aware of the game-changing fact that had been right under their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice I asked the Consumer Reports participant Who’s been running your New Car Pricing Report for the past 20 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian as well as my take on that meeting click here It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg FACT: Mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped its legendary cash cow the New Car Price Report – the one they claimed would tell you the dealer’s true cost and how much wiggle room you had My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in our book mentioned above which is available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1495 including postage you can add that to your order for the information package To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that well-run dealerships have an overhead expense of 11 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number Today the auto industry is having a good laugh now at how gullible we are It’s even flipping us off now with pricing like this on the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! The industry is convinced that we can’t walk and chew gum simultaneously No Auto-Info Site Can Serve Two MastersI Serve Just One: You The New-Car Buyer – James Bragg FACT: Fighting Chance is the only new-car information service telling you the truth – all of it I can say that because I’ve never taken a dime from dealers or automakers But Kelley Blue Book Edmunds Carscom TrueCar and others would go belly-up telling the truth because they get the bulk of their revenue from car companies’ advertising and/or referral fees from dealers in their networks when you buy or lease from them Even our trusted national icon Consumer Reports – which once promised it wouldn’t recommend any product or service for financial gain – gets substantial revenue from TrueCar when you buy or lease from the TrueCar dealers they send you to in their Build amp Buy service FACT: Those sites aren’t in business to help you get the lowest price Two of them – TrueCar and Kelley Blue Book – stated in that 11/27/12 meeting that their research showed that you don’t want the lowest price They’re there to help dealers sell cars profitably to earn revenue from automotive advertising and 300 or more in referral commissions – money that comes from your pocket FACT: Their basic sales pitch a presents the range of what other clueless shoppers have paid as the holy grail of transaction prices b uses rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their phony claims of so-called savings from using their services and c sends you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying Don’t even think about getting price proposals from them Their salespeople will be on you like red ants on a spilt snow cone Our customers almost always beat their prices frequently by a lot That’s why half of our orders come from what I call repeat offenders and their referrals to friends and relatives I’m very proud of that WHAT’S IN THE FIGHTING CHANCE 4495 PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject for 25 years which was before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The Phone Plus Email Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make out the door price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been selling in the market Are their sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP price and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles most of them information no other auto-info site will tell you The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating The Two Big ‘Fake News’ Come-ons To Ignore How New-Car Dealers Make The Big Bucks And How They Don’t How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are Important Note On The Pricing Of Dealer-Installed Accessories The Myth Of Vehicle-Specific Dealer Cash Incentives Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time WHY IS AUGUST A SPECIAL MONTH TO PUT A NEW CAR IN YOUR GARAGE Because it’s the final month of the March-August peak-demand period when dealers must push most aggressively for sales With vacations over and kids back in school and other priorities occupying most families September sales have averaged 15 lower than August’s over the last 5 years New-car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-June ’18 sales edged up just 19 from year-ago but that gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Overall sales might drop below 17 million this year for the first time in three years All of the pent-up demand from the recession has been satisfied and we’re in a multi-year period when yearly sales will edge up or down a little The market will be more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat THE PACKAGE COST HOW TO ORDER IT AND WHEN AND HOW YOU’LL GET IT The package costs 4495 Additional vehicles are 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise decision if you find it difficult to deal on your first choice The average new vehicle sells for about 35000 today Considering the cost of the one you’re about to buy or lease isn’t this a relatively small price to pay for the industry’s most empowering information To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a small two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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FACT: There is no good price or right price to pay for any new car The only right price is the best out-the-door price you can get by getting 9 or 10 dealers to compete for your business The out-the-door price is the price of the car plus sales tax registration fees and any other dealer charges For example a customer got 9 dealers to compete for a totally redesigned Honda CR-V without leaving his home or office and paid 1090 below invoice The eight other bids were 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread from low to high! The winning Sales Manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business What should I have told him would be a good price for that car Any number I mentioned would have been bone stupid And that’s true for any car you want FACT: Holdback is slowly fading into the sunset That’s money dealers get from the automaker after a sale is made These luxury brands have either dumped it or never had it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain FACT: Most new-car shoppers believe that the dealer invoice is a real vehicle cost number I have always been amused by this dichotomy: We buy hundreds of products and services every year and no one can tell us what the sellers paid for any of them But for decades we have swallowed – hook line and sinker – the preposterous notion that the automakers have been telling us what dealers pay for cars If that were true and you and I owned a dealership we’d have gone ballistic decades ago That has never happened FACT: Most new-car shoppers are dead wrong The invoice price hasn’t been a real vehicle cost for over two decades and probably forever In the mid-1990s the auto industry launched a redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter that has nothing to do with any cost I unearthed this ongoing process in 2012 by analyzing new-car pricing files dating from the early 1990s then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry ‘Redesigned’ The Dealer Invoice Price when The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The industry heavyweights attending were the Editor-In-Chief of Carscom the Senior Director of Industry Analysis at Edmundscom TrueCar’s Executive VP Kelley Blue Book’s President and the Director of Auto Testing at Consumer Reports who also had responsibility for CR’s long-term cash cow its New Car Price Report service The centerpiece of that discussion was a bombshell exhibit I distributed early in the meeting It proved that the dealer invoice price is a bloated imposter that has had nothing to do with any dealer’s cost for almost two decades The centerpiece of that meeting was the bombshell exhibit that shocked them To see it click here You could have heard a pin drop in that room No one was aware of the game-changing fact that had been right under their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice I asked the Consumer Reports participant Who’s been running your New Car Pricing Report for the past 20 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian as well as my take on that meeting click here It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg FACT: Mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped its legendary cash cow the New Car Price Report – the one they claimed would tell you the dealer’s true cost and how much wiggle room you had My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in our book mentioned above which is available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1495 including postage you can add that to your order for the information package To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that well-run dealerships have an overhead expense of 11 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number Today the auto industry is having a good laugh now at how gullible we are It’s even flipping us off now with pricing like this on the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! The industry is convinced that we can’t walk and chew gum simultaneously No Auto-Info Site Can Serve Two MastersI Serve Just One: You The New-Car Buyer – James Bragg FACT: Fighting Chance is the only new-car information service telling you the truth – all of it I can say that because I’ve never taken a dime from dealers or automakers But Kelley Blue Book Edmunds Carscom TrueCar and others would go belly-up telling the truth because they get the bulk of their revenue from car companies’ advertising and/or referral fees from dealers in their networks when you buy or lease from them Even our trusted national icon Consumer Reports – which once promised it wouldn’t recommend any product or service for financial gain – gets substantial revenue from TrueCar when you buy or lease from the TrueCar dealers they send you to in their Build amp Buy service FACT: Those sites aren’t in business to help you get the lowest price Two of them – TrueCar and Kelley Blue Book – stated in that 11/27/12 meeting that their research showed that you don’t want the lowest price They’re there to help dealers sell cars profitably to earn revenue from automotive advertising and 300 or more in referral commissions – money that comes from your pocket FACT: Their basic sales pitch a presents the range of what other clueless shoppers have paid as the holy grail of transaction prices b uses rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their phony claims of so-called savings from using their services and c sends you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying Don’t even think about getting price proposals from them Their salespeople will be on you like red ants on a spilt snow cone Our customers almost always beat their prices frequently by a lot That’s why half of our orders come from what I call repeat offenders and their referrals to friends and relatives I’m very proud of that WHAT’S IN THE FIGHTING CHANCE 4495 PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject for 25 years which was before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The Phone Plus Email Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make out the door price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been selling in the market Are their sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP price and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles most of them information no other auto-info site will tell you The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating The Two Big ‘Fake News’ Come-ons To Ignore How New-Car Dealers Make The Big Bucks And How They Don’t How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are Important Note On The Pricing Of Dealer-Installed Accessories The Myth Of Vehicle-Specific Dealer Cash Incentives Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time WHY IS AUGUST A SPECIAL MONTH TO PUT A NEW CAR IN YOUR GARAGE Because it’s the final month of the March-August peak-demand period when dealers must push most aggressively for sales With vacations over and kids back in school and other priorities occupying most families September sales have averaged 15 lower than August’s over the last 5 years New-car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-June ’18 sales edged up just 19 from year-ago but that gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Overall sales might drop below 17 million this year for the first time in three years All of the pent-up demand from the recession has been satisfied and we’re in a multi-year period when yearly sales will edge up or down a little The market will be more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat THE PACKAGE COST HOW TO ORDER IT AND WHEN AND HOW YOU’LL GET IT The package costs 4495 Additional vehicles are 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise decision if you find it difficult to deal on your first choice The average new vehicle sells for about 35000 today Considering the cost of the one you’re about to buy or lease isn’t this a relatively small price to pay for the industry’s most empowering information To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a small two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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Either you repeat the same conventional doctrines everybody is sayingor else you say something true and it will sound like it’s from Neptune – Noam Chomsky Welcome To Downtown Neptune FACT: You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand And their fiercest competitors are each other not the other brands FACT: The art of any deal is one little word: leverage Yet most new-car shoppers still walk into car stores to haggle the price a zero-sum game they always lose because their leverage is zero They’re playing an away game at one dealership where no one is rooting for their team It’s a slam-dunk home game for the dealer who has all the leverage FACT: The leverage shifts dramatically from the dealers to you when you get several competing against each other – ideally at least 9 or 10 no matter how far from you they are I learned that in 1997 when a Colorado Springs customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks FACT: 90 of the dollars spent on dealer cash programs today are not vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by dealer No one can tell you any dealership’s sales goal where it stands vs its target or even when the program starts and ends And a significant share of that bonus check is often also geared to elements like the effectiveness of a dealership’s factory-certified used car employee training and Internet marketing programs as well as to customers’ satisfaction ratings from questionnaires about their sales and service experiences A few bad reports can cost a dealership dearly FACT: The new-car business has a significant monthly seasonality pattern that impacts how aggressively dealers will price vehicles Monthly new-car sales range from under 7 to over 11 of the year’s total That means dealers must keep their cumulative sales in synch with the cumulative seasonality pattern to reach or exceed their multi-month targets And that’s the source of your leverage FACT: Given that reality there are almost always some stores in 9 or 10 dealerships that are trailing their multi-month targets and more strongly motivated to make aggressive price proposals than others And this month’s low-price bidder may be next month’s high-price dealership depending on its sales status then FACT: There is no good price or right price to pay for any new car The only right price is the best out-the-door price you can get by getting 9 or 10 dealers to compete for your business The out-the-door price is the price of the car plus sales tax registration fees and any other dealer charges For example a customer got 9 dealers to compete for a totally redesigned Honda CR-V without leaving his home or office and paid 1090 below invoice The eight other bids were 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread from low to high! The winning Sales Manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business What should I have told him would be a good price for that car Any number I mentioned would have been bone stupid And that’s true for any car you want FACT: Holdback is slowly fading into the sunset That’s money dealers get from the automaker after a sale is made These luxury brands have either dumped it or never had it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain FACT: Most new-car shoppers believe that the dealer invoice is a real vehicle cost number I have always been amused by this dichotomy: We buy hundreds of products and services every year and no one can tell us what the sellers paid for any of them But for decades we have swallowed – hook line and sinker – the preposterous notion that the automakers have been telling us what dealers pay for cars If that were true and you and I owned a dealership we’d have gone ballistic decades ago That has never happened FACT: Most new-car shoppers are dead wrong The invoice price hasn’t been a real vehicle cost for over two decades and probably forever In the mid-1990s the auto industry launched a redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter that has nothing to do with any cost I unearthed this ongoing process in 2012 by analyzing new-car pricing files dating from the early 1990s then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry ‘Redesigned’ The Dealer Invoice Price when The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The industry heavyweights attending were the Editor-In-Chief of Carscom the Senior Director of Industry Analysis at Edmundscom TrueCar’s Executive VP Kelley Blue Book’s President and the Director of Auto Testing at Consumer Reports who also had responsibility for CR’s long-term cash cow its New Car Price Report service The centerpiece of that discussion was a bombshell exhibit I distributed early in the meeting It proved that the dealer invoice price is a bloated imposter that has had nothing to do with any dealer’s cost for almost two decades The centerpiece of that meeting was the bombshell exhibit that shocked them To see it click here You could have heard a pin drop in that room No one was aware of the game-changing fact that had been right under their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice I asked the Consumer Reports participant Who’s been running your New Car Pricing Report for the past 20 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian as well as my take on that meeting click here It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg FACT: Mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped its legendary cash cow the New Car Price Report – the one they claimed would tell you the dealer’s true cost and how much wiggle room you had My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in our book mentioned above which is available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1495 including postage you can add that to your order for the information package To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that well-run dealerships have an overhead expense of 11 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number Today the auto industry is having a good laugh now at how gullible we are It’s even flipping us off now with pricing like this on the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! The industry is convinced that we can’t walk and chew gum simultaneously No Auto-Info Site Can Serve Two MastersI Serve Just One: You The New-Car Buyer – James Bragg FACT: Fighting Chance is the only new-car information service telling you the truth – all of it I can say that because I’ve never taken a dime from dealers or automakers But Kelley Blue Book Edmunds Carscom TrueCar and others would go belly-up telling the truth because they get the bulk of their revenue from car companies’ advertising and/or referral fees from dealers in their networks when you buy or lease from them Even our trusted national icon Consumer Reports – which once promised it wouldn’t recommend any product or service for financial gain – gets substantial revenue from TrueCar when you buy or lease from the TrueCar dealers they send you to in their Build amp Buy service FACT: Those sites aren’t in business to help you get the lowest price Two of them – TrueCar and Kelley Blue Book – stated in that 11/27/12 meeting that their research showed that you don’t want the lowest price They’re there to help dealers sell cars profitably to earn revenue from automotive advertising and 300 or more in referral commissions – money that comes from your pocket FACT: Their basic sales pitch a presents the range of what other clueless shoppers have paid as the holy grail of transaction prices b uses rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their phony claims of so-called savings from using their services and c sends you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying Don’t even think about getting price proposals from them Their salespeople will be on you like red ants on a spilt snow cone Our customers almost always beat their prices frequently by a lot That’s why half of our orders come from what I call repeat offenders and their referrals to friends and relatives I’m very proud of that WHAT’S IN THE FIGHTING CHANCE 4495 PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject for 25 years which was before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The Phone Plus Email Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make out the door price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been selling in the market Are their sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP price and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles most of them information no other auto-info site will tell you The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating The Two Big ‘Fake News’ Come-ons To Ignore How New-Car Dealers Make The Big Bucks And How They Don’t How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are Important Note On The Pricing Of Dealer-Installed Accessories The Myth Of Vehicle-Specific Dealer Cash Incentives Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time WHY IS AUGUST A SPECIAL MONTH TO PUT A NEW CAR IN YOUR GARAGE Because it’s the final month of the March-August peak-demand period when dealers must push most aggressively for sales With vacations over and kids back in school and other priorities occupying most families September sales have averaged 15 lower than August’s over the last 5 years New-car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-June ’18 sales edged up just 19 from year-ago but that gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Overall sales might drop below 17 million this year for the first time in three years All of the pent-up demand from the recession has been satisfied and we’re in a multi-year period when yearly sales will edge up or down a little The market will be more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat THE PACKAGE COST HOW TO ORDER IT AND WHEN AND HOW YOU’LL GET IT The package costs 4495 Additional vehicles are 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise decision if you find it difficult to deal on your first choice The average new vehicle sells for about 35000 today Considering the cost of the one you’re about to buy or lease isn’t this a relatively small price to pay for the industry’s most empowering information To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a small two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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How To Buy Or Lease A New Car the Only Smart Way And Get The Best Price In The Market Every TimeWithout Walking Into A Single Car Store To Haggle! There are essential game-changing facts about the new-car business that the industry and those big auto-info and buying websites have hidden from you for decades – facts that shift the negotiating leverage from the dealers to you Someone needed the hunger for the truth the tenacity to uncover it and the cojones to reveal it to you I was the only candidate James Bragg As a result: Over 145000 new-car shoppers have used the Fighting Chance 3-step competitive bidding process to get the lowest price in the market With our empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose The guide teaches you exactly what to say and do and when to do it And unlike every other new-car info site we’ll be here to answer your questions by phone every step of the way eg If you’re leasing we’ll go through the best-offer numbers with you before you sign the papers WARNING! Our facts and action recommendations contradict almost EVERYTHING you’re being told and encouraged to do by those big new-car info sites But isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors It’s 2018 not 1994 Either you repeat the same conventional doctrines everybody is sayingor else you say something true and it will sound like it’s from Neptune – Noam Chomsky Welcome To Downtown Neptune FACT: You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand And their fiercest competitors are each other not the other brands FACT: The art of any deal is one little word: leverage Yet most new-car shoppers still walk into car stores to haggle the price a zero-sum game they always lose because their leverage is zero They’re playing an away game at one dealership where no one is rooting for their team It’s a slam-dunk home game for the dealer who has all the leverage FACT: The leverage shifts dramatically from the dealers to you when you get several competing against each other – ideally at least 9 or 10 no matter how far from you they are I learned that in 1997 when a Colorado Springs customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks FACT: 90 of the dollars spent on dealer cash programs today are not vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by dealer No one can tell you any dealership’s sales goal where it stands vs its target or even when the program starts and ends And a significant share of that bonus check is often also geared to elements like the effectiveness of a dealership’s factory-certified used car employee training and Internet marketing programs as well as to customers’ satisfaction ratings from questionnaires about their sales and service experiences A few bad reports can cost a dealership dearly FACT: The new-car business has a significant monthly seasonality pattern that impacts how aggressively dealers will price vehicles Monthly new-car sales range from under 7 to over 11 of the year’s total That means dealers must keep their cumulative sales in synch with the cumulative seasonality pattern to reach or exceed their multi-month targets And that’s the source of your leverage FACT: Given that reality there are almost always some stores in 9 or 10 dealerships that are trailing their multi-month targets and more strongly motivated to make aggressive price proposals than others And this month’s low-price bidder may be next month’s high-price dealership depending on its sales status then FACT: There is no good price or right price to pay for any new car The only right price is the best out-the-door price you can get by getting 9 or 10 dealers to compete for your business The out-the-door price is the price of the car plus sales tax registration fees and any other dealer charges For example a customer got 9 dealers to compete for a totally redesigned Honda CR-V without leaving his home or office and paid 1090 below invoice The eight other bids were 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread from low to high! The winning Sales Manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business What should I have told him would be a good price for that car Any number I mentioned would have been bone stupid And that’s true for any car you want FACT: Holdback is slowly fading into the sunset That’s money dealers get from the automaker after a sale is made These luxury brands have either dumped it or never had it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain FACT: Most new-car shoppers believe that the dealer invoice is a real vehicle cost number I have always been amused by this dichotomy: We buy hundreds of products and services every year and no one can tell us what the sellers paid for any of them But for decades we have swallowed – hook line and sinker – the preposterous notion that the automakers have been telling us what dealers pay for cars If that were true and you and I owned a dealership we’d have gone ballistic decades ago That has never happened FACT: Most new-car shoppers are dead wrong The invoice price hasn’t been a real vehicle cost for over two decades and probably forever In the mid-1990s the auto industry launched a redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter that has nothing to do with any cost I unearthed this ongoing process in 2012 by analyzing new-car pricing files dating from the early 1990s then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry ‘Redesigned’ The Dealer Invoice Price when The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The industry heavyweights attending were the Editor-In-Chief of Carscom the Senior Director of Industry Analysis at Edmundscom TrueCar’s Executive VP Kelley Blue Book’s President and the Director of Auto Testing at Consumer Reports who also had responsibility for CR’s long-term cash cow its New Car Price Report service The centerpiece of that discussion was a bombshell exhibit I distributed early in the meeting It proved that the dealer invoice price is a bloated imposter that has had nothing to do with any dealer’s cost for almost two decades The centerpiece of that meeting was the bombshell exhibit that shocked them To see it click here You could have heard a pin drop in that room No one was aware of the game-changing fact that had been right under their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice I asked the Consumer Reports participant Who’s been running your New Car Pricing Report for the past 20 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian as well as my take on that meeting click here It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg FACT: Mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped its legendary cash cow the New Car Price Report – the one they claimed would tell you the dealer’s true cost and how much wiggle room you had My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in our book mentioned above which is available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1495 including postage you can add that to your order for the information package To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that well-run dealerships have an overhead expense of 11 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number Today the auto industry is having a good laugh now at how gullible we are It’s even flipping us off now with pricing like this on the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! The industry is convinced that we can’t walk and chew gum simultaneously No Auto-Info Site Can Serve Two MastersI Serve Just One: You The New-Car Buyer – James Bragg FACT: Fighting Chance is the only new-car information service telling you the truth – all of it I can say that because I’ve never taken a dime from dealers or automakers But Kelley Blue Book Edmunds Carscom TrueCar and others would go belly-up telling the truth because they get the bulk of their revenue from car companies’ advertising and/or referral fees from dealers in their networks when you buy or lease from them Even our trusted national icon Consumer Reports – which once promised it wouldn’t recommend any product or service for financial gain – gets substantial revenue from TrueCar when you buy or lease from the TrueCar dealers they send you to in their Build amp Buy service FACT: Those sites aren’t in business to help you get the lowest price Two of them – TrueCar and Kelley Blue Book – stated in that 11/27/12 meeting that their research showed that you don’t want the lowest price They’re there to help dealers sell cars profitably to earn revenue from automotive advertising and 300 or more in referral commissions – money that comes from your pocket FACT: Their basic sales pitch a presents the range of what other clueless shoppers have paid as the holy grail of transaction prices b uses rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their phony claims of so-called savings from using their services and c sends you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying Don’t even think about getting price proposals from them Their salespeople will be on you like red ants on a spilt snow cone Our customers almost always beat their prices frequently by a lot That’s why half of our orders come from what I call repeat offenders and their referrals to friends and relatives I’m very proud of that WHAT’S IN THE FIGHTING CHANCE 4495 PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject for 25 years which was before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The Phone Plus Email Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make out the door price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been selling in the market Are their sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP price and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles most of them information no other auto-info site will tell you The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating The Two Big ‘Fake News’ Come-ons To Ignore How New-Car Dealers Make The Big Bucks And How They Don’t How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are Important Note On The Pricing Of Dealer-Installed Accessories The Myth Of Vehicle-Specific Dealer Cash Incentives Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time WHY IS AUGUST A SPECIAL MONTH TO PUT A NEW CAR IN YOUR GARAGE Because it’s the final month of the March-August peak-demand period when dealers must push most aggressively for sales With vacations over and kids back in school and other priorities occupying most families September sales have averaged 15 lower than August’s over the last 5 years New-car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-June ’18 sales edged up just 19 from year-ago but that gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Overall sales might drop below 17 million this year for the first time in three years All of the pent-up demand from the recession has been satisfied and we’re in a multi-year period when yearly sales will edge up or down a little The market will be more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat THE PACKAGE COST HOW TO ORDER IT AND WHEN AND HOW YOU’LL GET IT The package costs 4495 Additional vehicles are 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise decision if you find it difficult to deal on your first choice The average new vehicle sells for about 35000 today Considering the cost of the one you’re about to buy or lease isn’t this a relatively small price to pay for the industry’s most empowering information To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a small two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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FACT: You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand And their fiercest competitors are each other not the other brands FACT: The art of any deal is one little word: leverage Yet most new-car shoppers still walk into car stores to haggle the price a zero-sum game they always lose because their leverage is zero They’re playing an away game at one dealership where no one is rooting for their team It’s a slam-dunk home game for the dealer who has all the leverage FACT: The leverage shifts dramatically from the dealers to you when you get several competing against each other – ideally at least 9 or 10 no matter how far from you they are I learned that in 1997 when a Colorado Springs customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks FACT: 90 of the dollars spent on dealer cash programs today are not vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by dealer No one can tell you any dealership’s sales goal where it stands vs its target or even when the program starts and ends And a significant share of that bonus check is often also geared to elements like the effectiveness of a dealership’s factory-certified used car employee training and Internet marketing programs as well as to customers’ satisfaction ratings from questionnaires about their sales and service experiences A few bad reports can cost a dealership dearly FACT: The new-car business has a significant monthly seasonality pattern that impacts how aggressively dealers will price vehicles Monthly new-car sales range from under 7 to over 11 of the year’s total That means dealers must keep their cumulative sales in synch with the cumulative seasonality pattern to reach or exceed their multi-month targets And that’s the source of your leverage FACT: Given that reality there are almost always some stores in 9 or 10 dealerships that are trailing their multi-month targets and more strongly motivated to make aggressive price proposals than others And this month’s low-price bidder may be next month’s high-price dealership depending on its sales status then FACT: There is no good price or right price to pay for any new car The only right price is the best out-the-door price you can get by getting 9 or 10 dealers to compete for your business The out-the-door price is the price of the car plus sales tax registration fees and any other dealer charges For example a customer got 9 dealers to compete for a totally redesigned Honda CR-V without leaving his home or office and paid 1090 below invoice The eight other bids were 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread from low to high! The winning Sales Manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business What should I have told him would be a good price for that car Any number I mentioned would have been bone stupid And that’s true for any car you want FACT: Holdback is slowly fading into the sunset That’s money dealers get from the automaker after a sale is made These luxury brands have either dumped it or never had it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain FACT: Most new-car shoppers believe that the dealer invoice is a real vehicle cost number I have always been amused by this dichotomy: We buy hundreds of products and services every year and no one can tell us what the sellers paid for any of them But for decades we have swallowed – hook line and sinker – the preposterous notion that the automakers have been telling us what dealers pay for cars If that were true and you and I owned a dealership we’d have gone ballistic decades ago That has never happened FACT: Most new-car shoppers are dead wrong The invoice price hasn’t been a real vehicle cost for over two decades and probably forever In the mid-1990s the auto industry launched a redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter that has nothing to do with any cost I unearthed this ongoing process in 2012 by analyzing new-car pricing files dating from the early 1990s then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry ‘Redesigned’ The Dealer Invoice Price when The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The industry heavyweights attending were the Editor-In-Chief of Carscom the Senior Director of Industry Analysis at Edmundscom TrueCar’s Executive VP Kelley Blue Book’s President and the Director of Auto Testing at Consumer Reports who also had responsibility for CR’s long-term cash cow its New Car Price Report service The centerpiece of that discussion was a bombshell exhibit I distributed early in the meeting It proved that the dealer invoice price is a bloated imposter that has had nothing to do with any dealer’s cost for almost two decades The centerpiece of that meeting was the bombshell exhibit that shocked them To see it click here You could have heard a pin drop in that room No one was aware of the game-changing fact that had been right under their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice I asked the Consumer Reports participant Who’s been running your New Car Pricing Report for the past 20 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian as well as my take on that meeting click here It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg FACT: Mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped its legendary cash cow the New Car Price Report – the one they claimed would tell you the dealer’s true cost and how much wiggle room you had My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in our book mentioned above which is available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1495 including postage you can add that to your order for the information package To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that well-run dealerships have an overhead expense of 11 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number Today the auto industry is having a good laugh now at how gullible we are It’s even flipping us off now with pricing like this on the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! The industry is convinced that we can’t walk and chew gum simultaneously No Auto-Info Site Can Serve Two MastersI Serve Just One: You The New-Car Buyer – James Bragg FACT: Fighting Chance is the only new-car information service telling you the truth – all of it I can say that because I’ve never taken a dime from dealers or automakers But Kelley Blue Book Edmunds Carscom TrueCar and others would go belly-up telling the truth because they get the bulk of their revenue from car companies’ advertising and/or referral fees from dealers in their networks when you buy or lease from them Even our trusted national icon Consumer Reports – which once promised it wouldn’t recommend any product or service for financial gain – gets substantial revenue from TrueCar when you buy or lease from the TrueCar dealers they send you to in their Build amp Buy service FACT: Those sites aren’t in business to help you get the lowest price Two of them – TrueCar and Kelley Blue Book – stated in that 11/27/12 meeting that their research showed that you don’t want the lowest price They’re there to help dealers sell cars profitably to earn revenue from automotive advertising and 300 or more in referral commissions – money that comes from your pocket FACT: Their basic sales pitch a presents the range of what other clueless shoppers have paid as the holy grail of transaction prices b uses rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their phony claims of so-called savings from using their services and c sends you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying Don’t even think about getting price proposals from them Their salespeople will be on you like red ants on a spilt snow cone Our customers almost always beat their prices frequently by a lot That’s why half of our orders come from what I call repeat offenders and their referrals to friends and relatives I’m very proud of that WHAT’S IN THE FIGHTING CHANCE 4495 PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject for 25 years which was before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The Phone Plus Email Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make out the door price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been selling in the market Are their sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP price and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles most of them information no other auto-info site will tell you The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating The Two Big ‘Fake News’ Come-ons To Ignore How New-Car Dealers Make The Big Bucks And How They Don’t How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are Important Note On The Pricing Of Dealer-Installed Accessories The Myth Of Vehicle-Specific Dealer Cash Incentives Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time WHY IS AUGUST A SPECIAL MONTH TO PUT A NEW CAR IN YOUR GARAGE Because it’s the final month of the March-August peak-demand period when dealers must push most aggressively for sales With vacations over and kids back in school and other priorities occupying most families September sales have averaged 15 lower than August’s over the last 5 years New-car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-June ’18 sales edged up just 19 from year-ago but that gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Overall sales might drop below 17 million this year for the first time in three years All of the pent-up demand from the recession has been satisfied and we’re in a multi-year period when yearly sales will edge up or down a little The market will be more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat THE PACKAGE COST HOW TO ORDER IT AND WHEN AND HOW YOU’LL GET IT The package costs 4495 Additional vehicles are 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise decision if you find it difficult to deal on your first choice The average new vehicle sells for about 35000 today Considering the cost of the one you’re about to buy or lease isn’t this a relatively small price to pay for the industry’s most empowering information To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a small two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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Banderas Publicitarias en Monterrey DF Guadalajara Puerto Vallarta Zapopan Tlaquepaque Tonalá Sayula Aguascalientes Chihuahua Ciudad Juárez Cuauhtémoc Delicias Parral Camargo Culiacán Hermosillo Nogales NavojoaGuaymas San Luis Río Colorado Ciudad Obregón Agua Prieta Huatabampo Puerto Peñasco Caborca Mazatlán Los Mochis Guasave Choix Novolato Topolobampo Cancún Chetumal Isla Mujeres Bacalar Tulum Puerto Morelos Puerto Aventuras Akumal Los Cabos La Paz Cabo San Lucas Loreto San José del Cabo Rosarito Beach Mexicali Ensenada Tecate Rosarito Loreto La Rumorosa Querétaro Tesquiquiapan Juriquilla Puebla Cholula Atlixco Tehuacán Saltillo Torreón Piedras Negras Monclova Ciudad Acuña Ramos Arizpe Sabinas Merida Valladolid Uxmal Celestún Progreso Tijuana Veracruz Xalapa Córdoba Orizaba Coatzacoalcos Poza Rica Boca del Río Minatitlán Tuxpan Oaxaca San Cristóbal de las Casas Tapachula Tuxtla Gutiérrez Toluca Alvaro Obregón Azcapotzalco Benito Juárez Coyoacán Cuajimalpa Cuauhtémoc Gustavo A Madero Iztacalco Iztapalapa Magdalena Contreras Miguel Hidalgo Milpa Alta Tláhuac Tlalpan Venustiano Carranza Xochimilco Coacalco de Berriozábal Ciudad Nezahualcóyotl Naucalpan de Juárez Tlalnepantla de Baz Chimalhuacán Cuautitlán Izcalli Ecatepec de Morelos Atizapán de ZaragozaTexcoco Morelia Uruapan Zitácuaro Zanora La Piedad Guanajuato León San Miguel de Allende Celaya Irapuato Celaya Irapuato Pénjamo Zacatecas Fresnillo San Luis Potosí Ciudad Valles Matehuala Ciudad Victoria Reynosa Matamoros Tampico Nuevo Laredo Ciudad Madero Altamira Tepic San Blas Sayulita Nuevo Vallarta Punta Mita Pachuca Tulancingo Tula Ixmiquilpan Tlaxcala Cuernavaca Cuautla Tepoztlán Chilpancingo Acapulco Taxco Iguala Zihuatanejo Ixtapa Villahermosa Cárdenas Colima Manzanillo Tecomán Minatitlán Campeche Ciudad del Carmen Durango Gómez Palacio Lerdo Playa del Carmen Puerto Vallarta San Nicolás Escobedo Apodaca Santa Catarina Juárez Guadalupe San Pedro Garza García México encuentra find personalizadas Banderas Publicitarias Abarth Acura Alfa Romeo Aston Martin Audi BAIC Bentley BMW Buick Cadillac Chang’an Chevrolet Chrysler Dodge DFSK FAW Ferrari Fiat Ford Motor Company de México GMC Honda Hyundai Infiniti JAC Jaguar Jeep Kia Lamborghini Land Rover Lincoln Lotus Maserati Mazda McLaren Automotive Mercedes-Benz MINI Mitsubishi Motors de México Nissan Mexicana Peugeot Porsche Ram Renault Rolls Royce Motor Cars SEAT Smart SRT Subaru Suzuki Tesla Motors Toyota Volkswagen Volvo Cars VÜHL © Copyright Los nombres y logos en Banderas Publicitarias Marketing Avenue ® son marcas registradas de Marketing Avenue Otros nombres y logos son marcas registradas de sus respectivos propietarios Todo el contenido de este sitio y los documentos para descarga son propiedad intelectual de Marketing Avenue y no está afiliado ni patrocina las imágenes mostradas en las páginas de su sitio web ya sea de las empresas mencionadas logotipos marcas slogans signos distintivos y en general todo derecho de propiedad industrial plasmado en sus productos fabrica de banderas publicitarias mexico banner flags promo flags banderas de publicidad flag banner publicitario flag banner impresion venta personalizadas precios dejate ver banderas publicitarias encuentra banderas publicitarias en mercado libre listado banderas de publicidad banderas promocionales banderas publicitarias tipo vela banderas personalizadas banderolas para publicidad promo flag banderas de coleccion banderolas publiciad banderas de pluma banderas tipo pluma bandera publicitarias feather banner venta de banderas df advertisement flags advertising feather flags venta de banderas open feather flag advertising banners and flags feather flags banderas en venta venta banderas feather banners feather banner stands venta de banderas en el df ventas de banderas banderolas publicitarias Venta de banderas estandartes gallardetes banderines banderas tipo gota banderas tipo vela drop flags fly banners BANDERAS PUBLICITARIAS banner flags feather flags flag banners swooper flags flag signs flag banners banderines sky dancer banderas sublimación impresión textil custom feather flags aerotec publicidad personalización de banderas banners publicitario bandera publicitaria banderas de catalogo banderas publicitarias mexico banderas publicitarias Guadalajara advertising Marketing Avenue – Banderas Publicitarias Monterrey Nuevo Léon México Tel 52 81 8242-7060 infomarketingavenuecommx Todos los derechos reservados Copyright 2018 |
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FACT: The leverage shifts dramatically from the dealers to you when you get several competing against each other – ideally at least 9 or 10 no matter how far from you they are I learned that in 1997 when a Colorado Springs customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks FACT: 90 of the dollars spent on dealer cash programs today are not vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by dealer No one can tell you any dealership’s sales goal where it stands vs its target or even when the program starts and ends And a significant share of that bonus check is often also geared to elements like the effectiveness of a dealership’s factory-certified used car employee training and Internet marketing programs as well as to customers’ satisfaction ratings from questionnaires about their sales and service experiences A few bad reports can cost a dealership dearly FACT: The new-car business has a significant monthly seasonality pattern that impacts how aggressively dealers will price vehicles Monthly new-car sales range from under 7 to over 11 of the year’s total That means dealers must keep their cumulative sales in synch with the cumulative seasonality pattern to reach or exceed their multi-month targets And that’s the source of your leverage FACT: Given that reality there are almost always some stores in 9 or 10 dealerships that are trailing their multi-month targets and more strongly motivated to make aggressive price proposals than others And this month’s low-price bidder may be next month’s high-price dealership depending on its sales status then FACT: There is no good price or right price to pay for any new car The only right price is the best out-the-door price you can get by getting 9 or 10 dealers to compete for your business The out-the-door price is the price of the car plus sales tax registration fees and any other dealer charges For example a customer got 9 dealers to compete for a totally redesigned Honda CR-V without leaving his home or office and paid 1090 below invoice The eight other bids were 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread from low to high! The winning Sales Manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business What should I have told him would be a good price for that car Any number I mentioned would have been bone stupid And that’s true for any car you want FACT: Holdback is slowly fading into the sunset That’s money dealers get from the automaker after a sale is made These luxury brands have either dumped it or never had it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain FACT: Most new-car shoppers believe that the dealer invoice is a real vehicle cost number I have always been amused by this dichotomy: We buy hundreds of products and services every year and no one can tell us what the sellers paid for any of them But for decades we have swallowed – hook line and sinker – the preposterous notion that the automakers have been telling us what dealers pay for cars If that were true and you and I owned a dealership we’d have gone ballistic decades ago That has never happened FACT: Most new-car shoppers are dead wrong The invoice price hasn’t been a real vehicle cost for over two decades and probably forever In the mid-1990s the auto industry launched a redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter that has nothing to do with any cost I unearthed this ongoing process in 2012 by analyzing new-car pricing files dating from the early 1990s then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry ‘Redesigned’ The Dealer Invoice Price when The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The industry heavyweights attending were the Editor-In-Chief of Carscom the Senior Director of Industry Analysis at Edmundscom TrueCar’s Executive VP Kelley Blue Book’s President and the Director of Auto Testing at Consumer Reports who also had responsibility for CR’s long-term cash cow its New Car Price Report service The centerpiece of that discussion was a bombshell exhibit I distributed early in the meeting It proved that the dealer invoice price is a bloated imposter that has had nothing to do with any dealer’s cost for almost two decades The centerpiece of that meeting was the bombshell exhibit that shocked them To see it click here You could have heard a pin drop in that room No one was aware of the game-changing fact that had been right under their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice I asked the Consumer Reports participant Who’s been running your New Car Pricing Report for the past 20 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian as well as my take on that meeting click here It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg FACT: Mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped its legendary cash cow the New Car Price Report – the one they claimed would tell you the dealer’s true cost and how much wiggle room you had My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in our book mentioned above which is available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1495 including postage you can add that to your order for the information package To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that well-run dealerships have an overhead expense of 11 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number Today the auto industry is having a good laugh now at how gullible we are It’s even flipping us off now with pricing like this on the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! The industry is convinced that we can’t walk and chew gum simultaneously No Auto-Info Site Can Serve Two MastersI Serve Just One: You The New-Car Buyer – James Bragg FACT: Fighting Chance is the only new-car information service telling you the truth – all of it I can say that because I’ve never taken a dime from dealers or automakers But Kelley Blue Book Edmunds Carscom TrueCar and others would go belly-up telling the truth because they get the bulk of their revenue from car companies’ advertising and/or referral fees from dealers in their networks when you buy or lease from them Even our trusted national icon Consumer Reports – which once promised it wouldn’t recommend any product or service for financial gain – gets substantial revenue from TrueCar when you buy or lease from the TrueCar dealers they send you to in their Build amp Buy service FACT: Those sites aren’t in business to help you get the lowest price Two of them – TrueCar and Kelley Blue Book – stated in that 11/27/12 meeting that their research showed that you don’t want the lowest price They’re there to help dealers sell cars profitably to earn revenue from automotive advertising and 300 or more in referral commissions – money that comes from your pocket FACT: Their basic sales pitch a presents the range of what other clueless shoppers have paid as the holy grail of transaction prices b uses rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their phony claims of so-called savings from using their services and c sends you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying Don’t even think about getting price proposals from them Their salespeople will be on you like red ants on a spilt snow cone Our customers almost always beat their prices frequently by a lot That’s why half of our orders come from what I call repeat offenders and their referrals to friends and relatives I’m very proud of that WHAT’S IN THE FIGHTING CHANCE 4495 PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject for 25 years which was before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The Phone Plus Email Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make out the door price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been selling in the market Are their sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP price and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles most of them information no other auto-info site will tell you The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating The Two Big ‘Fake News’ Come-ons To Ignore How New-Car Dealers Make The Big Bucks And How They Don’t How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are Important Note On The Pricing Of Dealer-Installed Accessories The Myth Of Vehicle-Specific Dealer Cash Incentives Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time WHY IS AUGUST A SPECIAL MONTH TO PUT A NEW CAR IN YOUR GARAGE Because it’s the final month of the March-August peak-demand period when dealers must push most aggressively for sales With vacations over and kids back in school and other priorities occupying most families September sales have averaged 15 lower than August’s over the last 5 years New-car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-June ’18 sales edged up just 19 from year-ago but that gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Overall sales might drop below 17 million this year for the first time in three years All of the pent-up demand from the recession has been satisfied and we’re in a multi-year period when yearly sales will edge up or down a little The market will be more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat THE PACKAGE COST HOW TO ORDER IT AND WHEN AND HOW YOU’LL GET IT The package costs 4495 Additional vehicles are 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise decision if you find it difficult to deal on your first choice The average new vehicle sells for about 35000 today Considering the cost of the one you’re about to buy or lease isn’t this a relatively small price to pay for the industry’s most empowering information To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a small two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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You could have heard a pin drop in that room No one was aware of the game-changing fact that had been right under their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice I asked the Consumer Reports participant Who’s been running your New Car Pricing Report for the past 20 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian as well as my take on that meeting click here It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg FACT: Mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped its legendary cash cow the New Car Price Report – the one they claimed would tell you the dealer’s true cost and how much wiggle room you had My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in our book mentioned above which is available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1495 including postage you can add that to your order for the information package To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that well-run dealerships have an overhead expense of 11 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number Today the auto industry is having a good laugh now at how gullible we are It’s even flipping us off now with pricing like this on the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! The industry is convinced that we can’t walk and chew gum simultaneously No Auto-Info Site Can Serve Two MastersI Serve Just One: You The New-Car Buyer – James Bragg FACT: Fighting Chance is the only new-car information service telling you the truth – all of it I can say that because I’ve never taken a dime from dealers or automakers But Kelley Blue Book Edmunds Carscom TrueCar and others would go belly-up telling the truth because they get the bulk of their revenue from car companies’ advertising and/or referral fees from dealers in their networks when you buy or lease from them Even our trusted national icon Consumer Reports – which once promised it wouldn’t recommend any product or service for financial gain – gets substantial revenue from TrueCar when you buy or lease from the TrueCar dealers they send you to in their Build amp Buy service FACT: Those sites aren’t in business to help you get the lowest price Two of them – TrueCar and Kelley Blue Book – stated in that 11/27/12 meeting that their research showed that you don’t want the lowest price They’re there to help dealers sell cars profitably to earn revenue from automotive advertising and 300 or more in referral commissions – money that comes from your pocket FACT: Their basic sales pitch a presents the range of what other clueless shoppers have paid as the holy grail of transaction prices b uses rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their phony claims of so-called savings from using their services and c sends you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying Don’t even think about getting price proposals from them Their salespeople will be on you like red ants on a spilt snow cone Our customers almost always beat their prices frequently by a lot That’s why half of our orders come from what I call repeat offenders and their referrals to friends and relatives I’m very proud of that WHAT’S IN THE FIGHTING CHANCE 4495 PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject for 25 years which was before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The Phone Plus Email Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make out the door price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been selling in the market Are their sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP price and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles most of them information no other auto-info site will tell you The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating The Two Big ‘Fake News’ Come-ons To Ignore How New-Car Dealers Make The Big Bucks And How They Don’t How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are Important Note On The Pricing Of Dealer-Installed Accessories The Myth Of Vehicle-Specific Dealer Cash Incentives Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time WHY IS AUGUST A SPECIAL MONTH TO PUT A NEW CAR IN YOUR GARAGE Because it’s the final month of the March-August peak-demand period when dealers must push most aggressively for sales With vacations over and kids back in school and other priorities occupying most families September sales have averaged 15 lower than August’s over the last 5 years New-car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-June ’18 sales edged up just 19 from year-ago but that gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Overall sales might drop below 17 million this year for the first time in three years All of the pent-up demand from the recession has been satisfied and we’re in a multi-year period when yearly sales will edge up or down a little The market will be more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat THE PACKAGE COST HOW TO ORDER IT AND WHEN AND HOW YOU’LL GET IT The package costs 4495 Additional vehicles are 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise decision if you find it difficult to deal on your first choice The average new vehicle sells for about 35000 today Considering the cost of the one you’re about to buy or lease isn’t this a relatively small price to pay for the industry’s most empowering information To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a small two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian as well as my take on that meeting click here It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg FACT: Mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped its legendary cash cow the New Car Price Report – the one they claimed would tell you the dealer’s true cost and how much wiggle room you had My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in our book mentioned above which is available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1495 including postage you can add that to your order for the information package To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that well-run dealerships have an overhead expense of 11 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number Today the auto industry is having a good laugh now at how gullible we are It’s even flipping us off now with pricing like this on the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! The industry is convinced that we can’t walk and chew gum simultaneously No Auto-Info Site Can Serve Two MastersI Serve Just One: You The New-Car Buyer – James Bragg FACT: Fighting Chance is the only new-car information service telling you the truth – all of it I can say that because I’ve never taken a dime from dealers or automakers But Kelley Blue Book Edmunds Carscom TrueCar and others would go belly-up telling the truth because they get the bulk of their revenue from car companies’ advertising and/or referral fees from dealers in their networks when you buy or lease from them Even our trusted national icon Consumer Reports – which once promised it wouldn’t recommend any product or service for financial gain – gets substantial revenue from TrueCar when you buy or lease from the TrueCar dealers they send you to in their Build amp Buy service FACT: Those sites aren’t in business to help you get the lowest price Two of them – TrueCar and Kelley Blue Book – stated in that 11/27/12 meeting that their research showed that you don’t want the lowest price They’re there to help dealers sell cars profitably to earn revenue from automotive advertising and 300 or more in referral commissions – money that comes from your pocket FACT: Their basic sales pitch a presents the range of what other clueless shoppers have paid as the holy grail of transaction prices b uses rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their phony claims of so-called savings from using their services and c sends you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying Don’t even think about getting price proposals from them Their salespeople will be on you like red ants on a spilt snow cone Our customers almost always beat their prices frequently by a lot That’s why half of our orders come from what I call repeat offenders and their referrals to friends and relatives I’m very proud of that WHAT’S IN THE FIGHTING CHANCE 4495 PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject for 25 years which was before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The Phone Plus Email Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make out the door price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been selling in the market Are their sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP price and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles most of them information no other auto-info site will tell you The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating The Two Big ‘Fake News’ Come-ons To Ignore How New-Car Dealers Make The Big Bucks And How They Don’t How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are Important Note On The Pricing Of Dealer-Installed Accessories The Myth Of Vehicle-Specific Dealer Cash Incentives Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time WHY IS AUGUST A SPECIAL MONTH TO PUT A NEW CAR IN YOUR GARAGE Because it’s the final month of the March-August peak-demand period when dealers must push most aggressively for sales With vacations over and kids back in school and other priorities occupying most families September sales have averaged 15 lower than August’s over the last 5 years New-car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-June ’18 sales edged up just 19 from year-ago but that gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Overall sales might drop below 17 million this year for the first time in three years All of the pent-up demand from the recession has been satisfied and we’re in a multi-year period when yearly sales will edge up or down a little The market will be more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat THE PACKAGE COST HOW TO ORDER IT AND WHEN AND HOW YOU’LL GET IT The package costs 4495 Additional vehicles are 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise decision if you find it difficult to deal on your first choice The average new vehicle sells for about 35000 today Considering the cost of the one you’re about to buy or lease isn’t this a relatively small price to pay for the industry’s most empowering information To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a small two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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I asked the Consumer Reports participant Who’s been running your New Car Pricing Report for the past 20 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian as well as my take on that meeting click here It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg FACT: Mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped its legendary cash cow the New Car Price Report – the one they claimed would tell you the dealer’s true cost and how much wiggle room you had My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in our book mentioned above which is available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1495 including postage you can add that to your order for the information package To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that well-run dealerships have an overhead expense of 11 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number Today the auto industry is having a good laugh now at how gullible we are It’s even flipping us off now with pricing like this on the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! The industry is convinced that we can’t walk and chew gum simultaneously No Auto-Info Site Can Serve Two MastersI Serve Just One: You The New-Car Buyer – James Bragg FACT: Fighting Chance is the only new-car information service telling you the truth – all of it I can say that because I’ve never taken a dime from dealers or automakers But Kelley Blue Book Edmunds Carscom TrueCar and others would go belly-up telling the truth because they get the bulk of their revenue from car companies’ advertising and/or referral fees from dealers in their networks when you buy or lease from them Even our trusted national icon Consumer Reports – which once promised it wouldn’t recommend any product or service for financial gain – gets substantial revenue from TrueCar when you buy or lease from the TrueCar dealers they send you to in their Build amp Buy service FACT: Those sites aren’t in business to help you get the lowest price Two of them – TrueCar and Kelley Blue Book – stated in that 11/27/12 meeting that their research showed that you don’t want the lowest price They’re there to help dealers sell cars profitably to earn revenue from automotive advertising and 300 or more in referral commissions – money that comes from your pocket FACT: Their basic sales pitch a presents the range of what other clueless shoppers have paid as the holy grail of transaction prices b uses rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their phony claims of so-called savings from using their services and c sends you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying Don’t even think about getting price proposals from them Their salespeople will be on you like red ants on a spilt snow cone Our customers almost always beat their prices frequently by a lot That’s why half of our orders come from what I call repeat offenders and their referrals to friends and relatives I’m very proud of that WHAT’S IN THE FIGHTING CHANCE 4495 PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject for 25 years which was before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The Phone Plus Email Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make out the door price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been selling in the market Are their sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP price and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles most of them information no other auto-info site will tell you The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating The Two Big ‘Fake News’ Come-ons To Ignore How New-Car Dealers Make The Big Bucks And How They Don’t How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are Important Note On The Pricing Of Dealer-Installed Accessories The Myth Of Vehicle-Specific Dealer Cash Incentives Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time WHY IS AUGUST A SPECIAL MONTH TO PUT A NEW CAR IN YOUR GARAGE Because it’s the final month of the March-August peak-demand period when dealers must push most aggressively for sales With vacations over and kids back in school and other priorities occupying most families September sales have averaged 15 lower than August’s over the last 5 years New-car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-June ’18 sales edged up just 19 from year-ago but that gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Overall sales might drop below 17 million this year for the first time in three years All of the pent-up demand from the recession has been satisfied and we’re in a multi-year period when yearly sales will edge up or down a little The market will be more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat THE PACKAGE COST HOW TO ORDER IT AND WHEN AND HOW YOU’LL GET IT The package costs 4495 Additional vehicles are 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise decision if you find it difficult to deal on your first choice The average new vehicle sells for about 35000 today Considering the cost of the one you’re about to buy or lease isn’t this a relatively small price to pay for the industry’s most empowering information To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a small two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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These prodecoders аrе invented and developed in Bulgaria The idea behind these tools is to make the unlocking procedure easy and really fast It does not require any specific skills or qualifications and this is the reason why this self impressioning tool has become the most advanced lock picking tool that you can find on the market today Main advantages are: No skills required to learn and use the tool Fast opening No damage on the lock You can read the code You can make a duplicate key These decoders can be used as many times on different cars – unlimited Currently there are 9 models of Prodecoder: PRODECODER HU101 for Rover Ford Volvo amp Jaguar PRODECODER HU100R for BMW F Series PRODECODER HU100 for Opel and Chevrolet PRODECODER SIP 22 Fiat/ Alfa Romeo PRODECODER HU83 for Peugeot and others PRODECODER HU66 Gen 2/3 for VAG Group PRODECODER HU66 Gen 1 for VAG Group PRODECODER HU92 for BMW PRODECODER HY22 for Hyundai amp Kia Each of these tools has its own specifications and requirements needed for the opening procedure to be successful They work on different car models from different years of manufacturing but all models have the exact same components and a similar opening procedure |
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I was the only candidate James Bragg As a result: Over 145000 new-car shoppers have used the Fighting Chance 3-step competitive bidding process to get the lowest price in the market With our empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose The guide teaches you exactly what to say and do and when to do it And unlike every other new-car info site we’ll be here to answer your questions by phone every step of the way eg If you’re leasing we’ll go through the best-offer numbers with you before you sign the papers WARNING! Our facts and action recommendations contradict almost EVERYTHING you’re being told and encouraged to do by those big new-car info sites But isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors It’s 2018 not 1994 Either you repeat the same conventional doctrines everybody is sayingor else you say something true and it will sound like it’s from Neptune – Noam Chomsky Welcome To Downtown Neptune FACT: You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand And their fiercest competitors are each other not the other brands FACT: The art of any deal is one little word: leverage Yet most new-car shoppers still walk into car stores to haggle the price a zero-sum game they always lose because their leverage is zero They’re playing an away game at one dealership where no one is rooting for their team It’s a slam-dunk home game for the dealer who has all the leverage FACT: The leverage shifts dramatically from the dealers to you when you get several competing against each other – ideally at least 9 or 10 no matter how far from you they are I learned that in 1997 when a Colorado Springs customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks FACT: 90 of the dollars spent on dealer cash programs today are not vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by dealer No one can tell you any dealership’s sales goal where it stands vs its target or even when the program starts and ends And a significant share of that bonus check is often also geared to elements like the effectiveness of a dealership’s factory-certified used car employee training and Internet marketing programs as well as to customers’ satisfaction ratings from questionnaires about their sales and service experiences A few bad reports can cost a dealership dearly FACT: The new-car business has a significant monthly seasonality pattern that impacts how aggressively dealers will price vehicles Monthly new-car sales range from under 7 to over 11 of the year’s total That means dealers must keep their cumulative sales in synch with the cumulative seasonality pattern to reach or exceed their multi-month targets And that’s the source of your leverage FACT: Given that reality there are almost always some stores in 9 or 10 dealerships that are trailing their multi-month targets and more strongly motivated to make aggressive price proposals than others And this month’s low-price bidder may be next month’s high-price dealership depending on its sales status then FACT: There is no good price or right price to pay for any new car The only right price is the best out-the-door price you can get by getting 9 or 10 dealers to compete for your business The out-the-door price is the price of the car plus sales tax registration fees and any other dealer charges For example a customer got 9 dealers to compete for a totally redesigned Honda CR-V without leaving his home or office and paid 1090 below invoice The eight other bids were 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread from low to high! The winning Sales Manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business What should I have told him would be a good price for that car Any number I mentioned would have been bone stupid And that’s true for any car you want FACT: Holdback is slowly fading into the sunset That’s money dealers get from the automaker after a sale is made These luxury brands have either dumped it or never had it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain FACT: Most new-car shoppers believe that the dealer invoice is a real vehicle cost number I have always been amused by this dichotomy: We buy hundreds of products and services every year and no one can tell us what the sellers paid for any of them But for decades we have swallowed – hook line and sinker – the preposterous notion that the automakers have been telling us what dealers pay for cars If that were true and you and I owned a dealership we’d have gone ballistic decades ago That has never happened FACT: Most new-car shoppers are dead wrong The invoice price hasn’t been a real vehicle cost for over two decades and probably forever In the mid-1990s the auto industry launched a redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter that has nothing to do with any cost I unearthed this ongoing process in 2012 by analyzing new-car pricing files dating from the early 1990s then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry ‘Redesigned’ The Dealer Invoice Price when The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The industry heavyweights attending were the Editor-In-Chief of Carscom the Senior Director of Industry Analysis at Edmundscom TrueCar’s Executive VP Kelley Blue Book’s President and the Director of Auto Testing at Consumer Reports who also had responsibility for CR’s long-term cash cow its New Car Price Report service The centerpiece of that discussion was a bombshell exhibit I distributed early in the meeting It proved that the dealer invoice price is a bloated imposter that has had nothing to do with any dealer’s cost for almost two decades The centerpiece of that meeting was the bombshell exhibit that shocked them To see it click here You could have heard a pin drop in that room No one was aware of the game-changing fact that had been right under their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice I asked the Consumer Reports participant Who’s been running your New Car Pricing Report for the past 20 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian as well as my take on that meeting click here It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg FACT: Mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped its legendary cash cow the New Car Price Report – the one they claimed would tell you the dealer’s true cost and how much wiggle room you had My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in our book mentioned above which is available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1495 including postage you can add that to your order for the information package To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that well-run dealerships have an overhead expense of 11 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number Today the auto industry is having a good laugh now at how gullible we are It’s even flipping us off now with pricing like this on the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! The industry is convinced that we can’t walk and chew gum simultaneously No Auto-Info Site Can Serve Two MastersI Serve Just One: You The New-Car Buyer – James Bragg FACT: Fighting Chance is the only new-car information service telling you the truth – all of it I can say that because I’ve never taken a dime from dealers or automakers But Kelley Blue Book Edmunds Carscom TrueCar and others would go belly-up telling the truth because they get the bulk of their revenue from car companies’ advertising and/or referral fees from dealers in their networks when you buy or lease from them Even our trusted national icon Consumer Reports – which once promised it wouldn’t recommend any product or service for financial gain – gets substantial revenue from TrueCar when you buy or lease from the TrueCar dealers they send you to in their Build amp Buy service FACT: Those sites aren’t in business to help you get the lowest price Two of them – TrueCar and Kelley Blue Book – stated in that 11/27/12 meeting that their research showed that you don’t want the lowest price They’re there to help dealers sell cars profitably to earn revenue from automotive advertising and 300 or more in referral commissions – money that comes from your pocket FACT: Their basic sales pitch a presents the range of what other clueless shoppers have paid as the holy grail of transaction prices b uses rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their phony claims of so-called savings from using their services and c sends you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying Don’t even think about getting price proposals from them Their salespeople will be on you like red ants on a spilt snow cone Our customers almost always beat their prices frequently by a lot That’s why half of our orders come from what I call repeat offenders and their referrals to friends and relatives I’m very proud of that WHAT’S IN THE FIGHTING CHANCE 4495 PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject for 25 years which was before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The Phone Plus Email Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make out the door price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been selling in the market Are their sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP price and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles most of them information no other auto-info site will tell you The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating The Two Big ‘Fake News’ Come-ons To Ignore How New-Car Dealers Make The Big Bucks And How They Don’t How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are Important Note On The Pricing Of Dealer-Installed Accessories The Myth Of Vehicle-Specific Dealer Cash Incentives Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time WHY IS AUGUST A SPECIAL MONTH TO PUT A NEW CAR IN YOUR GARAGE Because it’s the final month of the March-August peak-demand period when dealers must push most aggressively for sales With vacations over and kids back in school and other priorities occupying most families September sales have averaged 15 lower than August’s over the last 5 years New-car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-June ’18 sales edged up just 19 from year-ago but that gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Overall sales might drop below 17 million this year for the first time in three years All of the pent-up demand from the recession has been satisfied and we’re in a multi-year period when yearly sales will edge up or down a little The market will be more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat THE PACKAGE COST HOW TO ORDER IT AND WHEN AND HOW YOU’LL GET IT The package costs 4495 Additional vehicles are 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise decision if you find it difficult to deal on your first choice The average new vehicle sells for about 35000 today Considering the cost of the one you’re about to buy or lease isn’t this a relatively small price to pay for the industry’s most empowering information To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a small two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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FACT: Holdback is slowly fading into the sunset That’s money dealers get from the automaker after a sale is made These luxury brands have either dumped it or never had it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain FACT: Most new-car shoppers believe that the dealer invoice is a real vehicle cost number I have always been amused by this dichotomy: We buy hundreds of products and services every year and no one can tell us what the sellers paid for any of them But for decades we have swallowed – hook line and sinker – the preposterous notion that the automakers have been telling us what dealers pay for cars If that were true and you and I owned a dealership we’d have gone ballistic decades ago That has never happened FACT: Most new-car shoppers are dead wrong The invoice price hasn’t been a real vehicle cost for over two decades and probably forever In the mid-1990s the auto industry launched a redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter that has nothing to do with any cost I unearthed this ongoing process in 2012 by analyzing new-car pricing files dating from the early 1990s then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry ‘Redesigned’ The Dealer Invoice Price when The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The industry heavyweights attending were the Editor-In-Chief of Carscom the Senior Director of Industry Analysis at Edmundscom TrueCar’s Executive VP Kelley Blue Book’s President and the Director of Auto Testing at Consumer Reports who also had responsibility for CR’s long-term cash cow its New Car Price Report service The centerpiece of that discussion was a bombshell exhibit I distributed early in the meeting It proved that the dealer invoice price is a bloated imposter that has had nothing to do with any dealer’s cost for almost two decades The centerpiece of that meeting was the bombshell exhibit that shocked them To see it click here You could have heard a pin drop in that room No one was aware of the game-changing fact that had been right under their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice I asked the Consumer Reports participant Who’s been running your New Car Pricing Report for the past 20 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian as well as my take on that meeting click here It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg FACT: Mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped its legendary cash cow the New Car Price Report – the one they claimed would tell you the dealer’s true cost and how much wiggle room you had My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in our book mentioned above which is available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1495 including postage you can add that to your order for the information package To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that well-run dealerships have an overhead expense of 11 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number Today the auto industry is having a good laugh now at how gullible we are It’s even flipping us off now with pricing like this on the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! The industry is convinced that we can’t walk and chew gum simultaneously No Auto-Info Site Can Serve Two MastersI Serve Just One: You The New-Car Buyer – James Bragg FACT: Fighting Chance is the only new-car information service telling you the truth – all of it I can say that because I’ve never taken a dime from dealers or automakers But Kelley Blue Book Edmunds Carscom TrueCar and others would go belly-up telling the truth because they get the bulk of their revenue from car companies’ advertising and/or referral fees from dealers in their networks when you buy or lease from them Even our trusted national icon Consumer Reports – which once promised it wouldn’t recommend any product or service for financial gain – gets substantial revenue from TrueCar when you buy or lease from the TrueCar dealers they send you to in their Build amp Buy service FACT: Those sites aren’t in business to help you get the lowest price Two of them – TrueCar and Kelley Blue Book – stated in that 11/27/12 meeting that their research showed that you don’t want the lowest price They’re there to help dealers sell cars profitably to earn revenue from automotive advertising and 300 or more in referral commissions – money that comes from your pocket FACT: Their basic sales pitch a presents the range of what other clueless shoppers have paid as the holy grail of transaction prices b uses rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their phony claims of so-called savings from using their services and c sends you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying Don’t even think about getting price proposals from them Their salespeople will be on you like red ants on a spilt snow cone Our customers almost always beat their prices frequently by a lot That’s why half of our orders come from what I call repeat offenders and their referrals to friends and relatives I’m very proud of that WHAT’S IN THE FIGHTING CHANCE 4495 PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject for 25 years which was before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The Phone Plus Email Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make out the door price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been selling in the market Are their sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP price and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles most of them information no other auto-info site will tell you The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating The Two Big ‘Fake News’ Come-ons To Ignore How New-Car Dealers Make The Big Bucks And How They Don’t How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are Important Note On The Pricing Of Dealer-Installed Accessories The Myth Of Vehicle-Specific Dealer Cash Incentives Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time WHY IS AUGUST A SPECIAL MONTH TO PUT A NEW CAR IN YOUR GARAGE Because it’s the final month of the March-August peak-demand period when dealers must push most aggressively for sales With vacations over and kids back in school and other priorities occupying most families September sales have averaged 15 lower than August’s over the last 5 years New-car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-June ’18 sales edged up just 19 from year-ago but that gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Overall sales might drop below 17 million this year for the first time in three years All of the pent-up demand from the recession has been satisfied and we’re in a multi-year period when yearly sales will edge up or down a little The market will be more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat THE PACKAGE COST HOW TO ORDER IT AND WHEN AND HOW YOU’LL GET IT The package costs 4495 Additional vehicles are 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise decision if you find it difficult to deal on your first choice The average new vehicle sells for about 35000 today Considering the cost of the one you’re about to buy or lease isn’t this a relatively small price to pay for the industry’s most empowering information To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a small two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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Last year when I started to learn from Dato’ Seri Marco Robinson SPTM I was a housewife with little income In my first month I made 49000 without breaking sweat and now I am enjoying income residually every month I am also the proud owner of a brand new BMW coupe because of what I learned from Marco!!! |
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There are essential game-changing facts about the new-car business that the industry and those big auto-info and buying websites have hidden from you for decades – facts that shift the negotiating leverage from the dealers to you Someone needed the hunger for the truth the tenacity to uncover it and the cojones to reveal it to you I was the only candidate James Bragg As a result: Over 145000 new-car shoppers have used the Fighting Chance 3-step competitive bidding process to get the lowest price in the market With our empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose The guide teaches you exactly what to say and do and when to do it And unlike every other new-car info site we’ll be here to answer your questions by phone every step of the way eg If you’re leasing we’ll go through the best-offer numbers with you before you sign the papers WARNING! Our facts and action recommendations contradict almost EVERYTHING you’re being told and encouraged to do by those big new-car info sites But isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors It’s 2018 not 1994 Either you repeat the same conventional doctrines everybody is sayingor else you say something true and it will sound like it’s from Neptune – Noam Chomsky Welcome To Downtown Neptune FACT: You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand And their fiercest competitors are each other not the other brands FACT: The art of any deal is one little word: leverage Yet most new-car shoppers still walk into car stores to haggle the price a zero-sum game they always lose because their leverage is zero They’re playing an away game at one dealership where no one is rooting for their team It’s a slam-dunk home game for the dealer who has all the leverage FACT: The leverage shifts dramatically from the dealers to you when you get several competing against each other – ideally at least 9 or 10 no matter how far from you they are I learned that in 1997 when a Colorado Springs customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks FACT: 90 of the dollars spent on dealer cash programs today are not vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by dealer No one can tell you any dealership’s sales goal where it stands vs its target or even when the program starts and ends And a significant share of that bonus check is often also geared to elements like the effectiveness of a dealership’s factory-certified used car employee training and Internet marketing programs as well as to customers’ satisfaction ratings from questionnaires about their sales and service experiences A few bad reports can cost a dealership dearly FACT: The new-car business has a significant monthly seasonality pattern that impacts how aggressively dealers will price vehicles Monthly new-car sales range from under 7 to over 11 of the year’s total That means dealers must keep their cumulative sales in synch with the cumulative seasonality pattern to reach or exceed their multi-month targets And that’s the source of your leverage FACT: Given that reality there are almost always some stores in 9 or 10 dealerships that are trailing their multi-month targets and more strongly motivated to make aggressive price proposals than others And this month’s low-price bidder may be next month’s high-price dealership depending on its sales status then FACT: There is no good price or right price to pay for any new car The only right price is the best out-the-door price you can get by getting 9 or 10 dealers to compete for your business The out-the-door price is the price of the car plus sales tax registration fees and any other dealer charges For example a customer got 9 dealers to compete for a totally redesigned Honda CR-V without leaving his home or office and paid 1090 below invoice The eight other bids were 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread from low to high! The winning Sales Manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business What should I have told him would be a good price for that car Any number I mentioned would have been bone stupid And that’s true for any car you want FACT: Holdback is slowly fading into the sunset That’s money dealers get from the automaker after a sale is made These luxury brands have either dumped it or never had it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain FACT: Most new-car shoppers believe that the dealer invoice is a real vehicle cost number I have always been amused by this dichotomy: We buy hundreds of products and services every year and no one can tell us what the sellers paid for any of them But for decades we have swallowed – hook line and sinker – the preposterous notion that the automakers have been telling us what dealers pay for cars If that were true and you and I owned a dealership we’d have gone ballistic decades ago That has never happened FACT: Most new-car shoppers are dead wrong The invoice price hasn’t been a real vehicle cost for over two decades and probably forever In the mid-1990s the auto industry launched a redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter that has nothing to do with any cost I unearthed this ongoing process in 2012 by analyzing new-car pricing files dating from the early 1990s then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry ‘Redesigned’ The Dealer Invoice Price when The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The industry heavyweights attending were the Editor-In-Chief of Carscom the Senior Director of Industry Analysis at Edmundscom TrueCar’s Executive VP Kelley Blue Book’s President and the Director of Auto Testing at Consumer Reports who also had responsibility for CR’s long-term cash cow its New Car Price Report service The centerpiece of that discussion was a bombshell exhibit I distributed early in the meeting It proved that the dealer invoice price is a bloated imposter that has had nothing to do with any dealer’s cost for almost two decades The centerpiece of that meeting was the bombshell exhibit that shocked them To see it click here You could have heard a pin drop in that room No one was aware of the game-changing fact that had been right under their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice I asked the Consumer Reports participant Who’s been running your New Car Pricing Report for the past 20 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian as well as my take on that meeting click here It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg FACT: Mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped its legendary cash cow the New Car Price Report – the one they claimed would tell you the dealer’s true cost and how much wiggle room you had My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in our book mentioned above which is available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1495 including postage you can add that to your order for the information package To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that well-run dealerships have an overhead expense of 11 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number Today the auto industry is having a good laugh now at how gullible we are It’s even flipping us off now with pricing like this on the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! The industry is convinced that we can’t walk and chew gum simultaneously No Auto-Info Site Can Serve Two MastersI Serve Just One: You The New-Car Buyer – James Bragg FACT: Fighting Chance is the only new-car information service telling you the truth – all of it I can say that because I’ve never taken a dime from dealers or automakers But Kelley Blue Book Edmunds Carscom TrueCar and others would go belly-up telling the truth because they get the bulk of their revenue from car companies’ advertising and/or referral fees from dealers in their networks when you buy or lease from them Even our trusted national icon Consumer Reports – which once promised it wouldn’t recommend any product or service for financial gain – gets substantial revenue from TrueCar when you buy or lease from the TrueCar dealers they send you to in their Build amp Buy service FACT: Those sites aren’t in business to help you get the lowest price Two of them – TrueCar and Kelley Blue Book – stated in that 11/27/12 meeting that their research showed that you don’t want the lowest price They’re there to help dealers sell cars profitably to earn revenue from automotive advertising and 300 or more in referral commissions – money that comes from your pocket FACT: Their basic sales pitch a presents the range of what other clueless shoppers have paid as the holy grail of transaction prices b uses rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their phony claims of so-called savings from using their services and c sends you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying Don’t even think about getting price proposals from them Their salespeople will be on you like red ants on a spilt snow cone Our customers almost always beat their prices frequently by a lot That’s why half of our orders come from what I call repeat offenders and their referrals to friends and relatives I’m very proud of that WHAT’S IN THE FIGHTING CHANCE 4495 PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject for 25 years which was before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The Phone Plus Email Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make out the door price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been selling in the market Are their sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP price and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles most of them information no other auto-info site will tell you The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating The Two Big ‘Fake News’ Come-ons To Ignore How New-Car Dealers Make The Big Bucks And How They Don’t How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are Important Note On The Pricing Of Dealer-Installed Accessories The Myth Of Vehicle-Specific Dealer Cash Incentives Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time WHY IS AUGUST A SPECIAL MONTH TO PUT A NEW CAR IN YOUR GARAGE Because it’s the final month of the March-August peak-demand period when dealers must push most aggressively for sales With vacations over and kids back in school and other priorities occupying most families September sales have averaged 15 lower than August’s over the last 5 years New-car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-June ’18 sales edged up just 19 from year-ago but that gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Overall sales might drop below 17 million this year for the first time in three years All of the pent-up demand from the recession has been satisfied and we’re in a multi-year period when yearly sales will edge up or down a little The market will be more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat THE PACKAGE COST HOW TO ORDER IT AND WHEN AND HOW YOU’LL GET IT The package costs 4495 Additional vehicles are 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise decision if you find it difficult to deal on your first choice The average new vehicle sells for about 35000 today Considering the cost of the one you’re about to buy or lease isn’t this a relatively small price to pay for the industry’s most empowering information To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a small two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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WARNING! Our facts and action recommendations contradict almost EVERYTHING you’re being told and encouraged to do by those big new-car info sites But isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors It’s 2018 not 1994 Either you repeat the same conventional doctrines everybody is sayingor else you say something true and it will sound like it’s from Neptune – Noam Chomsky Welcome To Downtown Neptune FACT: You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand And their fiercest competitors are each other not the other brands FACT: The art of any deal is one little word: leverage Yet most new-car shoppers still walk into car stores to haggle the price a zero-sum game they always lose because their leverage is zero They’re playing an away game at one dealership where no one is rooting for their team It’s a slam-dunk home game for the dealer who has all the leverage FACT: The leverage shifts dramatically from the dealers to you when you get several competing against each other – ideally at least 9 or 10 no matter how far from you they are I learned that in 1997 when a Colorado Springs customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks FACT: 90 of the dollars spent on dealer cash programs today are not vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by dealer No one can tell you any dealership’s sales goal where it stands vs its target or even when the program starts and ends And a significant share of that bonus check is often also geared to elements like the effectiveness of a dealership’s factory-certified used car employee training and Internet marketing programs as well as to customers’ satisfaction ratings from questionnaires about their sales and service experiences A few bad reports can cost a dealership dearly FACT: The new-car business has a significant monthly seasonality pattern that impacts how aggressively dealers will price vehicles Monthly new-car sales range from under 7 to over 11 of the year’s total That means dealers must keep their cumulative sales in synch with the cumulative seasonality pattern to reach or exceed their multi-month targets And that’s the source of your leverage FACT: Given that reality there are almost always some stores in 9 or 10 dealerships that are trailing their multi-month targets and more strongly motivated to make aggressive price proposals than others And this month’s low-price bidder may be next month’s high-price dealership depending on its sales status then FACT: There is no good price or right price to pay for any new car The only right price is the best out-the-door price you can get by getting 9 or 10 dealers to compete for your business The out-the-door price is the price of the car plus sales tax registration fees and any other dealer charges For example a customer got 9 dealers to compete for a totally redesigned Honda CR-V without leaving his home or office and paid 1090 below invoice The eight other bids were 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread from low to high! The winning Sales Manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business What should I have told him would be a good price for that car Any number I mentioned would have been bone stupid And that’s true for any car you want FACT: Holdback is slowly fading into the sunset That’s money dealers get from the automaker after a sale is made These luxury brands have either dumped it or never had it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain FACT: Most new-car shoppers believe that the dealer invoice is a real vehicle cost number I have always been amused by this dichotomy: We buy hundreds of products and services every year and no one can tell us what the sellers paid for any of them But for decades we have swallowed – hook line and sinker – the preposterous notion that the automakers have been telling us what dealers pay for cars If that were true and you and I owned a dealership we’d have gone ballistic decades ago That has never happened FACT: Most new-car shoppers are dead wrong The invoice price hasn’t been a real vehicle cost for over two decades and probably forever In the mid-1990s the auto industry launched a redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter that has nothing to do with any cost I unearthed this ongoing process in 2012 by analyzing new-car pricing files dating from the early 1990s then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry ‘Redesigned’ The Dealer Invoice Price when The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The industry heavyweights attending were the Editor-In-Chief of Carscom the Senior Director of Industry Analysis at Edmundscom TrueCar’s Executive VP Kelley Blue Book’s President and the Director of Auto Testing at Consumer Reports who also had responsibility for CR’s long-term cash cow its New Car Price Report service The centerpiece of that discussion was a bombshell exhibit I distributed early in the meeting It proved that the dealer invoice price is a bloated imposter that has had nothing to do with any dealer’s cost for almost two decades The centerpiece of that meeting was the bombshell exhibit that shocked them To see it click here You could have heard a pin drop in that room No one was aware of the game-changing fact that had been right under their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice I asked the Consumer Reports participant Who’s been running your New Car Pricing Report for the past 20 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian as well as my take on that meeting click here It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg FACT: Mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped its legendary cash cow the New Car Price Report – the one they claimed would tell you the dealer’s true cost and how much wiggle room you had My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in our book mentioned above which is available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1495 including postage you can add that to your order for the information package To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that well-run dealerships have an overhead expense of 11 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number Today the auto industry is having a good laugh now at how gullible we are It’s even flipping us off now with pricing like this on the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! The industry is convinced that we can’t walk and chew gum simultaneously No Auto-Info Site Can Serve Two MastersI Serve Just One: You The New-Car Buyer – James Bragg FACT: Fighting Chance is the only new-car information service telling you the truth – all of it I can say that because I’ve never taken a dime from dealers or automakers But Kelley Blue Book Edmunds Carscom TrueCar and others would go belly-up telling the truth because they get the bulk of their revenue from car companies’ advertising and/or referral fees from dealers in their networks when you buy or lease from them Even our trusted national icon Consumer Reports – which once promised it wouldn’t recommend any product or service for financial gain – gets substantial revenue from TrueCar when you buy or lease from the TrueCar dealers they send you to in their Build amp Buy service FACT: Those sites aren’t in business to help you get the lowest price Two of them – TrueCar and Kelley Blue Book – stated in that 11/27/12 meeting that their research showed that you don’t want the lowest price They’re there to help dealers sell cars profitably to earn revenue from automotive advertising and 300 or more in referral commissions – money that comes from your pocket FACT: Their basic sales pitch a presents the range of what other clueless shoppers have paid as the holy grail of transaction prices b uses rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their phony claims of so-called savings from using their services and c sends you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying Don’t even think about getting price proposals from them Their salespeople will be on you like red ants on a spilt snow cone Our customers almost always beat their prices frequently by a lot That’s why half of our orders come from what I call repeat offenders and their referrals to friends and relatives I’m very proud of that WHAT’S IN THE FIGHTING CHANCE 4495 PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject for 25 years which was before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The Phone Plus Email Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make out the door price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been selling in the market Are their sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP price and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles most of them information no other auto-info site will tell you The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating The Two Big ‘Fake News’ Come-ons To Ignore How New-Car Dealers Make The Big Bucks And How They Don’t How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are Important Note On The Pricing Of Dealer-Installed Accessories The Myth Of Vehicle-Specific Dealer Cash Incentives Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time WHY IS AUGUST A SPECIAL MONTH TO PUT A NEW CAR IN YOUR GARAGE Because it’s the final month of the March-August peak-demand period when dealers must push most aggressively for sales With vacations over and kids back in school and other priorities occupying most families September sales have averaged 15 lower than August’s over the last 5 years New-car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-June ’18 sales edged up just 19 from year-ago but that gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Overall sales might drop below 17 million this year for the first time in three years All of the pent-up demand from the recession has been satisfied and we’re in a multi-year period when yearly sales will edge up or down a little The market will be more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat THE PACKAGE COST HOW TO ORDER IT AND WHEN AND HOW YOU’LL GET IT The package costs 4495 Additional vehicles are 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise decision if you find it difficult to deal on your first choice The average new vehicle sells for about 35000 today Considering the cost of the one you’re about to buy or lease isn’t this a relatively small price to pay for the industry’s most empowering information To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a small two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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– Noam Chomsky Welcome To Downtown Neptune FACT: You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand And their fiercest competitors are each other not the other brands FACT: The art of any deal is one little word: leverage Yet most new-car shoppers still walk into car stores to haggle the price a zero-sum game they always lose because their leverage is zero They’re playing an away game at one dealership where no one is rooting for their team It’s a slam-dunk home game for the dealer who has all the leverage FACT: The leverage shifts dramatically from the dealers to you when you get several competing against each other – ideally at least 9 or 10 no matter how far from you they are I learned that in 1997 when a Colorado Springs customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks FACT: 90 of the dollars spent on dealer cash programs today are not vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by dealer No one can tell you any dealership’s sales goal where it stands vs its target or even when the program starts and ends And a significant share of that bonus check is often also geared to elements like the effectiveness of a dealership’s factory-certified used car employee training and Internet marketing programs as well as to customers’ satisfaction ratings from questionnaires about their sales and service experiences A few bad reports can cost a dealership dearly FACT: The new-car business has a significant monthly seasonality pattern that impacts how aggressively dealers will price vehicles Monthly new-car sales range from under 7 to over 11 of the year’s total That means dealers must keep their cumulative sales in synch with the cumulative seasonality pattern to reach or exceed their multi-month targets And that’s the source of your leverage FACT: Given that reality there are almost always some stores in 9 or 10 dealerships that are trailing their multi-month targets and more strongly motivated to make aggressive price proposals than others And this month’s low-price bidder may be next month’s high-price dealership depending on its sales status then FACT: There is no good price or right price to pay for any new car The only right price is the best out-the-door price you can get by getting 9 or 10 dealers to compete for your business The out-the-door price is the price of the car plus sales tax registration fees and any other dealer charges For example a customer got 9 dealers to compete for a totally redesigned Honda CR-V without leaving his home or office and paid 1090 below invoice The eight other bids were 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread from low to high! The winning Sales Manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business What should I have told him would be a good price for that car Any number I mentioned would have been bone stupid And that’s true for any car you want FACT: Holdback is slowly fading into the sunset That’s money dealers get from the automaker after a sale is made These luxury brands have either dumped it or never had it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain FACT: Most new-car shoppers believe that the dealer invoice is a real vehicle cost number I have always been amused by this dichotomy: We buy hundreds of products and services every year and no one can tell us what the sellers paid for any of them But for decades we have swallowed – hook line and sinker – the preposterous notion that the automakers have been telling us what dealers pay for cars If that were true and you and I owned a dealership we’d have gone ballistic decades ago That has never happened FACT: Most new-car shoppers are dead wrong The invoice price hasn’t been a real vehicle cost for over two decades and probably forever In the mid-1990s the auto industry launched a redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter that has nothing to do with any cost I unearthed this ongoing process in 2012 by analyzing new-car pricing files dating from the early 1990s then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry ‘Redesigned’ The Dealer Invoice Price when The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The industry heavyweights attending were the Editor-In-Chief of Carscom the Senior Director of Industry Analysis at Edmundscom TrueCar’s Executive VP Kelley Blue Book’s President and the Director of Auto Testing at Consumer Reports who also had responsibility for CR’s long-term cash cow its New Car Price Report service The centerpiece of that discussion was a bombshell exhibit I distributed early in the meeting It proved that the dealer invoice price is a bloated imposter that has had nothing to do with any dealer’s cost for almost two decades The centerpiece of that meeting was the bombshell exhibit that shocked them To see it click here You could have heard a pin drop in that room No one was aware of the game-changing fact that had been right under their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice I asked the Consumer Reports participant Who’s been running your New Car Pricing Report for the past 20 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian as well as my take on that meeting click here It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg FACT: Mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped its legendary cash cow the New Car Price Report – the one they claimed would tell you the dealer’s true cost and how much wiggle room you had My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in our book mentioned above which is available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1495 including postage you can add that to your order for the information package To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that well-run dealerships have an overhead expense of 11 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number Today the auto industry is having a good laugh now at how gullible we are It’s even flipping us off now with pricing like this on the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! The industry is convinced that we can’t walk and chew gum simultaneously No Auto-Info Site Can Serve Two MastersI Serve Just One: You The New-Car Buyer – James Bragg FACT: Fighting Chance is the only new-car information service telling you the truth – all of it I can say that because I’ve never taken a dime from dealers or automakers But Kelley Blue Book Edmunds Carscom TrueCar and others would go belly-up telling the truth because they get the bulk of their revenue from car companies’ advertising and/or referral fees from dealers in their networks when you buy or lease from them Even our trusted national icon Consumer Reports – which once promised it wouldn’t recommend any product or service for financial gain – gets substantial revenue from TrueCar when you buy or lease from the TrueCar dealers they send you to in their Build amp Buy service FACT: Those sites aren’t in business to help you get the lowest price Two of them – TrueCar and Kelley Blue Book – stated in that 11/27/12 meeting that their research showed that you don’t want the lowest price They’re there to help dealers sell cars profitably to earn revenue from automotive advertising and 300 or more in referral commissions – money that comes from your pocket FACT: Their basic sales pitch a presents the range of what other clueless shoppers have paid as the holy grail of transaction prices b uses rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their phony claims of so-called savings from using their services and c sends you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying Don’t even think about getting price proposals from them Their salespeople will be on you like red ants on a spilt snow cone Our customers almost always beat their prices frequently by a lot That’s why half of our orders come from what I call repeat offenders and their referrals to friends and relatives I’m very proud of that WHAT’S IN THE FIGHTING CHANCE 4495 PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject for 25 years which was before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The Phone Plus Email Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make out the door price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been selling in the market Are their sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP price and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles most of them information no other auto-info site will tell you The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating The Two Big ‘Fake News’ Come-ons To Ignore How New-Car Dealers Make The Big Bucks And How They Don’t How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are Important Note On The Pricing Of Dealer-Installed Accessories The Myth Of Vehicle-Specific Dealer Cash Incentives Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time WHY IS AUGUST A SPECIAL MONTH TO PUT A NEW CAR IN YOUR GARAGE Because it’s the final month of the March-August peak-demand period when dealers must push most aggressively for sales With vacations over and kids back in school and other priorities occupying most families September sales have averaged 15 lower than August’s over the last 5 years New-car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-June ’18 sales edged up just 19 from year-ago but that gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Overall sales might drop below 17 million this year for the first time in three years All of the pent-up demand from the recession has been satisfied and we’re in a multi-year period when yearly sales will edge up or down a little The market will be more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat THE PACKAGE COST HOW TO ORDER IT AND WHEN AND HOW YOU’LL GET IT The package costs 4495 Additional vehicles are 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise decision if you find it difficult to deal on your first choice The average new vehicle sells for about 35000 today Considering the cost of the one you’re about to buy or lease isn’t this a relatively small price to pay for the industry’s most empowering information To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a small two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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FACT: The art of any deal is one little word: leverage Yet most new-car shoppers still walk into car stores to haggle the price a zero-sum game they always lose because their leverage is zero They’re playing an away game at one dealership where no one is rooting for their team It’s a slam-dunk home game for the dealer who has all the leverage FACT: The leverage shifts dramatically from the dealers to you when you get several competing against each other – ideally at least 9 or 10 no matter how far from you they are I learned that in 1997 when a Colorado Springs customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks FACT: 90 of the dollars spent on dealer cash programs today are not vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by dealer No one can tell you any dealership’s sales goal where it stands vs its target or even when the program starts and ends And a significant share of that bonus check is often also geared to elements like the effectiveness of a dealership’s factory-certified used car employee training and Internet marketing programs as well as to customers’ satisfaction ratings from questionnaires about their sales and service experiences A few bad reports can cost a dealership dearly FACT: The new-car business has a significant monthly seasonality pattern that impacts how aggressively dealers will price vehicles Monthly new-car sales range from under 7 to over 11 of the year’s total That means dealers must keep their cumulative sales in synch with the cumulative seasonality pattern to reach or exceed their multi-month targets And that’s the source of your leverage FACT: Given that reality there are almost always some stores in 9 or 10 dealerships that are trailing their multi-month targets and more strongly motivated to make aggressive price proposals than others And this month’s low-price bidder may be next month’s high-price dealership depending on its sales status then FACT: There is no good price or right price to pay for any new car The only right price is the best out-the-door price you can get by getting 9 or 10 dealers to compete for your business The out-the-door price is the price of the car plus sales tax registration fees and any other dealer charges For example a customer got 9 dealers to compete for a totally redesigned Honda CR-V without leaving his home or office and paid 1090 below invoice The eight other bids were 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread from low to high! The winning Sales Manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business What should I have told him would be a good price for that car Any number I mentioned would have been bone stupid And that’s true for any car you want FACT: Holdback is slowly fading into the sunset That’s money dealers get from the automaker after a sale is made These luxury brands have either dumped it or never had it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain FACT: Most new-car shoppers believe that the dealer invoice is a real vehicle cost number I have always been amused by this dichotomy: We buy hundreds of products and services every year and no one can tell us what the sellers paid for any of them But for decades we have swallowed – hook line and sinker – the preposterous notion that the automakers have been telling us what dealers pay for cars If that were true and you and I owned a dealership we’d have gone ballistic decades ago That has never happened FACT: Most new-car shoppers are dead wrong The invoice price hasn’t been a real vehicle cost for over two decades and probably forever In the mid-1990s the auto industry launched a redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter that has nothing to do with any cost I unearthed this ongoing process in 2012 by analyzing new-car pricing files dating from the early 1990s then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry ‘Redesigned’ The Dealer Invoice Price when The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The industry heavyweights attending were the Editor-In-Chief of Carscom the Senior Director of Industry Analysis at Edmundscom TrueCar’s Executive VP Kelley Blue Book’s President and the Director of Auto Testing at Consumer Reports who also had responsibility for CR’s long-term cash cow its New Car Price Report service The centerpiece of that discussion was a bombshell exhibit I distributed early in the meeting It proved that the dealer invoice price is a bloated imposter that has had nothing to do with any dealer’s cost for almost two decades The centerpiece of that meeting was the bombshell exhibit that shocked them To see it click here You could have heard a pin drop in that room No one was aware of the game-changing fact that had been right under their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice I asked the Consumer Reports participant Who’s been running your New Car Pricing Report for the past 20 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian as well as my take on that meeting click here It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg FACT: Mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped its legendary cash cow the New Car Price Report – the one they claimed would tell you the dealer’s true cost and how much wiggle room you had My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in our book mentioned above which is available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1495 including postage you can add that to your order for the information package To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that well-run dealerships have an overhead expense of 11 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number Today the auto industry is having a good laugh now at how gullible we are It’s even flipping us off now with pricing like this on the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! The industry is convinced that we can’t walk and chew gum simultaneously No Auto-Info Site Can Serve Two MastersI Serve Just One: You The New-Car Buyer – James Bragg FACT: Fighting Chance is the only new-car information service telling you the truth – all of it I can say that because I’ve never taken a dime from dealers or automakers But Kelley Blue Book Edmunds Carscom TrueCar and others would go belly-up telling the truth because they get the bulk of their revenue from car companies’ advertising and/or referral fees from dealers in their networks when you buy or lease from them Even our trusted national icon Consumer Reports – which once promised it wouldn’t recommend any product or service for financial gain – gets substantial revenue from TrueCar when you buy or lease from the TrueCar dealers they send you to in their Build amp Buy service FACT: Those sites aren’t in business to help you get the lowest price Two of them – TrueCar and Kelley Blue Book – stated in that 11/27/12 meeting that their research showed that you don’t want the lowest price They’re there to help dealers sell cars profitably to earn revenue from automotive advertising and 300 or more in referral commissions – money that comes from your pocket FACT: Their basic sales pitch a presents the range of what other clueless shoppers have paid as the holy grail of transaction prices b uses rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their phony claims of so-called savings from using their services and c sends you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying Don’t even think about getting price proposals from them Their salespeople will be on you like red ants on a spilt snow cone Our customers almost always beat their prices frequently by a lot That’s why half of our orders come from what I call repeat offenders and their referrals to friends and relatives I’m very proud of that WHAT’S IN THE FIGHTING CHANCE 4495 PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject for 25 years which was before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The Phone Plus Email Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make out the door price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been selling in the market Are their sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP price and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles most of them information no other auto-info site will tell you The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating The Two Big ‘Fake News’ Come-ons To Ignore How New-Car Dealers Make The Big Bucks And How They Don’t How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are Important Note On The Pricing Of Dealer-Installed Accessories The Myth Of Vehicle-Specific Dealer Cash Incentives Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time WHY IS AUGUST A SPECIAL MONTH TO PUT A NEW CAR IN YOUR GARAGE Because it’s the final month of the March-August peak-demand period when dealers must push most aggressively for sales With vacations over and kids back in school and other priorities occupying most families September sales have averaged 15 lower than August’s over the last 5 years New-car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-June ’18 sales edged up just 19 from year-ago but that gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Overall sales might drop below 17 million this year for the first time in three years All of the pent-up demand from the recession has been satisfied and we’re in a multi-year period when yearly sales will edge up or down a little The market will be more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat THE PACKAGE COST HOW TO ORDER IT AND WHEN AND HOW YOU’LL GET IT The package costs 4495 Additional vehicles are 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise decision if you find it difficult to deal on your first choice The average new vehicle sells for about 35000 today Considering the cost of the one you’re about to buy or lease isn’t this a relatively small price to pay for the industry’s most empowering information To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a small two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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2016 BMW M4 GTS |
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Ηλεκτρονικά ρυθμιζόμενη ανάρτηση KW DDC για την BMW M2 |
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BMW M3 E36 3000 GROUP A |
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Кроссовер BMW X1 получит версию для горнолыжников |
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James Bragg As a result: Over 145000 new-car shoppers have used the Fighting Chance 3-step competitive bidding process to get the lowest price in the market With our empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose The guide teaches you exactly what to say and do and when to do it And unlike every other new-car info site we’ll be here to answer your questions by phone every step of the way eg If you’re leasing we’ll go through the best-offer numbers with you before you sign the papers WARNING! Our facts and action recommendations contradict almost EVERYTHING you’re being told and encouraged to do by those big new-car info sites But isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors It’s 2018 not 1994 Either you repeat the same conventional doctrines everybody is sayingor else you say something true and it will sound like it’s from Neptune – Noam Chomsky Welcome To Downtown Neptune FACT: You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand And their fiercest competitors are each other not the other brands FACT: The art of any deal is one little word: leverage Yet most new-car shoppers still walk into car stores to haggle the price a zero-sum game they always lose because their leverage is zero They’re playing an away game at one dealership where no one is rooting for their team It’s a slam-dunk home game for the dealer who has all the leverage FACT: The leverage shifts dramatically from the dealers to you when you get several competing against each other – ideally at least 9 or 10 no matter how far from you they are I learned that in 1997 when a Colorado Springs customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks FACT: 90 of the dollars spent on dealer cash programs today are not vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by dealer No one can tell you any dealership’s sales goal where it stands vs its target or even when the program starts and ends And a significant share of that bonus check is often also geared to elements like the effectiveness of a dealership’s factory-certified used car employee training and Internet marketing programs as well as to customers’ satisfaction ratings from questionnaires about their sales and service experiences A few bad reports can cost a dealership dearly FACT: The new-car business has a significant monthly seasonality pattern that impacts how aggressively dealers will price vehicles Monthly new-car sales range from under 7 to over 11 of the year’s total That means dealers must keep their cumulative sales in synch with the cumulative seasonality pattern to reach or exceed their multi-month targets And that’s the source of your leverage FACT: Given that reality there are almost always some stores in 9 or 10 dealerships that are trailing their multi-month targets and more strongly motivated to make aggressive price proposals than others And this month’s low-price bidder may be next month’s high-price dealership depending on its sales status then FACT: There is no good price or right price to pay for any new car The only right price is the best out-the-door price you can get by getting 9 or 10 dealers to compete for your business The out-the-door price is the price of the car plus sales tax registration fees and any other dealer charges For example a customer got 9 dealers to compete for a totally redesigned Honda CR-V without leaving his home or office and paid 1090 below invoice The eight other bids were 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread from low to high! The winning Sales Manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business What should I have told him would be a good price for that car Any number I mentioned would have been bone stupid And that’s true for any car you want FACT: Holdback is slowly fading into the sunset That’s money dealers get from the automaker after a sale is made These luxury brands have either dumped it or never had it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain FACT: Most new-car shoppers believe that the dealer invoice is a real vehicle cost number I have always been amused by this dichotomy: We buy hundreds of products and services every year and no one can tell us what the sellers paid for any of them But for decades we have swallowed – hook line and sinker – the preposterous notion that the automakers have been telling us what dealers pay for cars If that were true and you and I owned a dealership we’d have gone ballistic decades ago That has never happened FACT: Most new-car shoppers are dead wrong The invoice price hasn’t been a real vehicle cost for over two decades and probably forever In the mid-1990s the auto industry launched a redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter that has nothing to do with any cost I unearthed this ongoing process in 2012 by analyzing new-car pricing files dating from the early 1990s then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry ‘Redesigned’ The Dealer Invoice Price when The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The industry heavyweights attending were the Editor-In-Chief of Carscom the Senior Director of Industry Analysis at Edmundscom TrueCar’s Executive VP Kelley Blue Book’s President and the Director of Auto Testing at Consumer Reports who also had responsibility for CR’s long-term cash cow its New Car Price Report service The centerpiece of that discussion was a bombshell exhibit I distributed early in the meeting It proved that the dealer invoice price is a bloated imposter that has had nothing to do with any dealer’s cost for almost two decades The centerpiece of that meeting was the bombshell exhibit that shocked them To see it click here You could have heard a pin drop in that room No one was aware of the game-changing fact that had been right under their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice I asked the Consumer Reports participant Who’s been running your New Car Pricing Report for the past 20 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian as well as my take on that meeting click here It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg FACT: Mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped its legendary cash cow the New Car Price Report – the one they claimed would tell you the dealer’s true cost and how much wiggle room you had My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in our book mentioned above which is available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1495 including postage you can add that to your order for the information package To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that well-run dealerships have an overhead expense of 11 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number Today the auto industry is having a good laugh now at how gullible we are It’s even flipping us off now with pricing like this on the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! The industry is convinced that we can’t walk and chew gum simultaneously No Auto-Info Site Can Serve Two MastersI Serve Just One: You The New-Car Buyer – James Bragg FACT: Fighting Chance is the only new-car information service telling you the truth – all of it I can say that because I’ve never taken a dime from dealers or automakers But Kelley Blue Book Edmunds Carscom TrueCar and others would go belly-up telling the truth because they get the bulk of their revenue from car companies’ advertising and/or referral fees from dealers in their networks when you buy or lease from them Even our trusted national icon Consumer Reports – which once promised it wouldn’t recommend any product or service for financial gain – gets substantial revenue from TrueCar when you buy or lease from the TrueCar dealers they send you to in their Build amp Buy service FACT: Those sites aren’t in business to help you get the lowest price Two of them – TrueCar and Kelley Blue Book – stated in that 11/27/12 meeting that their research showed that you don’t want the lowest price They’re there to help dealers sell cars profitably to earn revenue from automotive advertising and 300 or more in referral commissions – money that comes from your pocket FACT: Their basic sales pitch a presents the range of what other clueless shoppers have paid as the holy grail of transaction prices b uses rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their phony claims of so-called savings from using their services and c sends you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying Don’t even think about getting price proposals from them Their salespeople will be on you like red ants on a spilt snow cone Our customers almost always beat their prices frequently by a lot That’s why half of our orders come from what I call repeat offenders and their referrals to friends and relatives I’m very proud of that WHAT’S IN THE FIGHTING CHANCE 4495 PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject for 25 years which was before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The Phone Plus Email Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make out the door price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been selling in the market Are their sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP price and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles most of them information no other auto-info site will tell you The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating The Two Big ‘Fake News’ Come-ons To Ignore How New-Car Dealers Make The Big Bucks And How They Don’t How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are Important Note On The Pricing Of Dealer-Installed Accessories The Myth Of Vehicle-Specific Dealer Cash Incentives Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time WHY IS AUGUST A SPECIAL MONTH TO PUT A NEW CAR IN YOUR GARAGE Because it’s the final month of the March-August peak-demand period when dealers must push most aggressively for sales With vacations over and kids back in school and other priorities occupying most families September sales have averaged 15 lower than August’s over the last 5 years New-car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-June ’18 sales edged up just 19 from year-ago but that gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Overall sales might drop below 17 million this year for the first time in three years All of the pent-up demand from the recession has been satisfied and we’re in a multi-year period when yearly sales will edge up or down a little The market will be more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat THE PACKAGE COST HOW TO ORDER IT AND WHEN AND HOW YOU’LL GET IT The package costs 4495 Additional vehicles are 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise decision if you find it difficult to deal on your first choice The average new vehicle sells for about 35000 today Considering the cost of the one you’re about to buy or lease isn’t this a relatively small price to pay for the industry’s most empowering information To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a small two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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Zegarek Męski na rękę BMW Classic 8026236544749900 zł47900 zł |
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FACT: 90 of the dollars spent on dealer cash programs today are not vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by dealer No one can tell you any dealership’s sales goal where it stands vs its target or even when the program starts and ends And a significant share of that bonus check is often also geared to elements like the effectiveness of a dealership’s factory-certified used car employee training and Internet marketing programs as well as to customers’ satisfaction ratings from questionnaires about their sales and service experiences A few bad reports can cost a dealership dearly FACT: The new-car business has a significant monthly seasonality pattern that impacts how aggressively dealers will price vehicles Monthly new-car sales range from under 7 to over 11 of the year’s total That means dealers must keep their cumulative sales in synch with the cumulative seasonality pattern to reach or exceed their multi-month targets And that’s the source of your leverage FACT: Given that reality there are almost always some stores in 9 or 10 dealerships that are trailing their multi-month targets and more strongly motivated to make aggressive price proposals than others And this month’s low-price bidder may be next month’s high-price dealership depending on its sales status then FACT: There is no good price or right price to pay for any new car The only right price is the best out-the-door price you can get by getting 9 or 10 dealers to compete for your business The out-the-door price is the price of the car plus sales tax registration fees and any other dealer charges For example a customer got 9 dealers to compete for a totally redesigned Honda CR-V without leaving his home or office and paid 1090 below invoice The eight other bids were 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread from low to high! The winning Sales Manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business What should I have told him would be a good price for that car Any number I mentioned would have been bone stupid And that’s true for any car you want FACT: Holdback is slowly fading into the sunset That’s money dealers get from the automaker after a sale is made These luxury brands have either dumped it or never had it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain FACT: Most new-car shoppers believe that the dealer invoice is a real vehicle cost number I have always been amused by this dichotomy: We buy hundreds of products and services every year and no one can tell us what the sellers paid for any of them But for decades we have swallowed – hook line and sinker – the preposterous notion that the automakers have been telling us what dealers pay for cars If that were true and you and I owned a dealership we’d have gone ballistic decades ago That has never happened FACT: Most new-car shoppers are dead wrong The invoice price hasn’t been a real vehicle cost for over two decades and probably forever In the mid-1990s the auto industry launched a redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter that has nothing to do with any cost I unearthed this ongoing process in 2012 by analyzing new-car pricing files dating from the early 1990s then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry ‘Redesigned’ The Dealer Invoice Price when The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The industry heavyweights attending were the Editor-In-Chief of Carscom the Senior Director of Industry Analysis at Edmundscom TrueCar’s Executive VP Kelley Blue Book’s President and the Director of Auto Testing at Consumer Reports who also had responsibility for CR’s long-term cash cow its New Car Price Report service The centerpiece of that discussion was a bombshell exhibit I distributed early in the meeting It proved that the dealer invoice price is a bloated imposter that has had nothing to do with any dealer’s cost for almost two decades The centerpiece of that meeting was the bombshell exhibit that shocked them To see it click here You could have heard a pin drop in that room No one was aware of the game-changing fact that had been right under their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice I asked the Consumer Reports participant Who’s been running your New Car Pricing Report for the past 20 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian as well as my take on that meeting click here It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg FACT: Mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped its legendary cash cow the New Car Price Report – the one they claimed would tell you the dealer’s true cost and how much wiggle room you had My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in our book mentioned above which is available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1495 including postage you can add that to your order for the information package To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that well-run dealerships have an overhead expense of 11 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number Today the auto industry is having a good laugh now at how gullible we are It’s even flipping us off now with pricing like this on the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! The industry is convinced that we can’t walk and chew gum simultaneously No Auto-Info Site Can Serve Two MastersI Serve Just One: You The New-Car Buyer – James Bragg FACT: Fighting Chance is the only new-car information service telling you the truth – all of it I can say that because I’ve never taken a dime from dealers or automakers But Kelley Blue Book Edmunds Carscom TrueCar and others would go belly-up telling the truth because they get the bulk of their revenue from car companies’ advertising and/or referral fees from dealers in their networks when you buy or lease from them Even our trusted national icon Consumer Reports – which once promised it wouldn’t recommend any product or service for financial gain – gets substantial revenue from TrueCar when you buy or lease from the TrueCar dealers they send you to in their Build amp Buy service FACT: Those sites aren’t in business to help you get the lowest price Two of them – TrueCar and Kelley Blue Book – stated in that 11/27/12 meeting that their research showed that you don’t want the lowest price They’re there to help dealers sell cars profitably to earn revenue from automotive advertising and 300 or more in referral commissions – money that comes from your pocket FACT: Their basic sales pitch a presents the range of what other clueless shoppers have paid as the holy grail of transaction prices b uses rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their phony claims of so-called savings from using their services and c sends you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying Don’t even think about getting price proposals from them Their salespeople will be on you like red ants on a spilt snow cone Our customers almost always beat their prices frequently by a lot That’s why half of our orders come from what I call repeat offenders and their referrals to friends and relatives I’m very proud of that WHAT’S IN THE FIGHTING CHANCE 4495 PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject for 25 years which was before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The Phone Plus Email Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make out the door price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been selling in the market Are their sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP price and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles most of them information no other auto-info site will tell you The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating The Two Big ‘Fake News’ Come-ons To Ignore How New-Car Dealers Make The Big Bucks And How They Don’t How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are Important Note On The Pricing Of Dealer-Installed Accessories The Myth Of Vehicle-Specific Dealer Cash Incentives Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time WHY IS AUGUST A SPECIAL MONTH TO PUT A NEW CAR IN YOUR GARAGE Because it’s the final month of the March-August peak-demand period when dealers must push most aggressively for sales With vacations over and kids back in school and other priorities occupying most families September sales have averaged 15 lower than August’s over the last 5 years New-car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-June ’18 sales edged up just 19 from year-ago but that gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Overall sales might drop below 17 million this year for the first time in three years All of the pent-up demand from the recession has been satisfied and we’re in a multi-year period when yearly sales will edge up or down a little The market will be more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat THE PACKAGE COST HOW TO ORDER IT AND WHEN AND HOW YOU’LL GET IT The package costs 4495 Additional vehicles are 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise decision if you find it difficult to deal on your first choice The average new vehicle sells for about 35000 today Considering the cost of the one you’re about to buy or lease isn’t this a relatively small price to pay for the industry’s most empowering information To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a small two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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For example a customer got 9 dealers to compete for a totally redesigned Honda CR-V without leaving his home or office and paid 1090 below invoice The eight other bids were 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread from low to high! The winning Sales Manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business What should I have told him would be a good price for that car Any number I mentioned would have been bone stupid And that’s true for any car you want FACT: Holdback is slowly fading into the sunset That’s money dealers get from the automaker after a sale is made These luxury brands have either dumped it or never had it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain FACT: Most new-car shoppers believe that the dealer invoice is a real vehicle cost number I have always been amused by this dichotomy: We buy hundreds of products and services every year and no one can tell us what the sellers paid for any of them But for decades we have swallowed – hook line and sinker – the preposterous notion that the automakers have been telling us what dealers pay for cars If that were true and you and I owned a dealership we’d have gone ballistic decades ago That has never happened FACT: Most new-car shoppers are dead wrong The invoice price hasn’t been a real vehicle cost for over two decades and probably forever In the mid-1990s the auto industry launched a redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter that has nothing to do with any cost I unearthed this ongoing process in 2012 by analyzing new-car pricing files dating from the early 1990s then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry ‘Redesigned’ The Dealer Invoice Price when The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The industry heavyweights attending were the Editor-In-Chief of Carscom the Senior Director of Industry Analysis at Edmundscom TrueCar’s Executive VP Kelley Blue Book’s President and the Director of Auto Testing at Consumer Reports who also had responsibility for CR’s long-term cash cow its New Car Price Report service The centerpiece of that discussion was a bombshell exhibit I distributed early in the meeting It proved that the dealer invoice price is a bloated imposter that has had nothing to do with any dealer’s cost for almost two decades The centerpiece of that meeting was the bombshell exhibit that shocked them To see it click here You could have heard a pin drop in that room No one was aware of the game-changing fact that had been right under their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice I asked the Consumer Reports participant Who’s been running your New Car Pricing Report for the past 20 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian as well as my take on that meeting click here It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg FACT: Mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped its legendary cash cow the New Car Price Report – the one they claimed would tell you the dealer’s true cost and how much wiggle room you had My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in our book mentioned above which is available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1495 including postage you can add that to your order for the information package To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that well-run dealerships have an overhead expense of 11 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number Today the auto industry is having a good laugh now at how gullible we are It’s even flipping us off now with pricing like this on the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! The industry is convinced that we can’t walk and chew gum simultaneously No Auto-Info Site Can Serve Two MastersI Serve Just One: You The New-Car Buyer – James Bragg FACT: Fighting Chance is the only new-car information service telling you the truth – all of it I can say that because I’ve never taken a dime from dealers or automakers But Kelley Blue Book Edmunds Carscom TrueCar and others would go belly-up telling the truth because they get the bulk of their revenue from car companies’ advertising and/or referral fees from dealers in their networks when you buy or lease from them Even our trusted national icon Consumer Reports – which once promised it wouldn’t recommend any product or service for financial gain – gets substantial revenue from TrueCar when you buy or lease from the TrueCar dealers they send you to in their Build amp Buy service FACT: Those sites aren’t in business to help you get the lowest price Two of them – TrueCar and Kelley Blue Book – stated in that 11/27/12 meeting that their research showed that you don’t want the lowest price They’re there to help dealers sell cars profitably to earn revenue from automotive advertising and 300 or more in referral commissions – money that comes from your pocket FACT: Their basic sales pitch a presents the range of what other clueless shoppers have paid as the holy grail of transaction prices b uses rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their phony claims of so-called savings from using their services and c sends you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying Don’t even think about getting price proposals from them Their salespeople will be on you like red ants on a spilt snow cone Our customers almost always beat their prices frequently by a lot That’s why half of our orders come from what I call repeat offenders and their referrals to friends and relatives I’m very proud of that WHAT’S IN THE FIGHTING CHANCE 4495 PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject for 25 years which was before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The Phone Plus Email Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make out the door price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been selling in the market Are their sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP price and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles most of them information no other auto-info site will tell you The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating The Two Big ‘Fake News’ Come-ons To Ignore How New-Car Dealers Make The Big Bucks And How They Don’t How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are Important Note On The Pricing Of Dealer-Installed Accessories The Myth Of Vehicle-Specific Dealer Cash Incentives Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time WHY IS AUGUST A SPECIAL MONTH TO PUT A NEW CAR IN YOUR GARAGE Because it’s the final month of the March-August peak-demand period when dealers must push most aggressively for sales With vacations over and kids back in school and other priorities occupying most families September sales have averaged 15 lower than August’s over the last 5 years New-car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-June ’18 sales edged up just 19 from year-ago but that gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Overall sales might drop below 17 million this year for the first time in three years All of the pent-up demand from the recession has been satisfied and we’re in a multi-year period when yearly sales will edge up or down a little The market will be more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat THE PACKAGE COST HOW TO ORDER IT AND WHEN AND HOW YOU’LL GET IT The package costs 4495 Additional vehicles are 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise decision if you find it difficult to deal on your first choice The average new vehicle sells for about 35000 today Considering the cost of the one you’re about to buy or lease isn’t this a relatively small price to pay for the industry’s most empowering information To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our 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Someone needed the hunger for the truth the tenacity to uncover it and the cojones to reveal it to you I was the only candidate James Bragg As a result: Over 145000 new-car shoppers have used the Fighting Chance 3-step competitive bidding process to get the lowest price in the market With our empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose The guide teaches you exactly what to say and do and when to do it And unlike every other new-car info site we’ll be here to answer your questions by phone every step of the way eg If you’re leasing we’ll go through the best-offer numbers with you before you sign the papers WARNING! Our facts and action recommendations contradict almost EVERYTHING you’re being told and encouraged to do by those big new-car info sites But isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors It’s 2018 not 1994 Either you repeat the same conventional doctrines everybody is sayingor else you say something true and it will sound like it’s from Neptune – Noam Chomsky Welcome To Downtown Neptune FACT: You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand And their fiercest competitors are each other not the other brands FACT: The art of any deal is one little word: leverage Yet most new-car shoppers still walk into car stores to haggle the price a zero-sum game they always lose because their leverage is zero They’re playing an away game at one dealership where no one is rooting for their team It’s a slam-dunk home game for the dealer who has all the leverage FACT: The leverage shifts dramatically from the dealers to you when you get several competing against each other – ideally at least 9 or 10 no matter how far from you they are I learned that in 1997 when a Colorado Springs customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks FACT: 90 of the dollars spent on dealer cash programs today are not vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by dealer No one can tell you any dealership’s sales goal where it stands vs its target or even when the program starts and ends And a significant share of that bonus check is often also geared to elements like the effectiveness of a dealership’s factory-certified used car employee training and Internet marketing programs as well as to customers’ satisfaction ratings from questionnaires about their sales and service experiences A few bad reports can cost a dealership dearly FACT: The new-car business has a significant monthly seasonality pattern that impacts how aggressively dealers will price vehicles Monthly new-car sales range from under 7 to over 11 of the year’s total That means dealers must keep their cumulative sales in synch with the cumulative seasonality pattern to reach or exceed their multi-month targets And that’s the source of your leverage FACT: Given that reality there are almost always some stores in 9 or 10 dealerships that are trailing their multi-month targets and more strongly motivated to make aggressive price proposals than others And this month’s low-price bidder may be next month’s high-price dealership depending on its sales status then FACT: There is no good price or right price to pay for any new car The only right price is the best out-the-door price you can get by getting 9 or 10 dealers to compete for your business The out-the-door price is the price of the car plus sales tax registration fees and any other dealer charges For example a customer got 9 dealers to compete for a totally redesigned Honda CR-V without leaving his home or office and paid 1090 below invoice The eight other bids were 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread from low to high! The winning Sales Manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business What should I have told him would be a good price for that car Any number I mentioned would have been bone stupid And that’s true for any car you want FACT: Holdback is slowly fading into the sunset That’s money dealers get from the automaker after a sale is made These luxury brands have either dumped it or never had it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain FACT: Most new-car shoppers believe that the dealer invoice is a real vehicle cost number I have always been amused by this dichotomy: We buy hundreds of products and services every year and no one can tell us what the sellers paid for any of them But for decades we have swallowed – hook line and sinker – the preposterous notion that the automakers have been telling us what dealers pay for cars If that were true and you and I owned a dealership we’d have gone ballistic decades ago That has never happened FACT: Most new-car shoppers are dead wrong The invoice price hasn’t been a real vehicle cost for over two decades and probably forever In the mid-1990s the auto industry launched a redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter that has nothing to do with any cost I unearthed this ongoing process in 2012 by analyzing new-car pricing files dating from the early 1990s then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry ‘Redesigned’ The Dealer Invoice Price when The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The industry heavyweights attending were the Editor-In-Chief of Carscom the Senior Director of Industry Analysis at Edmundscom TrueCar’s Executive VP Kelley Blue Book’s President and the Director of Auto Testing at Consumer Reports who also had responsibility for CR’s long-term cash cow its New Car Price Report service The centerpiece of that discussion was a bombshell exhibit I distributed early in the meeting It proved that the dealer invoice price is a bloated imposter that has had nothing to do with any dealer’s cost for almost two decades The centerpiece of that meeting was the bombshell exhibit that shocked them To see it click here You could have heard a pin drop in that room No one was aware of the game-changing fact that had been right under their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice I asked the Consumer Reports participant Who’s been running your New Car Pricing Report for the past 20 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian as well as my take on that meeting click here It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg FACT: Mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped its legendary cash cow the New Car Price Report – the one they claimed would tell you the dealer’s true cost and how much wiggle room you had My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in our book mentioned above which is available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1495 including postage you can add that to your order for the information package To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that well-run dealerships have an overhead expense of 11 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number Today the auto industry is having a good laugh now at how gullible we are It’s even flipping us off now with pricing like this on the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! The industry is convinced that we can’t walk and chew gum simultaneously No Auto-Info Site Can Serve Two MastersI Serve Just One: You The New-Car Buyer – James Bragg FACT: Fighting Chance is the only new-car information service telling you the truth – all of it I can say that because I’ve never taken a dime from dealers or automakers But Kelley Blue Book Edmunds Carscom TrueCar and others would go belly-up telling the truth because they get the bulk of their revenue from car companies’ advertising and/or referral fees from dealers in their networks when you buy or lease from them Even our trusted national icon Consumer Reports – which once promised it wouldn’t recommend any product or service for financial gain – gets substantial revenue from TrueCar when you buy or lease from the TrueCar dealers they send you to in their Build amp Buy service FACT: Those sites aren’t in business to help you get the lowest price Two of them – TrueCar and Kelley Blue Book – stated in that 11/27/12 meeting that their research showed that you don’t want the lowest price They’re there to help dealers sell cars profitably to earn revenue from automotive advertising and 300 or more in referral commissions – money that comes from your pocket FACT: Their basic sales pitch a presents the range of what other clueless shoppers have paid as the holy grail of transaction prices b uses rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their phony claims of so-called savings from using their services and c sends you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying Don’t even think about getting price proposals from them Their salespeople will be on you like red ants on a spilt snow cone Our customers almost always beat their prices frequently by a lot That’s why half of our orders come from what I call repeat offenders and their referrals to friends and relatives I’m very proud of that WHAT’S IN THE FIGHTING CHANCE 4495 PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject for 25 years which was before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The Phone Plus Email Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make out the door price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been selling in the market Are their sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP price and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles most of them information no other auto-info site will tell you The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating The Two Big ‘Fake News’ Come-ons To Ignore How New-Car Dealers Make The Big Bucks And How They Don’t How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are Important Note On The Pricing Of Dealer-Installed Accessories The Myth Of Vehicle-Specific Dealer Cash Incentives Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time WHY IS AUGUST A SPECIAL MONTH TO PUT A NEW CAR IN YOUR GARAGE Because it’s the final month of the March-August peak-demand period when dealers must push most aggressively for sales With vacations over and kids back in school and other priorities occupying most families September sales have averaged 15 lower than August’s over the last 5 years New-car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-June ’18 sales edged up just 19 from year-ago but that gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Overall sales might drop below 17 million this year for the first time in three years All of the pent-up demand from the recession has been satisfied and we’re in a multi-year period when yearly sales will edge up or down a little The market will be more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat THE PACKAGE COST HOW TO ORDER IT AND WHEN AND HOW YOU’LL GET IT The package costs 4495 Additional vehicles are 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise decision if you find it difficult to deal on your first choice The average new vehicle sells for about 35000 today Considering the cost of the one you’re about to buy or lease isn’t this a relatively small price to pay for the industry’s most empowering information To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a small two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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I unearthed this ongoing process in 2012 by analyzing new-car pricing files dating from the early 1990s then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry ‘Redesigned’ The Dealer Invoice Price when The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The industry heavyweights attending were the Editor-In-Chief of Carscom the Senior Director of Industry Analysis at Edmundscom TrueCar’s Executive VP Kelley Blue Book’s President and the Director of Auto Testing at Consumer Reports who also had responsibility for CR’s long-term cash cow its New Car Price Report service The centerpiece of that discussion was a bombshell exhibit I distributed early in the meeting It proved that the dealer invoice price is a bloated imposter that has had nothing to do with any dealer’s cost for almost two decades The centerpiece of that meeting was the bombshell exhibit that shocked them To see it click here You could have heard a pin drop in that room No one was aware of the game-changing fact that had been right under their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice I asked the Consumer Reports participant Who’s been running your New Car Pricing Report for the past 20 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian as well as my take on that meeting click here It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg FACT: Mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped its legendary cash cow the New Car Price Report – the one they claimed would tell you the dealer’s true cost and how much wiggle room you had My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in our book mentioned above which is available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1495 including postage you can add that to your order for the information package To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that well-run dealerships have an overhead expense of 11 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number Today the auto industry is having a good laugh now at how gullible we are It’s even flipping us off now with pricing like this on the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! The industry is convinced that we can’t walk and chew gum simultaneously No Auto-Info Site Can Serve Two MastersI Serve Just One: You The New-Car Buyer – James Bragg FACT: Fighting Chance is the only new-car information service telling you the truth – all of it I can say that because I’ve never taken a dime from dealers or automakers But Kelley Blue Book Edmunds Carscom TrueCar and others would go belly-up telling the truth because they get the bulk of their revenue from car companies’ advertising and/or referral fees from dealers in their networks when you buy or lease from them Even our trusted national icon Consumer Reports – which once promised it wouldn’t recommend any product or service for financial gain – gets substantial revenue from TrueCar when you buy or lease from the TrueCar dealers they send you to in their Build amp Buy service FACT: Those sites aren’t in business to help you get the lowest price Two of them – TrueCar and Kelley Blue Book – stated in that 11/27/12 meeting that their research showed that you don’t want the lowest price They’re there to help dealers sell cars profitably to earn revenue from automotive advertising and 300 or more in referral commissions – money that comes from your pocket FACT: Their basic sales pitch a presents the range of what other clueless shoppers have paid as the holy grail of transaction prices b uses rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their phony claims of so-called savings from using their services and c sends you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying Don’t even think about getting price proposals from them Their salespeople will be on you like red ants on a spilt snow cone Our customers almost always beat their prices frequently by a lot That’s why half of our orders come from what I call repeat offenders and their referrals to friends and relatives I’m very proud of that WHAT’S IN THE FIGHTING CHANCE 4495 PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject for 25 years which was before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The Phone Plus Email Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make out the door price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been selling in the market Are their sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP price and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles most of them information no other auto-info site will tell you The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating The Two Big ‘Fake News’ Come-ons To Ignore How New-Car Dealers Make The Big Bucks And How They Don’t How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are Important Note On The Pricing Of Dealer-Installed Accessories The Myth Of Vehicle-Specific Dealer Cash Incentives Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time WHY IS AUGUST A SPECIAL MONTH TO PUT A NEW CAR IN YOUR GARAGE Because it’s the final month of the March-August peak-demand period when dealers must push most aggressively for sales With vacations over and kids back in school and other priorities occupying most families September sales have averaged 15 lower than August’s over the last 5 years New-car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-June ’18 sales edged up just 19 from year-ago but that gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Overall sales might drop below 17 million this year for the first time in three years All of the pent-up demand from the recession has been satisfied and we’re in a multi-year period when yearly sales will edge up or down a little The market will be more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat THE PACKAGE COST HOW TO ORDER IT AND WHEN AND HOW YOU’LL GET IT The package costs 4495 Additional vehicles are 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise decision if you find it difficult to deal on your first choice The average new vehicle sells for about 35000 today Considering the cost of the one you’re about to buy or lease isn’t this a relatively small price to pay for the industry’s most empowering information To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a small two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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FACT: Most new-car shoppers are dead wrong The invoice price hasn’t been a real vehicle cost for over two decades and probably forever In the mid-1990s the auto industry launched a redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter that has nothing to do with any cost I unearthed this ongoing process in 2012 by analyzing new-car pricing files dating from the early 1990s then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry ‘Redesigned’ The Dealer Invoice Price when The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The industry heavyweights attending were the Editor-In-Chief of Carscom the Senior Director of Industry Analysis at Edmundscom TrueCar’s Executive VP Kelley Blue Book’s President and the Director of Auto Testing at Consumer Reports who also had responsibility for CR’s long-term cash cow its New Car Price Report service The centerpiece of that discussion was a bombshell exhibit I distributed early in the meeting It proved that the dealer invoice price is a bloated imposter that has had nothing to do with any dealer’s cost for almost two decades The centerpiece of that meeting was the bombshell exhibit that shocked them To see it click here You could have heard a pin drop in that room No one was aware of the game-changing fact that had been right under their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice I asked the Consumer Reports participant Who’s been running your New Car Pricing Report for the past 20 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian as well as my take on that meeting click here It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg FACT: Mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped its legendary cash cow the New Car Price Report – the one they claimed would tell you the dealer’s true cost and how much wiggle room you had My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in our book mentioned above which is available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1495 including postage you can add that to your order for the information package To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that well-run dealerships have an overhead expense of 11 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number Today the auto industry is having a good laugh now at how gullible we are It’s even flipping us off now with pricing like this on the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! The industry is convinced that we can’t walk and chew gum simultaneously No Auto-Info Site Can Serve Two MastersI Serve Just One: You The New-Car Buyer – James Bragg FACT: Fighting Chance is the only new-car information service telling you the truth – all of it I can say that because I’ve never taken a dime from dealers or automakers But Kelley Blue Book Edmunds Carscom TrueCar and others would go belly-up telling the truth because they get the bulk of their revenue from car companies’ advertising and/or referral fees from dealers in their networks when you buy or lease from them Even our trusted national icon Consumer Reports – which once promised it wouldn’t recommend any product or service for financial gain – gets substantial revenue from TrueCar when you buy or lease from the TrueCar dealers they send you to in their Build amp Buy service FACT: Those sites aren’t in business to help you get the lowest price Two of them – TrueCar and Kelley Blue Book – stated in that 11/27/12 meeting that their research showed that you don’t want the lowest price They’re there to help dealers sell cars profitably to earn revenue from automotive advertising and 300 or more in referral commissions – money that comes from your pocket FACT: Their basic sales pitch a presents the range of what other clueless shoppers have paid as the holy grail of transaction prices b uses rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their phony claims of so-called savings from using their services and c sends you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying Don’t even think about getting price proposals from them Their salespeople will be on you like red ants on a spilt snow cone Our customers almost always beat their prices frequently by a lot That’s why half of our orders come from what I call repeat offenders and their referrals to friends and relatives I’m very proud of that WHAT’S IN THE FIGHTING CHANCE 4495 PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject for 25 years which was before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The Phone Plus Email Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make out the door price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been selling in the market Are their sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP price and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles most of them information no other auto-info site will tell you The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating The Two Big ‘Fake News’ Come-ons To Ignore How New-Car Dealers Make The Big Bucks And How They Don’t How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are Important Note On The Pricing Of Dealer-Installed Accessories The Myth Of Vehicle-Specific Dealer Cash Incentives Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time WHY IS AUGUST A SPECIAL MONTH TO PUT A NEW CAR IN YOUR GARAGE Because it’s the final month of the March-August peak-demand period when dealers must push most aggressively for sales With vacations over and kids back in school and other priorities occupying most families September sales have averaged 15 lower than August’s over the last 5 years New-car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-June ’18 sales edged up just 19 from year-ago but that gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Overall sales might drop below 17 million this year for the first time in three years All of the pent-up demand from the recession has been satisfied and we’re in a multi-year period when yearly sales will edge up or down a little The market will be more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat THE PACKAGE COST HOW TO ORDER IT AND WHEN AND HOW YOU’LL GET IT The package costs 4495 Additional vehicles are 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise decision if you find it difficult to deal on your first choice The average new vehicle sells for about 35000 today Considering the cost of the one you’re about to buy or lease isn’t this a relatively small price to pay for the industry’s most empowering information To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a small two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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The centerpiece of that discussion was a bombshell exhibit I distributed early in the meeting It proved that the dealer invoice price is a bloated imposter that has had nothing to do with any dealer’s cost for almost two decades The centerpiece of that meeting was the bombshell exhibit that shocked them To see it click here You could have heard a pin drop in that room No one was aware of the game-changing fact that had been right under their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice I asked the Consumer Reports participant Who’s been running your New Car Pricing Report for the past 20 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian as well as my take on that meeting click here It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg FACT: Mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped its legendary cash cow the New Car Price Report – the one they claimed would tell you the dealer’s true cost and how much wiggle room you had My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in our book mentioned above which is available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1495 including postage you can add that to your order for the information package To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that well-run dealerships have an overhead expense of 11 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number Today the auto industry is having a good laugh now at how gullible we are It’s even flipping us off now with pricing like this on the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! The industry is convinced that we can’t walk and chew gum simultaneously No Auto-Info Site Can Serve Two MastersI Serve Just One: You The New-Car Buyer – James Bragg FACT: Fighting Chance is the only new-car information service telling you the truth – all of it I can say that because I’ve never taken a dime from dealers or automakers But Kelley Blue Book Edmunds Carscom TrueCar and others would go belly-up telling the truth because they get the bulk of their revenue from car companies’ advertising and/or referral fees from dealers in their networks when you buy or lease from them Even our trusted national icon Consumer Reports – which once promised it wouldn’t recommend any product or service for financial gain – gets substantial revenue from TrueCar when you buy or lease from the TrueCar dealers they send you to in their Build amp Buy service FACT: Those sites aren’t in business to help you get the lowest price Two of them – TrueCar and Kelley Blue Book – stated in that 11/27/12 meeting that their research showed that you don’t want the lowest price They’re there to help dealers sell cars profitably to earn revenue from automotive advertising and 300 or more in referral commissions – money that comes from your pocket FACT: Their basic sales pitch a presents the range of what other clueless shoppers have paid as the holy grail of transaction prices b uses rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their phony claims of so-called savings from using their services and c sends you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying Don’t even think about getting price proposals from them Their salespeople will be on you like red ants on a spilt snow cone Our customers almost always beat their prices frequently by a lot That’s why half of our orders come from what I call repeat offenders and their referrals to friends and relatives I’m very proud of that WHAT’S IN THE FIGHTING CHANCE 4495 PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject for 25 years which was before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The Phone Plus Email Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make out the door price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been selling in the market Are their sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP price and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles most of them information no other auto-info site will tell you The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating The Two Big ‘Fake News’ Come-ons To Ignore How New-Car Dealers Make The Big Bucks And How They Don’t How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are Important Note On The Pricing Of Dealer-Installed Accessories The Myth Of Vehicle-Specific Dealer Cash Incentives Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time WHY IS AUGUST A SPECIAL MONTH TO PUT A NEW CAR IN YOUR GARAGE Because it’s the final month of the March-August peak-demand period when dealers must push most aggressively for sales With vacations over and kids back in school and other priorities occupying most families September sales have averaged 15 lower than August’s over the last 5 years New-car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-June ’18 sales edged up just 19 from year-ago but that gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Overall sales might drop below 17 million this year for the first time in three years All of the pent-up demand from the recession has been satisfied and we’re in a multi-year period when yearly sales will edge up or down a little The market will be more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat THE PACKAGE COST HOW TO ORDER IT AND WHEN AND HOW YOU’LL GET IT The package costs 4495 Additional vehicles are 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise decision if you find it difficult to deal on your first choice The average new vehicle sells for about 35000 today Considering the cost of the one you’re about to buy or lease isn’t this a relatively small price to pay for the industry’s most empowering information To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a small two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain FACT: Most new-car shoppers believe that the dealer invoice is a real vehicle cost number I have always been amused by this dichotomy: We buy hundreds of products and services every year and no one can tell us what the sellers paid for any of them But for decades we have swallowed – hook line and sinker – the preposterous notion that the automakers have been telling us what dealers pay for cars If that were true and you and I owned a dealership we’d have gone ballistic decades ago That has never happened FACT: Most new-car shoppers are dead wrong The invoice price hasn’t been a real vehicle cost for over two decades and probably forever In the mid-1990s the auto industry launched a redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter that has nothing to do with any cost I unearthed this ongoing process in 2012 by analyzing new-car pricing files dating from the early 1990s then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry ‘Redesigned’ The Dealer Invoice Price when The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The industry heavyweights attending were the Editor-In-Chief of Carscom the Senior Director of Industry Analysis at Edmundscom TrueCar’s Executive VP Kelley Blue Book’s President and the Director of Auto Testing at Consumer Reports who also had responsibility for CR’s long-term cash cow its New Car Price Report service The centerpiece of that discussion was a bombshell exhibit I distributed early in the meeting It proved that the dealer invoice price is a bloated imposter that has had nothing to do with any dealer’s cost for almost two decades The centerpiece of that meeting was the bombshell exhibit that shocked them To see it click here You could have heard a pin drop in that room No one was aware of the game-changing fact that had been right under their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice I asked the Consumer Reports participant Who’s been running your New Car Pricing Report for the past 20 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian as well as my take on that meeting click here It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg FACT: Mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped its legendary cash cow the New Car Price Report – the one they claimed would tell you the dealer’s true cost and how much wiggle room you had My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in our book mentioned above which is available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1495 including postage you can add that to your order for the information package To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that well-run dealerships have an overhead expense of 11 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number Today the auto industry is having a good laugh now at how gullible we are It’s even flipping us off now with pricing like this on the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! The industry is convinced that we can’t walk and chew gum simultaneously No Auto-Info Site Can Serve Two MastersI Serve Just One: You The New-Car Buyer – James Bragg FACT: Fighting Chance is the only new-car information service telling you the truth – all of it I can say that because I’ve never taken a dime from dealers or automakers But Kelley Blue Book Edmunds Carscom TrueCar and others would go belly-up telling the truth because they get the bulk of their revenue from car companies’ advertising and/or referral fees from dealers in their networks when you buy or lease from them Even our trusted national icon Consumer Reports – which once promised it wouldn’t recommend any product or service for financial gain – gets substantial revenue from TrueCar when you buy or lease from the TrueCar dealers they send you to in their Build amp Buy service FACT: Those sites aren’t in business to help you get the lowest price Two of them – TrueCar and Kelley Blue Book – stated in that 11/27/12 meeting that their research showed that you don’t want the lowest price They’re there to help dealers sell cars profitably to earn revenue from automotive advertising and 300 or more in referral commissions – money that comes from your pocket FACT: Their basic sales pitch a presents the range of what other clueless shoppers have paid as the holy grail of transaction prices b uses rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their phony claims of so-called savings from using their services and c sends you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying Don’t even think about getting price proposals from them Their salespeople will be on you like red ants on a spilt snow cone Our customers almost always beat their prices frequently by a lot That’s why half of our orders come from what I call repeat offenders and their referrals to friends and relatives I’m very proud of that WHAT’S IN THE FIGHTING CHANCE 4495 PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject for 25 years which was before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The Phone Plus Email Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make out the door price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been selling in the market Are their sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP price and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles most of them information no other auto-info site will tell you The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating The Two Big ‘Fake News’ Come-ons To Ignore How New-Car Dealers Make The Big Bucks And How They Don’t How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are Important Note On The Pricing Of Dealer-Installed Accessories The Myth Of Vehicle-Specific Dealer Cash Incentives Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time WHY IS AUGUST A SPECIAL MONTH TO PUT A NEW CAR IN YOUR GARAGE Because it’s the final month of the March-August peak-demand period when dealers must push most aggressively for sales With vacations over and kids back in school and other priorities occupying most families September sales have averaged 15 lower than August’s over the last 5 years New-car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-June ’18 sales edged up just 19 from year-ago but that gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Overall sales might drop below 17 million this year for the first time in three years All of the pent-up demand from the recession has been satisfied and we’re in a multi-year period when yearly sales will edge up or down a little The market will be more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat THE PACKAGE COST HOW TO ORDER IT AND WHEN AND HOW YOU’LL GET IT The package costs 4495 Additional vehicles are 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise decision if you find it difficult to deal on your first choice The average new vehicle sells for about 35000 today Considering the cost of the one you’re about to buy or lease isn’t this a relatively small price to pay for the industry’s most empowering information To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a small two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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FACT: Mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped its legendary cash cow the New Car Price Report – the one they claimed would tell you the dealer’s true cost and how much wiggle room you had My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in our book mentioned above which is available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1495 including postage you can add that to your order for the information package To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that well-run dealerships have an overhead expense of 11 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number Today the auto industry is having a good laugh now at how gullible we are It’s even flipping us off now with pricing like this on the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! The industry is convinced that we can’t walk and chew gum simultaneously No Auto-Info Site Can Serve Two MastersI Serve Just One: You The New-Car Buyer – James Bragg FACT: Fighting Chance is the only new-car information service telling you the truth – all of it I can say that because I’ve never taken a dime from dealers or automakers But Kelley Blue Book Edmunds Carscom TrueCar and others would go belly-up telling the truth because they get the bulk of their revenue from car companies’ advertising and/or referral fees from dealers in their networks when you buy or lease from them Even our trusted national icon Consumer Reports – which once promised it wouldn’t recommend any product or service for financial gain – gets substantial revenue from TrueCar when you buy or lease from the TrueCar dealers they send you to in their Build amp Buy service FACT: Those sites aren’t in business to help you get the lowest price Two of them – TrueCar and Kelley Blue Book – stated in that 11/27/12 meeting that their research showed that you don’t want the lowest price They’re there to help dealers sell cars profitably to earn revenue from automotive advertising and 300 or more in referral commissions – money that comes from your pocket FACT: Their basic sales pitch a presents the range of what other clueless shoppers have paid as the holy grail of transaction prices b uses rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their phony claims of so-called savings from using their services and c sends you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying Don’t even think about getting price proposals from them Their salespeople will be on you like red ants on a spilt snow cone Our customers almost always beat their prices frequently by a lot That’s why half of our orders come from what I call repeat offenders and their referrals to friends and relatives I’m very proud of that WHAT’S IN THE FIGHTING CHANCE 4495 PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject for 25 years which was before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The Phone Plus Email Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make out the door price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been selling in the market Are their sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP price and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles most of them information no other auto-info site will tell you The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating The Two Big ‘Fake News’ Come-ons To Ignore How New-Car Dealers Make The Big Bucks And How They Don’t How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are Important Note On The Pricing Of Dealer-Installed Accessories The Myth Of Vehicle-Specific Dealer Cash Incentives Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time WHY IS AUGUST A SPECIAL MONTH TO PUT A NEW CAR IN YOUR GARAGE Because it’s the final month of the March-August peak-demand period when dealers must push most aggressively for sales With vacations over and kids back in school and other priorities occupying most families September sales have averaged 15 lower than August’s over the last 5 years New-car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-June ’18 sales edged up just 19 from year-ago but that gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Overall sales might drop below 17 million this year for the first time in three years All of the pent-up demand from the recession has been satisfied and we’re in a multi-year period when yearly sales will edge up or down a little The market will be more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat THE PACKAGE COST HOW TO ORDER IT AND WHEN AND HOW YOU’LL GET IT The package costs 4495 Additional vehicles are 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise decision if you find it difficult to deal on your first choice The average new vehicle sells for about 35000 today Considering the cost of the one you’re about to buy or lease isn’t this a relatively small price to pay for the industry’s most empowering information To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a small two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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FACT: Given that reality there are almost always some stores in 9 or 10 dealerships that are trailing their multi-month targets and more strongly motivated to make aggressive price proposals than others And this month’s low-price bidder may be next month’s high-price dealership depending on its sales status then FACT: There is no good price or right price to pay for any new car The only right price is the best out-the-door price you can get by getting 9 or 10 dealers to compete for your business The out-the-door price is the price of the car plus sales tax registration fees and any other dealer charges For example a customer got 9 dealers to compete for a totally redesigned Honda CR-V without leaving his home or office and paid 1090 below invoice The eight other bids were 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread from low to high! The winning Sales Manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business What should I have told him would be a good price for that car Any number I mentioned would have been bone stupid And that’s true for any car you want FACT: Holdback is slowly fading into the sunset That’s money dealers get from the automaker after a sale is made These luxury brands have either dumped it or never had it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain FACT: Most new-car shoppers believe that the dealer invoice is a real vehicle cost number I have always been amused by this dichotomy: We buy hundreds of products and services every year and no one can tell us what the sellers paid for any of them But for decades we have swallowed – hook line and sinker – the preposterous notion that the automakers have been telling us what dealers pay for cars If that were true and you and I owned a dealership we’d have gone ballistic decades ago That has never happened FACT: Most new-car shoppers are dead wrong The invoice price hasn’t been a real vehicle cost for over two decades and probably forever In the mid-1990s the auto industry launched a redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter that has nothing to do with any cost I unearthed this ongoing process in 2012 by analyzing new-car pricing files dating from the early 1990s then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry ‘Redesigned’ The Dealer Invoice Price when The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The industry heavyweights attending were the Editor-In-Chief of Carscom the Senior Director of Industry Analysis at Edmundscom TrueCar’s Executive VP Kelley Blue Book’s President and the Director of Auto Testing at Consumer Reports who also had responsibility for CR’s long-term cash cow its New Car Price Report service The centerpiece of that discussion was a bombshell exhibit I distributed early in the meeting It proved that the dealer invoice price is a bloated imposter that has had nothing to do with any dealer’s cost for almost two decades The centerpiece of that meeting was the bombshell exhibit that shocked them To see it click here You could have heard a pin drop in that room No one was aware of the game-changing fact that had been right under their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice I asked the Consumer Reports participant Who’s been running your New Car Pricing Report for the past 20 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian as well as my take on that meeting click here It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg FACT: Mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped its legendary cash cow the New Car Price Report – the one they claimed would tell you the dealer’s true cost and how much wiggle room you had My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in our book mentioned above which is available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1495 including postage you can add that to your order for the information package To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that well-run dealerships have an overhead expense of 11 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number Today the auto industry is having a good laugh now at how gullible we are It’s even flipping us off now with pricing like this on the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! The industry is convinced that we can’t walk and chew gum simultaneously No Auto-Info Site Can Serve Two MastersI Serve Just One: You The New-Car Buyer – James Bragg FACT: Fighting Chance is the only new-car information service telling you the truth – all of it I can say that because I’ve never taken a dime from dealers or automakers But Kelley Blue Book Edmunds Carscom TrueCar and others would go belly-up telling the truth because they get the bulk of their revenue from car companies’ advertising and/or referral fees from dealers in their networks when you buy or lease from them Even our trusted national icon Consumer Reports – which once promised it wouldn’t recommend any product or service for financial gain – gets substantial revenue from TrueCar when you buy or lease from the TrueCar dealers they send you to in their Build amp Buy service FACT: Those sites aren’t in business to help you get the lowest price Two of them – TrueCar and Kelley Blue Book – stated in that 11/27/12 meeting that their research showed that you don’t want the lowest price They’re there to help dealers sell cars profitably to earn revenue from automotive advertising and 300 or more in referral commissions – money that comes from your pocket FACT: Their basic sales pitch a presents the range of what other clueless shoppers have paid as the holy grail of transaction prices b uses rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their phony claims of so-called savings from using their services and c sends you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying Don’t even think about getting price proposals from them Their salespeople will be on you like red ants on a spilt snow cone Our customers almost always beat their prices frequently by a lot That’s why half of our orders come from what I call repeat offenders and their referrals to friends and relatives I’m very proud of that WHAT’S IN THE FIGHTING CHANCE 4495 PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject for 25 years which was before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The Phone Plus Email Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make out the door price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been selling in the market Are their sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP price and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles most of them information no other auto-info site will tell you The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating The Two Big ‘Fake News’ Come-ons To Ignore How New-Car Dealers Make The Big Bucks And How They Don’t How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are Important Note On The Pricing Of Dealer-Installed Accessories The Myth Of Vehicle-Specific Dealer Cash Incentives Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time WHY IS AUGUST A SPECIAL MONTH TO PUT A NEW CAR IN YOUR GARAGE Because it’s the final month of the March-August peak-demand period when dealers must push most aggressively for sales With vacations over and kids back in school and other priorities occupying most families September sales have averaged 15 lower than August’s over the last 5 years New-car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-June ’18 sales edged up just 19 from year-ago but that gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Overall sales might drop below 17 million this year for the first time in three years All of the pent-up demand from the recession has been satisfied and we’re in a multi-year period when yearly sales will edge up or down a little The market will be more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat THE PACKAGE COST HOW TO ORDER IT AND WHEN AND HOW YOU’LL GET IT The package costs 4495 Additional vehicles are 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise decision if you find it difficult to deal on your first choice The average new vehicle sells for about 35000 today Considering the cost of the one you’re about to buy or lease isn’t this a relatively small price to pay for the industry’s most empowering information To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a small two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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FACT: The new-car business has a significant monthly seasonality pattern that impacts how aggressively dealers will price vehicles Monthly new-car sales range from under 7 to over 11 of the year’s total That means dealers must keep their cumulative sales in synch with the cumulative seasonality pattern to reach or exceed their multi-month targets And that’s the source of your leverage FACT: Given that reality there are almost always some stores in 9 or 10 dealerships that are trailing their multi-month targets and more strongly motivated to make aggressive price proposals than others And this month’s low-price bidder may be next month’s high-price dealership depending on its sales status then FACT: There is no good price or right price to pay for any new car The only right price is the best out-the-door price you can get by getting 9 or 10 dealers to compete for your business The out-the-door price is the price of the car plus sales tax registration fees and any other dealer charges For example a customer got 9 dealers to compete for a totally redesigned Honda CR-V without leaving his home or office and paid 1090 below invoice The eight other bids were 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread from low to high! The winning Sales Manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business What should I have told him would be a good price for that car Any number I mentioned would have been bone stupid And that’s true for any car you want FACT: Holdback is slowly fading into the sunset That’s money dealers get from the automaker after a sale is made These luxury brands have either dumped it or never had it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain FACT: Most new-car shoppers believe that the dealer invoice is a real vehicle cost number I have always been amused by this dichotomy: We buy hundreds of products and services every year and no one can tell us what the sellers paid for any of them But for decades we have swallowed – hook line and sinker – the preposterous notion that the automakers have been telling us what dealers pay for cars If that were true and you and I owned a dealership we’d have gone ballistic decades ago That has never happened FACT: Most new-car shoppers are dead wrong The invoice price hasn’t been a real vehicle cost for over two decades and probably forever In the mid-1990s the auto industry launched a redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter that has nothing to do with any cost I unearthed this ongoing process in 2012 by analyzing new-car pricing files dating from the early 1990s then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry ‘Redesigned’ The Dealer Invoice Price when The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The industry heavyweights attending were the Editor-In-Chief of Carscom the Senior Director of Industry Analysis at Edmundscom TrueCar’s Executive VP Kelley Blue Book’s President and the Director of Auto Testing at Consumer Reports who also had responsibility for CR’s long-term cash cow its New Car Price Report service The centerpiece of that discussion was a bombshell exhibit I distributed early in the meeting It proved that the dealer invoice price is a bloated imposter that has had nothing to do with any dealer’s cost for almost two decades The centerpiece of that meeting was the bombshell exhibit that shocked them To see it click here You could have heard a pin drop in that room No one was aware of the game-changing fact that had been right under their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice I asked the Consumer Reports participant Who’s been running your New Car Pricing Report for the past 20 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian as well as my take on that meeting click here It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg FACT: Mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped its legendary cash cow the New Car Price Report – the one they claimed would tell you the dealer’s true cost and how much wiggle room you had My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in our book mentioned above which is available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1495 including postage you can add that to your order for the information package To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that well-run dealerships have an overhead expense of 11 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number Today the auto industry is having a good laugh now at how gullible we are It’s even flipping us off now with pricing like this on the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! The industry is convinced that we can’t walk and chew gum simultaneously No Auto-Info Site Can Serve Two MastersI Serve Just One: You The New-Car Buyer – James Bragg FACT: Fighting Chance is the only new-car information service telling you the truth – all of it I can say that because I’ve never taken a dime from dealers or automakers But Kelley Blue Book Edmunds Carscom TrueCar and others would go belly-up telling the truth because they get the bulk of their revenue from car companies’ advertising and/or referral fees from dealers in their networks when you buy or lease from them Even our trusted national icon Consumer Reports – which once promised it wouldn’t recommend any product or service for financial gain – gets substantial revenue from TrueCar when you buy or lease from the TrueCar dealers they send you to in their Build amp Buy service FACT: Those sites aren’t in business to help you get the lowest price Two of them – TrueCar and Kelley Blue Book – stated in that 11/27/12 meeting that their research showed that you don’t want the lowest price They’re there to help dealers sell cars profitably to earn revenue from automotive advertising and 300 or more in referral commissions – money that comes from your pocket FACT: Their basic sales pitch a presents the range of what other clueless shoppers have paid as the holy grail of transaction prices b uses rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their phony claims of so-called savings from using their services and c sends you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying Don’t even think about getting price proposals from them Their salespeople will be on you like red ants on a spilt snow cone Our customers almost always beat their prices frequently by a lot That’s why half of our orders come from what I call repeat offenders and their referrals to friends and relatives I’m very proud of that WHAT’S IN THE FIGHTING CHANCE 4495 PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject for 25 years which was before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The Phone Plus Email Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make out the door price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been selling in the market Are their sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP price and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles most of them information no other auto-info site will tell you The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating The Two Big ‘Fake News’ Come-ons To Ignore How New-Car Dealers Make The Big Bucks And How They Don’t How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are Important Note On The Pricing Of Dealer-Installed Accessories The Myth Of Vehicle-Specific Dealer Cash Incentives Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time WHY IS AUGUST A SPECIAL MONTH TO PUT A NEW CAR IN YOUR GARAGE Because it’s the final month of the March-August peak-demand period when dealers must push most aggressively for sales With vacations over and kids back in school and other priorities occupying most families September sales have averaged 15 lower than August’s over the last 5 years New-car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-June ’18 sales edged up just 19 from year-ago but that gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Overall sales might drop below 17 million this year for the first time in three years All of the pent-up demand from the recession has been satisfied and we’re in a multi-year period when yearly sales will edge up or down a little The market will be more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat THE PACKAGE COST HOW TO ORDER IT AND WHEN AND HOW YOU’LL GET IT The package costs 4495 Additional vehicles are 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise decision if you find it difficult to deal on your first choice The average new vehicle sells for about 35000 today Considering the cost of the one you’re about to buy or lease isn’t this a relatively small price to pay for the industry’s most empowering information To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a small two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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What should I have told him would be a good price for that car Any number I mentioned would have been bone stupid And that’s true for any car you want FACT: Holdback is slowly fading into the sunset That’s money dealers get from the automaker after a sale is made These luxury brands have either dumped it or never had it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain FACT: Most new-car shoppers believe that the dealer invoice is a real vehicle cost number I have always been amused by this dichotomy: We buy hundreds of products and services every year and no one can tell us what the sellers paid for any of them But for decades we have swallowed – hook line and sinker – the preposterous notion that the automakers have been telling us what dealers pay for cars If that were true and you and I owned a dealership we’d have gone ballistic decades ago That has never happened FACT: Most new-car shoppers are dead wrong The invoice price hasn’t been a real vehicle cost for over two decades and probably forever In the mid-1990s the auto industry launched a redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter that has nothing to do with any cost I unearthed this ongoing process in 2012 by analyzing new-car pricing files dating from the early 1990s then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry ‘Redesigned’ The Dealer Invoice Price when The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The industry heavyweights attending were the Editor-In-Chief of Carscom the Senior Director of Industry Analysis at Edmundscom TrueCar’s Executive VP Kelley Blue Book’s President and the Director of Auto Testing at Consumer Reports who also had responsibility for CR’s long-term cash cow its New Car Price Report service The centerpiece of that discussion was a bombshell exhibit I distributed early in the meeting It proved that the dealer invoice price is a bloated imposter that has had nothing to do with any dealer’s cost for almost two decades The centerpiece of that meeting was the bombshell exhibit that shocked them To see it click here You could have heard a pin drop in that room No one was aware of the game-changing fact that had been right under their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice I asked the Consumer Reports participant Who’s been running your New Car Pricing Report for the past 20 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian as well as my take on that meeting click here It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg FACT: Mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped its legendary cash cow the New Car Price Report – the one they claimed would tell you the dealer’s true cost and how much wiggle room you had My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in our book mentioned above which is available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1495 including postage you can add that to your order for the information package To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that well-run dealerships have an overhead expense of 11 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number Today the auto industry is having a good laugh now at how gullible we are It’s even flipping us off now with pricing like this on the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! The industry is convinced that we can’t walk and chew gum simultaneously No Auto-Info Site Can Serve Two MastersI Serve Just One: You The New-Car Buyer – James Bragg FACT: Fighting Chance is the only new-car information service telling you the truth – all of it I can say that because I’ve never taken a dime from dealers or automakers But Kelley Blue Book Edmunds Carscom TrueCar and others would go belly-up telling the truth because they get the bulk of their revenue from car companies’ advertising and/or referral fees from dealers in their networks when you buy or lease from them Even our trusted national icon Consumer Reports – which once promised it wouldn’t recommend any product or service for financial gain – gets substantial revenue from TrueCar when you buy or lease from the TrueCar dealers they send you to in their Build amp Buy service FACT: Those sites aren’t in business to help you get the lowest price Two of them – TrueCar and Kelley Blue Book – stated in that 11/27/12 meeting that their research showed that you don’t want the lowest price They’re there to help dealers sell cars profitably to earn revenue from automotive advertising and 300 or more in referral commissions – money that comes from your pocket FACT: Their basic sales pitch a presents the range of what other clueless shoppers have paid as the holy grail of transaction prices b uses rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their phony claims of so-called savings from using their services and c sends you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying Don’t even think about getting price proposals from them Their salespeople will be on you like red ants on a spilt snow cone Our customers almost always beat their prices frequently by a lot That’s why half of our orders come from what I call repeat offenders and their referrals to friends and relatives I’m very proud of that WHAT’S IN THE FIGHTING CHANCE 4495 PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject for 25 years which was before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The Phone Plus Email Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make out the door price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been selling in the market Are their sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP price and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles most of them information no other auto-info site will tell you The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating The Two Big ‘Fake News’ Come-ons To Ignore How New-Car Dealers Make The Big Bucks And How They Don’t How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are Important Note On The Pricing Of Dealer-Installed Accessories The Myth Of Vehicle-Specific Dealer Cash Incentives Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time WHY IS AUGUST A SPECIAL MONTH TO PUT A NEW CAR IN YOUR GARAGE Because it’s the final month of the March-August peak-demand period when dealers must push most aggressively for sales With vacations over and kids back in school and other priorities occupying most families September sales have averaged 15 lower than August’s over the last 5 years New-car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-June ’18 sales edged up just 19 from year-ago but that gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Overall sales might drop below 17 million this year for the first time in three years All of the pent-up demand from the recession has been satisfied and we’re in a multi-year period when yearly sales will edge up or down a little The market will be more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat THE PACKAGE COST HOW TO ORDER IT AND WHEN AND HOW YOU’LL GET IT The package costs 4495 Additional vehicles are 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise decision if you find it difficult to deal on your first choice The average new vehicle sells for about 35000 today Considering the cost of the one you’re about to buy or lease isn’t this a relatively small price to pay for the industry’s most empowering information To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a small two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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Mit der Marke ALPINA ist Lell jetzt auch ihr Händler sehr exklusiver BMW 225xe Active Tourer |
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