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With our empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose We teach you exactly what to say and do and when to do it And we’ll be here to answer your questions by phone including going through your best-offer numbers with you WARNING! Our facts and recommendations contradict almost everything you’re being told by those big new-car buying and info sites which get all their revenue from the automakers and dealers they send you to But it’s 2018 not 1994 and it’s time you stopped looking at the way to buy a new car through their broken rear-view mirrors Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The Hidden Facts You Need To Know You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand Every dealer’s fiercest competitors aren’t other brands they’re the other stores selling the same brand The art of any deal is one little word: leverage Yet most new-car shoppers still walk into a car store to haggle the price a game they always lose because their leverage is zero The leverage shifts dramatically from the dealers to you when you get several of them competing against each other – ideally at least 9 or 10 no matter how far from you they are I learned that in 1997 when a customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks! Factory-to-dealer cash programs today are very rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years This is important: The new-car business has a significant seasonality pattern Monthly sales range from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets Given that reality there are almost always some dealerships trailing their targets which are more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business Those big Internet car-info and buying services aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain Most new-car shoppers think the dealer invoice is a real cost number That’s what the industry wants us to believe but it just ain’t so The invoice price hasn’t been a vehicle cost for over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 to buy we’d never open the door to customers! Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1895 including First Class postage you can add that to your order for the information package New Car Sales Have Hit A Wall That Puts You In The Driver’s Seat This Month The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 And sales inched up just 05 in the first 10 months of this year but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Total sales could drop below 17 million this year for the first time in three years As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years November is at the end of the September-November lag period when monthly sales average 15 lower than those in July and August So it should be a very good month to put a new car in your garage What’s In The Fighting Chance Package You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided The Cost Of This Unique Package: 4495 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA How To Place An Order and When and How You’ll Receive It To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car James Bragg Copyright © 2017 Fighting Chance Home |
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I was the only candidate James Bragg 145000 new-car shoppers have used our competitive bidding process to get the lowest price possible With our empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose We teach you exactly what to say and do and when to do it And we’ll be here to answer your questions by phone including going through your best-offer numbers with you WARNING! Our facts and recommendations contradict almost everything you’re being told by those big new-car buying and info sites which get all their revenue from the automakers and dealers they send you to But it’s 2018 not 1994 and it’s time you stopped looking at the way to buy a new car through their broken rear-view mirrors Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The Hidden Facts You Need To Know You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand Every dealer’s fiercest competitors aren’t other brands they’re the other stores selling the same brand The art of any deal is one little word: leverage Yet most new-car shoppers still walk into a car store to haggle the price a game they always lose because their leverage is zero The leverage shifts dramatically from the dealers to you when you get several of them competing against each other – ideally at least 9 or 10 no matter how far from you they are I learned that in 1997 when a customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks! Factory-to-dealer cash programs today are very rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years This is important: The new-car business has a significant seasonality pattern Monthly sales range from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets Given that reality there are almost always some dealerships trailing their targets which are more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business Those big Internet car-info and buying services aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain Most new-car shoppers think the dealer invoice is a real cost number That’s what the industry wants us to believe but it just ain’t so The invoice price hasn’t been a vehicle cost for over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 to buy we’d never open the door to customers! Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1895 including First Class postage you can add that to your order for the information package New Car Sales Have Hit A Wall That Puts You In The Driver’s Seat This Month The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 And sales inched up just 05 in the first 10 months of this year but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Total sales could drop below 17 million this year for the first time in three years As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years November is at the end of the September-November lag period when monthly sales average 15 lower than those in July and August So it should be a very good month to put a new car in your garage What’s In The Fighting Chance Package You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided The Cost Of This Unique Package: 4495 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA How To Place An Order and When and How You’ll Receive It To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car James Bragg Copyright © 2017 Fighting Chance Home |
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I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 to buy we’d never open the door to customers! Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1895 including First Class postage you can add that to your order for the information package New Car Sales Have Hit A Wall That Puts You In The Driver’s Seat This Month The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 And sales inched up just 05 in the first 10 months of this year but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Total sales could drop below 17 million this year for the first time in three years As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years November is at the end of the September-November lag period when monthly sales average 15 lower than those in July and August So it should be a very good month to put a new car in your garage What’s In The Fighting Chance Package You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided The Cost Of This Unique Package: 4495 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA How To Place An Order and When and How You’ll Receive It To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car James Bragg Copyright © 2017 Fighting Chance Home |
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Every dealer’s fiercest competitors aren’t other brands they’re the other stores selling the same brand The art of any deal is one little word: leverage Yet most new-car shoppers still walk into a car store to haggle the price a game they always lose because their leverage is zero The leverage shifts dramatically from the dealers to you when you get several of them competing against each other – ideally at least 9 or 10 no matter how far from you they are I learned that in 1997 when a customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks! Factory-to-dealer cash programs today are very rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years This is important: The new-car business has a significant seasonality pattern Monthly sales range from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets Given that reality there are almost always some dealerships trailing their targets which are more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business Those big Internet car-info and buying services aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain Most new-car shoppers think the dealer invoice is a real cost number That’s what the industry wants us to believe but it just ain’t so The invoice price hasn’t been a vehicle cost for over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 to buy we’d never open the door to customers! Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1895 including First Class postage you can add that to your order for the information package New Car Sales Have Hit A Wall That Puts You In The Driver’s Seat This Month The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 And sales inched up just 05 in the first 10 months of this year but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Total sales could drop below 17 million this year for the first time in three years As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years November is at the end of the September-November lag period when monthly sales average 15 lower than those in July and August So it should be a very good month to put a new car in your garage What’s In The Fighting Chance Package You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided The Cost Of This Unique Package: 4495 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA How To Place An Order and When and How You’ll Receive It To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car James Bragg Copyright © 2017 Fighting Chance Home |
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WARNING! Our facts and recommendations contradict almost everything you’re being told by those big new-car buying and info sites which get all their revenue from the automakers and dealers they send you to But it’s 2018 not 1994 and it’s time you stopped looking at the way to buy a new car through their broken rear-view mirrors Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The Hidden Facts You Need To Know You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand Every dealer’s fiercest competitors aren’t other brands they’re the other stores selling the same brand The art of any deal is one little word: leverage Yet most new-car shoppers still walk into a car store to haggle the price a game they always lose because their leverage is zero The leverage shifts dramatically from the dealers to you when you get several of them competing against each other – ideally at least 9 or 10 no matter how far from you they are I learned that in 1997 when a customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks! Factory-to-dealer cash programs today are very rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years This is important: The new-car business has a significant seasonality pattern Monthly sales range from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets Given that reality there are almost always some dealerships trailing their targets which are more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business Those big Internet car-info and buying services aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain Most new-car shoppers think the dealer invoice is a real cost number That’s what the industry wants us to believe but it just ain’t so The invoice price hasn’t been a vehicle cost for over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 to buy we’d never open the door to customers! Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1895 including First Class postage you can add that to your order for the information package New Car Sales Have Hit A Wall That Puts You In The Driver’s Seat This Month The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 And sales inched up just 05 in the first 10 months of this year but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Total sales could drop below 17 million this year for the first time in three years As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years November is at the end of the September-November lag period when monthly sales average 15 lower than those in July and August So it should be a very good month to put a new car in your garage What’s In The Fighting Chance Package You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided The Cost Of This Unique Package: 4495 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA How To Place An Order and When and How You’ll Receive It To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car James Bragg Copyright © 2017 Fighting Chance Home |
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Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain Most new-car shoppers think the dealer invoice is a real cost number That’s what the industry wants us to believe but it just ain’t so The invoice price hasn’t been a vehicle cost for over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 to buy we’d never open the door to customers! Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1895 including First Class postage you can add that to your order for the information package New Car Sales Have Hit A Wall That Puts You In The Driver’s Seat This Month The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 And sales inched up just 05 in the first 10 months of this year but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Total sales could drop below 17 million this year for the first time in three years As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years November is at the end of the September-November lag period when monthly sales average 15 lower than those in July and August So it should be a very good month to put a new car in your garage What’s In The Fighting Chance Package You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided The Cost Of This Unique Package: 4495 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA How To Place An Order and When and How You’ll Receive It To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car James Bragg Copyright © 2017 Fighting Chance Home |
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The art of any deal is one little word: leverage Yet most new-car shoppers still walk into a car store to haggle the price a game they always lose because their leverage is zero The leverage shifts dramatically from the dealers to you when you get several of them competing against each other – ideally at least 9 or 10 no matter how far from you they are I learned that in 1997 when a customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks! Factory-to-dealer cash programs today are very rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years This is important: The new-car business has a significant seasonality pattern Monthly sales range from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets Given that reality there are almost always some dealerships trailing their targets which are more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business Those big Internet car-info and buying services aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain Most new-car shoppers think the dealer invoice is a real cost number That’s what the industry wants us to believe but it just ain’t so The invoice price hasn’t been a vehicle cost for over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 to buy we’d never open the door to customers! Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1895 including First Class postage you can add that to your order for the information package New Car Sales Have Hit A Wall That Puts You In The Driver’s Seat This Month The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 And sales inched up just 05 in the first 10 months of this year but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Total sales could drop below 17 million this year for the first time in three years As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years November is at the end of the September-November lag period when monthly sales average 15 lower than those in July and August So it should be a very good month to put a new car in your garage What’s In The Fighting Chance Package You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided The Cost Of This Unique Package: 4495 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA How To Place An Order and When and How You’ll Receive It To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car James Bragg Copyright © 2017 Fighting Chance Home |
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2009 BMW 3 series 20L |
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BMW M340i xDrive 2019 – самый мощный седан из семейства 3-серии нового поколения |
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Mechanika Elektryka BMW 7 Ostatni post / autor |
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James Bragg 145000 new-car shoppers have used our competitive bidding process to get the lowest price possible With our empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose We teach you exactly what to say and do and when to do it And we’ll be here to answer your questions by phone including going through your best-offer numbers with you WARNING! Our facts and recommendations contradict almost everything you’re being told by those big new-car buying and info sites which get all their revenue from the automakers and dealers they send you to But it’s 2018 not 1994 and it’s time you stopped looking at the way to buy a new car through their broken rear-view mirrors Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The Hidden Facts You Need To Know You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand Every dealer’s fiercest competitors aren’t other brands they’re the other stores selling the same brand The art of any deal is one little word: leverage Yet most new-car shoppers still walk into a car store to haggle the price a game they always lose because their leverage is zero The leverage shifts dramatically from the dealers to you when you get several of them competing against each other – ideally at least 9 or 10 no matter how far from you they are I learned that in 1997 when a customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks! Factory-to-dealer cash programs today are very rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years This is important: The new-car business has a significant seasonality pattern Monthly sales range from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets Given that reality there are almost always some dealerships trailing their targets which are more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business Those big Internet car-info and buying services aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain Most new-car shoppers think the dealer invoice is a real cost number That’s what the industry wants us to believe but it just ain’t so The invoice price hasn’t been a vehicle cost for over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 to buy we’d never open the door to customers! Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1895 including First Class postage you can add that to your order for the information package New Car Sales Have Hit A Wall That Puts You In The Driver’s Seat This Month The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 And sales inched up just 05 in the first 10 months of this year but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Total sales could drop below 17 million this year for the first time in three years As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years November is at the end of the September-November lag period when monthly sales average 15 lower than those in July and August So it should be a very good month to put a new car in your garage What’s In The Fighting Chance Package You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided The Cost Of This Unique Package: 4495 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA How To Place An Order and When and How You’ll Receive It To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car James Bragg Copyright © 2017 Fighting Chance Home |
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BMW R9T 2018 SPECIAL EDITION LOW KM 1XX ATPM |
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145000 new-car shoppers have used our competitive bidding process to get the lowest price possible With our empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose We teach you exactly what to say and do and when to do it And we’ll be here to answer your questions by phone including going through your best-offer numbers with you WARNING! Our facts and recommendations contradict almost everything you’re being told by those big new-car buying and info sites which get all their revenue from the automakers and dealers they send you to But it’s 2018 not 1994 and it’s time you stopped looking at the way to buy a new car through their broken rear-view mirrors Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The Hidden Facts You Need To Know You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand Every dealer’s fiercest competitors aren’t other brands they’re the other stores selling the same brand The art of any deal is one little word: leverage Yet most new-car shoppers still walk into a car store to haggle the price a game they always lose because their leverage is zero The leverage shifts dramatically from the dealers to you when you get several of them competing against each other – ideally at least 9 or 10 no matter how far from you they are I learned that in 1997 when a customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks! Factory-to-dealer cash programs today are very rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years This is important: The new-car business has a significant seasonality pattern Monthly sales range from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets Given that reality there are almost always some dealerships trailing their targets which are more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business Those big Internet car-info and buying services aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain Most new-car shoppers think the dealer invoice is a real cost number That’s what the industry wants us to believe but it just ain’t so The invoice price hasn’t been a vehicle cost for over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 to buy we’d never open the door to customers! Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1895 including First Class postage you can add that to your order for the information package New Car Sales Have Hit A Wall That Puts You In The Driver’s Seat This Month The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 And sales inched up just 05 in the first 10 months of this year but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Total sales could drop below 17 million this year for the first time in three years As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years November is at the end of the September-November lag period when monthly sales average 15 lower than those in July and August So it should be a very good month to put a new car in your garage What’s In The Fighting Chance Package You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided The Cost Of This Unique Package: 4495 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA How To Place An Order and When and How You’ll Receive It To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car James Bragg Copyright © 2017 Fighting Chance Home |
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Those big Internet car-info and buying services aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain Most new-car shoppers think the dealer invoice is a real cost number That’s what the industry wants us to believe but it just ain’t so The invoice price hasn’t been a vehicle cost for over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 to buy we’d never open the door to customers! Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1895 including First Class postage you can add that to your order for the information package New Car Sales Have Hit A Wall That Puts You In The Driver’s Seat This Month The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 And sales inched up just 05 in the first 10 months of this year but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Total sales could drop below 17 million this year for the first time in three years As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years November is at the end of the September-November lag period when monthly sales average 15 lower than those in July and August So it should be a very good month to put a new car in your garage What’s In The Fighting Chance Package You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided The Cost Of This Unique Package: 4495 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA How To Place An Order and When and How You’ll Receive It To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car James Bragg Copyright © 2017 Fighting Chance Home |
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4 вида новых ручников! В продаже появились 4 вида гидроручниковкоторый стал неотъемлемой частью постройки зимнего и летнего автомобиляЕсли летом очевидна его необходимостьтак как запустить автомобиль в занос без него сильно проблематичното для зимы это сравнительно новая вещьтак как раньше практически не использовалсяно с ростом мастерства пилотов и уровня езды стал обязательной деталью зимнего дрифтаи гидроручник может быть установлен как на стандартные ”барабаны” так и на задние дисковые тормозаТеперь к нашим новинкам4 вида ручников представляют разные ценовые категориицена самого бюджетного составляет 2200р за ручник изготовленный из стали до 7150р за ручник изготовленный из алюминия с помощью фрезеровки Каркас безопасности для BMW В продаже появился болтовой каркас безопасности для BMW E30 в кузове купеКаркас изготовлен по автомобилю без люкаиз доработок потребует либо подгонкулибо удаление панелитак как в этом месте проходит дополнительная поперечная труба каркасаКаркас болтовойтребует подготовки закладных площадок в кузове для правильной работы и безопасноститруба традиционная для наших каркасовбезшовная Сталь 20 403ГОСТ 8734Заказ на данный каркас можно оформить нажав на ссылку или зайти в раздел ”Каркасы безопасности” Комплект сошек VFTS В продаже появились укороченные сошки производства ”Турботема” выполненные по чертежам и образцам легендарных раллийных автомобилей Lada VFTSСошки предназначены для получения более острого руляуменьшения количества оборотовДанный комплект предназначен для установки на стандартныелибо тюнинговые рычагибез значительного смещения поворотного кулака наружуВ комплекте с сошками идут цельные сгоныкоторые увеличены на 3мм относительно стандартныхДанный комплект прошел испытания в кольцевых гонкахгде показал свою надежность и прекрасные показатели по управлениюПриобрести этот комплект можно нажав на ссылкуТак же мы производим еще 2 вида сошек и различные варианты рулевых сгоновпосмотреть все варианты можно в разделе Кулаки ступицы шаровые балки сошки скрутки для дрифта Безотливные поддоны на жигули Специально к зимнему сезону мы изготовилипротестировалии запустили в продажу противоотливные поддоны для классического ДВСОсновной упор мы сделали не на значительно увеличение масла в поддонеа непосредственно на его правильное распределениесделав внутри достаточное количество перегородокдля правильной циркуляции масла вокруг маслоприемникаНе секретчто в стандартной конфигурации обычного классического поддона при трассах в которых один из поворотов повторяется значительно чаще другогопоявляются частые моргания лампы аварийного давленияи в большом количестве случае заканчивается выходом ДВС из строяПрежде чем запустить в поддон в продажумы провели его испытаниянамеренно это было сделано именно летом и именно в кольцевых гонкахтак как повороты резкие и зимой такого эффекта не получитьПосле длительных испытаний и понимания что стрелка давления так и остается неподвижнойподдон был запущен в продажу Растяжка передних стоек GTS tech для 2101-07 Правильная растяжка на классику от Gts! В продаже появилась растяжка от компании Gtsс дополнительными амортизаторовКроме своей основной функцииусиления верхней части ”столба” на который в большей части возлагаются значительные нагрузкии на старых автомобилях зачастую возникают проблемы именно в этом местерастяжка призвана усилить верхнюю точку крепления переднего амортизаторакоторая особенно страдает после установки жестких амортизаторовТак же за счет дополнительных точек крепленияданная растяжка фактически усиливает всю переднюю частьсвоими креплениями значительно отличаясь от дешевых и бесполезных аналоговв данной конструкции учтены основные болячки передней части классикикоторые специалисты исправили без какого либо применения сварочных работвсе абсолютно штатнотак же есть возможность дополнительно усилить моторный щитзакрепившись к растяжке Ресивер NFR Style для ВАЗ 2101-07 Новинка!По аналогии с ресивером для переднеприводных автомобилей ВАЗмы выпустили ресивер аналогичной формы для классикиРесивер 2-х составнойчто облегчает его монтажформа ресивера предназначена для улучшения его продувкитак как поступление воздуха реализовано по центру ресивераДля рампы старого образца предусмотрен перенос регулятора давления топливаРесивер имеет прилегающие к ГБЦ плоскости диаметром 34мма так же дополнительный кронштейн крепления к шпильке клапанной крышкидля снятия напряжения со всей конструкцииДанный ресивер замерялся на колесном стендерезультаты замера можно посмотреть нажав на ссылку или зайдя в карточку товарагде данный ресивер и можно приобрести Блокка от Иж-Техно В продаже появились жесткие блокировки дифференциала от компании Иж-ТехноДанный вариант является отличным компромиссом между известной ”заваркой” и самоблокамибольше похожим по своей работе на блокировку с принудительной системой блокированияно в отличии от такого варианта не требует нажатия дополнительных кнопок и проведения пневмо системыЕсли простыми словамиБлокка всегда находится в замкнутом положении и в движении всегда колеса на одной оси заблокированыВ повороте действует принцип обгонной муфтыколеса разблокируются и автомобиль спокойно совершает маневры без лишнего износа резинысоответственно на бездорожье где зацеп колеса с грунтом слабыйблокка находится так же в замкнутом положении и автомобиль будет уверенно продолжать движениечто делает блокировки типа Локрайт весьма популярнымив том числе и на серьезных внедорожникахДанных блокировок в нашем магазине представлено 3 видав зависимости от корпуса дифференциалаприобрести их можно нажав на ссылку Усиленные рулевые тяги на Ниву В продаже появились усиленные рулевые тяги на НивуДанные тяги имеют ряд преимуществ перед обычными тягами автомобилей НиваНаконечники на стандартном автомобиле состоят из 2х коротких и 2х длинных тягкоторые связаны тонкими рулевые сгонамиВ свою очередь данные сгоны даже при незначительной нагрузке прогибаютсячто приводит к изменению схожденияда и в целом надежность узла страдаетНаши рулевые тяги выполнены из 4х коротких наконечников и соединены толстой 6 гранной скруткой под ключ 22Данные сркутки выдерживают значительно более серьезные нагрузкиупрощают регулировку схождения даже в полевых условияхВ отличии от конкурентовнаконечники имеют левую и правую резьбыза счет этого нет необходимости каждый раз вынимать наконечник из рулевой сошкиПриобрести данные рулевые тяги можно нажав на ссылку Новый 2018й! Уважаемые клиенты!Поздравляем вас с наступающим Новым Годом и Рождеством!Сообщаем режим работы на новогодние праздникивыходные дни с 2912 по 801заказы интернет магазина не отправленные до 2812 будут отправлены после окончания новогодних праздниковзаявки будут обработаны в обычном режимеоплаченные заявки будут отправляться с 801 Новогодний конкурс! Конкурс для обладателей рычагов Турботема! Новинки улучшения проходимости и управляемости ”Нивы” Подробности про новые позиции на Ниву можно узнать нажав на статью Усиленные пружины на ниву В продаже появились усиленные пружины для Lada 4×4 Нивапроизводства Технорессор Пружины для лифтав вариациях 30 и 50 ммтак же данные пружины хорошо подойдут тему кого на автомобиль установлено ценник пружин значительно меньше конкурентов и соответствует стоимости заводских пружин на Нивукоторые по прошествии небольшого количества времени показывают значительную просадкуи потерю дорожного просветаПриобрести данные пружины можно в разделе Пружины Технорессор ВАЗ 2101-07Нива или нажав на ссылку Коленвал для классики 16v Новинка нашего магазинаколенчатый вал для 16 клапанной классикис проточенным местом под подшипник первичного валаНи для кого не секрет что первичному валу классической КПП необходима опорав виде подшипникакоторый установлен в классических коленвалахпри установке двигателя от переднеприводного семейства в классикувместо подшипника нас встречает отливка выполненная в единое целое с коленваломДля большинства людейпроточить подшипник-непосильная задачакоторая связана как с отсутствием места для проведения подобной операциитак и с отсутствием кадровспособных эту задачу решитьВ последнее времявсе более количество людей обращают внимание на новые коленвалытак как деталь более подвержена нагрузками при не должном уходев отличии от блока цилиндров который можно выбрать и бывшим в употребленииможет создать серьезные проблемы в дальнейшемПоэтому для техкто выбирает новый коленвалмы предлагаем детальс уже проточенным местом под подшипник первичного валаПосле проточки коленвал проходит тщательную балансировкуи попадает к нам в магазинХод коленвала 756ммможно установить в высокий блока так же в низкий применив поршня со смещениемПриобрести данный коленвал можно нажав на ссылку Корпус КПП ВАЗ 2108 старого образца без щупа В продаже появились самые надежные корпуса КПП для переднего приводаРазумеется надежность заключается не только в отсутствии щупано и иной отливке самого корпусаблагодаря чему данная кпп очень высоко ценится у спортсменовДанный корпус можно приобрести в нашем магазине нажав на ссылку Новые рычаги! Масштабное обновление модели Турботема 2101 DRIFT light⚡ Синего цвета-модель прошлых леткоторая в продаже с 2013 годаНовую модель решили перекрасить в кислотныйжелто-зеленый цветЦвет конечно жесамое малое изменениерычаги серьезно претерпели изменения по параметрамс основных трубок ушла сваркатеперь они цельныеТеперь с рычагами идет кронштейн аммортизаторакронштейн нового типатеперь он держится на 3х шпилькахВ комплекте с рычагами идут цельные рулевые сгонытеперь самостоятельное изготовление теряет необходимостьПри установке рычаги потребуют небольшой доработки ароки в принципе возможна установка в слегка расскатанные аркибез фендеровТовар сертифицирован |
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The leverage shifts dramatically from the dealers to you when you get several of them competing against each other – ideally at least 9 or 10 no matter how far from you they are I learned that in 1997 when a customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks! Factory-to-dealer cash programs today are very rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years This is important: The new-car business has a significant seasonality pattern Monthly sales range from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets Given that reality there are almost always some dealerships trailing their targets which are more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business Those big Internet car-info and buying services aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain Most new-car shoppers think the dealer invoice is a real cost number That’s what the industry wants us to believe but it just ain’t so The invoice price hasn’t been a vehicle cost for over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 to buy we’d never open the door to customers! Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1895 including First Class postage you can add that to your order for the information package New Car Sales Have Hit A Wall That Puts You In The Driver’s Seat This Month The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 And sales inched up just 05 in the first 10 months of this year but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Total sales could drop below 17 million this year for the first time in three years As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years November is at the end of the September-November lag period when monthly sales average 15 lower than those in July and August So it should be a very good month to put a new car in your garage What’s In The Fighting Chance Package You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided The Cost Of This Unique Package: 4495 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA How To Place An Order and When and How You’ll Receive It To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car James Bragg Copyright © 2017 Fighting Chance Home |
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Given that reality there are almost always some dealerships trailing their targets which are more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business Those big Internet car-info and buying services aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain Most new-car shoppers think the dealer invoice is a real cost number That’s what the industry wants us to believe but it just ain’t so The invoice price hasn’t been a vehicle cost for over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 to buy we’d never open the door to customers! Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1895 including First Class postage you can add that to your order for the information package New Car Sales Have Hit A Wall That Puts You In The Driver’s Seat This Month The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 And sales inched up just 05 in the first 10 months of this year but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Total sales could drop below 17 million this year for the first time in three years As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years November is at the end of the September-November lag period when monthly sales average 15 lower than those in July and August So it should be a very good month to put a new car in your garage What’s In The Fighting Chance Package You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided The Cost Of This Unique Package: 4495 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA How To Place An Order and When and How You’ll Receive It To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car James Bragg Copyright © 2017 Fighting Chance Home |
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To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 to buy we’d never open the door to customers! Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1895 including First Class postage you can add that to your order for the information package New Car Sales Have Hit A Wall That Puts You In The Driver’s Seat This Month The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 And sales inched up just 05 in the first 10 months of this year but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Total sales could drop below 17 million this year for the first time in three years As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years November is at the end of the September-November lag period when monthly sales average 15 lower than those in July and August So it should be a very good month to put a new car in your garage What’s In The Fighting Chance Package You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided The Cost Of This Unique Package: 4495 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA How To Place An Order and When and How You’ll Receive It To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car James Bragg Copyright © 2017 Fighting Chance Home |
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Factory-to-dealer cash programs today are very rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years This is important: The new-car business has a significant seasonality pattern Monthly sales range from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets Given that reality there are almost always some dealerships trailing their targets which are more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business Those big Internet car-info and buying services aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain Most new-car shoppers think the dealer invoice is a real cost number That’s what the industry wants us to believe but it just ain’t so The invoice price hasn’t been a vehicle cost for over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 to buy we’d never open the door to customers! Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1895 including First Class postage you can add that to your order for the information package New Car Sales Have Hit A Wall That Puts You In The Driver’s Seat This Month The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 And sales inched up just 05 in the first 10 months of this year but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Total sales could drop below 17 million this year for the first time in three years As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years November is at the end of the September-November lag period when monthly sales average 15 lower than those in July and August So it should be a very good month to put a new car in your garage What’s In The Fighting Chance Package You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided The Cost Of This Unique Package: 4495 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA How To Place An Order and When and How You’ll Receive It To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car James Bragg Copyright © 2017 Fighting Chance Home |
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The invoice price hasn’t been a vehicle cost for over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 to buy we’d never open the door to customers! Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1895 including First Class postage you can add that to your order for the information package New Car Sales Have Hit A Wall That Puts You In The Driver’s Seat This Month The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 And sales inched up just 05 in the first 10 months of this year but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Total sales could drop below 17 million this year for the first time in three years As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years November is at the end of the September-November lag period when monthly sales average 15 lower than those in July and August So it should be a very good month to put a new car in your garage What’s In The Fighting Chance Package You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided The Cost Of This Unique Package: 4495 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA How To Place An Order and When and How You’ll Receive It To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car James Bragg Copyright © 2017 Fighting Chance Home |
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Son មកមើលKey Players របស់ក្រុមកូរ៉េខាងត្បូង និងស៊ុយអែត ចំណាយពេល ៦ឆ្នាំ ចាយលុយជាង ១១ពាន់លាន រៀបចំ រុស្ស៊ីធ្វើម្ចាស់ផ្ទះ World Cup Kuok៖ចង់រកសុីជោគជ័យ អ្នកត្រូវដុសខាត់ វិញ្ញាណរកសុីទាំង៥ រាល់ព្រឹកដុសខាត់ ១០ភាសា LEGO SERIOUS ទាំង 3 ប្រភេទនេះ អ្នកត្រូវប្រុងប្រយ័ត្ន KFI របស់លោកឧកញ្ញា ម៉ុង ឫទ្ធី Les អាមេរិក និងចិន Polaris FampB ចិន Kiyosaki Kuok៖ចង់រកសុីជោគជ័យ អ្នកត្រូវដុសខាត់ វិញ្ញាណរកសុីទាំង៥ រាល់ព្រឹកដុសខាត់ Obama តាំង ណាំស៊្រុន ចង់ក្លាយជាអ្នកជំនួញ ១០ នៃរឿងលុយកាក់ ដែលពួកអ្នកមានដឹង មកស្វែងយល់ ពី កាតព្វកិច្ច ចម្បងៗ BMW ហើយចង់លក់ថោកៗទៀត |
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Elementos 1 a 20 de un total de 3921 Ordenar por Posición Nombre Precio Country of Manufacture Marca de coches Modelos de coche Mostrar 20 30 60 por página Ver como: Tapacubos para ALFA ROMEO 13 DELTA 4 pzs 2300 € Tapacubos para ALFA ROMEO 13 MERIDIAN 4 pzs 2300 € Tapacubos para AUDI 13 DELTA 4 pzs 2300 € Tapacubos para AUDI 13 MERIDIAN 4 pzs 2300 € Tapacubos para AUDI 14 DELTA 4 pzs 2300 € Tapacubos para BMW 13 DELTA 4 pzs 2300 € Tapacubos para BMW 13 MERIDIAN 4 pzs 2300 € Tapacubos para CHEVROLET 13 DELTA 4 pzs 2300 € Tapacubos para CHEVROLET 13 MERIDIAN 4 pzs 2300 € Tapacubos para CITROEN 13 DELTA 4 pzs 2300 € Tapacubos para CITROEN 13 MERIDIAN 4 pzs 2300 € Tapacubos para DACIA 13 DELTA 4 pzs 2300 € Tapacubos para DACIA 13 MERIDIAN 4 pzs 2300 € Tapacubos para FIAT BLUE 13 DELTA 4 pzs 2300 € Tapacubos para FIAT BLUE 13 MERIDIAN 4 pzs 2300 € Tapacubos para FIAT RED 13 MERIDIAN 4 pzs 2300 € Tapacubos para FORD 13 DELTA 4 pzs 2300 € Tapacubos para FORD 13 MERIDIAN 4 pzs 2300 € Tapacubos para HONDA 13 DELTA 4 pzs 2300 € Tapacubos para HONDA 13 MERIDIAN 4 pzs 2300 € Elementos 1 a 20 de un total de 3921 Ordenar por Posición Nombre Precio Country of Manufacture Marca de coches Modelos de coche Mostrar 20 30 60 por página Ver como: |
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There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business Those big Internet car-info and buying services aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain Most new-car shoppers think the dealer invoice is a real cost number That’s what the industry wants us to believe but it just ain’t so The invoice price hasn’t been a vehicle cost for over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 to buy we’d never open the door to customers! Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1895 including First Class postage you can add that to your order for the information package New Car Sales Have Hit A Wall That Puts You In The Driver’s Seat This Month The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 And sales inched up just 05 in the first 10 months of this year but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Total sales could drop below 17 million this year for the first time in three years As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years November is at the end of the September-November lag period when monthly sales average 15 lower than those in July and August So it should be a very good month to put a new car in your garage What’s In The Fighting Chance Package You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided The Cost Of This Unique Package: 4495 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA How To Place An Order and When and How You’ll Receive It To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car James Bragg Copyright © 2017 Fighting Chance Home |
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Most new-car shoppers think the dealer invoice is a real cost number That’s what the industry wants us to believe but it just ain’t so The invoice price hasn’t been a vehicle cost for over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 to buy we’d never open the door to customers! Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1895 including First Class postage you can add that to your order for the information package New Car Sales Have Hit A Wall That Puts You In The Driver’s Seat This Month The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 And sales inched up just 05 in the first 10 months of this year but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Total sales could drop below 17 million this year for the first time in three years As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years November is at the end of the September-November lag period when monthly sales average 15 lower than those in July and August So it should be a very good month to put a new car in your garage What’s In The Fighting Chance Package You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided The Cost Of This Unique Package: 4495 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA How To Place An Order and When and How You’ll Receive It To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car James Bragg Copyright © 2017 Fighting Chance Home |
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That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 to buy we’d never open the door to customers! Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1895 including First Class postage you can add that to your order for the information package New Car Sales Have Hit A Wall That Puts You In The Driver’s Seat This Month The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 And sales inched up just 05 in the first 10 months of this year but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Total sales could drop below 17 million this year for the first time in three years As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years November is at the end of the September-November lag period when monthly sales average 15 lower than those in July and August So it should be a very good month to put a new car in your garage What’s In The Fighting Chance Package You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided The Cost Of This Unique Package: 4495 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA How To Place An Order and When and How You’ll Receive It To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our 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Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business Those big Internet car-info and buying services aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain Most new-car shoppers think the dealer invoice is a real cost number That’s what the industry wants us to believe but it just ain’t so The invoice price hasn’t been a vehicle cost for over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 to buy we’d never open the door to customers! Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1895 including First Class postage you can add that to your order for the information package New Car Sales Have Hit A Wall That Puts You In The Driver’s Seat This Month The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 And sales inched up just 05 in the first 10 months of this year but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Total sales could drop below 17 million this year for the first time in three years As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years November is at the end of the September-November lag period when monthly sales average 15 lower than those in July and August So it should be a very good month to put a new car in your garage What’s In The Fighting Chance Package You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided The Cost Of This Unique Package: 4495 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA How To Place An Order and When and How You’ll Receive It To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car James Bragg Copyright © 2017 Fighting Chance Home |
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There are essential game-changing facts about the new-car business that the industry and those big auto-info websites have hidden from you for decades – facts that shift the negotiating leverage from the dealers to you Someone needed the hunger for the truth the tenacity to uncover it and the backbone and guts to reveal it to you I was the only candidate James Bragg 145000 new-car shoppers have used our competitive bidding process to get the lowest price possible With our empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose We teach you exactly what to say and do and when to do it And we’ll be here to answer your questions by phone including going through your best-offer numbers with you WARNING! Our facts and recommendations contradict almost everything you’re being told by those big new-car buying and info sites which get all their revenue from the automakers and dealers they send you to But it’s 2018 not 1994 and it’s time you stopped looking at the way to buy a new car through their broken rear-view mirrors Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The Hidden Facts You Need To Know You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand Every dealer’s fiercest competitors aren’t other brands they’re the other stores selling the same brand The art of any deal is one little word: leverage Yet most new-car shoppers still walk into a car store to haggle the price a game they always lose because their leverage is zero The leverage shifts dramatically from the dealers to you when you get several of them competing against each other – ideally at least 9 or 10 no matter how far from you they are I learned that in 1997 when a customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks! Factory-to-dealer cash programs today are very rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years This is important: The new-car business has a significant seasonality pattern Monthly sales range from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets Given that reality there are almost always some dealerships trailing their targets which are more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business Those big Internet car-info and buying services aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain Most new-car shoppers think the dealer invoice is a real cost number That’s what the industry wants us to believe but it just ain’t so The invoice price hasn’t been a vehicle cost for over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 to buy we’d never open the door to customers! Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1895 including First Class postage you can add that to your order for the information package New Car Sales Have Hit A Wall That Puts You In The Driver’s Seat This Month The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 And sales inched up just 05 in the first 10 months of this year but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Total sales could drop below 17 million this year for the first time in three years As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years November is at the end of the September-November lag period when monthly sales average 15 lower than those in July and August So it should be a very good month to put a new car in your garage What’s In The Fighting Chance Package You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided The Cost Of This Unique Package: 4495 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA How To Place An Order and When and How You’ll Receive It To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car James Bragg Copyright © 2017 Fighting Chance Home |
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How To Buy Or Lease A New Car the Only Smart Way and Get The Lowest Price in The MarketWithout Walking Into A Single Car Store To Haggle There are essential game-changing facts about the new-car business that the industry and those big auto-info websites have hidden from you for decades – facts that shift the negotiating leverage from the dealers to you Someone needed the hunger for the truth the tenacity to uncover it and the backbone and guts to reveal it to you I was the only candidate James Bragg 145000 new-car shoppers have used our competitive bidding process to get the lowest price possible With our empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose We teach you exactly what to say and do and when to do it And we’ll be here to answer your questions by phone including going through your best-offer numbers with you WARNING! Our facts and recommendations contradict almost everything you’re being told by those big new-car buying and info sites which get all their revenue from the automakers and dealers they send you to But it’s 2018 not 1994 and it’s time you stopped looking at the way to buy a new car through their broken rear-view mirrors Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The Hidden Facts You Need To Know You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand Every dealer’s fiercest competitors aren’t other brands they’re the other stores selling the same brand The art of any deal is one little word: leverage Yet most new-car shoppers still walk into a car store to haggle the price a game they always lose because their leverage is zero The leverage shifts dramatically from the dealers to you when you get several of them competing against each other – ideally at least 9 or 10 no matter how far from you they are I learned that in 1997 when a customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks! Factory-to-dealer cash programs today are very rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years This is important: The new-car business has a significant seasonality pattern Monthly sales range from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets Given that reality there are almost always some dealerships trailing their targets which are more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business Those big Internet car-info and buying services aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain Most new-car shoppers think the dealer invoice is a real cost number That’s what the industry wants us to believe but it just ain’t so The invoice price hasn’t been a vehicle cost for over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 to buy we’d never open the door to customers! Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1895 including First Class postage you can add that to your order for the information package New Car Sales Have Hit A Wall That Puts You In The Driver’s Seat This Month The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 And sales inched up just 05 in the first 10 months of this year but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Total sales could drop below 17 million this year for the first time in three years As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years November is at the end of the September-November lag period when monthly sales average 15 lower than those in July and August So it should be a very good month to put a new car in your garage What’s In The Fighting Chance Package You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided The Cost Of This Unique Package: 4495 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA How To Place An Order and When and How You’ll Receive It To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car James Bragg Copyright © 2017 Fighting Chance Home |
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You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand Every dealer’s fiercest competitors aren’t other brands they’re the other stores selling the same brand The art of any deal is one little word: leverage Yet most new-car shoppers still walk into a car store to haggle the price a game they always lose because their leverage is zero The leverage shifts dramatically from the dealers to you when you get several of them competing against each other – ideally at least 9 or 10 no matter how far from you they are I learned that in 1997 when a customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks! Factory-to-dealer cash programs today are very rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years This is important: The new-car business has a significant seasonality pattern Monthly sales range from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets Given that reality there are almost always some dealerships trailing their targets which are more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business Those big Internet car-info and buying services aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain Most new-car shoppers think the dealer invoice is a real cost number That’s what the industry wants us to believe but it just ain’t so The invoice price hasn’t been a vehicle cost for over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 to buy we’d never open the door to customers! Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1895 including First Class postage you can add that to your order for the information package New Car Sales Have Hit A Wall That Puts You In The Driver’s Seat This Month The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 And sales inched up just 05 in the first 10 months of this year but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Total sales could drop below 17 million this year for the first time in three years As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years November is at the end of the September-November lag period when monthly sales average 15 lower than those in July and August So it should be a very good month to put a new car in your garage What’s In The Fighting Chance Package You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided The Cost Of This Unique Package: 4495 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA How To Place An Order and When and How You’ll Receive It To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car James Bragg Copyright © 2017 Fighting Chance Home |
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The Hidden Facts You Need To Know You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand Every dealer’s fiercest competitors aren’t other brands they’re the other stores selling the same brand The art of any deal is one little word: leverage Yet most new-car shoppers still walk into a car store to haggle the price a game they always lose because their leverage is zero The leverage shifts dramatically from the dealers to you when you get several of them competing against each other – ideally at least 9 or 10 no matter how far from you they are I learned that in 1997 when a customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks! Factory-to-dealer cash programs today are very rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years This is important: The new-car business has a significant seasonality pattern Monthly sales range from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets Given that reality there are almost always some dealerships trailing their targets which are more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business Those big Internet car-info and buying services aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain Most new-car shoppers think the dealer invoice is a real cost number That’s what the industry wants us to believe but it just ain’t so The invoice price hasn’t been a vehicle cost for over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 to buy we’d never open the door to customers! Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1895 including First Class postage you can add that to your order for the information package New Car Sales Have Hit A Wall That Puts You In The Driver’s Seat This Month The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 And sales inched up just 05 in the first 10 months of this year but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Total sales could drop below 17 million this year for the first time in three years As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years November is at the end of the September-November lag period when monthly sales average 15 lower than those in July and August So it should be a very good month to put a new car in your garage What’s In The Fighting Chance Package You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided The Cost Of This Unique Package: 4495 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA How To Place An Order and When and How You’ll Receive It To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car James Bragg Copyright © 2017 Fighting Chance Home |
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Someone needed the hunger for the truth the tenacity to uncover it and the backbone and guts to reveal it to you I was the only candidate James Bragg 145000 new-car shoppers have used our competitive bidding process to get the lowest price possible With our empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose We teach you exactly what to say and do and when to do it And we’ll be here to answer your questions by phone including going through your best-offer numbers with you WARNING! Our facts and recommendations contradict almost everything you’re being told by those big new-car buying and info sites which get all their revenue from the automakers and dealers they send you to But it’s 2018 not 1994 and it’s time you stopped looking at the way to buy a new car through their broken rear-view mirrors Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The Hidden Facts You Need To Know You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand Every dealer’s fiercest competitors aren’t other brands they’re the other stores selling the same brand The art of any deal is one little word: leverage Yet most new-car shoppers still walk into a car store to haggle the price a game they always lose because their leverage is zero The leverage shifts dramatically from the dealers to you when you get several of them competing against each other – ideally at least 9 or 10 no matter how far from you they are I learned that in 1997 when a customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks! Factory-to-dealer cash programs today are very rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years This is important: The new-car business has a significant seasonality pattern Monthly sales range from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets Given that reality there are almost always some dealerships trailing their targets which are more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business Those big Internet car-info and buying services aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain Most new-car shoppers think the dealer invoice is a real cost number That’s what the industry wants us to believe but it just ain’t so The invoice price hasn’t been a vehicle cost for over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 to buy we’d never open the door to customers! Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1895 including First Class postage you can add that to your order for the information package New Car Sales Have Hit A Wall That Puts You In The Driver’s Seat This Month The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 And sales inched up just 05 in the first 10 months of this year but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Total sales could drop below 17 million this year for the first time in three years As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years November is at the end of the September-November lag period when monthly sales average 15 lower than those in July and August So it should be a very good month to put a new car in your garage What’s In The Fighting Chance Package You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided The Cost Of This Unique Package: 4495 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA How To Place An Order and When and How You’ll Receive It To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car James Bragg Copyright © 2017 Fighting Chance Home |
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Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years This is important: The new-car business has a significant seasonality pattern Monthly sales range from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets Given that reality there are almost always some dealerships trailing their targets which are more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business Those big Internet car-info and buying services aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain Most new-car shoppers think the dealer invoice is a real cost number That’s what the industry wants us to believe but it just ain’t so The invoice price hasn’t been a vehicle cost for over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 to buy we’d never open the door to customers! Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1895 including First Class postage you can add that to your order for the information package New Car Sales Have Hit A Wall That Puts You In The Driver’s Seat This Month The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 And sales inched up just 05 in the first 10 months of this year but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Total sales could drop below 17 million this year for the first time in three years As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years November is at the end of the September-November lag period when monthly sales average 15 lower than those in July and August So it should be a very good month to put a new car in your garage What’s In The Fighting Chance Package You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided The Cost Of This Unique Package: 4495 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA How To Place An Order and When and How You’ll Receive It To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car James Bragg Copyright © 2017 Fighting Chance Home |
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This is important: The new-car business has a significant seasonality pattern Monthly sales range from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets Given that reality there are almost always some dealerships trailing their targets which are more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business Those big Internet car-info and buying services aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain Most new-car shoppers think the dealer invoice is a real cost number That’s what the industry wants us to believe but it just ain’t so The invoice price hasn’t been a vehicle cost for over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 to buy we’d never open the door to customers! Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1895 including First Class postage you can add that to your order for the information package New Car Sales Have Hit A Wall That Puts You In The Driver’s Seat This Month The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 And sales inched up just 05 in the first 10 months of this year but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Total sales could drop below 17 million this year for the first time in three years As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years November is at the end of the September-November lag period when monthly sales average 15 lower than those in July and August So it should be a very good month to put a new car in your garage What’s In The Fighting Chance Package You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided The Cost Of This Unique Package: 4495 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA How To Place An Order and When and How You’ll Receive It To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car James Bragg Copyright © 2017 Fighting Chance Home |
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That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 to buy we’d never open the door to customers! Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1895 including First Class postage you can add that to your order for the information package New Car Sales Have Hit A Wall That Puts You In The Driver’s Seat This Month The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 And sales inched up just 05 in the first 10 months of this year but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Total sales could drop below 17 million this year for the first time in three years As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years November is at the end of the September-November lag period when monthly sales average 15 lower than those in July and August So it should be a very good month to put a new car in your garage What’s In The Fighting Chance Package You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided The Cost Of This Unique Package: 4495 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA How To Place An Order and When and How You’ll Receive It To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car James Bragg Copyright © 2017 Fighting Chance Home |
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