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WARNING! Our facts and recommendations contradict almost everything you’re being told by those big new-car buying and info sites which get all their revenue from the automakers and the dealers they send you to But it’s 2019 not 1994 and it’s time you stopped looking at the way to buy a new car through their broken rear-view mirrors Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell THE TRUTH MATTERS THESE ARE THE ESSENTIAL FACTS THEY DON’T WANT YOU TO KNOW 1 You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand Think copper crude oil pork bellies soybeans I learned that in 1997 when a customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks! 2 Every dealer’s fiercest competitors aren’t other brands They’re the other stores selling the same brand Every new-car shopper ends up choosing one brand’s vehicle And every brand has from hundreds to over 3000 dealers 3 The art of any deal is one little word: leverage Yet most new-car shoppers still play the fool’s game by walking into car stores one at a time to haggle the price a game they always lose because their leverage is a big fat zero 4 The leverage shifts dramatically from the dealer to you when you get several of them competing for your business – ideally at least 9 or 10 no matter how far from you they are Few dealerships decline to participate because the retail car business has hit a wall entering a multi-year no/slow growth period 5 Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years 6 Factory-to-dealer cash programs today are rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on more subjective elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences 7 The new-car business has a significant seasonality pattern with monthly sales ranging from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets 8 Given that reality there are almost always some dealerships trailing their targets and more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then 9 There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business 10 Those big Internet car-info and buying sites aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers they send you to in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain THE INDUSTRY WANTS US TO BELIEVE THE INVOICE IS A REAL COST NUMBER BUT IT JUST AIN’T SO AND IT AIN’T BEEN SO FOR A LONG LONG TIME 11 The invoice hasn’t been a vehicle cost for well over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences between the base invoice and retail /sticker prices for the most expensive models of each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/1-4 Dodge/3-4 Ford/1-7 Genesis/4-5 GMC/5-7 Honda/3-9 Hyundai/3-5 Infiniti/7 Jeep/2-5 Kia/4-7 Lexus/5-8 Lincoln/4-6 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Or the gal who thinks the National Guard is an All-American football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395! Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1995 including 481 First Class postage you can add that to your order for the information package DEALERS WILL SMILE WHEN THEY HEAR FROM YOU IN FEBRUARY It’s the second lowest sales month of the year when millions of people are still paying their holiday bills and those in the country’s colder climates are driving their old cars one more winter or stuck at home because of the frigid weather New-car sales have hit a wall The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was a tiny 03 2017 sales slipped 18 to 172 million about 300000 units behind 2016 And they inched up just 06 last year January info isn’t out yet but I expect a sales number equal to or less than last January’s As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Delivery Timing: 99 of our customers request email delivery Most orders received by 3:00PM Pacific time on weekdays will be emailed the same day If we get overwhelmed at times it can take an extra day or two We’re closed on weekends We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home |
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THE INDUSTRY WANTS US TO BELIEVE THE INVOICE IS A REAL COST NUMBER BUT IT JUST AIN’T SO AND IT AIN’T BEEN SO FOR A LONG LONG TIME 11 The invoice hasn’t been a vehicle cost for well over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences between the base invoice and retail /sticker prices for the most expensive models of each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/1-4 Dodge/3-4 Ford/1-7 Genesis/4-5 GMC/5-7 Honda/3-9 Hyundai/3-5 Infiniti/7 Jeep/2-5 Kia/4-7 Lexus/5-8 Lincoln/4-6 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Or the gal who thinks the National Guard is an All-American football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395! Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1995 including 481 First Class postage you can add that to your order for the information package DEALERS WILL SMILE WHEN THEY HEAR FROM YOU IN FEBRUARY It’s the second lowest sales month of the year when millions of people are still paying their holiday bills and those in the country’s colder climates are driving their old cars one more winter or stuck at home because of the frigid weather New-car sales have hit a wall The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was a tiny 03 2017 sales slipped 18 to 172 million about 300000 units behind 2016 And they inched up just 06 last year January info isn’t out yet but I expect a sales number equal to or less than last January’s As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Delivery Timing: 99 of our customers request email delivery Most orders received by 3:00PM Pacific time on weekdays will be emailed the same day If we get overwhelmed at times it can take an extra day or two We’re closed on weekends We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home |
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146000 new-car shoppers have used our competitive bidding process to get the lowest price possible without walking into a single car store to haggle With our empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose We teach you exactly what to say and do and when to do it And we’ll be here to answer your questions by phone including going through your best-offer lease numbers WARNING! Our facts and recommendations contradict almost everything you’re being told by those big new-car buying and info sites which get all their revenue from the automakers and the dealers they send you to But it’s 2019 not 1994 and it’s time you stopped looking at the way to buy a new car through their broken rear-view mirrors Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell THE TRUTH MATTERS THESE ARE THE ESSENTIAL FACTS THEY DON’T WANT YOU TO KNOW 1 You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand Think copper crude oil pork bellies soybeans I learned that in 1997 when a customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks! 2 Every dealer’s fiercest competitors aren’t other brands They’re the other stores selling the same brand Every new-car shopper ends up choosing one brand’s vehicle And every brand has from hundreds to over 3000 dealers 3 The art of any deal is one little word: leverage Yet most new-car shoppers still play the fool’s game by walking into car stores one at a time to haggle the price a game they always lose because their leverage is a big fat zero 4 The leverage shifts dramatically from the dealer to you when you get several of them competing for your business – ideally at least 9 or 10 no matter how far from you they are Few dealerships decline to participate because the retail car business has hit a wall entering a multi-year no/slow growth period 5 Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years 6 Factory-to-dealer cash programs today are rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on more subjective elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences 7 The new-car business has a significant seasonality pattern with monthly sales ranging from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets 8 Given that reality there are almost always some dealerships trailing their targets and more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then 9 There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business 10 Those big Internet car-info and buying sites aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers they send you to in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain THE INDUSTRY WANTS US TO BELIEVE THE INVOICE IS A REAL COST NUMBER BUT IT JUST AIN’T SO AND IT AIN’T BEEN SO FOR A LONG LONG TIME 11 The invoice hasn’t been a vehicle cost for well over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences between the base invoice and retail /sticker prices for the most expensive models of each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/1-4 Dodge/3-4 Ford/1-7 Genesis/4-5 GMC/5-7 Honda/3-9 Hyundai/3-5 Infiniti/7 Jeep/2-5 Kia/4-7 Lexus/5-8 Lincoln/4-6 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Or the gal who thinks the National Guard is an All-American football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395! Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1995 including 481 First Class postage you can add that to your order for the information package DEALERS WILL SMILE WHEN THEY HEAR FROM YOU IN FEBRUARY It’s the second lowest sales month of the year when millions of people are still paying their holiday bills and those in the country’s colder climates are driving their old cars one more winter or stuck at home because of the frigid weather New-car sales have hit a wall The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was a tiny 03 2017 sales slipped 18 to 172 million about 300000 units behind 2016 And they inched up just 06 last year January info isn’t out yet but I expect a sales number equal to or less than last January’s As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Delivery Timing: 99 of our customers request email delivery Most orders received by 3:00PM Pacific time on weekdays will be emailed the same day If we get overwhelmed at times it can take an extra day or two We’re closed on weekends We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home |
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With our empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose We teach you exactly what to say and do and when to do it And we’ll be here to answer your questions by phone including going through your best-offer lease numbers WARNING! Our facts and recommendations contradict almost everything you’re being told by those big new-car buying and info sites which get all their revenue from the automakers and the dealers they send you to But it’s 2019 not 1994 and it’s time you stopped looking at the way to buy a new car through their broken rear-view mirrors Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell THE TRUTH MATTERS THESE ARE THE ESSENTIAL FACTS THEY DON’T WANT YOU TO KNOW 1 You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand Think copper crude oil pork bellies soybeans I learned that in 1997 when a customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks! 2 Every dealer’s fiercest competitors aren’t other brands They’re the other stores selling the same brand Every new-car shopper ends up choosing one brand’s vehicle And every brand has from hundreds to over 3000 dealers 3 The art of any deal is one little word: leverage Yet most new-car shoppers still play the fool’s game by walking into car stores one at a time to haggle the price a game they always lose because their leverage is a big fat zero 4 The leverage shifts dramatically from the dealer to you when you get several of them competing for your business – ideally at least 9 or 10 no matter how far from you they are Few dealerships decline to participate because the retail car business has hit a wall entering a multi-year no/slow growth period 5 Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years 6 Factory-to-dealer cash programs today are rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on more subjective elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences 7 The new-car business has a significant seasonality pattern with monthly sales ranging from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets 8 Given that reality there are almost always some dealerships trailing their targets and more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then 9 There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business 10 Those big Internet car-info and buying sites aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers they send you to in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain THE INDUSTRY WANTS US TO BELIEVE THE INVOICE IS A REAL COST NUMBER BUT IT JUST AIN’T SO AND IT AIN’T BEEN SO FOR A LONG LONG TIME 11 The invoice hasn’t been a vehicle cost for well over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences between the base invoice and retail /sticker prices for the most expensive models of each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/1-4 Dodge/3-4 Ford/1-7 Genesis/4-5 GMC/5-7 Honda/3-9 Hyundai/3-5 Infiniti/7 Jeep/2-5 Kia/4-7 Lexus/5-8 Lincoln/4-6 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Or the gal who thinks the National Guard is an All-American football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395! Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1995 including 481 First Class postage you can add that to your order for the information package DEALERS WILL SMILE WHEN THEY HEAR FROM YOU IN FEBRUARY It’s the second lowest sales month of the year when millions of people are still paying their holiday bills and those in the country’s colder climates are driving their old cars one more winter or stuck at home because of the frigid weather New-car sales have hit a wall The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was a tiny 03 2017 sales slipped 18 to 172 million about 300000 units behind 2016 And they inched up just 06 last year January info isn’t out yet but I expect a sales number equal to or less than last January’s As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Delivery Timing: 99 of our customers request email delivery Most orders received by 3:00PM Pacific time on weekdays will be emailed the same day If we get overwhelmed at times it can take an extra day or two We’re closed on weekends We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home |
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To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences between the base invoice and retail /sticker prices for the most expensive models of each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/1-4 Dodge/3-4 Ford/1-7 Genesis/4-5 GMC/5-7 Honda/3-9 Hyundai/3-5 Infiniti/7 Jeep/2-5 Kia/4-7 Lexus/5-8 Lincoln/4-6 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Or the gal who thinks the National Guard is an All-American football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395! Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1995 including 481 First Class postage you can add that to your order for the information package DEALERS WILL SMILE WHEN THEY HEAR FROM YOU IN FEBRUARY It’s the second lowest sales month of the year when millions of people are still paying their holiday bills and those in the country’s colder climates are driving their old cars one more winter or stuck at home because of the frigid weather New-car sales have hit a wall The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was a tiny 03 2017 sales slipped 18 to 172 million about 300000 units behind 2016 And they inched up just 06 last year January info isn’t out yet but I expect a sales number equal to or less than last January’s As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Delivery Timing: 99 of our customers request email delivery Most orders received by 3:00PM Pacific time on weekdays will be emailed the same day If we get overwhelmed at times it can take an extra day or two We’re closed on weekends We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home |
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Германия — это красивая и величественная страна находящаяся в самом центре Европы обладает третьей по технологической мощи экономикой мира после США и Японии Высокие темпы развития экономики можно объяснить тем что Германия сотрудничает на открытых рынках с такими странами как Франция США и Великобритания Именно в эти страны Германия экспортирует большую часть производимых в ней товаров Eсли говорить об особенностях положения Германии в мире то стоит отметить что именно эта страна является одним из самых активных и деятельных участников Европейского Союза На мировой арене Германия зарекомендовала себя как одна из самых стабильных стран и завоевала всеобщее уважение Германия – это нечто большее чем просто живые традиции Еe экономика славится такими мировыми марками как BMW Mercedes Audi VW Bosch Siemens Neff Miele и другие Именно в Германии находится крупнейший рынок автомобилей и бытовой техники в Европе И неприменно Германия славится своим национальным искусством — пивоварение Только в этой стране Вы сможете отведать самого вкусного пива в мире Города и земли Германии очень привлекательны для туристов многих стран Одной из самых привлекательных земель является Бавария которую также называют «пивной землей» «Октоберфест» замки и пышное убранство Альп привлекают сюда больше иностранных туристов чем на любую другую землю В Германии особое внимание уделяется вопросам экологии Уровень контроля со стороны государства по охране окружающей среды и сознательность населения находятся на высочайшем уровне Поэтому проживание или «частичное проживание» на территории страны является ещe одним памятным моментом для наших клиентов |
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INICIEI o meu trabalho nessa companhia há 4 anos pude ver ela saindo de um faturamento de 12 milhões de reais anual para 25 BILHÕES somente em 2017 Onde somente a minha organização gerou R2700000000 milhões para a empresa em consumo de produtos Graças a Deus e há muito trabalho desenvolvido eu e minha esposa fomos premiados com viagens para Cruzeiros Cancun Disney Europa e carros por termos atingidos metas Tudo isso 0800! Muitas pessoas me perguntam: Thiago como é possível uma empresa dar de premiação uma BMW Z4 UMA EVOQUE que somando os dois daria uma média de quase R 50000000 Eu sempre respondo se eu entrasse para sua empresa e eleva-se o seu faturamento para mais de 27 milhões de reais anual Você me daria uma BMW E UMA EVOQUE no valor de R 500000! rsrs Eu não sei qual seria a sua resposta mas no GRUPO HINODE que foi a companhia que eu escolhi para construir minha carreira me responderam com um SIM! |
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THE TRUTH MATTERS THESE ARE THE ESSENTIAL FACTS THEY DON’T WANT YOU TO KNOW 1 You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand Think copper crude oil pork bellies soybeans I learned that in 1997 when a customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks! 2 Every dealer’s fiercest competitors aren’t other brands They’re the other stores selling the same brand Every new-car shopper ends up choosing one brand’s vehicle And every brand has from hundreds to over 3000 dealers 3 The art of any deal is one little word: leverage Yet most new-car shoppers still play the fool’s game by walking into car stores one at a time to haggle the price a game they always lose because their leverage is a big fat zero 4 The leverage shifts dramatically from the dealer to you when you get several of them competing for your business – ideally at least 9 or 10 no matter how far from you they are Few dealerships decline to participate because the retail car business has hit a wall entering a multi-year no/slow growth period 5 Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years 6 Factory-to-dealer cash programs today are rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on more subjective elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences 7 The new-car business has a significant seasonality pattern with monthly sales ranging from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets 8 Given that reality there are almost always some dealerships trailing their targets and more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then 9 There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business 10 Those big Internet car-info and buying sites aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers they send you to in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain THE INDUSTRY WANTS US TO BELIEVE THE INVOICE IS A REAL COST NUMBER BUT IT JUST AIN’T SO AND IT AIN’T BEEN SO FOR A LONG LONG TIME 11 The invoice hasn’t been a vehicle cost for well over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences between the base invoice and retail /sticker prices for the most expensive models of each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/1-4 Dodge/3-4 Ford/1-7 Genesis/4-5 GMC/5-7 Honda/3-9 Hyundai/3-5 Infiniti/7 Jeep/2-5 Kia/4-7 Lexus/5-8 Lincoln/4-6 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Or the gal who thinks the National Guard is an All-American football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395! Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1995 including 481 First Class postage you can add that to your order for the information package DEALERS WILL SMILE WHEN THEY HEAR FROM YOU IN FEBRUARY It’s the second lowest sales month of the year when millions of people are still paying their holiday bills and those in the country’s colder climates are driving their old cars one more winter or stuck at home because of the frigid weather New-car sales have hit a wall The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was a tiny 03 2017 sales slipped 18 to 172 million about 300000 units behind 2016 And they inched up just 06 last year January info isn’t out yet but I expect a sales number equal to or less than last January’s As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Delivery Timing: 99 of our customers request email delivery Most orders received by 3:00PM Pacific time on weekdays will be emailed the same day If we get overwhelmed at times it can take an extra day or two We’re closed on weekends We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home |
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HOW TO BUY OR LEASE A NEW CAR THE ONLYSMART WAY AND GET THE LOWEST PRICE IN THE MARKETWITHOUT WALKING INTO A SINGLE CAR STORE TO HAGGLE There are essential game-changing facts about the new-car business that the industry and those big auto-info websites have hidden from you for decades – facts that shift the negotiating leverage from the dealers to you Someone needed the hunger for the truth the tenacity to uncover it and the backbone and guts to reveal it to you I was the only candidate James Bragg 146000 new-car shoppers have used our competitive bidding process to get the lowest price possible without walking into a single car store to haggle With our empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose We teach you exactly what to say and do and when to do it And we’ll be here to answer your questions by phone including going through your best-offer lease numbers WARNING! Our facts and recommendations contradict almost everything you’re being told by those big new-car buying and info sites which get all their revenue from the automakers and the dealers they send you to But it’s 2019 not 1994 and it’s time you stopped looking at the way to buy a new car through their broken rear-view mirrors Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell THE TRUTH MATTERS THESE ARE THE ESSENTIAL FACTS THEY DON’T WANT YOU TO KNOW 1 You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand Think copper crude oil pork bellies soybeans I learned that in 1997 when a customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks! 2 Every dealer’s fiercest competitors aren’t other brands They’re the other stores selling the same brand Every new-car shopper ends up choosing one brand’s vehicle And every brand has from hundreds to over 3000 dealers 3 The art of any deal is one little word: leverage Yet most new-car shoppers still play the fool’s game by walking into car stores one at a time to haggle the price a game they always lose because their leverage is a big fat zero 4 The leverage shifts dramatically from the dealer to you when you get several of them competing for your business – ideally at least 9 or 10 no matter how far from you they are Few dealerships decline to participate because the retail car business has hit a wall entering a multi-year no/slow growth period 5 Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years 6 Factory-to-dealer cash programs today are rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on more subjective elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences 7 The new-car business has a significant seasonality pattern with monthly sales ranging from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets 8 Given that reality there are almost always some dealerships trailing their targets and more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then 9 There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business 10 Those big Internet car-info and buying sites aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers they send you to in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain THE INDUSTRY WANTS US TO BELIEVE THE INVOICE IS A REAL COST NUMBER BUT IT JUST AIN’T SO AND IT AIN’T BEEN SO FOR A LONG LONG TIME 11 The invoice hasn’t been a vehicle cost for well over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences between the base invoice and retail /sticker prices for the most expensive models of each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/1-4 Dodge/3-4 Ford/1-7 Genesis/4-5 GMC/5-7 Honda/3-9 Hyundai/3-5 Infiniti/7 Jeep/2-5 Kia/4-7 Lexus/5-8 Lincoln/4-6 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Or the gal who thinks the National Guard is an All-American football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395! Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1995 including 481 First Class postage you can add that to your order for the information package DEALERS WILL SMILE WHEN THEY HEAR FROM YOU IN FEBRUARY It’s the second lowest sales month of the year when millions of people are still paying their holiday bills and those in the country’s colder climates are driving their old cars one more winter or stuck at home because of the frigid weather New-car sales have hit a wall The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was a tiny 03 2017 sales slipped 18 to 172 million about 300000 units behind 2016 And they inched up just 06 last year January info isn’t out yet but I expect a sales number equal to or less than last January’s As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Delivery Timing: 99 of our customers request email delivery Most orders received by 3:00PM Pacific time on weekdays will be emailed the same day If we get overwhelmed at times it can take an extra day or two We’re closed on weekends We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home |
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There are essential game-changing facts about the new-car business that the industry and those big auto-info websites have hidden from you for decades – facts that shift the negotiating leverage from the dealers to you Someone needed the hunger for the truth the tenacity to uncover it and the backbone and guts to reveal it to you I was the only candidate James Bragg 146000 new-car shoppers have used our competitive bidding process to get the lowest price possible without walking into a single car store to haggle With our empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose We teach you exactly what to say and do and when to do it And we’ll be here to answer your questions by phone including going through your best-offer lease numbers WARNING! Our facts and recommendations contradict almost everything you’re being told by those big new-car buying and info sites which get all their revenue from the automakers and the dealers they send you to But it’s 2019 not 1994 and it’s time you stopped looking at the way to buy a new car through their broken rear-view mirrors Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell THE TRUTH MATTERS THESE ARE THE ESSENTIAL FACTS THEY DON’T WANT YOU TO KNOW 1 You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand Think copper crude oil pork bellies soybeans I learned that in 1997 when a customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks! 2 Every dealer’s fiercest competitors aren’t other brands They’re the other stores selling the same brand Every new-car shopper ends up choosing one brand’s vehicle And every brand has from hundreds to over 3000 dealers 3 The art of any deal is one little word: leverage Yet most new-car shoppers still play the fool’s game by walking into car stores one at a time to haggle the price a game they always lose because their leverage is a big fat zero 4 The leverage shifts dramatically from the dealer to you when you get several of them competing for your business – ideally at least 9 or 10 no matter how far from you they are Few dealerships decline to participate because the retail car business has hit a wall entering a multi-year no/slow growth period 5 Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years 6 Factory-to-dealer cash programs today are rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on more subjective elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences 7 The new-car business has a significant seasonality pattern with monthly sales ranging from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets 8 Given that reality there are almost always some dealerships trailing their targets and more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then 9 There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business 10 Those big Internet car-info and buying sites aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers they send you to in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain THE INDUSTRY WANTS US TO BELIEVE THE INVOICE IS A REAL COST NUMBER BUT IT JUST AIN’T SO AND IT AIN’T BEEN SO FOR A LONG LONG TIME 11 The invoice hasn’t been a vehicle cost for well over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences between the base invoice and retail /sticker prices for the most expensive models of each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/1-4 Dodge/3-4 Ford/1-7 Genesis/4-5 GMC/5-7 Honda/3-9 Hyundai/3-5 Infiniti/7 Jeep/2-5 Kia/4-7 Lexus/5-8 Lincoln/4-6 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Or the gal who thinks the National Guard is an All-American football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395! Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1995 including 481 First Class postage you can add that to your order for the information package DEALERS WILL SMILE WHEN THEY HEAR FROM YOU IN FEBRUARY It’s the second lowest sales month of the year when millions of people are still paying their holiday bills and those in the country’s colder climates are driving their old cars one more winter or stuck at home because of the frigid weather New-car sales have hit a wall The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was a tiny 03 2017 sales slipped 18 to 172 million about 300000 units behind 2016 And they inched up just 06 last year January info isn’t out yet but I expect a sales number equal to or less than last January’s As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Delivery Timing: 99 of our customers request email delivery Most orders received by 3:00PM Pacific time on weekdays will be emailed the same day If we get overwhelmed at times it can take an extra day or two We’re closed on weekends We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home |
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I was the only candidate James Bragg 146000 new-car shoppers have used our competitive bidding process to get the lowest price possible without walking into a single car store to haggle With our empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose We teach you exactly what to say and do and when to do it And we’ll be here to answer your questions by phone including going through your best-offer lease numbers WARNING! Our facts and recommendations contradict almost everything you’re being told by those big new-car buying and info sites which get all their revenue from the automakers and the dealers they send you to But it’s 2019 not 1994 and it’s time you stopped looking at the way to buy a new car through their broken rear-view mirrors Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell THE TRUTH MATTERS THESE ARE THE ESSENTIAL FACTS THEY DON’T WANT YOU TO KNOW 1 You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand Think copper crude oil pork bellies soybeans I learned that in 1997 when a customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks! 2 Every dealer’s fiercest competitors aren’t other brands They’re the other stores selling the same brand Every new-car shopper ends up choosing one brand’s vehicle And every brand has from hundreds to over 3000 dealers 3 The art of any deal is one little word: leverage Yet most new-car shoppers still play the fool’s game by walking into car stores one at a time to haggle the price a game they always lose because their leverage is a big fat zero 4 The leverage shifts dramatically from the dealer to you when you get several of them competing for your business – ideally at least 9 or 10 no matter how far from you they are Few dealerships decline to participate because the retail car business has hit a wall entering a multi-year no/slow growth period 5 Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years 6 Factory-to-dealer cash programs today are rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on more subjective elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences 7 The new-car business has a significant seasonality pattern with monthly sales ranging from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets 8 Given that reality there are almost always some dealerships trailing their targets and more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then 9 There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business 10 Those big Internet car-info and buying sites aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers they send you to in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain THE INDUSTRY WANTS US TO BELIEVE THE INVOICE IS A REAL COST NUMBER BUT IT JUST AIN’T SO AND IT AIN’T BEEN SO FOR A LONG LONG TIME 11 The invoice hasn’t been a vehicle cost for well over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences between the base invoice and retail /sticker prices for the most expensive models of each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/1-4 Dodge/3-4 Ford/1-7 Genesis/4-5 GMC/5-7 Honda/3-9 Hyundai/3-5 Infiniti/7 Jeep/2-5 Kia/4-7 Lexus/5-8 Lincoln/4-6 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Or the gal who thinks the National Guard is an All-American football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395! Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1995 including 481 First Class postage you can add that to your order for the information package DEALERS WILL SMILE WHEN THEY HEAR FROM YOU IN FEBRUARY It’s the second lowest sales month of the year when millions of people are still paying their holiday bills and those in the country’s colder climates are driving their old cars one more winter or stuck at home because of the frigid weather New-car sales have hit a wall The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was a tiny 03 2017 sales slipped 18 to 172 million about 300000 units behind 2016 And they inched up just 06 last year January info isn’t out yet but I expect a sales number equal to or less than last January’s As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Delivery Timing: 99 of our customers request email delivery Most orders received by 3:00PM Pacific time on weekdays will be emailed the same day If we get overwhelmed at times it can take an extra day or two We’re closed on weekends We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home |
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Someone needed the hunger for the truth the tenacity to uncover it and the backbone and guts to reveal it to you I was the only candidate James Bragg 146000 new-car shoppers have used our competitive bidding process to get the lowest price possible without walking into a single car store to haggle With our empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose We teach you exactly what to say and do and when to do it And we’ll be here to answer your questions by phone including going through your best-offer lease numbers WARNING! Our facts and recommendations contradict almost everything you’re being told by those big new-car buying and info sites which get all their revenue from the automakers and the dealers they send you to But it’s 2019 not 1994 and it’s time you stopped looking at the way to buy a new car through their broken rear-view mirrors Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell THE TRUTH MATTERS THESE ARE THE ESSENTIAL FACTS THEY DON’T WANT YOU TO KNOW 1 You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand Think copper crude oil pork bellies soybeans I learned that in 1997 when a customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks! 2 Every dealer’s fiercest competitors aren’t other brands They’re the other stores selling the same brand Every new-car shopper ends up choosing one brand’s vehicle And every brand has from hundreds to over 3000 dealers 3 The art of any deal is one little word: leverage Yet most new-car shoppers still play the fool’s game by walking into car stores one at a time to haggle the price a game they always lose because their leverage is a big fat zero 4 The leverage shifts dramatically from the dealer to you when you get several of them competing for your business – ideally at least 9 or 10 no matter how far from you they are Few dealerships decline to participate because the retail car business has hit a wall entering a multi-year no/slow growth period 5 Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years 6 Factory-to-dealer cash programs today are rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on more subjective elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences 7 The new-car business has a significant seasonality pattern with monthly sales ranging from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets 8 Given that reality there are almost always some dealerships trailing their targets and more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then 9 There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business 10 Those big Internet car-info and buying sites aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers they send you to in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain THE INDUSTRY WANTS US TO BELIEVE THE INVOICE IS A REAL COST NUMBER BUT IT JUST AIN’T SO AND IT AIN’T BEEN SO FOR A LONG LONG TIME 11 The invoice hasn’t been a vehicle cost for well over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences between the base invoice and retail /sticker prices for the most expensive models of each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/1-4 Dodge/3-4 Ford/1-7 Genesis/4-5 GMC/5-7 Honda/3-9 Hyundai/3-5 Infiniti/7 Jeep/2-5 Kia/4-7 Lexus/5-8 Lincoln/4-6 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Or the gal who thinks the National Guard is an All-American football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395! Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1995 including 481 First Class postage you can add that to your order for the information package DEALERS WILL SMILE WHEN THEY HEAR FROM YOU IN FEBRUARY It’s the second lowest sales month of the year when millions of people are still paying their holiday bills and those in the country’s colder climates are driving their old cars one more winter or stuck at home because of the frigid weather New-car sales have hit a wall The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was a tiny 03 2017 sales slipped 18 to 172 million about 300000 units behind 2016 And they inched up just 06 last year January info isn’t out yet but I expect a sales number equal to or less than last January’s As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Delivery Timing: 99 of our customers request email delivery Most orders received by 3:00PM Pacific time on weekdays will be emailed the same day If we get overwhelmed at times it can take an extra day or two We’re closed on weekends We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home |
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11 The invoice hasn’t been a vehicle cost for well over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences between the base invoice and retail /sticker prices for the most expensive models of each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/1-4 Dodge/3-4 Ford/1-7 Genesis/4-5 GMC/5-7 Honda/3-9 Hyundai/3-5 Infiniti/7 Jeep/2-5 Kia/4-7 Lexus/5-8 Lincoln/4-6 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Or the gal who thinks the National Guard is an All-American football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395! Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1995 including 481 First Class postage you can add that to your order for the information package DEALERS WILL SMILE WHEN THEY HEAR FROM YOU IN FEBRUARY It’s the second lowest sales month of the year when millions of people are still paying their holiday bills and those in the country’s colder climates are driving their old cars one more winter or stuck at home because of the frigid weather New-car sales have hit a wall The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was a tiny 03 2017 sales slipped 18 to 172 million about 300000 units behind 2016 And they inched up just 06 last year January info isn’t out yet but I expect a sales number equal to or less than last January’s As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Delivery Timing: 99 of our customers request email delivery Most orders received by 3:00PM Pacific time on weekdays will be emailed the same day If we get overwhelmed at times it can take an extra day or two We’re closed on weekends We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home |
1 |
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James Bragg 146000 new-car shoppers have used our competitive bidding process to get the lowest price possible without walking into a single car store to haggle With our empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose We teach you exactly what to say and do and when to do it And we’ll be here to answer your questions by phone including going through your best-offer lease numbers WARNING! Our facts and recommendations contradict almost everything you’re being told by those big new-car buying and info sites which get all their revenue from the automakers and the dealers they send you to But it’s 2019 not 1994 and it’s time you stopped looking at the way to buy a new car through their broken rear-view mirrors Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell THE TRUTH MATTERS THESE ARE THE ESSENTIAL FACTS THEY DON’T WANT YOU TO KNOW 1 You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand Think copper crude oil pork bellies soybeans I learned that in 1997 when a customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks! 2 Every dealer’s fiercest competitors aren’t other brands They’re the other stores selling the same brand Every new-car shopper ends up choosing one brand’s vehicle And every brand has from hundreds to over 3000 dealers 3 The art of any deal is one little word: leverage Yet most new-car shoppers still play the fool’s game by walking into car stores one at a time to haggle the price a game they always lose because their leverage is a big fat zero 4 The leverage shifts dramatically from the dealer to you when you get several of them competing for your business – ideally at least 9 or 10 no matter how far from you they are Few dealerships decline to participate because the retail car business has hit a wall entering a multi-year no/slow growth period 5 Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years 6 Factory-to-dealer cash programs today are rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on more subjective elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences 7 The new-car business has a significant seasonality pattern with monthly sales ranging from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets 8 Given that reality there are almost always some dealerships trailing their targets and more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then 9 There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business 10 Those big Internet car-info and buying sites aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers they send you to in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain THE INDUSTRY WANTS US TO BELIEVE THE INVOICE IS A REAL COST NUMBER BUT IT JUST AIN’T SO AND IT AIN’T BEEN SO FOR A LONG LONG TIME 11 The invoice hasn’t been a vehicle cost for well over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences between the base invoice and retail /sticker prices for the most expensive models of each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/1-4 Dodge/3-4 Ford/1-7 Genesis/4-5 GMC/5-7 Honda/3-9 Hyundai/3-5 Infiniti/7 Jeep/2-5 Kia/4-7 Lexus/5-8 Lincoln/4-6 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Or the gal who thinks the National Guard is an All-American football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395! Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1995 including 481 First Class postage you can add that to your order for the information package DEALERS WILL SMILE WHEN THEY HEAR FROM YOU IN FEBRUARY It’s the second lowest sales month of the year when millions of people are still paying their holiday bills and those in the country’s colder climates are driving their old cars one more winter or stuck at home because of the frigid weather New-car sales have hit a wall The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was a tiny 03 2017 sales slipped 18 to 172 million about 300000 units behind 2016 And they inched up just 06 last year January info isn’t out yet but I expect a sales number equal to or less than last January’s As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Delivery Timing: 99 of our customers request email delivery Most orders received by 3:00PM Pacific time on weekdays will be emailed the same day If we get overwhelmed at times it can take an extra day or two We’re closed on weekends We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home |
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BMW den efsane 2002’ye geri dönüş |
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BMW 3 Drivers |
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BMW 520i mới tại Việt Nam gây thất vọng tràn trề |
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Welcome to BMW Motorcycles of Riverside |
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BMW 5 series 525e 1983 |
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BMW key ring MyMiniFactory |
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BMW M4 CONVERTIBLE BLACK 1:43 DEALER |
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20W LED крушки оригинални ангелски очи за BMW E39 / E60 / E53 X5 / E65 / E87 / E63-Бели |
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Photos BMW ///M4 Cabriolet |
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Schellen für Faltenbalg BMW |
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BMW E46 M3 Exhaust SECTION 1 with 100 CELL hi flow catalysts by BMW tuner Active Autowerke |
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iCarsoft i910-2 – BMW amp |
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Home of BMW used spares amp rebuilds |
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Download BMW All Bikes Backgrounds Zip File |
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BMW تخفض اسعارها رسمياً في مصر تصل إلي 200 |
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BMW i5 not next EV from BMW instead the BMW X3 EV |
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Руководство По Ремонту И Эксплуатации Bmw E30 |
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Nueva Zelanda sede de BMW Motorrad International GS Trophy 2020 |
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BMW Movie Trailer |
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La evolución del BMW Serie 7 está aquí |
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Bmw 3-series E91 Touring 2005-2008 |
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Actu BMW i |
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BMW 520i |
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BMW • MINI |
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El CES 2019 verá novedades de parte de BMW Audi y Mercedes Benz |
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Why Buy BMW Murrieta |
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Aceite Original BMW TWIN POWER TURBO 5W30 1L – |
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Eventuri BMW F90 M5 Intake Preview amp Official Release Date |
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Moto-Center Thun-News: Basis-Navikurse für BMW Navigator |
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2007 BMW X5 |
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BMW משיקה בישראל את סידרה 8 החדשה |
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BMW قوانین بنیادین هستی |
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Grile Centrale BMW F10 Seria 5 Limuzina F11 Seria 5 Touring 2010-up Piano Black M Design |
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DHL refuerza relación con BMW |
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Популярные BMW 6-series 2018 года |
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BMW 118 I 20 2012 |
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Race Stage 2 1300Nm Adapter Kit Toyota JZ 1JZ 2JZ – BMW GS6-53DZ HGD BMW M57N GS6-53DZ HGD TILTON 66-003XX |
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BMW Enters DPi Discussions |
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Предна М Броня с разглобяем Лип За BMW E36 1990-1998 |
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BMW CERES MOTOR CACERES |
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Kit amortisseurs KW disponible pour BMW M2 |
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BMW serii 1 |
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Мотоциклы BMW |
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BMW Road Map Europe Professional CCC 2018- РОССИЯ Украина Европа |
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BMW Keyring M Sport Tech Fob Metal Ring 1 series 3 series 5 series X5 X6 Z3 Z4 |
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Bmw Dashboard Warning Lights Meaning |
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Alternador BMW Tipo Valeo A13VI132 90A |
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BMW Motorrad presenta su equipamiento para sus motociclistas 2019 |
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차놀자 강유석의 아주 주관적인 리뷰 – BMW F90 M5 – M시리즈의 역작이 탄생했다! |
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Mise à jour de la gamme BMW |
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BMW M2 vs 240i |
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TomTom voortaan standaard voor BMW Rolls-Royce en Mini |
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BMW 214D Active Tourer 5 porte |
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BMW Х3 WiKi |
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BMW F30 316d 116KM -gt 163KM 335NM STAGE 1 |
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PŘEHLED MODELŮ BMW |
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BMW K1600B 2018 giá hơn 1 tỷ yêu ngay từ cái nhìn đầu tiên |
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Jual mobil BMW 5 Series 520i 2012 |
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Advantage BMW of Clear Lake |
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E30型BMW 320 2Fショールームの展示車を入れ替え テーマは『Cal Look』 |
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ロードテスト BMW 8シリーズ・クーペ 低迷の新車販売が復活か 明暗分かれた各メーカーの実情 |
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Kobiecy wypad do spa BMW Z4 czyli Ladies Summer Tour |
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BMW Style |
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Active Sound BMW qu’en pensez-vous |
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Он-лайн каталог запчастей BMW |
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2020 BMW Pickup Truck Price Rumors Specs |
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BMW 650 ‘2013 |
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BMW Q5 T 1:10 WELLY |
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BMW Q6 SXTR 1:10 WELLY |
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BMW 3 series |
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Testing our BMW M4 at Buttonwillow Raceway |
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2013 Bmw 5 series 520D – GREAT COLOUR GOLD METALLIC RARE – UPGRADED SPORTS SEATS WITH – ELECTRIC TOWBAR FUNCTION – 2 KEYS – AMBIENT INTERIOR LIGHTING NIGHT TIME – HIGH POWER BMW ENGINE 184 BHP |
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BMW Turbo- und Kompressor Forum |
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BMW E30 Rear Subframe Camber or Toe Correction brackets |
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Your local BMW Retailers |
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Installation von Navigations NBT FSC-Codes BMW 420GC 2016 |
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BMW EVO i8 DARK knight edition |
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New BMW i Inside Future Concept |
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BMW Z4 2018 |
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BMW Emission Levels Under Scrutiny – What Owners Should Know |
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BMW X6 M RED 1:18 NOREV |
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BMW M3 CABRIOLET 2009 BLACK 1:32 BBURAGO |
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60 minútová nezabudnuteľná jazda ako vodič na super športovom BMW i8 v Trenčíne |
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RKP Composites Carbon Fiber Rear Diffuser for the BMW F90 M5 |
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BMW X5 30D160kW Sportpacket |
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BMW M5 TEST – Vuk u janjećoj koži |
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BMW Body Parts |
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A great range of Upgrade Service for your BMW Mini or Performance Vehicle |
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BMW serii X2 |
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HARD Motorsport – RS Door Latches Pull Strap Conversion Kit – BMW E36 Coupe |
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BMW M4 – Customized Premium Features – New Design Exterior Interior – First Impression |
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Gumová vana kufru BMW X3 G01 |
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ZÁSLEPKA PRAVÁ KRATKI NÁRAZNÍKA PREDOK BMW X1 E84 |
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BMW-FAQ |
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BMW SERIE 3 320D ELETTA BERLINA |
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BMW 116 E81 116d 115cv 3p S/S |
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Contul BMW Seria 7 750 BMW Seria 7 750 |
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2015 BMW M4 F82 |
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BMW 5 series 520 1976 |
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JGO ESCOBILLAS BMW 2 Y |
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BMW-K1300R |
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Givi Paramani Abs Per Bmw F750gs 2019r1200r 15-18 |
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TEAM BMW CONFIRM COLIN TURKINGTON FOR 2019 |
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AC Schnitzer presented 3 new tuned BMW models at Essen Motor Show 2018 |
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BMW K1300R ORANGE 1:12 – JOYCITY |
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Xe máy điện trẻ em Bedogie BMW Hurricane BDQ-6188 Trắng |
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Avis essais astuces et infos sur les BMW X1 du forum |
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BMW E92 328i Coupe M Sport |
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Szolnoknak is jut a debreceni BMW-ből |
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BMW Financing Assistance |
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BMW 220I M-SPORT COUPE |
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Note: Stent Available In Breach Candy Hospital Implants for Knee Replacement BMW Annual Report |
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Electric Motorcycles BMW S 1000 RR ABS |
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BMW 20181 Navigation ist verfügbar |
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BMW serii 5 |
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neusebio12 BMW E92 M3 with TE37s |
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RDX Heckspoiler BMW 3er E92 M3 / E93 M3 Heckflügel Spoiler |
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Как почистить клапан холостого хода на BMW E36 |
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BMW-R1200RT |
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BMW 5 series 520d 2010 |
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CAE Ultra Shifter – BMW 5 amp 6 Speed Gearbox |
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BMW iNEXT auf der CES Buch |
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BMW X5 et X6///M 2015 |
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Новото BMW M5 се появи в мрежата |
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Nouveau BMW X5 – Le boss est de retour |
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Blog et Forum BMW |
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Most Wanted BMW M3 E46 Models |
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COGOO Socket OEM for BMW / Volkswagen 2002-2011 Female / Proton – CG-SOF-BMW02 |
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BMW 230i |
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BMW E46 M3 Section 1 Rasp Eliminator Pipe |
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BMW E46 M3 CSL Style Front Bumper |
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BMW M Performance F8X M3/ M4 Carbon Fiber Lower Lip Splitter |
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YELLOW SPEED RACING DYNAMIC PRO SPORT COILOVERS BMW 3-SERIES E30 325IX 85-91 51MM STRUT |
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سيارات BMW تلحق بقائمة التخفيضات في فبراير تصل إلى 200 ألف جنيه |
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BMW Porduction level |
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UPDATE: The 2019 BMW Club Reward Programme for Trillium Members |
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BMW AirFlow 2 Helm |
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Магнитна поставка за телефон в кола – с лого на BMW Mercedes Volkswagen |
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2019年最熱門的外匯車：BMW 428 GC價格更親民了！ |
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تعمیر گاه بی ام وBMW ، بنز BENZ، پورشهPORSCHE در مازندران نوشهر ، چالوس و متل قو |
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LAMPY ANGEL EYES BMW E46 5/98-8/01 BLACK |
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BMW 118i from Germany |
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2011 61 BMW X3 30TD 258bhp Auto xDrive30d M Sport FINANCE AVALIBLE |
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2012 BMW X3 X3 20d Highline-F25 |
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Монтажники рульових систем Audi BMW Citroen можна по біометрії |
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Badputzen mit Habby – Der Ratgeber zum Thema Shell BMW M850i xDrive — Achter per Software-Update auf 670 PS |
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HÃNG XE BMW Xem thêm |
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Набор фиксаторов для регулировки фаз ГРМ BMW N20 OEM: 83 30 2 212 830 |
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Auto West BMW |
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THE NEW BMW X7 |
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HARD Motorsport CUP Style Vented Rear Windows -PAIR- BMW E36 |
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BMW 540I M SPORTS 2007 CODIGO A7148 |
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NEW /2 BMW BRAKE LINING PACKAGE 2 SHOES COPPER POP RIVETS NEW – 34 11 2 060 235 |
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This is how a 3D BMW cake is made |
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BMW – the most popular models |
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BMW Builds Their Engines in China!! |
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BMW 520 dA BMW 520 dA |
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Nuevo BMW Z4 0 |
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BMW 5 series 528i 1980 |
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Comment mettre à jour votre BMW ConnecteDrive |
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VW BMW and Daimler hold talks on cooperation in self-driving cars handelsblattcom |
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BMW SERIE 3 TOURING |
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Se presenta el flamante BMW Z4 |
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Zed-Full Dongle5 For Bmw CAS1 CAS2 CAS3 EXTENDED ZFH-DONGLE5 |
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An in-depth look at the BMW i3 |
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BMW 335D E92 30D – Stage2 |
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Скандальний дзвінок до вчительки вбивство бізнесмена та BMW на теплотрасі |
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BMW M4 Cabrio F83 Comp M Performance – test i opinia |
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BMW قطعات گیربکس اتوماتیککیت |
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VDO BMW 7er Serie E38 Kraftstoffpumpe Benzinpumpe 28-54L 94-01 |
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Set BMW E36 Sport Bodykit 3-Teilig FrontHeckSeite ABS Kunstoff Zubehör für M-Paket – Nebel Kristall |
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Gürcistan 2011 Model BMW 530d |
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Презентация нового BMW X5 |
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BMW X6 M BLACK 1:18 NOREV |
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Cette année visitez le SALON de l’AUTO en BMW i3! |
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Campagne site for BMW Jorssen in volledige Saloon style |
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BMW 325i Linder Rennsport Scheinwerfer Grill |
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روکش صندلی محصولات BMW |
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BMW E46 M3 Rear Muffler Section 3 V1 |
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Carbon Fiber BMW M3/ M4 F8X Front Lip by RSC Tuning |
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BMW 6 1/43 Minichamps |
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BMW serii 2 |
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RADOŚĆ Z JAZDY BMW |
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Nuevo BMW Serie 3: más grande más estilizado ¿más parecido que nunca al Serie 5 |
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BMW R80 カスタムパーツ一覧 |
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Xenon HID Conversion Kits Xenon HID Bulbs LED Lights BMW Angel eyes Daytime DRL Lights |
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BMW 1M amp M2 |
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BMW 125 M Sport – 2014 |
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BMW 5 E39 12/95-8/03- Podblatník/Nadkolí |
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AutoTecknic Replacement Version II Dry Carbon Mirror Covers – BMW F85 X5M F86 X6M |
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2019 BMW i8 Roadster Feature Specifications amp Price |
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Bodykit Komplett SET Sport-Performance NSW Heckspoiler passend für BMW F30 |
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BMW Yet to Commit to 2019-20 WEC Program |
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Adam Carolla’s 1972 BMW 30CS Race Car is Up for Grabs |
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Catalyseur sport Scorpion BMW F80 M3 |
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Andy Reid rides a S1000RR for the Tyco BMW team in the British Superbikes Championship alongside Christian Iddon |
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BMW E30 do Ricardo Liqui Moly 2018 |
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Nouvelles BMW M6 Coupé Gran Coupé et Cabriolet |
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BMW X5 Auto 2008 |
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BMW i8 Specifications Price Mileage Pics Review |
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BMW S1000RR 2019 All specs Features Reviews Finally Out |
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BMW 2001-06 E46 M3 HRTG Front lip with optional Splitter |
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2011 Bmw 5 series 520D – AUTMATIC – ESTATE – CREAM LEATHER – HEATED SEATS – XENON PACK – BIG SCREEN NAV’ – WARRANTY – FINANCE AVAILABLE – TRADE IN POSSIBLE |
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BMW Sylvania EOFY Sales Event |
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BMW M5 F90 / Zagreb |
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BMW hjelm ! |
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Bara Fata BMW E92/E93 Serie 3 PDC SRA Proiectoare |
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HARD Motorsport Dash Block-off/Delete Panel Kit – BMW E46 All |
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BMW promociona plataforma de código abierto para carros |
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BMW X5 35i – CERTIFICADO |
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Zadní nárazník BMW E36 |
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BMW Moves Into Augmented Reality |
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BMW 5 series 525tds 1993 |
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BMW 7 SERIES 750LI CARON BLACK 1:18 KYOSHO |
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ECOBONUS BMW SCOPRI TUTTI GLI INCENTIVI |
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BMW 3 series GT Specifications Price Mileage Pics Review |
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2019 BMW X3 30i |
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BMW – I CAN’T WAIT |
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Potężna awantura przed Biedronką Pięciu mężczyzn z BMW zaatakowało parę Policja |
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BARA FATA BMW E92/E93 SERIE 3 PDC SRA |
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BMW – X5 amp 5 Series |
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BMW F30 320i |
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BMW X4 35i – CERTIFICADO |
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Engine Timing Tool Set for BMW N42 N46 ZT-05175 – SMANN TOOLS |
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2015 Bmw 5 series 20 520D M SPORT – HIGH SPEC – XENONS – FACTORY PRIVACY GLASS – REAR SPOILER – ELECTRIC TOWBAR – BIG SCREEN – HARD DRIVE – AUDIO STREAMING – CAR CAN ONLY BE DESCRIBED AS LIKE NEW – TRADE IN POSSIBLE |
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YELLOW SPEED RACING DYNAMIC PRO SPORT TRUE COILOVERS BMW 3-SERIES E30 325IX 85-91 51MM STRUT |
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BMW ICOM A2 B C BMW SCANNER ISTA WIFI diagnostic tool with E6420 |
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bmw 318 f30 |
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Aftermarket Headunit for BMW |
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BMW X1 20 E84 sDrive18i 2012 |
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Probaron en Europa la tecnología de comunicación directa C-V2X con la participación de Ford BMW y Groupe PSA Mirá el video |
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BMW 5 series 533i 1983 |
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BMW F20 F21 2011-2014 1 Series Gloss Black Kidney Grills Colour |
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017 TECHNOPART 5YR BATTERY BMW VAUXHALL |
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2019 BMW Z4 M40i Getting Ready to Test Drive |
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BMW 5 series 528i 2011 |
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019 TECHNOPART 3YR BATTERY BMW VAUXHALL |
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ルマン・ガレージ オート・スクエアー・エノモト E30型BMW 320 FLAT4 （フラットフォー） FLAT4東京本社 2Fショールームの展示車を入れ替え テーマは『Cal Look』 |
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BMW E46 M3 CSL Style Carbon Fiber Front Lip Spoiler |
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BMW E90 05-09 Gloss Black Kidney Grills Colour |
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Vendo vehiculo BMW FE año 2009 1000000 negociables |
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BMW C 600 C 600 SPORT 60cv |
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BMW 5er G30 G31 Forum |
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BMW N°1 des ventes 4 roues motrices grâce au xDrive |
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BMW au Salon International de Francfort 2015 |
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Side Mirror Cover Sticker – BMW Motorsport – AV-FCS-0010-BMW |
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BST BMW CARBON FIBRE WHEELS BLACK PANTHER |
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Online BMW Resources |
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BMW 5 Series 520d Prestige Plus Specifications Price Review |
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2018 BMW F80 M3 – RSC Tuning Carbon Fiber Front Lip amp Splitter |
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“the BMW motorcycle electronic campfire” |
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Юбилейная версия BMW 5-Series |
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Nedidelis BMW X4 X3 LCI F10 ir F30 Detalių papildymas |
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BMW Langley |
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BMW 5 series 525ix 1988 |
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30 minútová nezabudnuteľná jazda ako vodič na super športovom BMW i8 v Trenčíne |
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TOP Zustand BMW F700 GS 2017 zu |
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BMW Connected Drive et iDrive Touch |
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BMW au Salon de Francfort 2013 |
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BMW 5 Serisi 520i Executive M Sport 40000 KM |
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BMW 2er Active Tourer |
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Mein BMW 2er |
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BMW Parts amp Accessories |
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BMW E46 M3 S54 Velocity Stack Kit |
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BMW 640 Coupe Frozen Grey Wrap |
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LAMPY TYLNE BMW E39 96-08/00 RED WHITE NEON |
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اجاره بی ام و – bmw ۷۳۰i |
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2013 Bmw 520 20 525D SE TOURING – VERY HIGH SPEC – LOTS OF EXTRAS – READ BELOW – FINANCE AVAILABLE – TRADE IN POSSIBLE |
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Zlot Motocykli BMW za nami – relacja i galeria |
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HARD Motorsport Polycarbonate Rear Windows BMW E36 Coupe |
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Red BMW X4 speed iPhone 6 Plus Wallpaper |
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Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain THE INDUSTRY WANTS US TO BELIEVE THE INVOICE IS A REAL COST NUMBER BUT IT JUST AIN’T SO AND IT AIN’T BEEN SO FOR A LONG LONG TIME 11 The invoice hasn’t been a vehicle cost for well over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences between the base invoice and retail /sticker prices for the most expensive models of each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/1-4 Dodge/3-4 Ford/1-7 Genesis/4-5 GMC/5-7 Honda/3-9 Hyundai/3-5 Infiniti/7 Jeep/2-5 Kia/4-7 Lexus/5-8 Lincoln/4-6 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Or the gal who thinks the National Guard is an All-American football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395! Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1995 including 481 First Class postage you can add that to your order for the information package DEALERS WILL SMILE WHEN THEY HEAR FROM YOU IN FEBRUARY It’s the second lowest sales month of the year when millions of people are still paying their holiday bills and those in the country’s colder climates are driving their old cars one more winter or stuck at home because of the frigid weather New-car sales have hit a wall The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was a tiny 03 2017 sales slipped 18 to 172 million about 300000 units behind 2016 And they inched up just 06 last year January info isn’t out yet but I expect a sales number equal to or less than last January’s As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Delivery Timing: 99 of our customers request email delivery Most orders received by 3:00PM Pacific time on weekdays will be emailed the same day If we get overwhelmed at times it can take an extra day or two We’re closed on weekends We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home |
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