Index of references to BMW in Global Information Space with daily updates

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New headings with BMW from Top 1,000,000 websites extracted on 2019-04-21

# Headings H1-H6 Count
WHY CHOOSEGET IT ALL WITH THE BMW 360◦ PLAN FOR THE BMW 3 SERIES GRAN TURISMO 12
GET IT ALL WITH THE BMW 360◦PLAN FOR THE BMW X1 12
EASY TO BUY EASY TO OWNGET IT ALL WITH THE BMW 360◦ PLAN FOR THE BMW 5 SERIES 12
THIS APRIL OWN THE BMW X3 WITH GREAT OFFERS 12
bmw cars 10
THIS APRIL OWN THE BMW 6 SERIESGRAN TURISMO WITH GREAT OFFERS 9
BMW 360 min avtomobili geri çağırır 8
Excitement as BMW Group opens new R260m Campus in Midrand 7
BMW Serie 2216d Active Tourer 7
BMW Serie 2218d Active Tourer 5
BMW 8 Series ConceptPerformance and Review 5
BMW Vision iNEXT: Is This What The BMW Of The Future Will Really Look Like 5
صفحه کیلومتر / در 10 رنگ / مدل: BMW i8 5
2018 BMW X7 SUV Rendering 5
BMW услуги 4
BMW M3 2005 Improved Version 4
2017 BMW 330e Release date Canada 4
2019 BMW R 1250 GS 4
M3 takısına sahip olmayan en özel BMW 3 Serisi modelleri 4
بدء حجز BMW X1 المستوردة والأجيال الجديدة من X4، X5 و 320i من اليوم 4
کفی سه بعدی bmw X4 کریستالی مشکی 2016 4
Audi Q8: BMW X6 Range Rover Velar Rival To Debut In June 2018 4
2005 BMW 4
Car Feature: BMW E36 sedan by Waska 3
THE BMW 3 SERIES 3
Muzeul BMW – Lux la cote maxime 3
Hyundai Prices IONIQ Hybrid Below Toyota Prius in UK IONIQ EV In LEAF BMW i3 Territory 3
BMW 3 SERIES 3
Bmw na torach na Basenie Górniczym Nie kursują tramwaje 3
The Hidden Meaning In The Logos of Hyundai Toyota and BMW 3
2019 BMW F 850 GS 3
2020 BMW i8 Reviews and Release Date 3
BMW / 寶馬 3
Karma Revero 2020 debutará con motor BMW TwinPower Turbo 3
Inchcape: sportowy świat BMW M Performance zawita do Wrocławia 3
Los modelos eléctricos equilibran las ventas de BMW 3
MICROCAR ΕΞΕΙΔΙΚΕΥΜΕΝΟ ΣΥΝΕΡΓΕΙΟ BMW MINI COOPER SMART ΑΝΤΑΛΛΑΚΤΙΚΑ ΑΥΤΟΚΙΝΗΤΩΝ ΚΗΦΙΣΙΑ ΔΡΟΣΟΣ ΜΙΧΑΗ 3
2020 BMW 7 Series Concept Specs and Reviews 3
BMW Astra 3
Η νέα BMW Z4 Roadster – φωτογράφηση στο Ν Αττικής 3
2018 BMW i8 Spyder Concept 3
THE BMW X6 3
BMW Digital Showroom 3
2019 BMW F 850 GS Adventure 3
THE BMW M4 COUPÉ 3
2019 BMW R 1250 GS Adventure 3
2019 BMW F 750 GS 3
THE ALL-NEW BMW M2 COMPETITION 3
THE ALL-NEW BMW Z4 3
THE BMW 7 SERIES 3
BMW Approved Used Cars 3
Gara mes BMW 840d v Mercedes E400d vs Audi A8 50 TDI 3
THE ALL-NEW BMW Z4 M40i 3
Top 10 Worst BMW Models Ever Made 3
Microsoft Joins Hands with BMW to Develop IoT-Empowered Open Manufacturing Platform 3
Pompa sprzęgła BMW E38 E39 3
دیاگ بی ام و BMW 3
“BMW” 360 min avtomobili geri çağırır 3
THE ALL-NEW BMW X4 3
2019 BMW G 310 GS 3
Experience BMW BMW 3
Custom: The Revival Birdcage – BMW ‘Big Boxer’ 3
2019 BMW S 1000 XR 3
THE BMW M5 3
2020 BMW 4 Series Convertible Price and Reviews 3
THIS APRIL OWN THE BMW 6 SERIESGRAN TURISMO WITH GREAT 3
20 Parça Şifreli Jant Lokma Tk BMW 3
Service – BMW Autohaus 3
Live Test: BMW R1250GS “HP” 2
BMW 116 d sport 2
Kunker Komisi IV DPR RI BMW Bahagia Aspirasinya Berbuah Manis 2
11618507239 7810178 Sacie potrubie BMW N47 2
Most már a Nap is töltheti a BMW i3-ast 2
Meet The Customisable Hookie Co BMW R NineT 2
BMW X1 20 xDrive 150 CV Autom 2
Stunning BMW m sport 2
کفی سه بعدی bmw Series 3 مشکی 2015 2
მევლუდ მელაძე: უნდა მეყვირა რომ ყველა BMW პოტენციური მკვლელია და თინეიჯერების მიკარება მათი სამიზნედ ამოღებაა! 2
W stylu Agenta – BMW 740Le iPerformance 2
کفی سه بعدی bmw X1 مشکی 2016 2
کفی سه بعدی bmw X3 کریستالی مشکی 2016 2
BMW M850i First Edition: 2
BMW’nin yeni modelleri VR deneyimi ile meraklılarıyla buluşuyor 2
کفی سه بعدی bmw X4 مشکی 2016 2
کفی سه بعدی bmw Series 5 مارون 2016 2
Przeciwieństwa – BMW i8 2
Hours of – BMW Autohaus 2
BMW Daimler teaming up on car sharing tech 2
Новости компании BMW AG 2
Ngắm BMW M6 Coupe V10 công suất hơn 700 mã lực 2
Gran Turismo: Bmw Z4 2
الجنيبي تطرح طراز BMW X7 الأول في السلطنة 2
BMW 640i xDrive 2
Video: Alpina E30 and BMW E36 by VZ Productions 2
کفی سه بعدی bmw Series 5 کریستالی مشکی 2016 2
Η BMW ΣΑΣ ΛΑΜΠΕΡΗ ΟΠΩΣ ΤΗΝ ΠΡΩΤΗ ΜΕΡΑ 2
BMW sẽ thu hồi 360000 xe tại thị trường Trung Quốc do lỗi túi khí 2
Łącznik stabilizatora przód BMW E46 Z4 E85 E86 2
BMW BODY PARTS 2
BMW To Recall 360000 Cars 2
2013 BMW X5 M Sports Activity Vehicle 2
Pourquoi BMW rappelle plus de 360000 véhicules de Chine 2
BMW X6 M F86 2
Car Feature: ills BMW X5 su Custom orine pakaba 2
Your local BMW Retailers 2
BMW Clutch and Flywheel 2
11617807991 7807991 Sacie potrubie BMW N47 2
BMW iX3 – Ein neuer Stromer bei BMW 2
Zderzenie bmw i mazdy Błądzimiu gm Lniano Cztery osoby w szpitalu 2
Explore our new BMW cars 2
Where and How to Find Only Reliable BMW Mechanic 2
Detail Singkat BMW G 310 GS Adventure yang Dijual Rp 142 Juta 2
کفی سه بعدی bmw Series 5 کرم 2016 2
Открийте света на BMW 2
with BMW xDrive All-Wheel Drive 2019 BMW X3 xDrive30i 2
Osłona tarczy hamulcowej tył lewa BMW X5 E53 2
Pas Porches edhe BMW shpërblen punonjësit bonus vjetor prej 9175 euro 2
11617811909 8514731 Sacie potrubie BMW N57 2
BMW X1 sDrive18i 2
Bmw R60 2 1967 2
BMW 635 un gran señor 2
bmw 320i convertible rental 2
Gara mes BMW 840d v Mercedes E400d vs Audi A8 50 2
KNECHT Filtr powietrza M57N2 N47 N47N N47S N47S1 N57 BMW E81 E82 X1 E84 E87 E88 E90 E91 E92 E93 2
Clip quảng cáo của BMW theo thể loại kinh dị hài 2
سيارة i8 BMW تكنولوجيا العمر 2
Nr OE BMW 21526758827 2
Jó nagyra nőtt a kis 3-as BMW 2
Row 528: BMW amp Jaguar Cars 2
BMW Introduces the 8 Series in Malaysia with the Debut of the BMW M850i xDrive Coupe 2
کفی سه بعدی bmw X3 زرشکی 2016 2
BMW Navnit MumbaiMumbai 2
BMW Kun HyderabadHyderabad and Vijaywada 2
BMW-dən şok addım – 360 min avtomobil 2
Breeman BMW – Gouda 2
Breeman BMW – Rotterdam 2
DRIVE HOME A BMW 3 SERIES TODAY 2
BMW 630 convertible rental 2
2015 BMW 335i 2
2019 BMW 530i Touring Luxury Line 2
Kantung Udara Bermasalah BMW Tarik 360 Ribu Unit di China 2
car BMW Z4 rental 2
کفی سه بعدی bmw Series 7 مشکی 2016 2
Renegade BMW X5 F15 F85 Non Wide Body Conversion Kit 2
– Megmentőre vár ez a szebb napokat is látott BMW M3 2
Колеса за 800 обвес за 650: в тюнинг BMW X5 M вложили более ₽2 млн 2
Gran Turismo: Bmw Z3 Coupé 2
BMW 330i M Sport: Vestido de carreras para BTCC 2
BMW Maintenance 2
На Лесобазе силовики скрутили мужчин из BMW ВИДЕО очевидца 2
WARNING! Our facts and recommendations contradict almost everything you’re being told by those big new-car buying and info sites which get all their revenue from the automakers and the dealers they send you to But it’s 2019 not 1994 and it’s time you stopped looking at the way to buy a new car through their broken rear-view mirrors Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell THE TRUTH MATTERS THESE ARE THE ESSENTIAL FACTS THEY DON’T WANT YOU TO KNOW 1 You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand Think copper crude oil pork bellies soybeans I learned that in 1997 when a customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks! 2 Every dealer’s fiercest competitors aren’t other brands They’re the other stores selling the same brand Every new-car shopper ends up choosing one brand’s vehicle And every brand has from hundreds to over 3000 dealers 3 The art of any deal is one little word: leverage Yet most new-car shoppers still play the fool’s game by walking into car stores one at a time to haggle the price a game they always lose because their leverage is a big fat zero 4 The leverage shifts dramatically from the dealer to you when you get several of them competing for your business – ideally at least 9 or 10 no matter how far from you they are Few dealerships decline to participate because the retail car business has hit a wall entering a multi-year no/slow growth period 5 Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years 6 Factory-to-dealer cash programs today are rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on more subjective elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences 7 The new-car business has a significant seasonality pattern with monthly sales ranging from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets 8 Given that reality there are almost always some dealerships trailing their targets and more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then 9 There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business 10 Those big Internet car-info and buying sites aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers they send you to in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain THE INDUSTRY WANTS US TO BELIEVE THE INVOICE IS A REAL COST NUMBER BUT IT JUST AIN’T SO AND IT AIN’T BEEN SO FOR A LONG LONG TIME 11 The invoice hasn’t been a vehicle cost for well over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences between the base invoice and retail /sticker prices for the most expensive models of each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/1-4 Dodge/3-4 Ford/1-7 Genesis/4-5 GMC/5-7 Honda/3-9 Hyundai/3-5 Infiniti/7 Jeep/2-5 Kia/4-7 Lexus/5-8 Lincoln/4-6 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Or the gal who thinks the National Guard is an All-American football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395! Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here NEW-CAR SALES HAVE HIT A WALL THAT GIVES YOU MOST OF THE NEGOTIATING LEVERAGE IN APRIL All the pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was a tiny 03 2017 sales slipped 18 to 172 million about 300000 units behind 2016 They inched up just 06 last year then slipped 32 in the first 3 months of this year Car sales fell 108 Trucks inched up 04 This looks like the start of a tough sales year The retail automotive industry expected tough sledding this year with increased sales volatility and likely interest rate hikes Large dealership groups have cut costs laying off people in response AutoNation the 1 group with over 250 retail locations has executed a corporate restructuring with slower industry sales as a key reason Sonic Automotive 5 with over 100 stores has cut 6 of its 9750 employees in a 20 million savings effort As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years If you’re planning to get a new car this month this last full week is prime time to get the best price So NOW is the time to place an order WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered here you may call our order desk at 1-800-288-1134 between 9:15AM and 4:00PM Pacific time Monday through Friday WE SEND ALL ORDERS VIA EMAIL Most orders received by 3:00PM Pacific time on weekdays will be emailed the same day If we get overwhelmed at times it could take an extra day or two We’re closed on weekends We’ll be here on our customer service number 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home 2
Мотоцикл BMW S1000 RR 2
BMW’nin Yeni Modelleri VR Deneyimi ile Meraklılarıyla Buluşuyor 2
2013 BMW 7-Series 750i xDrive 2
17y BMW 530i Mス･･･ 2
BMW relies on AR and VR in production and training 2
BMW 525 D 2
کفی سه بعدی bmw X3 موکت دار مشکی 2016 2
BMW EVM AutoKraftKochi 2
Chart der Woche: Deutschland-Zulassungen BMW i3 seit 2013 2
2018 BMW Z4 Roadster Redesign 2
BMW do tërheqë 360000 vetura nga tregu kanë probleme me airbeg 2
2019 BMW S 1000 RR STD With Engine Displacement of 999 cc! 2
BMW Middle East Introduced BMW 530e at E-Motor Auto Show in… 2
BMW 320i model 2017 màu xanh lam nhập khẩu cực mới 1 tỷ 210 triệu 2
2014 BMW i8 2dr Cpe 2
ElectraGirl: My BMW i3 Electric Car Turns Two 2
Sistemul de distributie variabila de la BMW Valvetronic amp VANOS 2
2019 BMW DIAGNOSTIC SOFTWARE EDIABAS INPA NCS EXPERT GT1 DIS V57 V44 E-SYS DRGINI RHEINGOLD ISTA-D ISTA-P AUTODATA ETK 2
BMW M5 2
BMW Full Form – Full Form of BMW 2
Grzechu warte – BMW 640d Gran Coupe 2
with BMW xDrive All-Wheel Drive 2019 BMW X1 xDrive28i 2
2019 BMW R nineT 2
A Tuner’s Guide to the E92 BMW M3 2
Открийте вашето ново BMW 2
Xe ÔTÔ Bán BMW 750 Li 20090399 692 692 1
Tutustu Bmw Sport-sarjaan › 1
Диски BMW r18 стиль 193 1
BMW 530d 160kwchip 1
2014 BMW 118I 1
BMW 7 Series driveline mass reduction 1
Chintan wins the United Nations-BMW Intercultural Innovation Award 1
BMW 320d xDrive MSport 2019 – Az indexkar és más vezetéstámogató berendezések csodálatos működése 1
BMW расширит гамму модификаций модели 7-Series 1
Nr OE BMW 61129244421 1
BMW e90 335i blog 1
BMW Concept M8 Gran Coupé : vaisseau amiral alliant Sportlichkeit des M8 GTE und Eleganz des 8 Series 1
BMW exploration 1
BMW 125i CONVERTABLE A/T 1
BMW Car Art Design by American Artist Jeff Koons 1
BMW i3 2018 1
Daftar harga mobil BMW terbaru: 4/2019 1
2012 Bmw F650gs For Sale 1
Электромобиль детский Shine Ring – радость для малышей и родителей Отзыв на модель BMW SR99X5 1
NEW BMW Capability! 1
BMW R nineT 2014 1
BMW M3 a M4 dostanou čtyřválcové motory 1
Koło łańcuchowe wału korbowego M47N M47N2 M57N BMW E46 X5 E53 E60 E61 E65 X3 E83 1
BMW 328 with Avant Garde M540 1
Webseiten zu G/F/S – Serie BMW 1
Nr OE BMW 61319328287 1
Модельный ряд автомобилей выпускаемых автоконцерном BMW 1
Sahibinden ihtiyaçtan dolayı satılık BMW 1
2018 BMW 520i DP 90JT 1
BMW Schlüssel – Zentralverriegelung anlernen 1
BMW 9 เดือนแรกของปี 1
Anzeige: KlonBlog auf Tour: Mit der neuen BMW S 1000 RR auf der Rennstrecke 1
BMW 6 F06 1
BMW 325i e36 swap M52 28 Frenos y ejes 1
BMW 5 E39 1
آغاز طرح فروش BMW 730 با قیمت‌های فوق نجومی جزئیات 1
BMW AG 1
The BMW E92 M3 film: Everything about the fourth generation BMW M3 1
Your Approved BMW Bodyshop 1
BMW تنوي شراء مصنع Honda في إنجلترا بعد توقف إنتاج Civic 1
BMW 730Li تیپ Legacy Lounge 1
BMW to Enter Small Petrol Turbo Engine Fray One or two turbos 1
2017 BMW M2 On Track Review 1
Задна лява външна дръжка за BMW E46 2001 – 2004 1
Balearon el frente de un bar desde un BMW en Rosario 1
Navigatie Gps Android BMW X3 F25 X4 F26 2010 – 2016 net waze 1
BMW Niederlassung Zürich-Dielsdorf Onlineshop 1
BMW M2 Competition : style Motorsport avec six-cylindres en ligne 30L TwinPower Turbo 410 ch 550 Nm 1
Referenzen: Adidas Apple Beiersdorf BMW Bridgestone Bundesministerien 20th Century Fox Cisco CocaCola Datev EON FinnAir Greenpeace Energy Ford Messe Friedrichshafen Kia Laax L‘Oreal McDonald‘s Mercedes Messe Düsseldorf Microsoft Mitsubishi Nokia NRW BANK Opel Panasonic Paramount Pictures Pricewaterhouse Coopers Siemens Sony Music Sparkasse Südtirol Suzuki Warner uvm 1
Alfa Romeo Stelvio contro Audi Q5 Bmw X3 Mercedes GLC e Porsche Macan 1
BMW New Hybrid Supercar Is Thrilling 1
Открийте света на BMW в М Кар София 1
I approached All India Cargo Packers and Movers to transport my BMW Z4 car from Vashi Navi Mumbai to Jharkhand Bihar They delivered my car exact the way I wanted ie safe and secure without any single scretch They done exactly as committed and truly deserve an appreciation along with recommendation 1
The New BMW 3 Series Sedan 1
VINTAGE BMW KEY SWITCH ASSEMBLY TOOL FOR BMW R25-R27 R51-R68 R50-R69S R50/5-R75/5 1
Section 1 Row 23: BMW Jaguar amp Mercedes-Benz 1
Η καρδιά της BMW M8 GTE 1
أنباء عن طرح BMW 320i الجديدة كلياً بمحرك 1600CC بقوة 170 حصان 1
BMW E46 Forum 1
BMW M850i xDrive Cabriolet 1
BMW Recalls 2014-2015 BMW i3 2014-2016 MINI Models for Faulty Takata AirBag System 1
Nr OE BMW 80422320102 1
BMW F 800 GS 2017/8 1
BMW AutoFerro 1
BMW X5 2019 Dirilis Harga Rp 14 Miliar 1
BMW K 1600 GTL Pack Sécurite GTL Options 1
BMW i3 120AH 1
The all-new BMW X3 1
Licencirani BMW X6 M crveni – dvosjed – auto na akumulator 1
Skoda Rapid Bmw Style Led Tail Lights 1
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Vor 10 Jahren am 3 November 2008 waren wir das erste mal mit einer Vorserienversion des K 60 Scout für die großen Reiseenduros auf Testfahrt Seither unterstützen wir die Entwicklungsabteilung des Reifenwerk Heidenau im Bereich Alltag- und Langstreckentest Begonnen haben wir damals mit der BMW F 800 GS mit der wir sehr viele Offroadtests absolvierten Und auch auf unserer BMW R 1150 GS mit großem 41 Liter Tank musste der K 60 und später der K 60 Scout zeigen dass der Reifen unter hoher Zuladung wie das bei großen Enduros im Reisealltag üblich ist stabil und sicher läuft So haben wir seither auf den verschiedensten Motorrädern unzählige Testkilometer abgespult um den K60 Scout auf alle am Markt relevanten Motorräder anzupassen Herausgekommen ist ein Produkt das als Allrounder den Spagat zwischen guter Performance auf der Straße genügend Traktion abseits befestigter Wege und einer langen Laufleistung schafft Glückwunsch zum 10ten Geburtstag an das Reifenwerk Heidenau und auf viele weitere erfolgreiche Wochen Zeit für die Testtour mit der KTM 1090 Adventure R Zielvorgabe der nordöstlichste Punkt von Deutschland vor der polnischen Grenze Rest offen Was daraus geworden ist Seht selbst 1
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HOW TO BUY OR LEASE A NEW CAR THE ONLYSMART WAY AND GET THE LOWEST PRICE IN THE MARKETWITHOUT WALKING INTO A SINGLE CAR STORE TO HAGGLE There are essential game-changing facts about the new-car business that the industry and those big auto-info websites have hidden from you for decades – facts that shift the negotiating leverage from the dealers to you Someone needed the hunger for the truth the tenacity to uncover it and the backbone and guts to reveal it to you I was the only candidate James Bragg 146000 new-car shoppers have used our competitive bidding process to get the lowest price possible without walking into a single car store to haggle With our empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose We teach you exactly what to say and do and when to do it And we’ll be here to answer your questions by phone including going through your best-offer lease numbers WARNING! Our facts and recommendations contradict almost everything you’re being told by those big new-car buying and info sites which get all their revenue from the automakers and the dealers they send you to But it’s 2019 not 1994 and it’s time you stopped looking at the way to buy a new car through their broken rear-view mirrors Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell THE TRUTH MATTERS THESE ARE THE ESSENTIAL FACTS THEY DON’T WANT YOU TO KNOW 1 You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand Think copper crude oil pork bellies soybeans I learned that in 1997 when a customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks! 2 Every dealer’s fiercest competitors aren’t other brands They’re the other stores selling the same brand Every new-car shopper ends up choosing one brand’s vehicle And every brand has from hundreds to over 3000 dealers 3 The art of any deal is one little word: leverage Yet most new-car shoppers still play the fool’s game by walking into car stores one at a time to haggle the price a game they always lose because their leverage is a big fat zero 4 The leverage shifts dramatically from the dealer to you when you get several of them competing for your business – ideally at least 9 or 10 no matter how far from you they are Few dealerships decline to participate because the retail car business has hit a wall entering a multi-year no/slow growth period 5 Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years 6 Factory-to-dealer cash programs today are rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on more subjective elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences 7 The new-car business has a significant seasonality pattern with monthly sales ranging from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets 8 Given that reality there are almost always some dealerships trailing their targets and more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then 9 There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business 10 Those big Internet car-info and buying sites aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers they send you to in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain THE INDUSTRY WANTS US TO BELIEVE THE INVOICE IS A REAL COST NUMBER BUT IT JUST AIN’T SO AND IT AIN’T BEEN SO FOR A LONG LONG TIME 11 The invoice hasn’t been a vehicle cost for well over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences between the base invoice and retail /sticker prices for the most expensive models of each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/1-4 Dodge/3-4 Ford/1-7 Genesis/4-5 GMC/5-7 Honda/3-9 Hyundai/3-5 Infiniti/7 Jeep/2-5 Kia/4-7 Lexus/5-8 Lincoln/4-6 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Or the gal who thinks the National Guard is an All-American football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395! Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here NEW-CAR SALES HAVE HIT A WALL THAT GIVES YOU MOST OF THE NEGOTIATING LEVERAGE IN APRIL All the pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was a tiny 03 2017 sales slipped 18 to 172 million about 300000 units behind 2016 They inched up just 06 last year then slipped 32 in the first 3 months of this year Car sales fell 108 Trucks inched up 04 This looks like the start of a tough sales year The retail automotive industry expected tough sledding this year with increased sales volatility and likely interest rate hikes Large dealership groups have cut costs laying off people in response AutoNation the 1 group with over 250 retail locations has executed a corporate restructuring with slower industry sales as a key reason Sonic Automotive 5 with over 100 stores has cut 6 of its 9750 employees in a 20 million savings effort As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years If you’re planning to get a new car this month this last full week is prime time to get the best price So NOW is the time to place an order WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered here you may call our order desk at 1-800-288-1134 between 9:15AM and 4:00PM Pacific time Monday through Friday WE SEND ALL ORDERS VIA EMAIL Most orders received by 3:00PM Pacific time on weekdays will be emailed the same day If we get overwhelmed at times it could take an extra day or two We’re closed on weekends We’ll be here on our customer service number 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home 1
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Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain THE INDUSTRY WANTS US TO BELIEVE THE INVOICE IS A REAL COST NUMBER BUT IT JUST AIN’T SO AND IT AIN’T BEEN SO FOR A LONG LONG TIME 11 The invoice hasn’t been a vehicle cost for well over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences between the base invoice and retail /sticker prices for the most expensive models of each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/1-4 Dodge/3-4 Ford/1-7 Genesis/4-5 GMC/5-7 Honda/3-9 Hyundai/3-5 Infiniti/7 Jeep/2-5 Kia/4-7 Lexus/5-8 Lincoln/4-6 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Or the gal who thinks the National Guard is an All-American football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395! Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here NEW-CAR SALES HAVE HIT A WALL THAT GIVES YOU MOST OF THE NEGOTIATING LEVERAGE IN APRIL All the pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was a tiny 03 2017 sales slipped 18 to 172 million about 300000 units behind 2016 They inched up just 06 last year then slipped 32 in the first 3 months of this year Car sales fell 108 Trucks inched up 04 This looks like the start of a tough sales year The retail automotive industry expected tough sledding this year with increased sales volatility and likely interest rate hikes Large dealership groups have cut costs laying off people in response AutoNation the 1 group with over 250 retail locations has executed a corporate restructuring with slower industry sales as a key reason Sonic Automotive 5 with over 100 stores has cut 6 of its 9750 employees in a 20 million savings effort As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years If you’re planning to get a new car this month this last full week is prime time to get the best price So NOW is the time to place an order WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered here you may call our order desk at 1-800-288-1134 between 9:15AM and 4:00PM Pacific time Monday through Friday WE SEND ALL ORDERS VIA EMAIL Most orders received by 3:00PM Pacific time on weekdays will be emailed the same day If we get overwhelmed at times it could take an extra day or two We’re closed on weekends We’ll be here on our customer service number 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home 1
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THE TRUTH MATTERS THESE ARE THE ESSENTIAL FACTS THEY DON’T WANT YOU TO KNOW 1 You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand Think copper crude oil pork bellies soybeans I learned that in 1997 when a customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks! 2 Every dealer’s fiercest competitors aren’t other brands They’re the other stores selling the same brand Every new-car shopper ends up choosing one brand’s vehicle And every brand has from hundreds to over 3000 dealers 3 The art of any deal is one little word: leverage Yet most new-car shoppers still play the fool’s game by walking into car stores one at a time to haggle the price a game they always lose because their leverage is a big fat zero 4 The leverage shifts dramatically from the dealer to you when you get several of them competing for your business – ideally at least 9 or 10 no matter how far from you they are Few dealerships decline to participate because the retail car business has hit a wall entering a multi-year no/slow growth period 5 Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years 6 Factory-to-dealer cash programs today are rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on more subjective elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences 7 The new-car business has a significant seasonality pattern with monthly sales ranging from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets 8 Given that reality there are almost always some dealerships trailing their targets and more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then 9 There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business 10 Those big Internet car-info and buying sites aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers they send you to in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain THE INDUSTRY WANTS US TO BELIEVE THE INVOICE IS A REAL COST NUMBER BUT IT JUST AIN’T SO AND IT AIN’T BEEN SO FOR A LONG LONG TIME 11 The invoice hasn’t been a vehicle cost for well over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences between the base invoice and retail /sticker prices for the most expensive models of each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/1-4 Dodge/3-4 Ford/1-7 Genesis/4-5 GMC/5-7 Honda/3-9 Hyundai/3-5 Infiniti/7 Jeep/2-5 Kia/4-7 Lexus/5-8 Lincoln/4-6 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Or the gal who thinks the National Guard is an All-American football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395! Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here NEW-CAR SALES HAVE HIT A WALL THAT GIVES YOU MOST OF THE NEGOTIATING LEVERAGE IN APRIL All the pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was a tiny 03 2017 sales slipped 18 to 172 million about 300000 units behind 2016 They inched up just 06 last year then slipped 32 in the first 3 months of this year Car sales fell 108 Trucks inched up 04 This looks like the start of a tough sales year The retail automotive industry expected tough sledding this year with increased sales volatility and likely interest rate hikes Large dealership groups have cut costs laying off people in response AutoNation the 1 group with over 250 retail locations has executed a corporate restructuring with slower industry sales as a key reason Sonic Automotive 5 with over 100 stores has cut 6 of its 9750 employees in a 20 million savings effort As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years If you’re planning to get a new car this month this last full week is prime time to get the best price So NOW is the time to place an order WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered here you may call our order desk at 1-800-288-1134 between 9:15AM and 4:00PM Pacific time Monday through Friday WE SEND ALL ORDERS VIA EMAIL Most orders received by 3:00PM Pacific time on weekdays will be emailed the same day If we get overwhelmed at times it could take an extra day or two We’re closed on weekends We’ll be here on our customer service number 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home 1
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With our empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose We teach you exactly what to say and do and when to do it And we’ll be here to answer your questions by phone including going through your best-offer lease numbers WARNING! Our facts and recommendations contradict almost everything you’re being told by those big new-car buying and info sites which get all their revenue from the automakers and the dealers they send you to But it’s 2019 not 1994 and it’s time you stopped looking at the way to buy a new car through their broken rear-view mirrors Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell THE TRUTH MATTERS THESE ARE THE ESSENTIAL FACTS THEY DON’T WANT YOU TO KNOW 1 You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand Think copper crude oil pork bellies soybeans I learned that in 1997 when a customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks! 2 Every dealer’s fiercest competitors aren’t other brands They’re the other stores selling the same brand Every new-car shopper ends up choosing one brand’s vehicle And every brand has from hundreds to over 3000 dealers 3 The art of any deal is one little word: leverage Yet most new-car shoppers still play the fool’s game by walking into car stores one at a time to haggle the price a game they always lose because their leverage is a big fat zero 4 The leverage shifts dramatically from the dealer to you when you get several of them competing for your business – ideally at least 9 or 10 no matter how far from you they are Few dealerships decline to participate because the retail car business has hit a wall entering a multi-year no/slow growth period 5 Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years 6 Factory-to-dealer cash programs today are rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on more subjective elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences 7 The new-car business has a significant seasonality pattern with monthly sales ranging from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets 8 Given that reality there are almost always some dealerships trailing their targets and more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then 9 There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business 10 Those big Internet car-info and buying sites aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers they send you to in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain THE INDUSTRY WANTS US TO BELIEVE THE INVOICE IS A REAL COST NUMBER BUT IT JUST AIN’T SO AND IT AIN’T BEEN SO FOR A LONG LONG TIME 11 The invoice hasn’t been a vehicle cost for well over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences between the base invoice and retail /sticker prices for the most expensive models of each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/1-4 Dodge/3-4 Ford/1-7 Genesis/4-5 GMC/5-7 Honda/3-9 Hyundai/3-5 Infiniti/7 Jeep/2-5 Kia/4-7 Lexus/5-8 Lincoln/4-6 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Or the gal who thinks the National Guard is an All-American football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395! Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here NEW-CAR SALES HAVE HIT A WALL THAT GIVES YOU MOST OF THE NEGOTIATING LEVERAGE IN APRIL All the pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was a tiny 03 2017 sales slipped 18 to 172 million about 300000 units behind 2016 They inched up just 06 last year then slipped 32 in the first 3 months of this year Car sales fell 108 Trucks inched up 04 This looks like the start of a tough sales year The retail automotive industry expected tough sledding this year with increased sales volatility and likely interest rate hikes Large dealership groups have cut costs laying off people in response AutoNation the 1 group with over 250 retail locations has executed a corporate restructuring with slower industry sales as a key reason Sonic Automotive 5 with over 100 stores has cut 6 of its 9750 employees in a 20 million savings effort As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years If you’re planning to get a new car this month this last full week is prime time to get the best price So NOW is the time to place an order WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered here you may call our order desk at 1-800-288-1134 between 9:15AM and 4:00PM Pacific time Monday through Friday WE SEND ALL ORDERS VIA EMAIL Most orders received by 3:00PM Pacific time on weekdays will be emailed the same day If we get overwhelmed at times it could take an extra day or two We’re closed on weekends We’ll be here on our customer service number 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home 1
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THE INDUSTRY WANTS US TO BELIEVE THE INVOICE IS A REAL COST NUMBER BUT IT JUST AIN’T SO AND IT AIN’T BEEN SO FOR A LONG LONG TIME 11 The invoice hasn’t been a vehicle cost for well over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences between the base invoice and retail /sticker prices for the most expensive models of each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/1-4 Dodge/3-4 Ford/1-7 Genesis/4-5 GMC/5-7 Honda/3-9 Hyundai/3-5 Infiniti/7 Jeep/2-5 Kia/4-7 Lexus/5-8 Lincoln/4-6 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Or the gal who thinks the National Guard is an All-American football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395! Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here NEW-CAR SALES HAVE HIT A WALL THAT GIVES YOU MOST OF THE NEGOTIATING LEVERAGE IN APRIL All the pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was a tiny 03 2017 sales slipped 18 to 172 million about 300000 units behind 2016 They inched up just 06 last year then slipped 32 in the first 3 months of this year Car sales fell 108 Trucks inched up 04 This looks like the start of a tough sales year The retail automotive industry expected tough sledding this year with increased sales volatility and likely interest rate hikes Large dealership groups have cut costs laying off people in response AutoNation the 1 group with over 250 retail locations has executed a corporate restructuring with slower industry sales as a key reason Sonic Automotive 5 with over 100 stores has cut 6 of its 9750 employees in a 20 million savings effort As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years If you’re planning to get a new car this month this last full week is prime time to get the best price So NOW is the time to place an order WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered here you may call our order desk at 1-800-288-1134 between 9:15AM and 4:00PM Pacific time Monday through Friday WE SEND ALL ORDERS VIA EMAIL Most orders received by 3:00PM Pacific time on weekdays will be emailed the same day If we get overwhelmed at times it could take an extra day or two We’re closed on weekends We’ll be here on our customer service number 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home 1
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Die Fahrzeugfabrik Eisenach wurde 1896 von Heinrich Ehrhardt gegründet Dort baute er anfänglich Fahrräder und Munitionswagen danach Fahrzeuge unter dem Namen Wartburg dem Wahrzeichen der Stadt Nach dem ersten Weltkrieg wurde dort in Lizenz der englische Kleinwagen Austin Seven unter dem Namen Dixi gefertigt 1928 kaufte BMW das Unternehmen und baute dort das erste Auto ihrer Firmengeschichte den BMW-Dixi Das Einzylindermotorrad BMW R 35 wurde 1937 als 350er Modell entwickelt Der Motor ähnelt der R 4 mit verkleinerter Zylinderbohrung Von der R3 entlehnt waren der Zylinderkopf der Preßstahlrahmen und die ungedämpfte Teleskopgabel Die R 35 wurde schon mit Hinblick auf Einsatz bei Behörden Polizei und vor allem Militär entwickelt Es galt als ausgesprochen robust zäh und überdurchschnittlich zuverlässig dennoch wurde 1940 die Produktion eingestellt da sie den Anforderungen der Wehrmacht nicht mehr genügte Wegen der Konzentration der in München wurde die gesamte Motorradfertigung in das Eisenacher Werk verlegt Im zweiten Weltkrieg wurde das Eisenacher BMW-Werk erheblich zerstört die Maschinen wurden zusammen mit Teilebeständen in den umliegenden Schächten der Kali-Bergwerke eingelagert Darunter auch Teilesätze für ca1000 R35 allerdings ohne Rahmen Das Werk sollte laut Führerbefehl im April 1945 gesprengt werden damit es nicht in die Hände der Amerikaner fiel doch am 6 April rückten amerikanische Panzer im Eisenach ein noch bevor es zur Sprengung kam Am 5 Juni 1945 fiel Thüringen durch die Aufteilung Deutschlands in Besatzungszonen der sowjetischen Besatzungsmacht zu Diese übernahm am 03Juli 1945 das Eisenacher Werk Da die Demontage drohte versuchte Albert Seidler- Leiter der Motorradproduktion- mit seiner Belegschaft die Sowjets zu überzeugen Sie führten Marschall Georgi Shukow eine BMW 321- Limousine vor und tatsächlich verlangte Shukow den Bau von fünf Neuwagen Auch BMW-Motorräder waren bei den Sowjets hoch angesehen schon die M72 entstand nach Plänen der BMW R71 und so wurde befohlen aus den eingelagerten Teilen Motorräder zu fertigen Es konnten 220 Stück R 35 zusammengebaut werden die von den Sowjets erprobt und für gut befunden wurden Mit dem Befehl Nummer 93 zur Sicherstellung der Herausbringung der neuen Personenkraftwagen und Motorräder in der Fahrzeug- und Maschinenfabrik Thüringen wurde im November 1945 die Produktion zur Reparationsleistung an die Sowjetunion wieder aufgenommen Gefordert waren jeweils 3000 PKW Typ 321 und Motorräder Typ R 35 Durch die Verfügung des Präsidenten des Landes Thüringen waren im September 1945 alle Betriebsanlagen enteignet worden Entsprechende Widersprüche aus München wurden von den damaligen Machthaber wie folgt beantwortet: Sie die Widersprüche sind nur zu bewerten als Raubansprüche der auch heute wieder in Westdeutschland in führender Position des deutschen Imperialismus stehenden Monopolherren und Kriegstreiber der BMW- München Am 15 September 1946 wurde das Werk in die Sowjetische Aktiengesellschaft Awtovelo eingegliedert Die Planwirtschaft hatte begonnen Der Plan für 1945 legte die Herstellung von 70 Motorrädern fest tatsächlich gefertigt wurden aber nur 16 Für die Jahre 1946-48 liegen keine zuverläässigere Stückzahlen vor Die Produktion steigerte sich dann aber von 4250 Stk im Jahre 1949 auf 13700 Stk im Jahre 1955 Zuerst wurden aber Behörden und die GST mit diesen immer noch mit dem BMW Emblem versehenen Motorräder versorgt- ab 1949 waren sie auch für Privatkunden zu erwerben Es wurde versucht auch Westeuropäische Märkte zu beliefern die BMW Autos und Motorräder aus Ostdeutscher Produktion waren der BMW in München ein Dorn im Auge ihre Produktion lief zudem erst schleppend an so daßß es zum Rechtstreit kam Mit Urteil des Landgerichtes Düsseldorf vom 17111950 drohten Beschlagnahmungen den Devisenverkehr zu gefährden falls in Eisenach weiter unter dem Namen BMW produziert würde Aus BMW wurde daher EMW: Eisenacher Motoren Werk nicht Werke wie man oft hört denn es gab nur ein Werk aus dem weißblauen Propeller wurde ein weißrotes Firmenemblem 1951 wurde das Werk dann als volkseigener Betrieb dem IFA-Verbund angegliedert bis dahin hatten bereits 17000 Maschinen das Werk verlassen Im Jahr 1952 wurde die R 35 erstmals entscheidend modifiziert sie erhielt eine hydraulisch gedämpfte Teleskopgabel Ölstoßdämpfer mit Schutzrohr statt Manschette und Fußschaltung Sie wird oft als R 35/2 bezeichnet was nicht ganz sinnvoll ist da die Übergänge in Wirklichkeit fließend waren Schon 1953 folgte die R 35/3 mit neuem verlängertem Rahmeneiner Geradeweg- Hinterradfederung und diversen kleineren Modifikationen EMW als Markenzeichen endete mit der Fertigungseinstellung der PKW-Typen 340/2 327/2 und 327/3 sowie des Kraftrades R35/3 im Jahre 1955 Es folgte das Logo des VEB Eisenacher Automobilwerks daß bis in die Neunziger Jahre den Wartburg begleitete In Eisenach ging kein Viertakter mehr vom Band der Zweitakter galt als sparsam leicht und leistungsfähig Die Motorradproduktion wurde 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James Bragg 146000 new-car shoppers have used our competitive bidding process to get the lowest price possible without walking into a single car store to haggle With our empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose We teach you exactly what to say and do and when to do it And we’ll be here to answer your questions by phone including going through your best-offer lease numbers WARNING! Our facts and recommendations contradict almost everything you’re being told by those big new-car buying and info sites which get all their revenue from the automakers and the dealers they send you to But it’s 2019 not 1994 and it’s time you stopped looking at the way to buy a new car through their broken rear-view mirrors Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell THE TRUTH MATTERS THESE ARE THE ESSENTIAL FACTS THEY DON’T WANT YOU TO KNOW 1 You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand Think copper crude oil pork bellies soybeans I learned that in 1997 when a customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks! 2 Every dealer’s fiercest competitors aren’t other brands They’re the other stores selling the same brand Every new-car shopper ends up choosing one brand’s vehicle And every brand has from hundreds to over 3000 dealers 3 The art of any deal is one little word: leverage Yet most new-car shoppers still play the fool’s game by walking into car stores one at a time to haggle the price a game they always lose because their leverage is a big fat zero 4 The leverage shifts dramatically from the dealer to you when you get several of them competing for your business – ideally at least 9 or 10 no matter how far from you they are Few dealerships decline to participate because the retail car business has hit a wall entering a multi-year no/slow growth period 5 Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years 6 Factory-to-dealer cash programs today are rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on more subjective elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences 7 The new-car business has a significant seasonality pattern with monthly sales ranging from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets 8 Given that reality there are almost always some dealerships trailing their targets and more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then 9 There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business 10 Those big Internet car-info and buying sites aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers they send you to in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain THE INDUSTRY WANTS US TO BELIEVE THE INVOICE IS A REAL COST NUMBER BUT IT JUST AIN’T SO AND IT AIN’T BEEN SO FOR A LONG LONG TIME 11 The invoice hasn’t been a vehicle cost for well over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences between the base invoice and retail /sticker prices for the most expensive models of each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/1-4 Dodge/3-4 Ford/1-7 Genesis/4-5 GMC/5-7 Honda/3-9 Hyundai/3-5 Infiniti/7 Jeep/2-5 Kia/4-7 Lexus/5-8 Lincoln/4-6 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Or the gal who thinks the National Guard is an All-American football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395! Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here NEW-CAR SALES HAVE HIT A WALL THAT GIVES YOU MOST OF THE NEGOTIATING LEVERAGE IN APRIL All the pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was a tiny 03 2017 sales slipped 18 to 172 million about 300000 units behind 2016 They inched up just 06 last year then slipped 32 in the first 3 months of this year Car sales fell 108 Trucks inched up 04 This looks like the start of a tough sales year The retail automotive industry expected tough sledding this year with increased sales volatility and likely interest rate hikes Large dealership groups have cut costs laying off people in response AutoNation the 1 group with over 250 retail locations has executed a corporate restructuring with slower industry sales as a key reason Sonic Automotive 5 with over 100 stores has cut 6 of its 9750 employees in a 20 million savings effort As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years If you’re planning to get a new car this month this last full week is prime time to get the best price So NOW is the time to place an order WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered here you may call our order desk at 1-800-288-1134 between 9:15AM and 4:00PM Pacific time Monday through Friday WE SEND ALL ORDERS VIA EMAIL Most orders received by 3:00PM Pacific time on weekdays will be emailed the same day If we get overwhelmed at times it could take an extra day or two We’re closed on weekends We’ll be here on our customer service number 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home 1
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I was the only candidate James Bragg 146000 new-car shoppers have used our competitive bidding process to get the lowest price possible without walking into a single car store to haggle With our empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose We teach you exactly what to say and do and when to do it And we’ll be here to answer your questions by phone including going through your best-offer lease numbers WARNING! Our facts and recommendations contradict almost everything you’re being told by those big new-car buying and info sites which get all their revenue from the automakers and the dealers they send you to But it’s 2019 not 1994 and it’s time you stopped looking at the way to buy a new car through their broken rear-view mirrors Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell THE TRUTH MATTERS THESE ARE THE ESSENTIAL FACTS THEY DON’T WANT YOU TO KNOW 1 You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand Think copper crude oil pork bellies soybeans I learned that in 1997 when a customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks! 2 Every dealer’s fiercest competitors aren’t other brands They’re the other stores selling the same brand Every new-car shopper ends up choosing one brand’s vehicle And every brand has from hundreds to over 3000 dealers 3 The art of any deal is one little word: leverage Yet most new-car shoppers still play the fool’s game by walking into car stores one at a time to haggle the price a game they always lose because their leverage is a big fat zero 4 The leverage shifts dramatically from the dealer to you when you get several of them competing for your business – ideally at least 9 or 10 no matter how far from you they are Few dealerships decline to participate because the retail car business has hit a wall entering a multi-year no/slow growth period 5 Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years 6 Factory-to-dealer cash programs today are rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on more subjective elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences 7 The new-car business has a significant seasonality pattern with monthly sales ranging from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets 8 Given that reality there are almost always some dealerships trailing their targets and more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then 9 There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business 10 Those big Internet car-info and buying sites aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers they send you to in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain THE INDUSTRY WANTS US TO BELIEVE THE INVOICE IS A REAL COST NUMBER BUT IT JUST AIN’T SO AND IT AIN’T BEEN SO FOR A LONG LONG TIME 11 The invoice hasn’t been a vehicle cost for well over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences between the base invoice and retail /sticker prices for the most expensive models of each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/1-4 Dodge/3-4 Ford/1-7 Genesis/4-5 GMC/5-7 Honda/3-9 Hyundai/3-5 Infiniti/7 Jeep/2-5 Kia/4-7 Lexus/5-8 Lincoln/4-6 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Or the gal who thinks the National Guard is an All-American football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395! Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here NEW-CAR SALES HAVE HIT A WALL THAT GIVES YOU MOST OF THE NEGOTIATING LEVERAGE IN APRIL All the pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was a tiny 03 2017 sales slipped 18 to 172 million about 300000 units behind 2016 They inched up just 06 last year then slipped 32 in the first 3 months of this year Car sales fell 108 Trucks inched up 04 This looks like the start of a tough sales year The retail automotive industry expected tough sledding this year with increased sales volatility and likely interest rate hikes Large dealership groups have cut costs laying off people in response AutoNation the 1 group with over 250 retail locations has executed a corporate restructuring with slower industry sales as a key reason Sonic Automotive 5 with over 100 stores has cut 6 of its 9750 employees in a 20 million savings effort As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years If you’re planning to get a new car this month this last full week is prime time to get the best price So NOW is the time to place an order WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered here you may call our order desk at 1-800-288-1134 between 9:15AM and 4:00PM Pacific time Monday through Friday WE SEND ALL ORDERS VIA EMAIL Most orders received by 3:00PM Pacific time on weekdays will be emailed the same day If we get overwhelmed at times it could take an extra day or two We’re closed on weekends We’ll be here on our customer service number 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home 1
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Someone needed the hunger for the truth the tenacity to uncover it and the backbone and guts to reveal it to you I was the only candidate James Bragg 146000 new-car shoppers have used our competitive bidding process to get the lowest price possible without walking into a single car store to haggle With our empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose We teach you exactly what to say and do and when to do it And we’ll be here to answer your questions by phone including going through your best-offer lease numbers WARNING! Our facts and recommendations contradict almost everything you’re being told by those big new-car buying and info sites which get all their revenue from the automakers and the dealers they send you to But it’s 2019 not 1994 and it’s time you stopped looking at the way to buy a new car through their broken rear-view mirrors Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell THE TRUTH MATTERS THESE ARE THE ESSENTIAL FACTS THEY DON’T WANT YOU TO KNOW 1 You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand Think copper crude oil pork bellies soybeans I learned that in 1997 when a customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks! 2 Every dealer’s fiercest competitors aren’t other brands They’re the other stores selling the same brand Every new-car shopper ends up choosing one brand’s vehicle And every brand has from hundreds to over 3000 dealers 3 The art of any deal is one little word: leverage Yet most new-car shoppers still play the fool’s game by walking into car stores one at a time to haggle the price a game they always lose because their leverage is a big fat zero 4 The leverage shifts dramatically from the dealer to you when you get several of them competing for your business – ideally at least 9 or 10 no matter how far from you they are Few dealerships decline to participate because the retail car business has hit a wall entering a multi-year no/slow growth period 5 Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years 6 Factory-to-dealer cash programs today are rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on more subjective elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences 7 The new-car business has a significant seasonality pattern with monthly sales ranging from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets 8 Given that reality there are almost always some dealerships trailing their targets and more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then 9 There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business 10 Those big Internet car-info and buying sites aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers they send you to in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain THE INDUSTRY WANTS US TO BELIEVE THE INVOICE IS A REAL COST NUMBER BUT IT JUST AIN’T SO AND IT AIN’T BEEN SO FOR A LONG LONG TIME 11 The invoice hasn’t been a vehicle cost for well over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences between the base invoice and retail /sticker prices for the most expensive models of each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/1-4 Dodge/3-4 Ford/1-7 Genesis/4-5 GMC/5-7 Honda/3-9 Hyundai/3-5 Infiniti/7 Jeep/2-5 Kia/4-7 Lexus/5-8 Lincoln/4-6 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Or the gal who thinks the National Guard is an All-American football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395! Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here NEW-CAR SALES HAVE HIT A WALL THAT GIVES YOU MOST OF THE NEGOTIATING LEVERAGE IN APRIL All the pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was a tiny 03 2017 sales slipped 18 to 172 million about 300000 units behind 2016 They inched up just 06 last year then slipped 32 in the first 3 months of this year Car sales fell 108 Trucks inched up 04 This looks like the start of a tough sales year The retail automotive industry expected tough sledding this year with increased sales volatility and likely interest rate hikes Large dealership groups have cut costs laying off people in response AutoNation the 1 group with over 250 retail locations has executed a corporate restructuring with slower industry sales as a key reason Sonic Automotive 5 with over 100 stores has cut 6 of its 9750 employees in a 20 million savings effort As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years If you’re planning to get a new car this month this last full week is prime time to get the best price So NOW is the time to place an order WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered here you may call our order desk at 1-800-288-1134 between 9:15AM and 4:00PM Pacific time Monday through Friday WE SEND ALL ORDERS VIA EMAIL Most orders received by 3:00PM Pacific time on weekdays will be emailed the same day If we get overwhelmed at times it could take an extra day or two We’re closed on weekends We’ll be here on our customer service number 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home 1
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11 The invoice hasn’t been a vehicle cost for well over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences between the base invoice and retail /sticker prices for the most expensive models of each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/1-4 Dodge/3-4 Ford/1-7 Genesis/4-5 GMC/5-7 Honda/3-9 Hyundai/3-5 Infiniti/7 Jeep/2-5 Kia/4-7 Lexus/5-8 Lincoln/4-6 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Or the gal who thinks the National Guard is an All-American football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395! Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here NEW-CAR SALES HAVE HIT A WALL THAT GIVES YOU MOST OF THE NEGOTIATING LEVERAGE IN APRIL All the pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was a tiny 03 2017 sales slipped 18 to 172 million about 300000 units behind 2016 They inched up just 06 last year then slipped 32 in the first 3 months of this year Car sales fell 108 Trucks inched up 04 This looks like the start of a tough sales year The retail automotive industry expected tough sledding this year with increased sales volatility and likely interest rate hikes Large dealership groups have cut costs laying off people in response AutoNation the 1 group with over 250 retail locations has executed a corporate restructuring with slower industry sales as a key reason Sonic Automotive 5 with over 100 stores has cut 6 of its 9750 employees in a 20 million savings effort As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years If you’re planning to get a new car this month this last full week is prime time to get the best price So NOW is the time to place an order WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered here you may call our order desk at 1-800-288-1134 between 9:15AM and 4:00PM Pacific time Monday through Friday WE SEND ALL ORDERS VIA EMAIL Most orders received by 3:00PM Pacific time on weekdays will be emailed the same day If we get overwhelmed at times it could take an extra day or two We’re closed on weekends We’ll be here on our customer service number 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home 1
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146000 new-car shoppers have used our competitive bidding process to get the lowest price possible without walking into a single car store to haggle With our empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose We teach you exactly what to say and do and when to do it And we’ll be here to answer your questions by phone including going through your best-offer lease numbers WARNING! Our facts and recommendations contradict almost everything you’re being told by those big new-car buying and info sites which get all their revenue from the automakers and the dealers they send you to But it’s 2019 not 1994 and it’s time you stopped looking at the way to buy a new car through their broken rear-view mirrors Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell THE TRUTH MATTERS THESE ARE THE ESSENTIAL FACTS THEY DON’T WANT YOU TO KNOW 1 You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand Think copper crude oil pork bellies soybeans I learned that in 1997 when a customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks! 2 Every dealer’s fiercest competitors aren’t other brands They’re the other stores selling the same brand Every new-car shopper ends up choosing one brand’s vehicle And every brand has from hundreds to over 3000 dealers 3 The art of any deal is one little word: leverage Yet most new-car shoppers still play the fool’s game by walking into car stores one at a time to haggle the price a game they always lose because their leverage is a big fat zero 4 The leverage shifts dramatically from the dealer to you when you get several of them competing for your business – ideally at least 9 or 10 no matter how far from you they are Few dealerships decline to participate because the retail car business has hit a wall entering a multi-year no/slow growth period 5 Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years 6 Factory-to-dealer cash programs today are rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on more subjective elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences 7 The new-car business has a significant seasonality pattern with monthly sales ranging from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets 8 Given that reality there are almost always some dealerships trailing their targets and more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then 9 There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business 10 Those big Internet car-info and buying sites aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers they send you to in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain THE INDUSTRY WANTS US TO BELIEVE THE INVOICE IS A REAL COST NUMBER BUT IT JUST AIN’T SO AND IT AIN’T BEEN SO FOR A LONG LONG TIME 11 The invoice hasn’t been a vehicle cost for well over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences between the base invoice and retail /sticker prices for the most expensive models of each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/1-4 Dodge/3-4 Ford/1-7 Genesis/4-5 GMC/5-7 Honda/3-9 Hyundai/3-5 Infiniti/7 Jeep/2-5 Kia/4-7 Lexus/5-8 Lincoln/4-6 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Or the gal who thinks the National Guard is an All-American football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395! Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here NEW-CAR SALES HAVE HIT A WALL THAT GIVES YOU MOST OF THE NEGOTIATING LEVERAGE IN APRIL All the pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was a tiny 03 2017 sales slipped 18 to 172 million about 300000 units behind 2016 They inched up just 06 last year then slipped 32 in the first 3 months of this year Car sales fell 108 Trucks inched up 04 This looks like the start of a tough sales year The retail automotive industry expected tough sledding this year with increased sales volatility and likely interest rate hikes Large dealership groups have cut costs laying off people in response AutoNation the 1 group with over 250 retail locations has executed a corporate restructuring with slower industry sales as a key reason Sonic Automotive 5 with over 100 stores has cut 6 of its 9750 employees in a 20 million savings effort As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years If you’re planning to get a new car this month this last full week is prime time to get the best price So NOW is the time to place an order WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered here you may call our order desk at 1-800-288-1134 between 9:15AM and 4:00PM Pacific time Monday through Friday WE SEND ALL ORDERS VIA EMAIL Most orders received by 3:00PM Pacific time on weekdays will be emailed the same day If we get overwhelmed at times it could take an extra day or two We’re closed on weekends We’ll be here on our customer service number 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home 1
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That subterfuge has made new-car pricing laughable Check the tiny percentage differences between the base invoice and retail /sticker prices for the most expensive models of each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/1-4 Dodge/3-4 Ford/1-7 Genesis/4-5 GMC/5-7 Honda/3-9 Hyundai/3-5 Infiniti/7 Jeep/2-5 Kia/4-7 Lexus/5-8 Lincoln/4-6 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4 Volvo/6 1
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To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences between the base invoice and retail /sticker prices for the most expensive models of each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/1-4 Dodge/3-4 Ford/1-7 Genesis/4-5 GMC/5-7 Honda/3-9 Hyundai/3-5 Infiniti/7 Jeep/2-5 Kia/4-7 Lexus/5-8 Lincoln/4-6 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Or the gal who thinks the National Guard is an All-American football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395! Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here NEW-CAR SALES HAVE HIT A WALL THAT GIVES YOU MOST OF THE NEGOTIATING LEVERAGE IN APRIL All the pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was a tiny 03 2017 sales slipped 18 to 172 million about 300000 units behind 2016 They inched up just 06 last year then slipped 32 in the first 3 months of this year Car sales fell 108 Trucks inched up 04 This looks like the start of a tough sales year The retail automotive industry expected tough sledding this year with increased sales volatility and likely interest rate hikes Large dealership groups have cut costs laying off people in response AutoNation the 1 group with over 250 retail locations has executed a corporate restructuring with slower industry sales as a key reason Sonic Automotive 5 with over 100 stores has cut 6 of its 9750 employees in a 20 million savings effort As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years If you’re planning to get a new car this month this last full week is prime time to get the best price So NOW is the time to place an order WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered here you may call our order desk at 1-800-288-1134 between 9:15AM and 4:00PM Pacific time Monday through Friday WE SEND 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There are essential game-changing facts about the new-car business that the industry and those big auto-info websites have hidden from you for decades – facts that shift the negotiating leverage from the dealers to you Someone needed the hunger for the truth the tenacity to uncover it and the backbone and guts to reveal it to you I was the only candidate James Bragg 146000 new-car shoppers have used our competitive bidding process to get the lowest price possible without walking into a single car store to haggle With our empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose We teach you exactly what to say and do and when to do it And we’ll be here to answer your questions by phone including going through your best-offer lease numbers WARNING! Our facts and recommendations contradict almost everything you’re being told by those big new-car buying and info sites which get all their revenue from the automakers and the dealers they send you to But it’s 2019 not 1994 and it’s time you stopped looking at the way to buy a new car through their broken rear-view mirrors Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell THE TRUTH MATTERS THESE ARE THE ESSENTIAL FACTS THEY DON’T WANT YOU TO KNOW 1 You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand Think copper crude oil pork bellies soybeans I learned that in 1997 when a customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks! 2 Every dealer’s fiercest competitors aren’t other brands They’re the other stores selling the same brand Every new-car shopper ends up choosing one brand’s vehicle And every brand has from hundreds to over 3000 dealers 3 The art of any deal is one little word: leverage Yet most new-car shoppers still play the fool’s game by walking into car stores one at a time to haggle the price a game they always lose because their leverage is a big fat zero 4 The leverage shifts dramatically from the dealer to you when you get several of them competing for your business – ideally at least 9 or 10 no matter how far from you they are Few dealerships decline to participate because the retail car business has hit a wall entering a multi-year no/slow growth period 5 Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years 6 Factory-to-dealer cash programs today are rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on more subjective elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences 7 The new-car business has a significant seasonality pattern with monthly sales ranging from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets 8 Given that reality there are almost always some dealerships trailing their targets and more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then 9 There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business 10 Those big Internet car-info and buying sites aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers they send you to in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain THE INDUSTRY WANTS US TO BELIEVE THE INVOICE IS A REAL COST NUMBER BUT IT JUST AIN’T SO AND IT AIN’T BEEN SO FOR A LONG LONG TIME 11 The invoice hasn’t been a vehicle cost for well over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences between the base invoice and retail /sticker prices for the most expensive models of each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/1-4 Dodge/3-4 Ford/1-7 Genesis/4-5 GMC/5-7 Honda/3-9 Hyundai/3-5 Infiniti/7 Jeep/2-5 Kia/4-7 Lexus/5-8 Lincoln/4-6 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Or the gal who thinks the National Guard is an All-American football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 99 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395! Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here NEW-CAR SALES HAVE HIT A WALL THAT GIVES YOU MOST OF THE NEGOTIATING LEVERAGE IN APRIL All the pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was a tiny 03 2017 sales slipped 18 to 172 million about 300000 units behind 2016 They inched up just 06 last year then slipped 32 in the first 3 months of this year Car sales fell 108 Trucks inched up 04 This looks like the start of a tough sales year The retail automotive industry expected tough sledding this year with increased sales volatility and likely interest rate hikes Large dealership groups have cut costs laying off people in response AutoNation the 1 group with over 250 retail locations has executed a corporate restructuring with slower industry sales as a key reason Sonic Automotive 5 with over 100 stores has cut 6 of its 9750 employees in a 20 million savings effort As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years If you’re planning to get a new car this month this last full week is prime time to get the best price So NOW is the time to place an order WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered here you may call our order desk at 1-800-288-1134 between 9:15AM and 4:00PM Pacific time Monday through Friday WE SEND ALL ORDERS VIA EMAIL Most orders received by 3:00PM Pacific time on weekdays will be emailed the same day If we get overwhelmed at times it could take an extra day or two We’re closed on weekends We’ll be here on our customer service number 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home 1
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