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All of the pent-up demand from the recession has been satisfied Overall sales might drop below 17 million this year for the first time in three years The market is more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat Why am I the only one telling you these important facts Because a my competitors aren’t curious enough to dig them out and/or b if they revealed them they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Over Twenty Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market The centerpiece of that meeting was the bombshell exhibit that shocked them To see it Click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: invoice 44895 retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
2 |
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Mercedes ‘fixed’ reliability problems – Bottas |
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Mercedes-Benz Classic Center: da 25 anni sinonimo di competenza |
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2003 MERCEDES-BENZ SL500 |
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Why am I the only one telling you these important facts Because a my competitors aren’t curious enough to dig them out and/or b if they revealed them they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Over Twenty Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market The centerpiece of that meeting was the bombshell exhibit that shocked them To see it Click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: invoice 44895 retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
2 |
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Sportovní pružiny TA-Technix Mercedes A-Klasse A 250 176044 A 180 CDI 176012 A 180 CDI Sportovní pružiny TA-Technix Mercedes |
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2014 64 REG MERCEDES BENZ E CLASS E220 AMG SPORT COUPE CDI AUTO DAMAGED SALVAGE – PRICE £8750 – |
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جاکلیدی کلاسیک Mercedes Benz |
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Jeep Grand Cherokee Trackhawk vs Mercedes-AMG E 63 S Wagon |
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Drag race: Mercedes-AMG GT R vs Lamborghini Huracan |
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F1 – Mercedes quer Hamilton além de 2020 |
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We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Over Twenty Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market The centerpiece of that meeting was the bombshell exhibit that shocked them To see it Click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: invoice 44895 retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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With this empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose The guide teaches you exactly what to say and do and when to do it And unlike every other new-car info site we’ll be here to answer your questions by phone every step of the way eg If you’re leasing we’ll go through the best-offer numbers with you before you sign the papers You Need The Whole Truth About The New-Car Business And This Is The Only Website Where You’ll Find It WARNING! Because I’m opening your eyes to the truth they’ve all been hiding our facts and action recommendations contradict EVERYTHING you’re being told and encouraged to do by TrueCar Edmunds Kelley Blue Book Carscom Consumer Reports and the other big new-car info sites which get all their revenue from the automakers and dealers they send you to For openers no dealer wants you to understand this: Every new car is a commodity the same vehicle with the same price structure at every dealership In the art of the deal the winner is always the one with the leverage And there’s ZERO LEVERAGE in walking into a car store and haggling You’re playing an away game and no one there is rooting for your team That dealer’s competitor isn’t the other brands it’s the other dealers who sell his brand And the winning leverage always comes from having several of them compete for your business Here’s an example: A customer got 9 dealers to compete for a redesigned 2017 Honda CR-V without leaving his home or office and paid 1090 below invoice The eight other bids were 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread from low to high! The winning Sales Manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business And that store may have been the next month’s high bidder depending on how it was doing then vs its target Question: What should we have told him was a good price for that car Any number we mentioned would have been bone stupid And that’s true for any car you want Either you repeat the same conventional doctrines everybody is saying or else you say something true and it will sound like it’s from Neptune – Noam Chomsky Why aren’t those auto-info old-boy clubs Kelley Blue Book Edmunds TrueCar carscom Consumer Reports etc telling you this Because they pocket 300 to 500 when you buy a car from dealers in their networks – money which comes from your pocket They’re in business to help dealers sell cars profitably not to help you get the lowest price If they told you the truth they’d be out of business tomorrow Our customers almost always beat their prices frequently by a lot That’s why over half of our orders come from previous customers and their referrals No Auto-Info Site Can Serve Two Masters He Serves Just One: You The New-Car Buyer Founder James Bragg a Yale and Harvard Business School graduate is a career-long change agent who has always challenged conventional wisdom With 25 years and over 65000 hours focused solely on this subject he’s the country’s most knowledgeable new-car buyers’ consumer advocate And unlike every old-boy club source of new-car info and advice including Consumer Reports he’s never taken a dime from dealers or automakers As a result he’s become the sole source of the long-hidden truth about the dealer invoice price dealer cash incentives and the only smart way to buy a new car in today’s market His Discovery That The Invoice Price Has Nothing To Do WithAny Dealer Cost Shocked Consumer Reports Into Killing ItsNew Car Price Service a major cash cow Since 1983! In November 2012 he proved to that organization and four other auto-info biggies that the dealer invoice price has had no relationship to any vehicle’s cost since 1994 invalidating the core assumption behind their target price advice The effectiveness of that ancient invoice-based negotiating approach is dead as a doornail Embarrassed by its two-decade failure to recognize that obvious fact Consumer Reports dumped its legendary ‘cash cow’ New Car Price Service – the one they claimed would tell you the dealer’s true cost which hasn’t been true for 23 years Can there be any stronger evidence that the way to get the best price has changed forever It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg JULY IS ONE OF THE BETTER MONTHS TO BE NEW-CAR SHOPPING It’s the fifth month of the March-August peak-demand period when dealers must push most aggressively for sales New car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-May sales edged up just 12 from year-ago helped by increased fleet sales to rental car companies and businesses All of the pent-up demand from the recession has been satisfied Overall sales might drop below 17 million this year for the first time in three years The market is more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat Why am I the only one telling you these important facts Because a my competitors aren’t curious enough to dig them out and/or b if they revealed them they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Over Twenty Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market The centerpiece of that meeting was the bombshell exhibit that shocked them To see it Click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: invoice 44895 retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Over Twenty Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market The centerpiece of that meeting was the bombshell exhibit that shocked them To see it Click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: invoice 44895 retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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2012 MERCEDES BENZ ML 350 BLUETEC AUTO ALL WHEEL DRIVE DIESEL |
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2018 Mercedes-Benz GLC 300 |
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No Auto-Info Site Can Serve Two Masters He Serves Just One: You The New-Car Buyer Founder James Bragg a Yale and Harvard Business School graduate is a career-long change agent who has always challenged conventional wisdom With 25 years and over 65000 hours focused solely on this subject he’s the country’s most knowledgeable new-car buyers’ consumer advocate And unlike every old-boy club source of new-car info and advice including Consumer Reports he’s never taken a dime from dealers or automakers As a result he’s become the sole source of the long-hidden truth about the dealer invoice price dealer cash incentives and the only smart way to buy a new car in today’s market His Discovery That The Invoice Price Has Nothing To Do WithAny Dealer Cost Shocked Consumer Reports Into Killing ItsNew Car Price Service a major cash cow Since 1983! In November 2012 he proved to that organization and four other auto-info biggies that the dealer invoice price has had no relationship to any vehicle’s cost since 1994 invalidating the core assumption behind their target price advice The effectiveness of that ancient invoice-based negotiating approach is dead as a doornail Embarrassed by its two-decade failure to recognize that obvious fact Consumer Reports dumped its legendary ‘cash cow’ New Car Price Service – the one they claimed would tell you the dealer’s true cost which hasn’t been true for 23 years Can there be any stronger evidence that the way to get the best price has changed forever It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg JULY IS ONE OF THE BETTER MONTHS TO BE NEW-CAR SHOPPING It’s the fifth month of the March-August peak-demand period when dealers must push most aggressively for sales New car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-May sales edged up just 12 from year-ago helped by increased fleet sales to rental car companies and businesses All of the pent-up demand from the recession has been satisfied Overall sales might drop below 17 million this year for the first time in three years The market is more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat Why am I the only one telling you these important facts Because a my competitors aren’t curious enough to dig them out and/or b if they revealed them they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Over Twenty Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market The centerpiece of that meeting was the bombshell exhibit that shocked them To see it Click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: invoice 44895 retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
2 |
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You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: invoice 44895 retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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JULY IS ONE OF THE BETTER MONTHS TO BE NEW-CAR SHOPPING It’s the fifth month of the March-August peak-demand period when dealers must push most aggressively for sales New car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-May sales edged up just 12 from year-ago helped by increased fleet sales to rental car companies and businesses All of the pent-up demand from the recession has been satisfied Overall sales might drop below 17 million this year for the first time in three years The market is more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat Why am I the only one telling you these important facts Because a my competitors aren’t curious enough to dig them out and/or b if they revealed them they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Over Twenty Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market The centerpiece of that meeting was the bombshell exhibit that shocked them To see it Click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: invoice 44895 retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
2 |
|
As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market The centerpiece of that meeting was the bombshell exhibit that shocked them To see it Click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: invoice 44895 retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Over Twenty Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market The centerpiece of that meeting was the bombshell exhibit that shocked them To see it Click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: invoice 44895 retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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It’s the fifth month of the March-August peak-demand period when dealers must push most aggressively for sales New car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-May sales edged up just 12 from year-ago helped by increased fleet sales to rental car companies and businesses All of the pent-up demand from the recession has been satisfied Overall sales might drop below 17 million this year for the first time in three years The market is more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat Why am I the only one telling you these important facts Because a my competitors aren’t curious enough to dig them out and/or b if they revealed them they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Over Twenty Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market The centerpiece of that meeting was the bombshell exhibit that shocked them To see it Click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: invoice 44895 retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: invoice 44895 retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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In November 2012 he proved to that organization and four other auto-info biggies that the dealer invoice price has had no relationship to any vehicle’s cost since 1994 invalidating the core assumption behind their target price advice The effectiveness of that ancient invoice-based negotiating approach is dead as a doornail Embarrassed by its two-decade failure to recognize that obvious fact Consumer Reports dumped its legendary ‘cash cow’ New Car Price Service – the one they claimed would tell you the dealer’s true cost which hasn’t been true for 23 years Can there be any stronger evidence that the way to get the best price has changed forever It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg JULY IS ONE OF THE BETTER MONTHS TO BE NEW-CAR SHOPPING It’s the fifth month of the March-August peak-demand period when dealers must push most aggressively for sales New car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-May sales edged up just 12 from year-ago helped by increased fleet sales to rental car companies and businesses All of the pent-up demand from the recession has been satisfied Overall sales might drop below 17 million this year for the first time in three years The market is more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat Why am I the only one telling you these important facts Because a my competitors aren’t curious enough to dig them out and/or b if they revealed them they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Over Twenty Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market The centerpiece of that meeting was the bombshell exhibit that shocked them To see it Click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: invoice 44895 retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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Aufkleber passend für Mercedes Benz Seitenaufkleber Vito Viano First edition AMG 4Stk Satz |
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Mercedes-Benz GLA bị chủ cũ bỏ rơi sau chưa đầy 7000 km giảm hơn 100 triệu đồng |
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To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: invoice 44895 retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
2 |
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For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Over Twenty Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market The centerpiece of that meeting was the bombshell exhibit that shocked them To see it Click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: invoice 44895 retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Over Twenty Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market The centerpiece of that meeting was the bombshell exhibit that shocked them To see it Click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: invoice 44895 retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: invoice 44895 retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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MERCEDES-BENZ A 160 ENTRY SEDAN |
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Welcome to Mercedes-Benz of Beaverton |
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Right side mirror Mercedes Benz |
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Day’s wrap: Mandarin Oriental Walpole Vivienne Westwood Mercedes Marcolin and Slingshot |
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Tổng hợp đồ chơi xe Mercedes A-class A200 A250 A45 AMG |
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MERCEDES AMG GT-S |
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Mercedes-Benz C-Klasse Break |
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2016 16 REG MERCEDES SLC 250d CDI DIESEL AUTO SPORT CONVERTIBLE DAMAGED SALVAGE – PRICE £9450 – |
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SILVERSTONE JULY 7 :- MercedesÕ Lewis Hamilton celebrates after qualifying in pole position during Formula One F1 – British Grand Prix – Silverstone Circuit Silverstone Britain – July 7 2018 Action Images via JULY 7 :- Quick-Step Floors rider Fernando Gaviria of Colombia celebrates his stage win on the podium Cycling – Tour de France – The 201-km Stage 1 from Noirmoutier-en-l’Ile to Fontenay-le-Comte – July 7 2018 REUTERS-32R |
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Founder James Bragg a Yale and Harvard Business School graduate is a career-long change agent who has always challenged conventional wisdom With 25 years and over 65000 hours focused solely on this subject he’s the country’s most knowledgeable new-car buyers’ consumer advocate And unlike every old-boy club source of new-car info and advice including Consumer Reports he’s never taken a dime from dealers or automakers As a result he’s become the sole source of the long-hidden truth about the dealer invoice price dealer cash incentives and the only smart way to buy a new car in today’s market His Discovery That The Invoice Price Has Nothing To Do WithAny Dealer Cost Shocked Consumer Reports Into Killing ItsNew Car Price Service a major cash cow Since 1983! In November 2012 he proved to that organization and four other auto-info biggies that the dealer invoice price has had no relationship to any vehicle’s cost since 1994 invalidating the core assumption behind their target price advice The effectiveness of that ancient invoice-based negotiating approach is dead as a doornail Embarrassed by its two-decade failure to recognize that obvious fact Consumer Reports dumped its legendary ‘cash cow’ New Car Price Service – the one they claimed would tell you the dealer’s true cost which hasn’t been true for 23 years Can there be any stronger evidence that the way to get the best price has changed forever It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg JULY IS ONE OF THE BETTER MONTHS TO BE NEW-CAR SHOPPING It’s the fifth month of the March-August peak-demand period when dealers must push most aggressively for sales New car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-May sales edged up just 12 from year-ago helped by increased fleet sales to rental car companies and businesses All of the pent-up demand from the recession has been satisfied Overall sales might drop below 17 million this year for the first time in three years The market is more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat Why am I the only one telling you these important facts Because a my competitors aren’t curious enough to dig them out and/or b if they revealed them they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Over Twenty Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market The centerpiece of that meeting was the bombshell exhibit that shocked them To see it Click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: invoice 44895 retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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MERCEDES-BENZ SPRINTER |
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MERCEDES-BENZ GLA CLASS DIESEL HATCHBACK |
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HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Over Twenty Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market The centerpiece of that meeting was the bombshell exhibit that shocked them To see it Click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: invoice 44895 retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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Normal Delivery Timing: 99 of our customers request email delivery This is a two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Over Twenty Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market The centerpiece of that meeting was the bombshell exhibit that shocked them To see it Click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: invoice 44895 retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Over Twenty Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market The centerpiece of that meeting was the bombshell exhibit that shocked them To see it Click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: invoice 44895 retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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Embarrassed by its two-decade failure to recognize that obvious fact Consumer Reports dumped its legendary ‘cash cow’ New Car Price Service – the one they claimed would tell you the dealer’s true cost which hasn’t been true for 23 years Can there be any stronger evidence that the way to get the best price has changed forever It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg JULY IS ONE OF THE BETTER MONTHS TO BE NEW-CAR SHOPPING It’s the fifth month of the March-August peak-demand period when dealers must push most aggressively for sales New car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-May sales edged up just 12 from year-ago helped by increased fleet sales to rental car companies and businesses All of the pent-up demand from the recession has been satisfied Overall sales might drop below 17 million this year for the first time in three years The market is more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat Why am I the only one telling you these important facts Because a my competitors aren’t curious enough to dig them out and/or b if they revealed them they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Over Twenty Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market The centerpiece of that meeting was the bombshell exhibit that shocked them To see it Click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: invoice 44895 retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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There are indispensable game-changing facts about the new-car business that the industry and those big auto-info websites have hidden from you for decades – facts that shift the negotiating leverage from the dealers to you Someone needed the hunger for the truth the tenacity to uncover it and the guts to reveal it to you I was the only candidate James Bragg As a result: 144818 new-car shoppers have used the Fighting Chance 3-step competitive bidding process to get the lowest price possible without walking into a single car store to haggle! With this empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose The guide teaches you exactly what to say and do and when to do it And unlike every other new-car info site we’ll be here to answer your questions by phone every step of the way eg If you’re leasing we’ll go through the best-offer numbers with you before you sign the papers You Need The Whole Truth About The New-Car Business And This Is The Only Website Where You’ll Find It WARNING! Because I’m opening your eyes to the truth they’ve all been hiding our facts and action recommendations contradict EVERYTHING you’re being told and encouraged to do by TrueCar Edmunds Kelley Blue Book Carscom Consumer Reports and the other big new-car info sites which get all their revenue from the automakers and dealers they send you to For openers no dealer wants you to understand this: Every new car is a commodity the same vehicle with the same price structure at every dealership In the art of the deal the winner is always the one with the leverage And there’s ZERO LEVERAGE in walking into a car store and haggling You’re playing an away game and no one there is rooting for your team That dealer’s competitor isn’t the other brands it’s the other dealers who sell his brand And the winning leverage always comes from having several of them compete for your business Here’s an example: A customer got 9 dealers to compete for a redesigned 2017 Honda CR-V without leaving his home or office and paid 1090 below invoice The eight other bids were 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread from low to high! The winning Sales Manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business And that store may have been the next month’s high bidder depending on how it was doing then vs its target Question: What should we have told him was a good price for that car Any number we mentioned would have been bone stupid And that’s true for any car you want Either you repeat the same conventional doctrines everybody is saying or else you say something true and it will sound like it’s from Neptune – Noam Chomsky Why aren’t those auto-info old-boy clubs Kelley Blue Book Edmunds TrueCar carscom Consumer Reports etc telling you this Because they pocket 300 to 500 when you buy a car from dealers in their networks – money which comes from your pocket They’re in business to help dealers sell cars profitably not to help you get the lowest price If they told you the truth they’d be out of business tomorrow Our customers almost always beat their prices frequently by a lot That’s why over half of our orders come from previous customers and their referrals No Auto-Info Site Can Serve Two Masters He Serves Just One: You The New-Car Buyer Founder James Bragg a Yale and Harvard Business School graduate is a career-long change agent who has always challenged conventional wisdom With 25 years and over 65000 hours focused solely on this subject he’s the country’s most knowledgeable new-car buyers’ consumer advocate And unlike every old-boy club source of new-car info and advice including Consumer Reports he’s never taken a dime from dealers or automakers As a result he’s become the sole source of the long-hidden truth about the dealer invoice price dealer cash incentives and the only smart way to buy a new car in today’s market His Discovery That The Invoice Price Has Nothing To Do WithAny Dealer Cost Shocked Consumer Reports Into Killing ItsNew Car Price Service a major cash cow Since 1983! In November 2012 he proved to that organization and four other auto-info biggies that the dealer invoice price has had no relationship to any vehicle’s cost since 1994 invalidating the core assumption behind their target price advice The effectiveness of that ancient invoice-based negotiating approach is dead as a doornail Embarrassed by its two-decade failure to recognize that obvious fact Consumer Reports dumped its legendary ‘cash cow’ New Car Price Service – the one they claimed would tell you the dealer’s true cost which hasn’t been true for 23 years Can there be any stronger evidence that the way to get the best price has changed forever It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg JULY IS ONE OF THE BETTER MONTHS TO BE NEW-CAR SHOPPING It’s the fifth month of the March-August peak-demand period when dealers must push most aggressively for sales New car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-May sales edged up just 12 from year-ago helped by increased fleet sales to rental car companies and businesses All of the pent-up demand from the recession has been satisfied Overall sales might drop below 17 million this year for the first time in three years The market is more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat Why am I the only one telling you these important facts Because a my competitors aren’t curious enough to dig them out and/or b if they revealed them they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Over Twenty Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market The centerpiece of that meeting was the bombshell exhibit that shocked them To see it Click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: invoice 44895 retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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Agrale MA 92 Motor MB OM-924 LA P-7 Cummins ISF 160 Maxxforce 48Cilíndros 4 turbocooler 4 4 Potência Máxima 156 cv 160cv 165cv Torque 580Nm 600Nm 600Nm Transmissão ZF-S5-580 ZF-S5-420 ZF-S5-580 Suspensão Dianteira Molas Parabólicas Molas Semi-Elípticas Molas Parabólicas Suspensão Traseira Molas Parabólicas Molas Semi-Elípticas Molas Semi-ElípticasNos opcionais a Agrale disponibiliza suspensão pneumática e a Mercedes-Benz Top Brake Freio a Disco e Podest Avançado |
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JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Over Twenty Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market The centerpiece of that meeting was the bombshell exhibit that shocked them To see it Click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: invoice 44895 retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg JULY IS ONE OF THE BETTER MONTHS TO BE NEW-CAR SHOPPING It’s the fifth month of the March-August peak-demand period when dealers must push most aggressively for sales New car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-May sales edged up just 12 from year-ago helped by increased fleet sales to rental car companies and businesses All of the pent-up demand from the recession has been satisfied Overall sales might drop below 17 million this year for the first time in three years The market is more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat Why am I the only one telling you these important facts Because a my competitors aren’t curious enough to dig them out and/or b if they revealed them they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Over Twenty Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market The centerpiece of that meeting was the bombshell exhibit that shocked them To see it Click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: invoice 44895 retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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For openers no dealer wants you to understand this: Every new car is a commodity the same vehicle with the same price structure at every dealership In the art of the deal the winner is always the one with the leverage And there’s ZERO LEVERAGE in walking into a car store and haggling You’re playing an away game and no one there is rooting for your team That dealer’s competitor isn’t the other brands it’s the other dealers who sell his brand And the winning leverage always comes from having several of them compete for your business Here’s an example: A customer got 9 dealers to compete for a redesigned 2017 Honda CR-V without leaving his home or office and paid 1090 below invoice The eight other bids were 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread from low to high! The winning Sales Manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business And that store may have been the next month’s high bidder depending on how it was doing then vs its target Question: What should we have told him was a good price for that car Any number we mentioned would have been bone stupid And that’s true for any car you want Either you repeat the same conventional doctrines everybody is saying or else you say something true and it will sound like it’s from Neptune – Noam Chomsky Why aren’t those auto-info old-boy clubs Kelley Blue Book Edmunds TrueCar carscom Consumer Reports etc telling you this Because they pocket 300 to 500 when you buy a car from dealers in their networks – money which comes from your pocket They’re in business to help dealers sell cars profitably not to help you get the lowest price If they told you the truth they’d be out of business tomorrow Our customers almost always beat their prices frequently by a lot That’s why over half of our orders come from previous customers and their referrals No Auto-Info Site Can Serve Two Masters He Serves Just One: You The New-Car Buyer Founder James Bragg a Yale and Harvard Business School graduate is a career-long change agent who has always challenged conventional wisdom With 25 years and over 65000 hours focused solely on this subject he’s the country’s most knowledgeable new-car buyers’ consumer advocate And unlike every old-boy club source of new-car info and advice including Consumer Reports he’s never taken a dime from dealers or automakers As a result he’s become the sole source of the long-hidden truth about the dealer invoice price dealer cash incentives and the only smart way to buy a new car in today’s market His Discovery That The Invoice Price Has Nothing To Do WithAny Dealer Cost Shocked Consumer Reports Into Killing ItsNew Car Price Service a major cash cow Since 1983! In November 2012 he proved to that organization and four other auto-info biggies that the dealer invoice price has had no relationship to any vehicle’s cost since 1994 invalidating the core assumption behind their target price advice The effectiveness of that ancient invoice-based negotiating approach is dead as a doornail Embarrassed by its two-decade failure to recognize that obvious fact Consumer Reports dumped its legendary ‘cash cow’ New Car Price Service – the one they claimed would tell you the dealer’s true cost which hasn’t been true for 23 years Can there be any stronger evidence that the way to get the best price has changed forever It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg JULY IS ONE OF THE BETTER MONTHS TO BE NEW-CAR SHOPPING It’s the fifth month of the March-August peak-demand period when dealers must push most aggressively for sales New car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-May sales edged up just 12 from year-ago helped by increased fleet sales to rental car companies and businesses All of the pent-up demand from the recession has been satisfied Overall sales might drop below 17 million this year for the first time in three years The market is more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat Why am I the only one telling you these important facts Because a my competitors aren’t curious enough to dig them out and/or b if they revealed them they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Over Twenty Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market The centerpiece of that meeting was the bombshell exhibit that shocked them To see it Click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: invoice 44895 retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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– Noam Chomsky Why aren’t those auto-info old-boy clubs Kelley Blue Book Edmunds TrueCar carscom Consumer Reports etc telling you this Because they pocket 300 to 500 when you buy a car from dealers in their networks – money which comes from your pocket They’re in business to help dealers sell cars profitably not to help you get the lowest price If they told you the truth they’d be out of business tomorrow Our customers almost always beat their prices frequently by a lot That’s why over half of our orders come from previous customers and their referrals No Auto-Info Site Can Serve Two Masters He Serves Just One: You The New-Car Buyer Founder James Bragg a Yale and Harvard Business School graduate is a career-long change agent who has always challenged conventional wisdom With 25 years and over 65000 hours focused solely on this subject he’s the country’s most knowledgeable new-car buyers’ consumer advocate And unlike every old-boy club source of new-car info and advice including Consumer Reports he’s never taken a dime from dealers or automakers As a result he’s become the sole source of the long-hidden truth about the dealer invoice price dealer cash incentives and the only smart way to buy a new car in today’s market His Discovery That The Invoice Price Has Nothing To Do WithAny Dealer Cost Shocked Consumer Reports Into Killing ItsNew Car Price Service a major cash cow Since 1983! In November 2012 he proved to that organization and four other auto-info biggies that the dealer invoice price has had no relationship to any vehicle’s cost since 1994 invalidating the core assumption behind their target price advice The effectiveness of that ancient invoice-based negotiating approach is dead as a doornail Embarrassed by its two-decade failure to recognize that obvious fact Consumer Reports dumped its legendary ‘cash cow’ New Car Price Service – the one they claimed would tell you the dealer’s true cost which hasn’t been true for 23 years Can there be any stronger evidence that the way to get the best price has changed forever It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg JULY IS ONE OF THE BETTER MONTHS TO BE NEW-CAR SHOPPING It’s the fifth month of the March-August peak-demand period when dealers must push most aggressively for sales New car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-May sales edged up just 12 from year-ago helped by increased fleet sales to rental car companies and businesses All of the pent-up demand from the recession has been satisfied Overall sales might drop below 17 million this year for the first time in three years The market is more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat Why am I the only one telling you these important facts Because a my competitors aren’t curious enough to dig them out and/or b if they revealed them they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Over Twenty Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market The centerpiece of that meeting was the bombshell exhibit that shocked them To see it Click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: invoice 44895 retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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His Discovery That The Invoice Price Has Nothing To Do WithAny Dealer Cost Shocked Consumer Reports Into Killing ItsNew Car Price Service a major cash cow Since 1983! In November 2012 he proved to that organization and four other auto-info biggies that the dealer invoice price has had no relationship to any vehicle’s cost since 1994 invalidating the core assumption behind their target price advice The effectiveness of that ancient invoice-based negotiating approach is dead as a doornail Embarrassed by its two-decade failure to recognize that obvious fact Consumer Reports dumped its legendary ‘cash cow’ New Car Price Service – the one they claimed would tell you the dealer’s true cost which hasn’t been true for 23 years Can there be any stronger evidence that the way to get the best price has changed forever It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg JULY IS ONE OF THE BETTER MONTHS TO BE NEW-CAR SHOPPING It’s the fifth month of the March-August peak-demand period when dealers must push most aggressively for sales New car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-May sales edged up just 12 from year-ago helped by increased fleet sales to rental car companies and businesses All of the pent-up demand from the recession has been satisfied Overall sales might drop below 17 million this year for the first time in three years The market is more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat Why am I the only one telling you these important facts Because a my competitors aren’t curious enough to dig them out and/or b if they revealed them they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Over Twenty Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market The centerpiece of that meeting was the bombshell exhibit that shocked them To see it Click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: invoice 44895 retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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WARNING! Because I’m opening your eyes to the truth they’ve all been hiding our facts and action recommendations contradict EVERYTHING you’re being told and encouraged to do by TrueCar Edmunds Kelley Blue Book Carscom Consumer Reports and the other big new-car info sites which get all their revenue from the automakers and dealers they send you to For openers no dealer wants you to understand this: Every new car is a commodity the same vehicle with the same price structure at every dealership In the art of the deal the winner is always the one with the leverage And there’s ZERO LEVERAGE in walking into a car store and haggling You’re playing an away game and no one there is rooting for your team That dealer’s competitor isn’t the other brands it’s the other dealers who sell his brand And the winning leverage always comes from having several of them compete for your business Here’s an example: A customer got 9 dealers to compete for a redesigned 2017 Honda CR-V without leaving his home or office and paid 1090 below invoice The eight other bids were 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread from low to high! The winning Sales Manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business And that store may have been the next month’s high bidder depending on how it was doing then vs its target Question: What should we have told him was a good price for that car Any number we mentioned would have been bone stupid And that’s true for any car you want Either you repeat the same conventional doctrines everybody is saying or else you say something true and it will sound like it’s from Neptune – Noam Chomsky Why aren’t those auto-info old-boy clubs Kelley Blue Book Edmunds TrueCar carscom Consumer Reports etc telling you this Because they pocket 300 to 500 when you buy a car from dealers in their networks – money which comes from your pocket They’re in business to help dealers sell cars profitably not to help you get the lowest price If they told you the truth they’d be out of business tomorrow Our customers almost always beat their prices frequently by a lot That’s why over half of our orders come from previous customers and their referrals No Auto-Info Site Can Serve Two Masters He Serves Just One: You The New-Car Buyer Founder James Bragg a Yale and Harvard Business School graduate is a career-long change agent who has always challenged conventional wisdom With 25 years and over 65000 hours focused solely on this subject he’s the country’s most knowledgeable new-car buyers’ consumer advocate And unlike every old-boy club source of new-car info and advice including Consumer Reports he’s never taken a dime from dealers or automakers As a result he’s become the sole source of the long-hidden truth about the dealer invoice price dealer cash incentives and the only smart way to buy a new car in today’s market His Discovery That The Invoice Price Has Nothing To Do WithAny Dealer Cost Shocked Consumer Reports Into Killing ItsNew Car Price Service a major cash cow Since 1983! In November 2012 he proved to that organization and four other auto-info biggies that the dealer invoice price has had no relationship to any vehicle’s cost since 1994 invalidating the core assumption behind their target price advice The effectiveness of that ancient invoice-based negotiating approach is dead as a doornail Embarrassed by its two-decade failure to recognize that obvious fact Consumer Reports dumped its legendary ‘cash cow’ New Car Price Service – the one they claimed would tell you the dealer’s true cost which hasn’t been true for 23 years Can there be any stronger evidence that the way to get the best price has changed forever It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg JULY IS ONE OF THE BETTER MONTHS TO BE NEW-CAR SHOPPING It’s the fifth month of the March-August peak-demand period when dealers must push most aggressively for sales New car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-May sales edged up just 12 from year-ago helped by increased fleet sales to rental car companies and businesses All of the pent-up demand from the recession has been satisfied Overall sales might drop below 17 million this year for the first time in three years The market is more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat Why am I the only one telling you these important facts Because a my competitors aren’t curious enough to dig them out and/or b if they revealed them they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Over Twenty Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market The centerpiece of that meeting was the bombshell exhibit that shocked them To see it Click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: invoice 44895 retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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Someone needed the hunger for the truth the tenacity to uncover it and the guts to reveal it to you I was the only candidate James Bragg As a result: 144818 new-car shoppers have used the Fighting Chance 3-step competitive bidding process to get the lowest price possible without walking into a single car store to haggle! With this empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose The guide teaches you exactly what to say and do and when to do it And unlike every other new-car info site we’ll be here to answer your questions by phone every step of the way eg If you’re leasing we’ll go through the best-offer numbers with you before you sign the papers You Need The Whole Truth About The New-Car Business And This Is The Only Website Where You’ll Find It WARNING! Because I’m opening your eyes to the truth they’ve all been hiding our facts and action recommendations contradict EVERYTHING you’re being told and encouraged to do by TrueCar Edmunds Kelley Blue Book Carscom Consumer Reports and the other big new-car info sites which get all their revenue from the automakers and dealers they send you to For openers no dealer wants you to understand this: Every new car is a commodity the same vehicle with the same price structure at every dealership In the art of the deal the winner is always the one with the leverage And there’s ZERO LEVERAGE in walking into a car store and haggling You’re playing an away game and no one there is rooting for your team That dealer’s competitor isn’t the other brands it’s the other dealers who sell his brand And the winning leverage always comes from having several of them compete for your business Here’s an example: A customer got 9 dealers to compete for a redesigned 2017 Honda CR-V without leaving his home or office and paid 1090 below invoice The eight other bids were 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread from low to high! The winning Sales Manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business And that store may have been the next month’s high bidder depending on how it was doing then vs its target Question: What should we have told him was a good price for that car Any number we mentioned would have been bone stupid And that’s true for any car you want Either you repeat the same conventional doctrines everybody is saying or else you say something true and it will sound like it’s from Neptune – Noam Chomsky Why aren’t those auto-info old-boy clubs Kelley Blue Book Edmunds TrueCar carscom Consumer Reports etc telling you this Because they pocket 300 to 500 when you buy a car from dealers in their networks – money which comes from your pocket They’re in business to help dealers sell cars profitably not to help you get the lowest price If they told you the truth they’d be out of business tomorrow Our customers almost always beat their prices frequently by a lot That’s why over half of our orders come from previous customers and their referrals No Auto-Info Site Can Serve Two Masters He Serves Just One: You The New-Car Buyer Founder James Bragg a Yale and Harvard Business School graduate is a career-long change agent who has always challenged conventional wisdom With 25 years and over 65000 hours focused solely on this subject he’s the country’s most knowledgeable new-car buyers’ consumer advocate And unlike every old-boy club source of new-car info and advice including Consumer Reports he’s never taken a dime from dealers or automakers As a result he’s become the sole source of the long-hidden truth about the dealer invoice price dealer cash incentives and the only smart way to buy a new car in today’s market His Discovery That The Invoice Price Has Nothing To Do WithAny Dealer Cost Shocked Consumer Reports Into Killing ItsNew Car Price Service a major cash cow Since 1983! In November 2012 he proved to that organization and four other auto-info biggies that the dealer invoice price has had no relationship to any vehicle’s cost since 1994 invalidating the core assumption behind their target price advice The effectiveness of that ancient invoice-based negotiating approach is dead as a doornail Embarrassed by its two-decade failure to recognize that obvious fact Consumer Reports dumped its legendary ‘cash cow’ New Car Price Service – the one they claimed would tell you the dealer’s true cost which hasn’t been true for 23 years Can there be any stronger evidence that the way to get the best price has changed forever It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg JULY IS ONE OF THE BETTER MONTHS TO BE NEW-CAR SHOPPING It’s the fifth month of the March-August peak-demand period when dealers must push most aggressively for sales New car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-May sales edged up just 12 from year-ago helped by increased fleet sales to rental car companies and businesses All of the pent-up demand from the recession has been satisfied Overall sales might drop below 17 million this year for the first time in three years The market is more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat Why am I the only one telling you these important facts Because a my competitors aren’t curious enough to dig them out and/or b if they revealed them they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Over Twenty Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market The centerpiece of that meeting was the bombshell exhibit that shocked them To see it Click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: invoice 44895 retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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The European specifications for the 2019 Suzuki Jimny have arrived UK specs to be confirmed This is the 2019 Suzuki Jimny the all-new replacement for the long-serving outgoing version of Suzuki’s smallest SUV The Japanese manufacturer has released details of the car’s specification for Europe with UK specs still to be announced – but it’s likely that differences between the two will be minor when the car arrives here in 2019 The new Suzuki Jimny SUV is set to continue the tradition of offering genuine off-road performance in a very small package while also improving its on-road manners to suit everyday driving It’ll face rivals like the Fiat Panda 4×4 and Jeep Renegade as well as larger no-frills SUVs like the Dacia Duster Design The new Suzuki Jimny could attract more buyers on looks alone: retro features like round headlights a slotted grille and squared-off bodywork pay tribute to older Jimny models as does the spare wheel hung on the tailgate The overall look is similar to a Mercedes G-Class albeit much smaller • Carbuyer’s best 4x4s and SUVs on sale now The simple angular and rugged design theme carries on inside The dashboard is finished with scratch and stain-resistant plastics while all the major switches and controls are designed to be easily used when off-road or wearing gloves A central touchscreen brings modern infotainment functionality without detracting from the overtly practical design Image 5 of 6 When it comes to space Suzuki has made the most of the Jimny’s tiny dimensions The car is a strict four-seater though the rear seats fold completely flat to expand the boot to a total of 377 litres In a further nod to practicality the boot floor and seat backs are covered with plastic while a number of holes along the boot sides allow for the attachment of hooks and other accessories Videos from the Carbuyer family Suzuki Ignis SUV city car review – Carbuyer video playingSuzuki Ignis SUV city car review – Carbuyer Suzuki Vitara SUV review – Carbuyer Suzuki Vitara SUV review – Carbuyer Suzuki Grand Vitara SUV review – CarBuyer Suzuki Grand Vitara SUV review – CarBuyer Suzuki SX4 SUV review – CarBuyer Suzuki SX4 SUV review – CarBuyer New 2018 Ford EcoSport review – is pint-size SUV… New 2018 Ford EcoSport review – is pint-size SUV good value for money – Carbuyer 2018 BMW X3 SUV review – Ginny drives the best X3… 2018 BMW X3 SUV review – Ginny drives the best X3 yet – Carbuyer Video Smart Player invented by Digiteka Engines and technology The 2019 Suzuki Jimny has a ladder-frame chassis rigid axles and selectable four-wheel drive with a low-range gearbox and locking centre differential These traditional SUV features are not sophisticated by modern standards but should ensure that the new Jimny is as rugged and capable as buyers expect as do generous approach and departure angles and off-road optimised traction control In Europe the Suzuki Jimny will be powered by a 101bhp four-cylinder 15-litre petrol engine paired with either a five-speed manual or four-speed automatic gearbox A 0-62mph time has not been released but top speeds of 87mph for the automatic and 90mph for the automatic have been quoted UK specifications have not been announced but it’s safe to assume that UK models will be mechanically identical to European cars Image 2 of 6 Fuel economy – tested on the NEDC cycle – is quoted as 415mpg for the manual and 376mpg for the automatic emissions are quoted as 154g/km and 170g/km UK-specific figures have not been released Despite its traditional no-frills design the 2019 Suzuki Jimny has been fitted with a suite of modern safety and assistance systems Automatic emergency braking lane departure warning ‘weaving alert’ and high-beam assistance all feature as does traffic sign recognition – the first time the system has featured on a Suzuki Price and on-sale date The new Suzuki Jimny is set to sit between the smaller Suzuki Ignis and larger Suzuki Vitara SUV in the Japanese manufacturer’s line-up when it arrives in the UK next year Prices are yet to be announced but the Jimny is expected to cost about the same as the outgoing car – we’d expect a starting price of around £13000 |
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Either you repeat the same conventional doctrines everybody is saying or else you say something true and it will sound like it’s from Neptune – Noam Chomsky Why aren’t those auto-info old-boy clubs Kelley Blue Book Edmunds TrueCar carscom Consumer Reports etc telling you this Because they pocket 300 to 500 when you buy a car from dealers in their networks – money which comes from your pocket They’re in business to help dealers sell cars profitably not to help you get the lowest price If they told you the truth they’d be out of business tomorrow Our customers almost always beat their prices frequently by a lot That’s why over half of our orders come from previous customers and their referrals No Auto-Info Site Can Serve Two Masters He Serves Just One: You The New-Car Buyer Founder James Bragg a Yale and Harvard Business School graduate is a career-long change agent who has always challenged conventional wisdom With 25 years and over 65000 hours focused solely on this subject he’s the country’s most knowledgeable new-car buyers’ consumer advocate And unlike every old-boy club source of new-car info and advice including Consumer Reports he’s never taken a dime from dealers or automakers As a result he’s become the sole source of the long-hidden truth about the dealer invoice price dealer cash incentives and the only smart way to buy a new car in today’s market His Discovery That The Invoice Price Has Nothing To Do WithAny Dealer Cost Shocked Consumer Reports Into Killing ItsNew Car Price Service a major cash cow Since 1983! In November 2012 he proved to that organization and four other auto-info biggies that the dealer invoice price has had no relationship to any vehicle’s cost since 1994 invalidating the core assumption behind their target price advice The effectiveness of that ancient invoice-based negotiating approach is dead as a doornail Embarrassed by its two-decade failure to recognize that obvious fact Consumer Reports dumped its legendary ‘cash cow’ New Car Price Service – the one they claimed would tell you the dealer’s true cost which hasn’t been true for 23 years Can there be any stronger evidence that the way to get the best price has changed forever It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg JULY IS ONE OF THE BETTER MONTHS TO BE NEW-CAR SHOPPING It’s the fifth month of the March-August peak-demand period when dealers must push most aggressively for sales New car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-May sales edged up just 12 from year-ago helped by increased fleet sales to rental car companies and businesses All of the pent-up demand from the recession has been satisfied Overall sales might drop below 17 million this year for the first time in three years The market is more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat Why am I the only one telling you these important facts Because a my competitors aren’t curious enough to dig them out and/or b if they revealed them they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Over Twenty Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market The centerpiece of that meeting was the bombshell exhibit that shocked them To see it Click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: invoice 44895 retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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Question: What should we have told him was a good price for that car Any number we mentioned would have been bone stupid And that’s true for any car you want Either you repeat the same conventional doctrines everybody is saying or else you say something true and it will sound like it’s from Neptune – Noam Chomsky Why aren’t those auto-info old-boy clubs Kelley Blue Book Edmunds TrueCar carscom Consumer Reports etc telling you this Because they pocket 300 to 500 when you buy a car from dealers in their networks – money which comes from your pocket They’re in business to help dealers sell cars profitably not to help you get the lowest price If they told you the truth they’d be out of business tomorrow Our customers almost always beat their prices frequently by a lot That’s why over half of our orders come from previous customers and their referrals No Auto-Info Site Can Serve Two Masters He Serves Just One: You The New-Car Buyer Founder James Bragg a Yale and Harvard Business School graduate is a career-long change agent who has always challenged conventional wisdom With 25 years and over 65000 hours focused solely on this subject he’s the country’s most knowledgeable new-car buyers’ consumer advocate And unlike every old-boy club source of new-car info and advice including Consumer Reports he’s never taken a dime from dealers or automakers As a result he’s become the sole source of the long-hidden truth about the dealer invoice price dealer cash incentives and the only smart way to buy a new car in today’s market His Discovery That The Invoice Price Has Nothing To Do WithAny Dealer Cost Shocked Consumer Reports Into Killing ItsNew Car Price Service a major cash cow Since 1983! In November 2012 he proved to that organization and four other auto-info biggies that the dealer invoice price has had no relationship to any vehicle’s cost since 1994 invalidating the core assumption behind their target price advice The effectiveness of that ancient invoice-based negotiating approach is dead as a doornail Embarrassed by its two-decade failure to recognize that obvious fact Consumer Reports dumped its legendary ‘cash cow’ New Car Price Service – the one they claimed would tell you the dealer’s true cost which hasn’t been true for 23 years Can there be any stronger evidence that the way to get the best price has changed forever It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg JULY IS ONE OF THE BETTER MONTHS TO BE NEW-CAR SHOPPING It’s the fifth month of the March-August peak-demand period when dealers must push most aggressively for sales New car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-May sales edged up just 12 from year-ago helped by increased fleet sales to rental car companies and businesses All of the pent-up demand from the recession has been satisfied Overall sales might drop below 17 million this year for the first time in three years The market is more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat Why am I the only one telling you these important facts Because a my competitors aren’t curious enough to dig them out and/or b if they revealed them they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Over Twenty Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market The centerpiece of that meeting was the bombshell exhibit that shocked them To see it Click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: invoice 44895 retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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You Need The Whole Truth About The New-Car Business And This Is The Only Website Where You’ll Find It WARNING! Because I’m opening your eyes to the truth they’ve all been hiding our facts and action recommendations contradict EVERYTHING you’re being told and encouraged to do by TrueCar Edmunds Kelley Blue Book Carscom Consumer Reports and the other big new-car info sites which get all their revenue from the automakers and dealers they send you to For openers no dealer wants you to understand this: Every new car is a commodity the same vehicle with the same price structure at every dealership In the art of the deal the winner is always the one with the leverage And there’s ZERO LEVERAGE in walking into a car store and haggling You’re playing an away game and no one there is rooting for your team That dealer’s competitor isn’t the other brands it’s the other dealers who sell his brand And the winning leverage always comes from having several of them compete for your business Here’s an example: A customer got 9 dealers to compete for a redesigned 2017 Honda CR-V without leaving his home or office and paid 1090 below invoice The eight other bids were 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread from low to high! The winning Sales Manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business And that store may have been the next month’s high bidder depending on how it was doing then vs its target Question: What should we have told him was a good price for that car Any number we mentioned would have been bone stupid And that’s true for any car you want Either you repeat the same conventional doctrines everybody is saying or else you say something true and it will sound like it’s from Neptune – Noam Chomsky Why aren’t those auto-info old-boy clubs Kelley Blue Book Edmunds TrueCar carscom Consumer Reports etc telling you this Because they pocket 300 to 500 when you buy a car from dealers in their networks – money which comes from your pocket They’re in business to help dealers sell cars profitably not to help you get the lowest price If they told you the truth they’d be out of business tomorrow Our customers almost always beat their prices frequently by a lot That’s why over half of our orders come from previous customers and their referrals No Auto-Info Site Can Serve Two Masters He Serves Just One: You The New-Car Buyer Founder James Bragg a Yale and Harvard Business School graduate is a career-long change agent who has always challenged conventional wisdom With 25 years and over 65000 hours focused solely on this subject he’s the country’s most knowledgeable new-car buyers’ consumer advocate And unlike every old-boy club source of new-car info and advice including Consumer Reports he’s never taken a dime from dealers or automakers As a result he’s become the sole source of the long-hidden truth about the dealer invoice price dealer cash incentives and the only smart way to buy a new car in today’s market His Discovery That The Invoice Price Has Nothing To Do WithAny Dealer Cost Shocked Consumer Reports Into Killing ItsNew Car Price Service a major cash cow Since 1983! In November 2012 he proved to that organization and four other auto-info biggies that the dealer invoice price has had no relationship to any vehicle’s cost since 1994 invalidating the core assumption behind their target price advice The effectiveness of that ancient invoice-based negotiating approach is dead as a doornail Embarrassed by its two-decade failure to recognize that obvious fact Consumer Reports dumped its legendary ‘cash cow’ New Car Price Service – the one they claimed would tell you the dealer’s true cost which hasn’t been true for 23 years Can there be any stronger evidence that the way to get the best price has changed forever It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg JULY IS ONE OF THE BETTER MONTHS TO BE NEW-CAR SHOPPING It’s the fifth month of the March-August peak-demand period when dealers must push most aggressively for sales New car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-May sales edged up just 12 from year-ago helped by increased fleet sales to rental car companies and businesses All of the pent-up demand from the recession has been satisfied Overall sales might drop below 17 million this year for the first time in three years The market is more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat Why am I the only one telling you these important facts Because a my competitors aren’t curious enough to dig them out and/or b if they revealed them they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Over Twenty Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market The centerpiece of that meeting was the bombshell exhibit that shocked them To see it Click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: invoice 44895 retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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Volvo Cars Makes South Carolina Home of First US Plant Check out the latest issue of EDGE magazine Discovering MERCEDES-BENZ VANS BOEING SOARS TO NEW HEIGHTS IN SOUTH CAROLINA Interview with Warren Helm DRIVING SUCCESS IN SOUTH CAROLINA Interview with Sky Foster of BMW Manufacturing Co LLC readySC™ and Piedmont Technical College partner to design and deliver unparalleled training for ZF Transmissions Watch now 1 South Carolina ranks first in attracting jobs through foreign investment IBM-Plant Location International 5796 people have been trained in the Aerospace and Aviation industry by readySC™ since 2009 Find training opportunities available through readySC™ South Carolina is the nation’s TOP provider and exporter of tires South Carolina offers an unparalleled comprehensive solution for our client organizations South Carolina is a Top State for Doing Business MICHELIN Going the Distance for 40 Years |
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How To Buy Or Lease A New Car the Only Smart Way And Get The Best Price In The Market Every TimeWithout Walking Into A Single Car Store To Haggle There are indispensable game-changing facts about the new-car business that the industry and those big auto-info websites have hidden from you for decades – facts that shift the negotiating leverage from the dealers to you Someone needed the hunger for the truth the tenacity to uncover it and the guts to reveal it to you I was the only candidate James Bragg As a result: 144818 new-car shoppers have used the Fighting Chance 3-step competitive bidding process to get the lowest price possible without walking into a single car store to haggle! With this empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose The guide teaches you exactly what to say and do and when to do it And unlike every other new-car info site we’ll be here to answer your questions by phone every step of the way eg If you’re leasing we’ll go through the best-offer numbers with you before you sign the papers You Need The Whole Truth About The New-Car Business And This Is The Only Website Where You’ll Find It WARNING! Because I’m opening your eyes to the truth they’ve all been hiding our facts and action recommendations contradict EVERYTHING you’re being told and encouraged to do by TrueCar Edmunds Kelley Blue Book Carscom Consumer Reports and the other big new-car info sites which get all their revenue from the automakers and dealers they send you to For openers no dealer wants you to understand this: Every new car is a commodity the same vehicle with the same price structure at every dealership In the art of the deal the winner is always the one with the leverage And there’s ZERO LEVERAGE in walking into a car store and haggling You’re playing an away game and no one there is rooting for your team That dealer’s competitor isn’t the other brands it’s the other dealers who sell his brand And the winning leverage always comes from having several of them compete for your business Here’s an example: A customer got 9 dealers to compete for a redesigned 2017 Honda CR-V without leaving his home or office and paid 1090 below invoice The eight other bids were 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread from low to high! The winning Sales Manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business And that store may have been the next month’s high bidder depending on how it was doing then vs its target Question: What should we have told him was a good price for that car Any number we mentioned would have been bone stupid And that’s true for any car you want Either you repeat the same conventional doctrines everybody is saying or else you say something true and it will sound like it’s from Neptune – Noam Chomsky Why aren’t those auto-info old-boy clubs Kelley Blue Book Edmunds TrueCar carscom Consumer Reports etc telling you this Because they pocket 300 to 500 when you buy a car from dealers in their networks – money which comes from your pocket They’re in business to help dealers sell cars profitably not to help you get the lowest price If they told you the truth they’d be out of business tomorrow Our customers almost always beat their prices frequently by a lot That’s why over half of our orders come from previous customers and their referrals No Auto-Info Site Can Serve Two Masters He Serves Just One: You The New-Car Buyer Founder James Bragg a Yale and Harvard Business School graduate is a career-long change agent who has always challenged conventional wisdom With 25 years and over 65000 hours focused solely on this subject he’s the country’s most knowledgeable new-car buyers’ consumer advocate And unlike every old-boy club source of new-car info and advice including Consumer Reports he’s never taken a dime from dealers or automakers As a result he’s become the sole source of the long-hidden truth about the dealer invoice price dealer cash incentives and the only smart way to buy a new car in today’s market His Discovery That The Invoice Price Has Nothing To Do WithAny Dealer Cost Shocked Consumer Reports Into Killing ItsNew Car Price Service a major cash cow Since 1983! In November 2012 he proved to that organization and four other auto-info biggies that the dealer invoice price has had no relationship to any vehicle’s cost since 1994 invalidating the core assumption behind their target price advice The effectiveness of that ancient invoice-based negotiating approach is dead as a doornail Embarrassed by its two-decade failure to recognize that obvious fact Consumer Reports dumped its legendary ‘cash cow’ New Car Price Service – the one they claimed would tell you the dealer’s true cost which hasn’t been true for 23 years Can there be any stronger evidence that the way to get the best price has changed forever It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg JULY IS ONE OF THE BETTER MONTHS TO BE NEW-CAR SHOPPING It’s the fifth month of the March-August peak-demand period when dealers must push most aggressively for sales New car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-May sales edged up just 12 from year-ago helped by increased fleet sales to rental car companies and businesses All of the pent-up demand from the recession has been satisfied Overall sales might drop below 17 million this year for the first time in three years The market is more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat Why am I the only one telling you these important facts Because a my competitors aren’t curious enough to dig them out and/or b if they revealed them they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Over Twenty Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market The centerpiece of that meeting was the bombshell exhibit that shocked them To see it Click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: invoice 44895 retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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A customer got 9 dealers to compete for a redesigned 2017 Honda CR-V without leaving his home or office and paid 1090 below invoice The eight other bids were 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread from low to high! The winning Sales Manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business And that store may have been the next month’s high bidder depending on how it was doing then vs its target Question: What should we have told him was a good price for that car Any number we mentioned would have been bone stupid And that’s true for any car you want Either you repeat the same conventional doctrines everybody is saying or else you say something true and it will sound like it’s from Neptune – Noam Chomsky Why aren’t those auto-info old-boy clubs Kelley Blue Book Edmunds TrueCar carscom Consumer Reports etc telling you this Because they pocket 300 to 500 when you buy a car from dealers in their networks – money which comes from your pocket They’re in business to help dealers sell cars profitably not to help you get the lowest price If they told you the truth they’d be out of business tomorrow Our customers almost always beat their prices frequently by a lot That’s why over half of our orders come from previous customers and their referrals No Auto-Info Site Can Serve Two Masters He Serves Just One: You The New-Car Buyer Founder James Bragg a Yale and Harvard Business School graduate is a career-long change agent who has always challenged conventional wisdom With 25 years and over 65000 hours focused solely on this subject he’s the country’s most knowledgeable new-car buyers’ consumer advocate And unlike every old-boy club source of new-car info and advice including Consumer Reports he’s never taken a dime from dealers or automakers As a result he’s become the sole source of the long-hidden truth about the dealer invoice price dealer cash incentives and the only smart way to buy a new car in today’s market His Discovery That The Invoice Price Has Nothing To Do WithAny Dealer Cost Shocked Consumer Reports Into Killing ItsNew Car Price Service a major cash cow Since 1983! In November 2012 he proved to that organization and four other auto-info biggies that the dealer invoice price has had no relationship to any vehicle’s cost since 1994 invalidating the core assumption behind their target price advice The effectiveness of that ancient invoice-based negotiating approach is dead as a doornail Embarrassed by its two-decade failure to recognize that obvious fact Consumer Reports dumped its legendary ‘cash cow’ New Car Price Service – the one they claimed would tell you the dealer’s true cost which hasn’t been true for 23 years Can there be any stronger evidence that the way to get the best price has changed forever It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg JULY IS ONE OF THE BETTER MONTHS TO BE NEW-CAR SHOPPING It’s the fifth month of the March-August peak-demand period when dealers must push most aggressively for sales New car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-May sales edged up just 12 from year-ago helped by increased fleet sales to rental car companies and businesses All of the pent-up demand from the recession has been satisfied Overall sales might drop below 17 million this year for the first time in three years The market is more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat Why am I the only one telling you these important facts Because a my competitors aren’t curious enough to dig them out and/or b if they revealed them they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Over Twenty Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market The centerpiece of that meeting was the bombshell exhibit that shocked them To see it Click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: invoice 44895 retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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Why aren’t those auto-info old-boy clubs Kelley Blue Book Edmunds TrueCar carscom Consumer Reports etc telling you this Because they pocket 300 to 500 when you buy a car from dealers in their networks – money which comes from your pocket They’re in business to help dealers sell cars profitably not to help you get the lowest price If they told you the truth they’d be out of business tomorrow Our customers almost always beat their prices frequently by a lot That’s why over half of our orders come from previous customers and their referrals No Auto-Info Site Can Serve Two Masters He Serves Just One: You The New-Car Buyer Founder James Bragg a Yale and Harvard Business School graduate is a career-long change agent who has always challenged conventional wisdom With 25 years and over 65000 hours focused solely on this subject he’s the country’s most knowledgeable new-car buyers’ consumer advocate And unlike every old-boy club source of new-car info and advice including Consumer Reports he’s never taken a dime from dealers or automakers As a result he’s become the sole source of the long-hidden truth about the dealer invoice price dealer cash incentives and the only smart way to buy a new car in today’s market His Discovery That The Invoice Price Has Nothing To Do WithAny Dealer Cost Shocked Consumer Reports Into Killing ItsNew Car Price Service a major cash cow Since 1983! In November 2012 he proved to that organization and four other auto-info biggies that the dealer invoice price has had no relationship to any vehicle’s cost since 1994 invalidating the core assumption behind their target price advice The effectiveness of that ancient invoice-based negotiating approach is dead as a doornail Embarrassed by its two-decade failure to recognize that obvious fact Consumer Reports dumped its legendary ‘cash cow’ New Car Price Service – the one they claimed would tell you the dealer’s true cost which hasn’t been true for 23 years Can there be any stronger evidence that the way to get the best price has changed forever It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg JULY IS ONE OF THE BETTER MONTHS TO BE NEW-CAR SHOPPING It’s the fifth month of the March-August peak-demand period when dealers must push most aggressively for sales New car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-May sales edged up just 12 from year-ago helped by increased fleet sales to rental car companies and businesses All of the pent-up demand from the recession has been satisfied Overall sales might drop below 17 million this year for the first time in three years The market is more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat Why am I the only one telling you these important facts Because a my competitors aren’t curious enough to dig them out and/or b if they revealed them they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Over Twenty Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market The centerpiece of that meeting was the bombshell exhibit that shocked them To see it Click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: invoice 44895 retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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I was the only candidate James Bragg As a result: 144818 new-car shoppers have used the Fighting Chance 3-step competitive bidding process to get the lowest price possible without walking into a single car store to haggle! With this empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose The guide teaches you exactly what to say and do and when to do it And unlike every other new-car info site we’ll be here to answer your questions by phone every step of the way eg If you’re leasing we’ll go through the best-offer numbers with you before you sign the papers You Need The Whole Truth About The New-Car Business And This Is The Only Website Where You’ll Find It WARNING! Because I’m opening your eyes to the truth they’ve all been hiding our facts and action recommendations contradict EVERYTHING you’re being told and encouraged to do by TrueCar Edmunds Kelley Blue Book Carscom Consumer Reports and the other big new-car info sites which get all their revenue from the automakers and dealers they send you to For openers no dealer wants you to understand this: Every new car is a commodity the same vehicle with the same price structure at every dealership In the art of the deal the winner is always the one with the leverage And there’s ZERO LEVERAGE in walking into a car store and haggling You’re playing an away game and no one there is rooting for your team That dealer’s competitor isn’t the other brands it’s the other dealers who sell his brand And the winning leverage always comes from having several of them compete for your business Here’s an example: A customer got 9 dealers to compete for a redesigned 2017 Honda CR-V without leaving his home or office and paid 1090 below invoice The eight other bids were 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread from low to high! The winning Sales Manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business And that store may have been the next month’s high bidder depending on how it was doing then vs its target Question: What should we have told him was a good price for that car Any number we mentioned would have been bone stupid And that’s true for any car you want Either you repeat the same conventional doctrines everybody is saying or else you say something true and it will sound like it’s from Neptune – Noam Chomsky Why aren’t those auto-info old-boy clubs Kelley Blue Book Edmunds TrueCar carscom Consumer Reports etc telling you this Because they pocket 300 to 500 when you buy a car from dealers in their networks – money which comes from your pocket They’re in business to help dealers sell cars profitably not to help you get the lowest price If they told you the truth they’d be out of business tomorrow Our customers almost always beat their prices frequently by a lot That’s why over half of our orders come from previous customers and their referrals No Auto-Info Site Can Serve Two Masters He Serves Just One: You The New-Car Buyer Founder James Bragg a Yale and Harvard Business School graduate is a career-long change agent who has always challenged conventional wisdom With 25 years and over 65000 hours focused solely on this subject he’s the country’s most knowledgeable new-car buyers’ consumer advocate And unlike every old-boy club source of new-car info and advice including Consumer Reports he’s never taken a dime from dealers or automakers As a result he’s become the sole source of the long-hidden truth about the dealer invoice price dealer cash incentives and the only smart way to buy a new car in today’s market His Discovery That The Invoice Price Has Nothing To Do WithAny Dealer Cost Shocked Consumer Reports Into Killing ItsNew Car Price Service a major cash cow Since 1983! In November 2012 he proved to that organization and four other auto-info biggies that the dealer invoice price has had no relationship to any vehicle’s cost since 1994 invalidating the core assumption behind their target price advice The effectiveness of that ancient invoice-based negotiating approach is dead as a doornail Embarrassed by its two-decade failure to recognize that obvious fact Consumer Reports dumped its legendary ‘cash cow’ New Car Price Service – the one they claimed would tell you the dealer’s true cost which hasn’t been true for 23 years Can there be any stronger evidence that the way to get the best price has changed forever It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg JULY IS ONE OF THE BETTER MONTHS TO BE NEW-CAR SHOPPING It’s the fifth month of the March-August peak-demand period when dealers must push most aggressively for sales New car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-May sales edged up just 12 from year-ago helped by increased fleet sales to rental car companies and businesses All of the pent-up demand from the recession has been satisfied Overall sales might drop below 17 million this year for the first time in three years The market is more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat Why am I the only one telling you these important facts Because a my competitors aren’t curious enough to dig them out and/or b if they revealed them they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Over Twenty Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market The centerpiece of that meeting was the bombshell exhibit that shocked them To see it Click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: invoice 44895 retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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James Bragg As a result: 144818 new-car shoppers have used the Fighting Chance 3-step competitive bidding process to get the lowest price possible without walking into a single car store to haggle! With this empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose The guide teaches you exactly what to say and do and when to do it And unlike every other new-car info site we’ll be here to answer your questions by phone every step of the way eg If you’re leasing we’ll go through the best-offer numbers with you before you sign the papers You Need The Whole Truth About The New-Car Business And This Is The Only Website Where You’ll Find It WARNING! Because I’m opening your eyes to the truth they’ve all been hiding our facts and action recommendations contradict EVERYTHING you’re being told and encouraged to do by TrueCar Edmunds Kelley Blue Book Carscom Consumer Reports and the other big new-car info sites which get all their revenue from the automakers and dealers they send you to For openers no dealer wants you to understand this: Every new car is a commodity the same vehicle with the same price structure at every dealership In the art of the deal the winner is always the one with the leverage And there’s ZERO LEVERAGE in walking into a car store and haggling You’re playing an away game and no one there is rooting for your team That dealer’s competitor isn’t the other brands it’s the other dealers who sell his brand And the winning leverage always comes from having several of them compete for your business Here’s an example: A customer got 9 dealers to compete for a redesigned 2017 Honda CR-V without leaving his home or office and paid 1090 below invoice The eight other bids were 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread from low to high! The winning Sales Manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business And that store may have been the next month’s high bidder depending on how it was doing then vs its target Question: What should we have told him was a good price for that car Any number we mentioned would have been bone stupid And that’s true for any car you want Either you repeat the same conventional doctrines everybody is saying or else you say something true and it will sound like it’s from Neptune – Noam Chomsky Why aren’t those auto-info old-boy clubs Kelley Blue Book Edmunds TrueCar carscom Consumer Reports etc telling you this Because they pocket 300 to 500 when you buy a car from dealers in their networks – money which comes from your pocket They’re in business to help dealers sell cars profitably not to help you get the lowest price If they told you the truth they’d be out of business tomorrow Our customers almost always beat their prices frequently by a lot That’s why over half of our orders come from previous customers and their referrals No Auto-Info Site Can Serve Two Masters He Serves Just One: You The New-Car Buyer Founder James Bragg a Yale and Harvard Business School graduate is a career-long change agent who has always challenged conventional wisdom With 25 years and over 65000 hours focused solely on this subject he’s the country’s most knowledgeable new-car buyers’ consumer advocate And unlike every old-boy club source of new-car info and advice including Consumer Reports he’s never taken a dime from dealers or automakers As a result he’s become the sole source of the long-hidden truth about the dealer invoice price dealer cash incentives and the only smart way to buy a new car in today’s market His Discovery That The Invoice Price Has Nothing To Do WithAny Dealer Cost Shocked Consumer Reports Into Killing ItsNew Car Price Service a major cash cow Since 1983! In November 2012 he proved to that organization and four other auto-info biggies that the dealer invoice price has had no relationship to any vehicle’s cost since 1994 invalidating the core assumption behind their target price advice The effectiveness of that ancient invoice-based negotiating approach is dead as a doornail Embarrassed by its two-decade failure to recognize that obvious fact Consumer Reports dumped its legendary ‘cash cow’ New Car Price Service – the one they claimed would tell you the dealer’s true cost which hasn’t been true for 23 years Can there be any stronger evidence that the way to get the best price has changed forever It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg JULY IS ONE OF THE BETTER MONTHS TO BE NEW-CAR SHOPPING It’s the fifth month of the March-August peak-demand period when dealers must push most aggressively for sales New car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-May sales edged up just 12 from year-ago helped by increased fleet sales to rental car companies and businesses All of the pent-up demand from the recession has been satisfied Overall sales might drop below 17 million this year for the first time in three years The market is more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat Why am I the only one telling you these important facts Because a my competitors aren’t curious enough to dig them out and/or b if they revealed them they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Over Twenty Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market The centerpiece of that meeting was the bombshell exhibit that shocked them To see it Click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: invoice 44895 retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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I’m Artin Kiassati Born in Tehran based in Brooklyn I’ve been Designing building and managing digital products since 2001 Currently the head of product and design at Rezi formerly the product design director at ClassPassWorked with numerous businesses and startups including Tommorow Sleep Sweetgreen NBA Verizon Volvo Mercedes Uniqlo Microsoft Bridgestone Motorola and Beats By Dre |
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MERCEDES-BENZ A 160 D SEDAN ENTRY |
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Test: Mercedes Sprinter 314 CDI – furgon L2H2 wideo zdjęcia |
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MERCEDES CLASE E |
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Exemples : echappement tuning bastuck opel astra moteur courroies de distribution freinage flexibles mercedes echappement pots catalytiques daewoo tuning citroen saxo filtres interieur protections solaires tuning citroen ax echappement enceinte |
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5 Liter ORIGINAL MERCEDES MOTORÖL MB 2295 Synthetic |
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В Тбилиси открылась фотовыставка “Last Грузия отпраздновала 100-летие Первой Mercedes-Benz Fashion Week Tbilisi пожара в Боржомском ущелье – перегородчатая – красота и уют |
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AUTOWEEK REVIEW: Mercedes Benz E-klasse W211 |
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Teaser drugiego sezonu serialu „Mr Mercedes” |
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Commissioned by Mercedes Benz for the Showrunners Dinner in Los Angeles we were honored to create this limited edition screen print commemorating over fifty groundbreaking television shows |
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