Index of references to Nissan in Global Information Space with daily updates

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New headings with Nissan from Top 1,000,000 websites extracted on 2018-11-22

# Headings H1-H6 Count
Nissan votes unanimously to fire Chairman Ghosn ending two decade reign 45
Nissan Motor board fires Ghosn as chairman following arrest 39
Renault board urged Nissan to postpone Ghosn removal: sources 36
Nissan board votes to oust Ghosn as chairman: NHK 34
Nissan board fires chairman Carlos Ghosn: NHK 31
Now is not the time to re-open strategic Renault-Nissan talks: French official 26
Nissan board fires Ghosn as chairman following arrest 18
Nissan board votes to remove Carlos Ghosn as chairman 17
As Ghosn heads for Nissan exit Renault merger hopes fade 16
The Latest: Nissan confirms Ghosn dismissed as chairman 14
Arrest of Nissan’s Ghosn in financial probe stuns Japan 2 days ago 14
Nissan board reportedly votes to remove Carlos Ghosn as chairman 13
Nissan board to decide on dismissing Ghosn as chairman 10
Justiça do Japão pede prisão de brasileiro que dirigia a Nissan 8
Nissan destituye a Ghosn como presidente tres días después de su detención 7
Veruntreuungsaffäre – Nissan-Verwaltungsrat setzt Vorsitzenden Ghosn ab 7
Nissan entlässt Top-Manager Ghosn wegen Finanzaffäre 7
Nissan уволил Карлоса Гона с поста председателя совета директоров 6
Nissan Votes To Remove Chairman Carlos Ghosn Following His Arrest 6
Nissan despide a su presidente Carlos Ghosn tras su arresto 6
NISSAN NAVARA D40 25 DCI DOUBLE CAB 6
Nissan despide a su presidente Carlos Ghosn 6
Nissan ousts chairman Carlos Ghosn following his arrest 5
Már Ghosn nélkül de folytatódhat a Renault és a Nissan együttműködése 5
Ghosn’s exit not the time to alter Renault-Nissan alliance: French official 5
Ende einer Ära: Nissan feuert Auto-Topmanager Ghosn 5
Nissan entlässt Top-Manager Ghosn 4
GTR Nissan 4
Nissan Elgrand E51 PDF Workshop Service amp Repair Manual 2002-2011 4
Nissan aparta de la presidencia a Carlos Ghosn 4
Nissan dismisses chairman Carlos Ghosn amid ‘misconduct’ inquiry 4
175 Miles in the 150-mile Nissan Leaf 2018 4
Nissan ‘dismisses’ Carlos Ghosn amid financial misconduct probe 4
Nissan ousts chairman following his arrest 4
Carlos Ghosn fired as Nissan chairman following arrest over ‘misconduct’ 4
“Nissan”ın CEO-su işdən qovuldu 4
Nissan umumkan pemberhentian Ghosn sebagai pimpinan direksi 4
Schatten auch über Nissan : Hat Nissan die Affäre ins Rollen gebracht 3
Nissan cda straordinario decide licenziamento Ghosn Manager attualmente in stato di arresto 3
USCC Laguna Seca: Cursa sezonului la Monterey se termină cu victorie Nissan 3
Nissan destituye a Ghosn como presidente tres días después de su 3
კომპანია Nissan-ის დირექტორთა საბჭოს თამჯდომარე პოსტიდან მოხსნეს 3
Nissan confirma demissão do brasileiro Carlos Ghosn 3
Nissan Elgrand English Owners Manual amp Free Elgrand User Guide Book 3
Rekrutmen PDTND 2018 Pendidikan Dasar Teknisi Nissan Datsun INDOMOBIL NISSAN DATSUN 3
Japan Historics 2 Nissan Fairlady Z 3
Carlos Ghosn não é mais presidente da Nissan 3
Оновлений Nissan Murano помітили під час тестів 3
Статья актуальна для Nissan: AVENIR BASSARA EXPERT LAFESTA PRAIRIE PRESAGE PRIMERA SERENA TEANA WINGROAD/AD 3
Nissan Leaf será o primeiro carro elétrico a poder vender eletricidade 3
NISSAN BOSS DETAINED FOR ‘ANOTHER 10 DAYS 3
Сестра Карлоса Гона 16 лет занимала в Nissan несуществующую должность 3
Nissan demite empresário franco-brasileiro acusado de corrupção 3
Nissan / 日產 3
Карлоса Гона уволили из Nissan 3
Nissan Board Fires Chairman Over Financial Misconduct 3
Welcome to Quirk Nissan 3
Wideo: Jazda testowa Nissan Qashqai z nowym NissanConnect 3
Affaire Carlos Ghosn: l’alliance Renault-Nissan-Mitsubishi fragilisée 3
Hyundai Kona Electric Versus Nissan LEAF 3
Nissan entlässt Ghosn wegen Stories: Durch die Battles mit Yvonne Catterfeld 3
Nissan confirma el cese de Carlos Ghosn como presidente de la compañía 3
Dewan komisaris Nissan tentukan nasib Ghosn hari ini 3
Nissan’s Arrested Chairman Gets the Boot 3
Por fraude fiscal cae en Tokio presidente de Nissan-Renault 3
Bolsas da Ásia fecham sem rumo comum ação da Nissan tem leve alta 3
Nissan despide a Carlos Ghosn su presidente ¿Qué puedes aprender de sus errores 3
Despide Nissan a Carlos Ghosn como su presidente 3
Nissan Np200 16 A/C Safety Pack P/U S/C 2
Nissan board sacks Ghosn as chairman — media reports 2
Precio del Nissan NP300 2
Scandalul Nissan: Consiliul de conducere al companiei nipone votează pentru demiterea președintelui 2
Nissan: le conseil d’administration révoque à l’unanimité Carlos Ghosn 2
Future of Renault-Nissan-Mitsubishi Alliance Uncertain Amid CEO Arrest 2
Nissan Skyline R35 2
Autotoday testasi: Nissan NV300 – yksi nelihenkisen perheen sisaruksista 2
Nissan feuert seinen Chef Ghosn 2
El consejo de administración de Nissan cesa a Carlos Ghosn como presidente 2
AUTOMOBILE Le conseil d’administration de Nissan révoque Carlos Ghosn 2
Nissan confirma demissão de Carlos Ghosn 2
2012 Nissan Armada 2
Nissan’s board oust Carlos Ghosn as chairman 2
Nissan’s Ghosn ordered aide to falsify financial reports: sources 2
NISSAN QASHQAI DIESEL HATCHBACK 2
Nissan Skyline R32 Passenger Side Vent Square 2
Update: Nissan confirms Ghosn dismissed as chairman 2
New Nissan Terra Sapa Warga Medan Harganya Rp478 Juta 2
Nissanın idarə heyəti sədri 2
Nissan vota a favor do afastamento de Carlos Ghosn 2
Carlos Ghosn: Nissan sacks chairman over cash scandal 2
Nissan-sjefen Carlo Ghosn har fått sparken 2
Nissan removes Ghosn as chairman after arrest 2
NISSAN GU Patrol 1997-2004 40L Rear Qtr Panel Water Bladder 2
2007 Nissan 2
1-64 Pennzoil Nissan Skyline GT-R BNR34 2
Ghandhara Nissan’s Isuzu D-Max Takes on Hilux and Hilux Revo in Pakistan 2
Основные элементы и принцип работы вязкостной муфты заднего редуктора Nissan 2
Nissan Tittan Flag 2
Nissan Skyline R32 Windshield Molding Kit 2
Nissan board meets to end Ghosn’s two-decade rule 2
NISSAN GQ Patrol 30L Rear Qtr Panel Water Bladder 2
Цены на автомобили Nissan в салоне OOO «PREMIUM AUTO» 2
Nissan destituye a Carlos Ghosn 2
1992 Nissan Skyline GT-R 2
Tras arresto cesa Nissan a Carlos Ghosn como presidente 2
Nissan: Carlos Ghosn non è più presidente 2
BMW X5 Audi Q7 amp Nissan Patrol 2
KLIMS18: Nissan Leaf previewed – mid-2019 launch 2
Coup dur pour Renault-Nissan: Carlos Ghosn arrêté au Japon pour corruption 2
Nissan Skyline R32 Steering Hub Adaptor 2
Nissan board fires chairman following arrest 2
Carlos Ghosn: Nissan board to decide chairman’s fate 2
Nissan-Fest в Севастополе 2
Nissan X-Trail 16 dCi 2
Bedragerisigtet Nissan-topchef afsættes af bestyrelsen 2
Ghosn presidente de Nissan es despedido 2
BRE 2015 Nissan GT-R R35 BRE Edition 1 – 43 2
Nissan Skyline BNR32 Belt Set 2
Nissan Pathfinder el auto predilecto de la familia panameña 2
Nissan board reportedly votes to remove Carlos Ghosn as Chairman 2
Carlos Ghosn tiếp tục bị giam Nissan có thể bị truy tố 2
Nissan board meets to end Ghosn’s 2-decade rule 2
Грандиозный скандал вокруг руководства компании Nissan показывает в чем слабость японской «абэномики» 2
Nissan e Enel X vão desenvolver soluções de mobilidade elétrica 2
Nissan TD 27 Turbo Engine 2
Carlos Ghosn é demitido da presidência do conselho da Nissan 2
SampP prevé rebajar nota de Nissan por escándalo 2
Объявлены цены на новый Nissan X-Trail 2
Ghosn rekinn úr stjórn Nissan 2
BRE 2015 Nissan GT-R R35 BRE Edition 2
Nissan Skyline BNR32 Speedometer Cable 2
Driver killed in Nissan GT-R after concrete slab slams through his windshield 2
Τέλος ο C Ghosn από πρόεδρος της Nissan Αναμένονται οι αποφάσεις των Renault και Mitsubishi 2
Nissan Skyline RB26 Valve Cover Gasket Kit 2
Nissan ousts Ghosn as chairman escalating fallout from arrest 2
Nissan cesa a Carlos Ghosn 2
Nissan LEAF l’auto elettrica più venduta in Europa 2
2015 Nissan 370Z 2
TAMIYA RC 1/10 NISSAN GT-R R32 DRIFT TT-02D T58651 2
Nissan révoque Carlos Ghosn mais le partenariat avec Renault reste intact 2
Bos Nissan Ditangkap 2
Nissan Sunny N14 14 16V HB 3D 14 l GA14DE 2
Nissan After Sales: 25 δώρο και άλλες προσφορές μέχρι το τέλος Φεβρουαρίου 2
A Nissan igazgatói kirúgták a cég elnökét 2
Nissan Teana 2
Икс-фактор: первый видео тест-драйв нового Nissan X-Trail 2
NISSAN FAIRLADY Z Z34ROADSTER 2
Carlos Ghosn: H άνοδος και η πτώση του ισχυρού άντρα του ομίλου Renault Nissan Mitsubishi 2
Nissan demite empresário Carlos Ghosn acusado de corrupção 2
WARNING! Our facts and recommendations contradict almost everything you’re being told by those big new-car buying and info sites which get all their revenue from the automakers and dealers they send you to But it’s 2018 not 1994 and it’s time you stopped looking at the way to buy a new car through their broken rear-view mirrors Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell 10 ESSENTIAL FACTS THEY DON’T WANT YOU TO KNOW 1 You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand And every dealer’s fiercest competitors aren’t other brands they’re the other stores selling the same brand I learned that in 1997 when a customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks! 2 The art of any deal is one little word: leverage Yet most new-car shoppers still walk into a car store to haggle the price a game they always lose because their leverage is zero 3 The leverage shifts dramatically from the dealers to you when you use our 3-step competitive bidding process to get several of them competing for your business – ideally at least 9 or 10 no matter how far from you they are Few dealerships decline to participate because the retail car business has hit a wall entering a multi-year no-growth period 4 Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years 5 Factory-to-dealer cash programs today are rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on more subjective elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences 6 The new-car business has a significant seasonality pattern with monthly sales ranging from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets 7 Given that reality there are almost always some dealerships trailing their targets and more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then 8 There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business 9 Those big Internet car-info and buying sites aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers they send you to in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain THE INDUSTRY WANTS US TO BELIEVE THE INVOICE IS A REAL COST NUMBER BUT IT JUST AIN’T SO AND IT AIN’T BEEN SO FOR A LONG LONG TIME 10 The invoice hasn’t been a vehicle cost for well over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company And the gal who thinks the National Guard is an All-Amerucan football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 98 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1695 including First Class postage you can add that to your order for the information package AS NOTED ABOVE NEW-CAR SALES HAVE HIT A WALL That Puts You In The Driver’s Seat This Month The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 And sales inched up just 05 in the first 10 months of this year but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Total sales could drop below 17 million this year for the first time in three years As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years November is at the end of the September-November lag period when monthly sales average 15 lower than those in July and August So it should be a very good month to put a new car in your garage WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home 2
Carlos Ghosn afastado da direção da Nissan – Renault também já reagiu 2
Председатель совета директоров Nissan Карлос Гон арестован 2
Nissan cesa a Ghosn como presidente del consejo… 2
Nissan-myynti ja -huolto avattu Espoon Suomenojalle ja rahoitukset 0 korolla! 2
NISSAN MICRA 2
Details of Nissan chairman Carlos Ghosn’s life under arrest 2
Arrested now fired: Nissan ousts Ghosn 2
Nissan chairman Carlos Ghosn ousted arrested after whistleblower cries foul 2
Nissan molesta con Toro Rosso 2
Nissan Skyline R32 Rear Glass Molding Kit 2
Precio del Nissan March 2
M2 MACHINES AUTO-JAPAN 2 1970 Nissan 2
Formel 1 – Michael Schumacher: Video veröffentlicht – Nissan-Verwaltungsrat setzt Vorsitzenden Ghosn ab 2
MAKINA – Nissan konfirmon se aleanca me Renault mbetet e paprekur 2
NISSAN JUKE HATCHBACK 2
Nissan despide a Carlos Ghosn como presidente 2
Арест главы Renault-Nissan не скажется на деятельности альянса в России 2
Επίσημο τέλος του Κάρλος Γκοσν από την προεδρία της Nissan 2
Nissan board meets to oust fallen tycoon Ghosn as chairman 2
Nissan veut profiter de la chute de Carlos Ghosn pour rééquilibrer l’alliance avec Renault 2
Nissan Skyline Radiator Upper Mount Bush 2
Nissan Motor Pecat Ghosn 2
Bruno Gollnisch : « En ma qualité d’actionnaire je suis candidat au conseil d’administration du groupe Renault Nissan » 2
Details of Nissan chairman Carlos Ghosn’s life under arrest 2
Nissan feuert Auto-Topmanager Ghosn 2
NISSAN X-TRAIL 2
Nissan Versa 16 Exclusive 2
Renault-Nissan: Bickering Partners Who Need Each Other 2
Nissan Chairman Carlos Ghosn Fired Following Arrest 2
Falsificar informes ‘tira’ a presidente de Nissan Carlos Ghosn 2
Nissan уволил Гона с поста председателя совета директоров 2
How to create a model of a sport car – Nissan 350-Z 2
1993 Nissan Skyline GTS-25T 2
Nissan saca de la presidencia a Ghosn tras arresto 2
TAMIYA RC 1/10 NISSAN GT-R R35 DRIFT TT-02D T58623 2
Nissan-Renault feud comes to surface post Ghosn’s arrest 2
Tomei Full Cast Exhaust Manifold – RB26DETT BNR32 BCNR33 BNR34 Nissan Skyline GT-R 2
Nissan Yönetim Kurulu CEO’su Ghosn kovuldu! 2
Правая фара под корректор Nissan Almera N16 1
Nissan seeks more sway in Renault alliance as governments urge bullying and violence tied to higher risk of heart problems 1
Продам Nissan Micra 2005 22112018 5423 просмотра 40 катвс Транспорт автобизнес 22 ноя 2018 в 00:47 1
KING Coil Spring For NISSAN PATROL Y60 1988-1997 / Standard Height – 4 Door 1
Nissan News 1
Hội đồng Nissan cho biết đã bỏ phiếu để xóa Carlos Ghosn làm chủ tịch 1 1
В Японии «оберегают» Nissan арестом его главы 1
Nissan votes to dismiss chairman over financial misconduct 1
Nissan Frontier 2016 Alfombras Weathertech 1
2018-08-13 Nissan car radio navigation retrofit and unlock CAN filter 1
Precio del Nissan Versa 1
Nissan l-a concediat pe preşedintele Carlos Ghosn potrivit televiziunii NHK surse au declarat că Renault ar fi cerut amânarea deciziei 1
Executivo brasileiro Carlos Ghosn da Renault-Nissan é preso no Japão 1
Carlos Ghosn : révoqué par Nissan de son poste de président 1
Nissan Service and Parts 1
Nissan board votes to oust Carlos Ghosn as chairman 1
Nissan limoge Carlos Ghosn après 20 ans de règne 1
Nissan fires Chairman Carlos Ghosn following arrest in Japan 1
NISSAN TERRANO 1
179 Original Miles! 1984 Nissan 300ZX Turbo 1
Bemutató: Nissan Qashqai 13 DIG-T – 2018 1
Große Sorge bei Renault: Ende einer Ära: Nissan feuert Auto-Topmanager Ghosn 1
Callies Compstar H-Beam Connecting Rods w/ ARP 2000 Fasteners VQ35DE – Nissan 350Z / Infiniti G35 1
Nissan confirma destituição de Carlos Ghosn como da Saúde vai prorrogar inscrições para o Mais Médicos 1
Vítejte na stránkách nissan-clubcz – příznivců značky NISSAN 1
Lucro da Nissan reduz quase 11 no semestre fiscal 1
Η Nissan καθαίρεσε τον Γκοσν λόγω της εμπλοκής του στο οικονομικό σκάνδαλο 1
Работа полного привода Nissan: симптомы неполадок или как работает вискомуфта 1
Nissan Otro 2011 – 50000 km 1
Замена вязкостной муфты заднего редуктора Nissan своими руками 1
Nissan Signs an MoU to Build Assembly Plant in Ghana 1
Nissan of 1
Japan Historics 2 Nissan Skyline C210 1
Nissan board meets to decide fate Carlos Ghosn 1
Hobby Shop Series 2 2015 Nissan GT-R with 1
2015 NISSAN X-TRAIL 20 CC A 2WD Full Service by Nissan 7 Seater SUV 4 DOOR SENSOR 1
Executivo da Nissan preso no Japão sonegou mais de R 160 milhões 1
Nissan board members sack Ghosn as chairman: media 1
Nissan board members sack Ghosn as chairman: media – The Hindu 1
NÁHRADNÍ DÍLY Nissan X-Trail 2003 1
Cosmic Go: la primera ‘startup’ que alquila patinetas eléctricas en Bolloré releva a Ghosn en Renault con temores por alianza con Nissan 1
Nissan board to meet for ousting Ghosn 1
2016 NISSAN MARCH4200 USD FOB 1
Ремонтируем третий стопак на Nissan Teana 1
Nissan board to meet for ousting Ghosn as future of alliance in focus 1
NOWY NISSAN MICRA – WYRAZISTY DESIGNZupełnie nowego Nissana Micra można opisać jednym słowem – rewolucyjny Piąta generacja modelu którego europejska historia sięga roku 1983 1
Nissan destituye a Carlos Ghosn como presidente de la compañía 1
XR – Nissan Datsun 510 Stock ProTweak – By: VictorSeVen 1
Cara Reset Ecu Nissan X-trail Masalah Rpm Idle Mesin Tidak Normal 1
2004 Nissan Almera 1
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I was the only candidate James Bragg 146000 new-car shoppers have used our competitive bidding process to get the lowest price possible without walking into a single car store to haggle With our empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose We teach you exactly what to say and do and when to do it And we’ll be here to answer your questions by phone including going through your best-offer numbers WARNING! Our facts and recommendations contradict almost everything you’re being told by those big new-car buying and info sites which get all their revenue from the automakers and dealers they send you to But it’s 2018 not 1994 and it’s time you stopped looking at the way to buy a new car through their broken rear-view mirrors Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell 10 ESSENTIAL FACTS THEY DON’T WANT YOU TO KNOW 1 You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand And every dealer’s fiercest competitors aren’t other brands they’re the other stores selling the same brand I learned that in 1997 when a customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks! 2 The art of any deal is one little word: leverage Yet most new-car shoppers still walk into a car store to haggle the price a game they always lose because their leverage is zero 3 The leverage shifts dramatically from the dealers to you when you use our 3-step competitive bidding process to get several of them competing for your business – ideally at least 9 or 10 no matter how far from you they are Few dealerships decline to participate because the retail car business has hit a wall entering a multi-year no-growth period 4 Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years 5 Factory-to-dealer cash programs today are rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on more subjective elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences 6 The new-car business has a significant seasonality pattern with monthly sales ranging from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets 7 Given that reality there are almost always some dealerships trailing their targets and more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then 8 There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business 9 Those big Internet car-info and buying sites aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers they send you to in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain THE INDUSTRY WANTS US TO BELIEVE THE INVOICE IS A REAL COST NUMBER BUT IT JUST AIN’T SO AND IT AIN’T BEEN SO FOR A LONG LONG TIME 10 The invoice hasn’t been a vehicle cost for well over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company And the gal who thinks the National Guard is an All-Amerucan football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 98 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1695 including First Class postage you can add that to your order for the information package AS NOTED ABOVE NEW-CAR SALES HAVE HIT A WALL That Puts You In The Driver’s Seat This Month The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 And sales inched up just 05 in the first 10 months of this year but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Total sales could drop below 17 million this year for the first time in three years As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years November is at the end of the September-November lag period when monthly sales average 15 lower than those in July and August So it should be a very good month to put a new car in your garage WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home 1
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HOW TO BUY OR LEASE A NEW CAR THE ONLYSMART WAY AND GET THE LOWEST PRICE IN THE MARKETWITHOUT WALKING INTO A SINGLE CAR STORE TO HAGGLE There are essential game-changing facts about the new-car business that the industry and those big auto-info websites have hidden from you for decades – facts that shift the negotiating leverage from the dealers to you Someone needed the hunger for the truth the tenacity to uncover it and the backbone and guts to reveal it to you I was the only candidate James Bragg 146000 new-car shoppers have used our competitive bidding process to get the lowest price possible without walking into a single car store to haggle With our empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose We teach you exactly what to say and do and when to do it And we’ll be here to answer your questions by phone including going through your best-offer numbers WARNING! Our facts and recommendations contradict almost everything you’re being told by those big new-car buying and info sites which get all their revenue from the automakers and dealers they send you to But it’s 2018 not 1994 and it’s time you stopped looking at the way to buy a new car through their broken rear-view mirrors Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell 10 ESSENTIAL FACTS THEY DON’T WANT YOU TO KNOW 1 You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand And every dealer’s fiercest competitors aren’t other brands they’re the other stores selling the same brand I learned that in 1997 when a customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks! 2 The art of any deal is one little word: leverage Yet most new-car shoppers still walk into a car store to haggle the price a game they always lose because their leverage is zero 3 The leverage shifts dramatically from the dealers to you when you use our 3-step competitive bidding process to get several of them competing for your business – ideally at least 9 or 10 no matter how far from you they are Few dealerships decline to participate because the retail car business has hit a wall entering a multi-year no-growth period 4 Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years 5 Factory-to-dealer cash programs today are rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on more subjective elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences 6 The new-car business has a significant seasonality pattern with monthly sales ranging from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets 7 Given that reality there are almost always some dealerships trailing their targets and more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then 8 There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business 9 Those big Internet car-info and buying sites aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers they send you to in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain THE INDUSTRY WANTS US TO BELIEVE THE INVOICE IS A REAL COST NUMBER BUT IT JUST AIN’T SO AND IT AIN’T BEEN SO FOR A LONG LONG TIME 10 The invoice hasn’t been a vehicle cost for well over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company And the gal who thinks the National Guard is an All-Amerucan football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 98 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1695 including First Class postage you can add that to your order for the information package AS NOTED ABOVE NEW-CAR SALES HAVE HIT A WALL That Puts You In The Driver’s Seat This Month The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 And sales inched up just 05 in the first 10 months of this year but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Total sales could drop below 17 million this year for the first time in three years As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years November is at the end of the September-November lag period when monthly sales average 15 lower than those in July and August So it should be a very good month to put a new car in your garage WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home 1
Smijenjen predsjednik automobilskog giganta Nissan Carlos Ghosn 1
To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company And the gal who thinks the National Guard is an All-Amerucan football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 98 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1695 including First Class postage you can add that to your order for the information package AS NOTED ABOVE NEW-CAR SALES HAVE HIT A WALL That Puts You In The Driver’s Seat This Month The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 And sales inched up just 05 in the first 10 months of this year but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Total sales could drop below 17 million this year for the first time in three years As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years November is at the end of the September-November lag period when monthly sales average 15 lower than those in July and August So it should be a very good month to put a new car in your garage WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home 1
Nissan révoque Carlos Ghosn 1
Nissan siirsi puheenjohtajansa Carlos Ghosnin syrjään – ei silti erotettu vielä 1
Nissan despide a Carlos Ghosn como presidente del consejo de administración por irregularidades financieras 1
Betrugsvorwürfe: Nissan setzt Carlos Ghosn ab 1
James Bragg 146000 new-car shoppers have used our competitive bidding process to get the lowest price possible without walking into a single car store to haggle With our empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose We teach you exactly what to say and do and when to do it And we’ll be here to answer your questions by phone including going through your best-offer numbers WARNING! Our facts and recommendations contradict almost everything you’re being told by those big new-car buying and info sites which get all their revenue from the automakers and dealers they send you to But it’s 2018 not 1994 and it’s time you stopped looking at the way to buy a new car through their broken rear-view mirrors Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell 10 ESSENTIAL FACTS THEY DON’T WANT YOU TO KNOW 1 You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand And every dealer’s fiercest competitors aren’t other brands they’re the other stores selling the same brand I learned that in 1997 when a customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks! 2 The art of any deal is one little word: leverage Yet most new-car shoppers still walk into a car store to haggle the price a game they always lose because their leverage is zero 3 The leverage shifts dramatically from the dealers to you when you use our 3-step competitive bidding process to get several of them competing for your business – ideally at least 9 or 10 no matter how far from you they are Few dealerships decline to participate because the retail car business has hit a wall entering a multi-year no-growth period 4 Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years 5 Factory-to-dealer cash programs today are rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on more subjective elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences 6 The new-car business has a significant seasonality pattern with monthly sales ranging from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets 7 Given that reality there are almost always some dealerships trailing their targets and more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then 8 There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business 9 Those big Internet car-info and buying sites aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers they send you to in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain THE INDUSTRY WANTS US TO BELIEVE THE INVOICE IS A REAL COST NUMBER BUT IT JUST AIN’T SO AND IT AIN’T BEEN SO FOR A LONG LONG TIME 10 The invoice hasn’t been a vehicle cost for well over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company And the gal who thinks the National Guard is an All-Amerucan football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 98 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1695 including First Class postage you can add that to your order for the information package AS NOTED ABOVE NEW-CAR SALES HAVE HIT A WALL That Puts You In The Driver’s Seat This Month The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 And sales inched up just 05 in the first 10 months of this year but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Total sales could drop below 17 million this year for the first time in three years As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years November is at the end of the September-November lag period when monthly sales average 15 lower than those in July and August So it should be a very good month to put a new car in your garage WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home 1
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10 The invoice hasn’t been a vehicle cost for well over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company And the gal who thinks the National Guard is an All-Amerucan football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 98 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1695 including First Class postage you can add that to your order for the information package AS NOTED ABOVE NEW-CAR SALES HAVE HIT A WALL That Puts You In The Driver’s Seat This Month The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 And sales inched up just 05 in the first 10 months of this year but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Total sales could drop below 17 million this year for the first time in three years As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years November is at the end of the September-November lag period when monthly sales average 15 lower than those in July and August So it should be a very good month to put a new car in your garage WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home 1
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There are essential game-changing facts about the new-car business that the industry and those big auto-info websites have hidden from you for decades – facts that shift the negotiating leverage from the dealers to you Someone needed the hunger for the truth the tenacity to uncover it and the backbone and guts to reveal it to you I was the only candidate James Bragg 146000 new-car shoppers have used our competitive bidding process to get the lowest price possible without walking into a single car store to haggle With our empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose We teach you exactly what to say and do and when to do it And we’ll be here to answer your questions by phone including going through your best-offer numbers WARNING! Our facts and recommendations contradict almost everything you’re being told by those big new-car buying and info sites which get all their revenue from the automakers and dealers they send you to But it’s 2018 not 1994 and it’s time you stopped looking at the way to buy a new car through their broken rear-view mirrors Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell 10 ESSENTIAL FACTS THEY DON’T WANT YOU TO KNOW 1 You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand And every dealer’s fiercest competitors aren’t other brands they’re the other stores selling the same brand I learned that in 1997 when a customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks! 2 The art of any deal is one little word: leverage Yet most new-car shoppers still walk into a car store to haggle the price a game they always lose because their leverage is zero 3 The leverage shifts dramatically from the dealers to you when you use our 3-step competitive bidding process to get several of them competing for your business – ideally at least 9 or 10 no matter how far from you they are Few dealerships decline to participate because the retail car business has hit a wall entering a multi-year no-growth period 4 Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years 5 Factory-to-dealer cash programs today are rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on more subjective elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences 6 The new-car business has a significant seasonality pattern with monthly sales ranging from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets 7 Given that reality there are almost always some dealerships trailing their targets and more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then 8 There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business 9 Those big Internet car-info and buying sites aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers they send you to in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain THE INDUSTRY WANTS US TO BELIEVE THE INVOICE IS A REAL COST NUMBER BUT IT JUST AIN’T SO AND IT AIN’T BEEN SO FOR A LONG LONG TIME 10 The invoice hasn’t been a vehicle cost for well over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company And the gal who thinks the National Guard is an All-Amerucan football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 98 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1695 including First Class postage you can add that to your order for the information package AS NOTED ABOVE NEW-CAR SALES HAVE HIT A WALL That Puts You In The Driver’s Seat This Month The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 And sales inched up just 05 in the first 10 months of this year but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Total sales could drop below 17 million this year for the first time in three years As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years November is at the end of the September-November lag period when monthly sales average 15 lower than those in July and August So it should be a very good month to put a new car in your garage WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home 1
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Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain THE INDUSTRY WANTS US TO BELIEVE THE INVOICE IS A REAL COST NUMBER BUT IT JUST AIN’T SO AND IT AIN’T BEEN SO FOR A LONG LONG TIME 10 The invoice hasn’t been a vehicle cost for well over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company And the gal who thinks the National Guard is an All-Amerucan football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 98 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1695 including First Class postage you can add that to your order for the information package AS NOTED ABOVE NEW-CAR SALES HAVE HIT A WALL That Puts You In The Driver’s Seat This Month The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 And sales inched up just 05 in the first 10 months of this year but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Total sales could drop below 17 million this year for the first time in three years As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years November is at the end of the September-November lag period when monthly sales average 15 lower than those in July and August So it should be a very good month to put a new car in your garage WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home 1
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THE INDUSTRY WANTS US TO BELIEVE THE INVOICE IS A REAL COST NUMBER BUT IT JUST AIN’T SO AND IT AIN’T BEEN SO FOR A LONG LONG TIME 10 The invoice hasn’t been a vehicle cost for well over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company And the gal who thinks the National Guard is an All-Amerucan football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 98 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1695 including First Class postage you can add that to your order for the information package AS NOTED ABOVE NEW-CAR SALES HAVE HIT A WALL That Puts You In The Driver’s Seat This Month The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 And sales inched up just 05 in the first 10 months of this year but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Total sales could drop below 17 million this year for the first time in three years As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years November is at the end of the September-November lag period when monthly sales average 15 lower than those in July and August So it should be a very good month to put a new car in your garage WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home 1
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10 ESSENTIAL FACTS THEY DON’T WANT YOU TO KNOW 1 You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand And every dealer’s fiercest competitors aren’t other brands they’re the other stores selling the same brand I learned that in 1997 when a customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks! 2 The art of any deal is one little word: leverage Yet most new-car shoppers still walk into a car store to haggle the price a game they always lose because their leverage is zero 3 The leverage shifts dramatically from the dealers to you when you use our 3-step competitive bidding process to get several of them competing for your business – ideally at least 9 or 10 no matter how far from you they are Few dealerships decline to participate because the retail car business has hit a wall entering a multi-year no-growth period 4 Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years 5 Factory-to-dealer cash programs today are rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on more subjective elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences 6 The new-car business has a significant seasonality pattern with monthly sales ranging from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets 7 Given that reality there are almost always some dealerships trailing their targets and more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then 8 There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business 9 Those big Internet car-info and buying sites aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers they send you to in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain THE INDUSTRY WANTS US TO BELIEVE THE INVOICE IS A REAL COST NUMBER BUT IT JUST AIN’T SO AND IT AIN’T BEEN SO FOR A LONG LONG TIME 10 The invoice hasn’t been a vehicle cost for well over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company And the gal who thinks the National Guard is an All-Amerucan football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 98 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1695 including First Class postage you can add that to your order for the information package AS NOTED ABOVE NEW-CAR SALES HAVE HIT A WALL That Puts You In The Driver’s Seat This Month The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 And sales inched up just 05 in the first 10 months of this year but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Total sales could drop below 17 million this year for the first time in three years As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years November is at the end of the September-November lag period when monthly sales average 15 lower than those in July and August So it should be a very good month to put a new car in your garage WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home 1
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146000 new-car shoppers have used our competitive bidding process to get the lowest price possible without walking into a single car store to haggle With our empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose We teach you exactly what to say and do and when to do it And we’ll be here to answer your questions by phone including going through your best-offer numbers WARNING! Our facts and recommendations contradict almost everything you’re being told by those big new-car buying and info sites which get all their revenue from the automakers and dealers they send you to But it’s 2018 not 1994 and it’s time you stopped looking at the way to buy a new car through their broken rear-view mirrors Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell 10 ESSENTIAL FACTS THEY DON’T WANT YOU TO KNOW 1 You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand And every dealer’s fiercest competitors aren’t other brands they’re the other stores selling the same brand I learned that in 1997 when a customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks! 2 The art of any deal is one little word: leverage Yet most new-car shoppers still walk into a car store to haggle the price a game they always lose because their leverage is zero 3 The leverage shifts dramatically from the dealers to you when you use our 3-step competitive bidding process to get several of them competing for your business – ideally at least 9 or 10 no matter how far from you they are Few dealerships decline to participate because the retail car business has hit a wall entering a multi-year no-growth period 4 Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years 5 Factory-to-dealer cash programs today are rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on more subjective elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences 6 The new-car business has a significant seasonality pattern with monthly sales ranging from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets 7 Given that reality there are almost always some dealerships trailing their targets and more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then 8 There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business 9 Those big Internet car-info and buying sites aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers they send you to in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain THE INDUSTRY WANTS US TO BELIEVE THE INVOICE IS A REAL COST NUMBER BUT IT JUST AIN’T SO AND IT AIN’T BEEN SO FOR A LONG LONG TIME 10 The invoice hasn’t been a vehicle cost for well over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company And the gal who thinks the National Guard is an All-Amerucan football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 98 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1695 including First Class postage you can add that to your order for the information package AS NOTED ABOVE NEW-CAR SALES HAVE HIT A WALL That Puts You In The Driver’s Seat This Month The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 And sales inched up just 05 in the first 10 months of this year but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Total sales could drop below 17 million this year for the first time in three years As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years November is at the end of the September-November lag period when monthly sales average 15 lower than those in July and August So it should be a very good month to put a new car in your garage WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home 1
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With our empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose We teach you exactly what to say and do and when to do it And we’ll be here to answer your questions by phone including going through your best-offer numbers WARNING! Our facts and recommendations contradict almost everything you’re being told by those big new-car buying and info sites which get all their revenue from the automakers and dealers they send you to But it’s 2018 not 1994 and it’s time you stopped looking at the way to buy a new car through their broken rear-view mirrors Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell 10 ESSENTIAL FACTS THEY DON’T WANT YOU TO KNOW 1 You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand And every dealer’s fiercest competitors aren’t other brands they’re the other stores selling the same brand I learned that in 1997 when a customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks! 2 The art of any deal is one little word: leverage Yet most new-car shoppers still walk into a car store to haggle the price a game they always lose because their leverage is zero 3 The leverage shifts dramatically from the dealers to you when you use our 3-step competitive bidding process to get several of them competing for your business – ideally at least 9 or 10 no matter how far from you they are Few dealerships decline to participate because the retail car business has hit a wall entering a multi-year no-growth period 4 Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years 5 Factory-to-dealer cash programs today are rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on more subjective elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences 6 The new-car business has a significant seasonality pattern with monthly sales ranging from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets 7 Given that reality there are almost always some dealerships trailing their targets and more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then 8 There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business 9 Those big Internet car-info and buying sites aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers they send you to in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain THE INDUSTRY WANTS US TO BELIEVE THE INVOICE IS A REAL COST NUMBER BUT IT JUST AIN’T SO AND IT AIN’T BEEN SO FOR A LONG LONG TIME 10 The invoice hasn’t been a vehicle cost for well over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company And the gal who thinks the National Guard is an All-Amerucan football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 98 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1695 including First Class postage you can add that to your order for the information package AS NOTED ABOVE NEW-CAR SALES HAVE HIT A WALL That Puts You In The Driver’s Seat This Month The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 And sales inched up just 05 in the first 10 months of this year but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Total sales could drop below 17 million this year for the first time in three years As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years November is at the end of the September-November lag period when monthly sales average 15 lower than those in July and August So it should be a very good month to put a new car in your garage WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home 1
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Someone needed the hunger for the truth the tenacity to uncover it and the backbone and guts to reveal it to you I was the only candidate James Bragg 146000 new-car shoppers have used our competitive bidding process to get the lowest price possible without walking into a single car store to haggle With our empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose We teach you exactly what to say and do and when to do it And we’ll be here to answer your questions by phone including going through your best-offer numbers WARNING! Our facts and recommendations contradict almost everything you’re being told by those big new-car buying and info sites which get all their revenue from the automakers and dealers they send you to But it’s 2018 not 1994 and it’s time you stopped looking at the way to buy a new car through their broken rear-view mirrors Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell 10 ESSENTIAL FACTS THEY DON’T WANT YOU TO KNOW 1 You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand And every dealer’s fiercest competitors aren’t other brands they’re the other stores selling the same brand I learned that in 1997 when a customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks! 2 The art of any deal is one little word: leverage Yet most new-car shoppers still walk into a car store to haggle the price a game they always lose because their leverage is zero 3 The leverage shifts dramatically from the dealers to you when you use our 3-step competitive bidding process to get several of them competing for your business – ideally at least 9 or 10 no matter how far from you they are Few dealerships decline to participate because the retail car business has hit a wall entering a multi-year no-growth period 4 Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years 5 Factory-to-dealer cash programs today are rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on more subjective elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences 6 The new-car business has a significant seasonality pattern with monthly sales ranging from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets 7 Given that reality there are almost always some dealerships trailing their targets and more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then 8 There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business 9 Those big Internet car-info and buying sites aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers they send you to in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain THE INDUSTRY WANTS US TO BELIEVE THE INVOICE IS A REAL COST NUMBER BUT IT JUST AIN’T SO AND IT AIN’T BEEN SO FOR A LONG LONG TIME 10 The invoice hasn’t been a vehicle cost for well over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company And the gal who thinks the National Guard is an All-Amerucan football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 98 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1695 including First Class postage you can add that to your order for the information package AS NOTED ABOVE NEW-CAR SALES HAVE HIT A WALL That Puts You In The Driver’s Seat This Month The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 And sales inched up just 05 in the first 10 months of this year but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales Total sales could drop below 17 million this year for the first time in three years As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years November is at the end of the September-November lag period when monthly sales average 15 lower than those in July and August So it should be a very good month to put a new car in your garage WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home 1
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That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 1
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