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PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Twenty Three Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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In November 2012 he proved to that organization and four other auto-info biggies that the dealer invoice price has had no relationship to any vehicle’s cost since 1994 invalidating the core assumption behind their target price advice The effectiveness of that ancient invoice-based negotiating approach is dead as a doornail Embarrassed by its two-decade failure to recognize that obvious fact Consumer Reports dumped its legendary ‘cash cow’ New Car Price Service – the one they claimed would tell you the dealer’s true cost which hasn’t been true for 23 years Can there be any stronger evidence that the way to get the best price has changed forever It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg WHY IS AUGUST A SPECIAL MONTH TO PUT A NEW CAR IN YOUR GARAGE Because it’s the final month of the March-August peak-demand period when dealers must push most aggressively for sales With vacations over and kids back in school and other priorities occupying most families September sales have averaged 15 lower than August’s over the last 5 years New-car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-July ’18 sales inched up just 11 from year-ago but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales July sales were actually down 37 Overall sales might drop below 17 million this year for the first time in three years All of the pent-up demand from the recession has been satisfied and the market is more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat This is the week to place an order August ends with 5 dead sales weekdays Dealers shy of their August targets will be pricing more aggressively then than they did before that last weekend to try to catch up You’ll be requesting competitive out-the-door price proposals next Monday or Tuesday morning Why am I the only one telling you these facts Because if the big new-car info and buying services did they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Twenty Three Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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No Auto-Info Site Can Serve Two Masters He Serves Just One: You The New-Car Buyer Founder James Bragg a Yale and Harvard Business School graduate is a career-long change agent who has always challenged conventional wisdom With 25 years and over 65000 hours focused solely on this subject he’s the country’s most knowledgeable new-car buyers’ consumer advocate And unlike every old-boy club source of new-car info and advice including Consumer Reports he’s never taken a dime from dealers or automakers As a result he’s become the sole source of the long-hidden truth about the dealer invoice price dealer cash incentives and the only smart way to buy a new car in today’s market His Discovery That The Invoice Price Has Nothing To Do WithAny Dealer Cost Shocked Consumer Reports Into Killing ItsNew Car Price Service a major cash cow Since 1983! In November 2012 he proved to that organization and four other auto-info biggies that the dealer invoice price has had no relationship to any vehicle’s cost since 1994 invalidating the core assumption behind their target price advice The effectiveness of that ancient invoice-based negotiating approach is dead as a doornail Embarrassed by its two-decade failure to recognize that obvious fact Consumer Reports dumped its legendary ‘cash cow’ New Car Price Service – the one they claimed would tell you the dealer’s true cost which hasn’t been true for 23 years Can there be any stronger evidence that the way to get the best price has changed forever It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg WHY IS AUGUST A SPECIAL MONTH TO PUT A NEW CAR IN YOUR GARAGE Because it’s the final month of the March-August peak-demand period when dealers must push most aggressively for sales With vacations over and kids back in school and other priorities occupying most families September sales have averaged 15 lower than August’s over the last 5 years New-car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-July ’18 sales inched up just 11 from year-ago but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales July sales were actually down 37 Overall sales might drop below 17 million this year for the first time in three years All of the pent-up demand from the recession has been satisfied and the market is more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat This is the week to place an order August ends with 5 dead sales weekdays Dealers shy of their August targets will be pricing more aggressively then than they did before that last weekend to try to catch up You’ll be requesting competitive out-the-door price proposals next Monday or Tuesday morning Why am I the only one telling you these facts Because if the big new-car info and buying services did they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Twenty Three Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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ติดตั้ง เครื่องเสียงรถยนต์ สำหรับ TOYOTA VELLFIRE |
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You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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Avdeling: Toyota Romerike Eidsvoll |
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Toyota Chinese carmakers with biggest leap in innovation ranking |
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WHY IS AUGUST A SPECIAL MONTH TO PUT A NEW CAR IN YOUR GARAGE Because it’s the final month of the March-August peak-demand period when dealers must push most aggressively for sales With vacations over and kids back in school and other priorities occupying most families September sales have averaged 15 lower than August’s over the last 5 years New-car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-July ’18 sales inched up just 11 from year-ago but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales July sales were actually down 37 Overall sales might drop below 17 million this year for the first time in three years All of the pent-up demand from the recession has been satisfied and the market is more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat This is the week to place an order August ends with 5 dead sales weekdays Dealers shy of their August targets will be pricing more aggressively then than they did before that last weekend to try to catch up You’ll be requesting competitive out-the-door price proposals next Monday or Tuesday morning Why am I the only one telling you these facts Because if the big new-car info and buying services did they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Twenty Three Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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TOYOTA HILUX 2019 |
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TOYOTA COROLLA ALTIS 2018 |
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2003 Toyota |
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TAXI TOYOTA CROWN – HONGKONG 1995 RED 1:43 LEO |
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Because it’s the final month of the March-August peak-demand period when dealers must push most aggressively for sales With vacations over and kids back in school and other priorities occupying most families September sales have averaged 15 lower than August’s over the last 5 years New-car sales slipped 18 last year to 172 million about 300000 units behind 2016 January-July ’18 sales inched up just 11 from year-ago but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales July sales were actually down 37 Overall sales might drop below 17 million this year for the first time in three years All of the pent-up demand from the recession has been satisfied and the market is more competitive than ever with automakers spending more on incentives to move the metal That puts you smack-dab in the driver’s seat This is the week to place an order August ends with 5 dead sales weekdays Dealers shy of their August targets will be pricing more aggressively then than they did before that last weekend to try to catch up You’ll be requesting competitive out-the-door price proposals next Monday or Tuesday morning Why am I the only one telling you these facts Because if the big new-car info and buying services did they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Twenty Three Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Twenty Three Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Twenty Three Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Twenty Three Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Twenty Three Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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Why am I the only one telling you these facts Because if the big new-car info and buying services did they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Twenty Three Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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Normal Delivery Timing: 99 of our customers request email delivery This is a two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Twenty Three Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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2006 Toyota Camry |
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Toyota Tundra Diesel Price 2018 |
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Toyota Wish 2003 |
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2019 Toyota Corolla Hatchback SE – Road Test Review – By Ben Lewis |
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To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column Normal Delivery Timing: 99 of our customers request email delivery This is a two-person information boutique We usually send email orders by the next business day If we get swamped it could take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Twenty Three Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the 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Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consi |
