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The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Twenty Three Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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Delivr is one of a handful of companies worldwide licensed by DENSO DENSO part of the Toyota Group is a world leader in automatic data capture technology and the inventor of the QR Code® DENSO’s QR code technology is the undisputed standard in driving analog to digital engagement Another DENSO technology SQRC® is the worlds only ISO/IEC18004 compliant 2D barcode that can securely trigger a public and private action |
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PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column If you plan to get a new car in September NOW is the time to place an order! Normal Delivery Timing: 99 of our customers request email delivery This is a tiny information boutique We usually send email orders by the next business day — with one exception this fall My assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester SO LATE MONDAY ORDERS AND ALL TUESDAY’S WILL USUALLY BE EMAILED TO CUSTOMERS ON WEDNESDAY We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Twenty Three Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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We Drive the Wild Toyota C-HR R-Tuned! |
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I started this business 25 years ago As a senior consumer marketing executive I wanted to tackle a real consumer problem I picked their most hated purchase process: buying or leasing a new car I’m not selling information today I’m selling empowerment And I love my job Over 145000 new-car shoppers have used the Fighting Chance 3-step competitive bidding process to get the lowest price possible without walking into a single car store to haggle! With this empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose The guide teaches you exactly what to say and do and when to do it And unlike every other new-car info site we’ll be here to answer your questions by phone every step of the way eg If you’re leasing we’ll go through the best-offer numbers with you before you sign the papers You Need The Whole Truth About The New-Car Business And This Is The Only Website Where You’ll Find It WARNING! Because I’m opening your eyes to the truth they’ve all been hiding our facts and action recommendations contradict EVERYTHING you’re being told and encouraged to do by TrueCar Edmunds Kelley Blue Book Carscom Consumer Reports and the other big new-car info sites which get all their revenue from the automakers and dealers they send you to For openers no dealer wants you to understand this: Every new car is a commodity the same vehicle with the same price structure at every dealership In the art of the deal the winner is always the one with the leverage And there’s ZERO LEVERAGE in walking into a car store and haggling You’re playing an away game and no one there is rooting for your team That dealer’s competitor isn’t the other brands it’s the other dealers who sell his brand And the winning leverage always comes from having several of them compete for your business Here’s an example: A customer got 9 dealers to compete for a redesigned 2017 Honda CR-V without leaving his home or office and paid 1090 below invoice The eight other bids were 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread from low to high! The winning Sales Manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business And that store may have been the next month’s high bidder depending on how it was doing then vs its target Question: What should we have told him was a good price for that car Any number we mentioned would have been bone stupid And that’s true for any car you want Either you repeat the same conventional doctrines everybody is saying or else you say something true and it will sound like it’s from Neptune – Noam Chomsky Why aren’t those auto-info old-boy clubs Kelley Blue Book Edmunds TrueCar carscom Consumer Reports etc telling you this Because they pocket referral fees of 300 to 500 when you buy a car from dealers in their networks – money which comes from your pocket They’re in business to help dealers sell cars profitably not to help you get the lowest price If they told you the truth they’d be out of business tomorrow Our customers almost always beat their prices frequently by a lot That’s why over half of our orders come from previous customers and their referrals No Auto-Info Site Can Serve Two Masters He Serves Just One: You The New-Car Buyer Founder James Bragg a Yale and Harvard Business School graduate is a career-long change agent who has always challenged conventional wisdom With 25 years and over 65000 hours focused solely on this subject he’s the country’s most knowledgeable new-car buyers’ consumer advocate And unlike every old-boy club source of new-car info and advice including Consumer Reports he’s never taken a dime from dealers or automakers As a result he’s become the sole source of the long-hidden truth about the dealer invoice price dealer cash incentives and the only smart way to buy a new car in today’s market His Discovery That The Invoice Price Has Nothing To Do WithAny Dealer Cost Shocked Consumer Reports Into Killing ItsNew Car Price Service a major cash cow Since 1983! In November 2012 he proved to that organization and four other auto-info biggies that the dealer invoice price has had no relationship to any vehicle’s cost since 1994 invalidating the core assumption behind their target price advice The effectiveness of that ancient invoice-based negotiating approach is dead as a doornail Embarrassed by its two-decade failure to recognize that obvious fact Consumer Reports dumped its legendary ‘cash cow’ New Car Price Service – the one they claimed would tell you the dealer’s true cost which hasn’t been true for 23 years Can there be any stronger evidence that the way to get the best price has changed forever It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg NEW-CAR SALES HAVE HIT A WALL AND THAT PUTS YOU IN THE DRIVER’S SEAT The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast in 2016 but result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 Overall sales could drop below 17 million this year for the first time in three years January-August sales inched up just 11 but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales And over the last 5 years September sales have averaged 15 lower than August’s As a result the market is more competitive than ever with automakers spending more on incentives to move the metal In a word you’ve got more deal-making leverage than you’ve had in years Why am I the only one telling you these facts Because if the big new-car info and buying services did they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column If you plan to get a new car in September NOW is the time to place an order! Normal Delivery Timing: 99 of our customers request email delivery This is a tiny information boutique We usually send email orders by the next business day — with one exception this fall My assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester SO LATE MONDAY ORDERS AND ALL TUESDAY’S WILL USUALLY BE EMAILED TO CUSTOMERS ON WEDNESDAY We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Twenty Three Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Twenty Three Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column If you plan to get a new car in September NOW is the time to place an order! Normal Delivery Timing: 99 of our customers request email delivery This is a tiny information boutique We usually send email orders by the next business day — with one exception this fall My assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester SO LATE MONDAY ORDERS AND ALL TUESDAY’S WILL USUALLY BE EMAILED TO CUSTOMERS ON WEDNESDAY We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Twenty Three Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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Príde nová Toyota Celica a MR2 Postará sa o to Mazda |
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2015 Toyota Avalon |
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Shop New Toyota Cars |
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HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column If you plan to get a new car in September NOW is the time to place an order! Normal Delivery Timing: 99 of our customers request email delivery This is a tiny information boutique We usually send email orders by the next business day — with one exception this fall My assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester SO LATE MONDAY ORDERS AND ALL TUESDAY’S WILL USUALLY BE EMAILED TO CUSTOMERS ON WEDNESDAY We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Twenty Three Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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Next Generasi Toyota Land Cruiser akan hadir di pertengahan 2020 Frame baru tapi bukan V8 |
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If you plan to get a new car in September NOW is the time to place an order! Normal Delivery Timing: 99 of our customers request email delivery This is a tiny information boutique We usually send email orders by the next business day — with one exception this fall My assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester SO LATE MONDAY ORDERS AND ALL TUESDAY’S WILL USUALLY BE EMAILED TO CUSTOMERS ON WEDNESDAY We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Twenty Three Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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TOYOTA AVANZA 15 E EXCLUSIVE ปี11 สีขาว |
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La Toyota Yaris est-elle une bonne voiture |
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Toyota Yaris có thêm bản thể thao tại Châu Âu |
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Чем новая Toyota Supra будет отличаться от БМВ Первые подробности |
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TOYOTA UNIVERSAL MULTIMEDIA RADIO – NEW!! |
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UMW Toyota Tambah Ciri A-TRC Pada Fortuner- Innova dan Hilux Terima Kemas Kini Signifikan |
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Seneste nyt og begivenheder hos Toyota |
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Ketika Toyota Starlet Kotak Dibuat Bertenaga dengan Mesin Turbo |
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Bán Toyota Corolla Altis 18G MT sản xuất 2011 màu đen xe đẹp |
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2007 Toyota FJ Cruiser |
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Toyota agrees to add Android auto in its cars |
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Toyota Land Cruiser 2015 |
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You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
2 |
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TOYOTA FORTUNER MULTIMEDIA RADIO – NEW!! |
2 |
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To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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With this empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose The guide teaches you exactly what to say and do and when to do it And unlike every other new-car info site we’ll be here to answer your questions by phone every step of the way eg If you’re leasing we’ll go through the best-offer numbers with you before you sign the papers You Need The Whole Truth About The New-Car Business And This Is The Only Website Where You’ll Find It WARNING! Because I’m opening your eyes to the truth they’ve all been hiding our facts and action recommendations contradict EVERYTHING you’re being told and encouraged to do by TrueCar Edmunds Kelley Blue Book Carscom Consumer Reports and the other big new-car info sites which get all their revenue from the automakers and dealers they send you to For openers no dealer wants you to understand this: Every new car is a commodity the same vehicle with the same price structure at every dealership In the art of the deal the winner is always the one with the leverage And there’s ZERO LEVERAGE in walking into a car store and haggling You’re playing an away game and no one there is rooting for your team That dealer’s competitor isn’t the other brands it’s the other dealers who sell his brand And the winning leverage always comes from having several of them compete for your business Here’s an example: A customer got 9 dealers to compete for a redesigned 2017 Honda CR-V without leaving his home or office and paid 1090 below invoice The eight other bids were 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread from low to high! The winning Sales Manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business And that store may have been the next month’s high bidder depending on how it was doing then vs its target Question: What should we have told him was a good price for that car Any number we mentioned would have been bone stupid And that’s true for any car you want Either you repeat the same conventional doctrines everybody is saying or else you say something true and it will sound like it’s from Neptune – Noam Chomsky Why aren’t those auto-info old-boy clubs Kelley Blue Book Edmunds TrueCar carscom Consumer Reports etc telling you this Because they pocket referral fees of 300 to 500 when you buy a car from dealers in their networks – money which comes from your pocket They’re in business to help dealers sell cars profitably not to help you get the lowest price If they told you the truth they’d be out of business tomorrow Our customers almost always beat their prices frequently by a lot That’s why over half of our orders come from previous customers and their referrals No Auto-Info Site Can Serve Two Masters He Serves Just One: You The New-Car Buyer Founder James Bragg a Yale and Harvard Business School graduate is a career-long change agent who has always challenged conventional wisdom With 25 years and over 65000 hours focused solely on this subject he’s the country’s most knowledgeable new-car buyers’ consumer advocate And unlike every old-boy club source of new-car info and advice including Consumer Reports he’s never taken a dime from dealers or automakers As a result he’s become the sole source of the long-hidden truth about the dealer invoice price dealer cash incentives and the only smart way to buy a new car in today’s market His Discovery That The Invoice Price Has Nothing To Do WithAny Dealer Cost Shocked Consumer Reports Into Killing ItsNew Car Price Service a major cash cow Since 1983! In November 2012 he proved to that organization and four other auto-info biggies that the dealer invoice price has had no relationship to any vehicle’s cost since 1994 invalidating the core assumption behind their target price advice The effectiveness of that ancient invoice-based negotiating approach is dead as a doornail Embarrassed by its two-decade failure to recognize that obvious fact Consumer Reports dumped its legendary ‘cash cow’ New Car Price Service – the one they claimed would tell you the dealer’s true cost which hasn’t been true for 23 years Can there be any stronger evidence that the way to get the best price has changed forever It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg NEW-CAR SALES HAVE HIT A WALL AND THAT PUTS YOU IN THE DRIVER’S SEAT The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast in 2016 but result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 Overall sales could drop below 17 million this year for the first time in three years January-August sales inched up just 11 but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales And over the last 5 years September sales have averaged 15 lower than August’s As a result the market is more competitive than ever with automakers spending more on incentives to move the metal In a word you’ve got more deal-making leverage than you’ve had in years Why am I the only one telling you these facts Because if the big new-car info and buying services did they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column If you plan to get a new car in September NOW is the time to place an order! Normal Delivery Timing: 99 of our customers request email delivery This is a tiny information boutique We usually send email orders by the next business day — with one exception this fall My assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester SO LATE MONDAY ORDERS AND ALL TUESDAY’S WILL USUALLY BE EMAILED TO CUSTOMERS ON WEDNESDAY We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Twenty Three Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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Founder James Bragg a Yale and Harvard Business School graduate is a career-long change agent who has always challenged conventional wisdom With 25 years and over 65000 hours focused solely on this subject he’s the country’s most knowledgeable new-car buyers’ consumer advocate And unlike every old-boy club source of new-car info and advice including Consumer Reports he’s never taken a dime from dealers or automakers As a result he’s become the sole source of the long-hidden truth about the dealer invoice price dealer cash incentives and the only smart way to buy a new car in today’s market His Discovery That The Invoice Price Has Nothing To Do WithAny Dealer Cost Shocked Consumer Reports Into Killing ItsNew Car Price Service a major cash cow Since 1983! In November 2012 he proved to that organization and four other auto-info biggies that the dealer invoice price has had no relationship to any vehicle’s cost since 1994 invalidating the core assumption behind their target price advice The effectiveness of that ancient invoice-based negotiating approach is dead as a doornail Embarrassed by its two-decade failure to recognize that obvious fact Consumer Reports dumped its legendary ‘cash cow’ New Car Price Service – the one they claimed would tell you the dealer’s true cost which hasn’t been true for 23 years Can there be any stronger evidence that the way to get the best price has changed forever It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg NEW-CAR SALES HAVE HIT A WALL AND THAT PUTS YOU IN THE DRIVER’S SEAT The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast in 2016 but result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 Overall sales could drop below 17 million this year for the first time in three years January-August sales inched up just 11 but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales And over the last 5 years September sales have averaged 15 lower than August’s As a result the market is more competitive than ever with automakers spending more on incentives to move the metal In a word you’ve got more deal-making leverage than you’ve had in years Why am I the only one telling you these facts Because if the big new-car info and buying services did they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column If you plan to get a new car in September NOW is the time to place an order! Normal Delivery Timing: 99 of our customers request email delivery This is a tiny information boutique We usually send email orders by the next business day — with one exception this fall My assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester SO LATE MONDAY ORDERS AND ALL TUESDAY’S WILL USUALLY BE EMAILED TO CUSTOMERS ON WEDNESDAY We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Twenty Three Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast in 2016 but result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 Overall sales could drop below 17 million this year for the first time in three years January-August sales inched up just 11 but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales And over the last 5 years September sales have averaged 15 lower than August’s As a result the market is more competitive than ever with automakers spending more on incentives to move the metal In a word you’ve got more deal-making leverage than you’ve had in years Why am I the only one telling you these facts Because if the big new-car info and buying services did they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column If you plan to get a new car in September NOW is the time to place an order! Normal Delivery Timing: 99 of our customers request email delivery This is a tiny information boutique We usually send email orders by the next business day — with one exception this fall My assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester SO LATE MONDAY ORDERS AND ALL TUESDAY’S WILL USUALLY BE EMAILED TO CUSTOMERS ON WEDNESDAY We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Twenty Three Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
2 |
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Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
2 |
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To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column If you plan to get a new car in September NOW is the time to place an order! Normal Delivery Timing: 99 of our customers request email delivery This is a tiny information boutique We usually send email orders by the next business day — with one exception this fall My assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester SO LATE MONDAY ORDERS AND ALL TUESDAY’S WILL USUALLY BE EMAILED TO CUSTOMERS ON WEDNESDAY We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Twenty Three Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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TOYOTA SERVICE CONCEPT |
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Toyota to finally support Android Auto report says |
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TOYOTA VANGUARD 2010 |
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2015 Toyota RAV4 |
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As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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Σε συζητήσεις με την Toyota ο Meeke για το 2019 |
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Why am I the only one telling you these facts Because if the big new-car info and buying services did they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column If you plan to get a new car in September NOW is the time to place an order! Normal Delivery Timing: 99 of our customers request email delivery This is a tiny information boutique We usually send email orders by the next business day — with one exception this fall My assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester SO LATE MONDAY ORDERS AND ALL TUESDAY’S WILL USUALLY BE EMAILED TO CUSTOMERS ON WEDNESDAY We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Twenty Three Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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Jim Pattison Toyota Surrey |
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No Auto-Info Site Can Serve Two Masters He Serves Just One: You The New-Car Buyer Founder James Bragg a Yale and Harvard Business School graduate is a career-long change agent who has always challenged conventional wisdom With 25 years and over 65000 hours focused solely on this subject he’s the country’s most knowledgeable new-car buyers’ consumer advocate And unlike every old-boy club source of new-car info and advice including Consumer Reports he’s never taken a dime from dealers or automakers As a result he’s become the sole source of the long-hidden truth about the dealer invoice price dealer cash incentives and the only smart way to buy a new car in today’s market His Discovery That The Invoice Price Has Nothing To Do WithAny Dealer Cost Shocked Consumer Reports Into Killing ItsNew Car Price Service a major cash cow Since 1983! In November 2012 he proved to that organization and four other auto-info biggies that the dealer invoice price has had no relationship to any vehicle’s cost since 1994 invalidating the core assumption behind their target price advice The effectiveness of that ancient invoice-based negotiating approach is dead as a doornail Embarrassed by its two-decade failure to recognize that obvious fact Consumer Reports dumped its legendary ‘cash cow’ New Car Price Service – the one they claimed would tell you the dealer’s true cost which hasn’t been true for 23 years Can there be any stronger evidence that the way to get the best price has changed forever It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg NEW-CAR SALES HAVE HIT A WALL AND THAT PUTS YOU IN THE DRIVER’S SEAT The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast in 2016 but result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 Overall sales could drop below 17 million this year for the first time in three years January-August sales inched up just 11 but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales And over the last 5 years September sales have averaged 15 lower than August’s As a result the market is more competitive than ever with automakers spending more on incentives to move the metal In a word you’ve got more deal-making leverage than you’ve had in years Why am I the only one telling you these facts Because if the big new-car info and buying services did they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column If you plan to get a new car in September NOW is the time to place an order! Normal Delivery Timing: 99 of our customers request email delivery This is a tiny information boutique We usually send email orders by the next business day — with one exception this fall My assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester SO LATE MONDAY ORDERS AND ALL TUESDAY’S WILL USUALLY BE EMAILED TO CUSTOMERS ON WEDNESDAY We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Twenty Three Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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Toyota agregaría Android Auto a sus vehículos |
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2016 Toyota Tundra |
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Toyota Soarer UZZ32 |
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Jön a Toyota Yaris GR SPORT |
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Toyota Wigo đang trên đường về các đại lý Việt Nam |
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Normal Delivery Timing: 99 of our customers request email delivery This is a tiny information boutique We usually send email orders by the next business day — with one exception this fall My assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester SO LATE MONDAY ORDERS AND ALL TUESDAY’S WILL USUALLY BE EMAILED TO CUSTOMERS ON WEDNESDAY We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Twenty Three Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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Embarrassed by its two-decade failure to recognize that obvious fact Consumer Reports dumped its legendary ‘cash cow’ New Car Price Service – the one they claimed would tell you the dealer’s true cost which hasn’t been true for 23 years Can there be any stronger evidence that the way to get the best price has changed forever It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg NEW-CAR SALES HAVE HIT A WALL AND THAT PUTS YOU IN THE DRIVER’S SEAT The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast in 2016 but result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 Overall sales could drop below 17 million this year for the first time in three years January-August sales inched up just 11 but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales And over the last 5 years September sales have averaged 15 lower than August’s As a result the market is more competitive than ever with automakers spending more on incentives to move the metal In a word you’ve got more deal-making leverage than you’ve had in years Why am I the only one telling you these facts Because if the big new-car info and buying services did they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column If you plan to get a new car in September NOW is the time to place an order! Normal Delivery Timing: 99 of our customers request email delivery This is a tiny information boutique We usually send email orders by the next business day — with one exception this fall My assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester SO LATE MONDAY ORDERS AND ALL TUESDAY’S WILL USUALLY BE EMAILED TO CUSTOMERS ON WEDNESDAY We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Twenty Three Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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As a result the market is more competitive than ever with automakers spending more on incentives to move the metal In a word you’ve got more deal-making leverage than you’ve had in years Why am I the only one telling you these facts Because if the big new-car info and buying services did they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column If you plan to get a new car in September NOW is the time to place an order! Normal Delivery Timing: 99 of our customers request email delivery This is a tiny information boutique We usually send email orders by the next business day — with one exception this fall My assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester SO LATE MONDAY ORDERS AND ALL TUESDAY’S WILL USUALLY BE EMAILED TO CUSTOMERS ON WEDNESDAY We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Twenty Three Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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Toyota Supra RZ |
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Toyota представила новую версию Land Cruiser 200 |
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In November 2012 he proved to that organization and four other auto-info biggies that the dealer invoice price has had no relationship to any vehicle’s cost since 1994 invalidating the core assumption behind their target price advice The effectiveness of that ancient invoice-based negotiating approach is dead as a doornail Embarrassed by its two-decade failure to recognize that obvious fact Consumer Reports dumped its legendary ‘cash cow’ New Car Price Service – the one they claimed would tell you the dealer’s true cost which hasn’t been true for 23 years Can there be any stronger evidence that the way to get the best price has changed forever It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg NEW-CAR SALES HAVE HIT A WALL AND THAT PUTS YOU IN THE DRIVER’S SEAT The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast in 2016 but result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 Overall sales could drop below 17 million this year for the first time in three years January-August sales inched up just 11 but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales And over the last 5 years September sales have averaged 15 lower than August’s As a result the market is more competitive than ever with automakers spending more on incentives to move the metal In a word you’ve got more deal-making leverage than you’ve had in years Why am I the only one telling you these facts Because if the big new-car info and buying services did they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column If you plan to get a new car in September NOW is the time to place an order! Normal Delivery Timing: 99 of our customers request email delivery This is a tiny information boutique We usually send email orders by the next business day — with one exception this fall My assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester SO LATE MONDAY ORDERS AND ALL TUESDAY’S WILL USUALLY BE EMAILED TO CUSTOMERS ON WEDNESDAY We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Twenty Three Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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Llega a los concesionarios la gama 2019 del Toyota C-HR |
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Toyota Flex |
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The 2018 Toyota Sienna’s no-brainer advantage |
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Новая Toyota Corolla получит заряженную версию |
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NEW-CAR SALES HAVE HIT A WALL AND THAT PUTS YOU IN THE DRIVER’S SEAT The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast in 2016 but result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 Overall sales could drop below 17 million this year for the first time in three years January-August sales inched up just 11 but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales And over the last 5 years September sales have averaged 15 lower than August’s As a result the market is more competitive than ever with automakers spending more on incentives to move the metal In a word you’ve got more deal-making leverage than you’ve had in years Why am I the only one telling you these facts Because if the big new-car info and buying services did they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column If you plan to get a new car in September NOW is the time to place an order! Normal Delivery Timing: 99 of our customers request email delivery This is a tiny information boutique We usually send email orders by the next business day — with one exception this fall My assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester SO LATE MONDAY ORDERS AND ALL TUESDAY’S WILL USUALLY BE EMAILED TO CUSTOMERS ON WEDNESDAY We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Twenty Three Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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Toyota Corolla 2010 for sale |
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We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Twenty Three Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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Crash test : Machine à coudre Toyota Oekaki |
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2015 – TOYOTA YARIS E |
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Ever Franetovich en su primera carrera con el Toyota Etios del JCB Motorsport fue el “poleman” de la Clase 2 del TN en Rosario escenario que alberga la 9ª fecha de la temporada |
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Toyota Fortuner G4x2MT |
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A customer got 9 dealers to compete for a redesigned 2017 Honda CR-V without leaving his home or office and paid 1090 below invoice The eight other bids were 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread from low to high! The winning Sales Manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business And that store may have been the next month’s high bidder depending on how it was doing then vs its target Question: What should we have told him was a good price for that car Any number we mentioned would have been bone stupid And that’s true for any car you want Either you repeat the same conventional doctrines everybody is saying or else you say something true and it will sound like it’s from Neptune – Noam Chomsky Why aren’t those auto-info old-boy clubs Kelley Blue Book Edmunds TrueCar carscom Consumer Reports etc telling you this Because they pocket referral fees of 300 to 500 when you buy a car from dealers in their networks – money which comes from your pocket They’re in business to help dealers sell cars profitably not to help you get the lowest price If they told you the truth they’d be out of business tomorrow Our customers almost always beat their prices frequently by a lot That’s why over half of our orders come from previous customers and their referrals No Auto-Info Site Can Serve Two Masters He Serves Just One: You The New-Car Buyer Founder James Bragg a Yale and Harvard Business School graduate is a career-long change agent who has always challenged conventional wisdom With 25 years and over 65000 hours focused solely on this subject he’s the country’s most knowledgeable new-car buyers’ consumer advocate And unlike every old-boy club source of new-car info and advice including Consumer Reports he’s never taken a dime from dealers or automakers As a result he’s become the sole source of the long-hidden truth about the dealer invoice price dealer cash incentives and the only smart way to buy a new car in today’s market His Discovery That The Invoice Price Has Nothing To Do WithAny Dealer Cost Shocked Consumer Reports Into Killing ItsNew Car Price Service a major cash cow Since 1983! In November 2012 he proved to that organization and four other auto-info biggies that the dealer invoice price has had no relationship to any vehicle’s cost since 1994 invalidating the core assumption behind their target price advice The effectiveness of that ancient invoice-based negotiating approach is dead as a doornail Embarrassed by its two-decade failure to recognize that obvious fact Consumer Reports dumped its legendary ‘cash cow’ New Car Price Service – the one they claimed would tell you the dealer’s true cost which hasn’t been true for 23 years Can there be any stronger evidence that the way to get the best price has changed forever It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg NEW-CAR SALES HAVE HIT A WALL AND THAT PUTS YOU IN THE DRIVER’S SEAT The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast in 2016 but result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 Overall sales could drop below 17 million this year for the first time in three years January-August sales inched up just 11 but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales And over the last 5 years September sales have averaged 15 lower than August’s As a result the market is more competitive than ever with automakers spending more on incentives to move the metal In a word you’ve got more deal-making leverage than you’ve had in years Why am I the only one telling you these facts Because if the big new-car info and buying services did they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column If you plan to get a new car in September NOW is the time to place an order! Normal Delivery Timing: 99 of our customers request email delivery This is a tiny information boutique We usually send email orders by the next business day — with one exception this fall My assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester SO LATE MONDAY ORDERS AND ALL TUESDAY’S WILL USUALLY BE EMAILED TO CUSTOMERS ON WEDNESDAY We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Twenty Three Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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WARNING! Because I’m opening your eyes to the truth they’ve all been hiding our facts and action recommendations contradict EVERYTHING you’re being told and encouraged to do by TrueCar Edmunds Kelley Blue Book Carscom Consumer Reports and the other big new-car info sites which get all their revenue from the automakers and dealers they send you to For openers no dealer wants you to understand this: Every new car is a commodity the same vehicle with the same price structure at every dealership In the art of the deal the winner is always the one with the leverage And there’s ZERO LEVERAGE in walking into a car store and haggling You’re playing an away game and no one there is rooting for your team That dealer’s competitor isn’t the other brands it’s the other dealers who sell his brand And the winning leverage always comes from having several of them compete for your business Here’s an example: A customer got 9 dealers to compete for a redesigned 2017 Honda CR-V without leaving his home or office and paid 1090 below invoice The eight other bids were 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread from low to high! The winning Sales Manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business And that store may have been the next month’s high bidder depending on how it was doing then vs its target Question: What should we have told him was a good price for that car Any number we mentioned would have been bone stupid And that’s true for any car you want Either you repeat the same conventional doctrines everybody is saying or else you say something true and it will sound like it’s from Neptune – Noam Chomsky Why aren’t those auto-info old-boy clubs Kelley Blue Book Edmunds TrueCar carscom Consumer Reports etc telling you this Because they pocket referral fees of 300 to 500 when you buy a car from dealers in their networks – money which comes from your pocket They’re in business to help dealers sell cars profitably not to help you get the lowest price If they told you the truth they’d be out of business tomorrow Our customers almost always beat their prices frequently by a lot That’s why over half of our orders come from previous customers and their referrals No Auto-Info Site Can Serve Two Masters He Serves Just One: You The New-Car Buyer Founder James Bragg a Yale and Harvard Business School graduate is a career-long change agent who has always challenged conventional wisdom With 25 years and over 65000 hours focused solely on this subject he’s the country’s most knowledgeable new-car buyers’ consumer advocate And unlike every old-boy club source of new-car info and advice including Consumer Reports he’s never taken a dime from dealers or automakers As a result he’s become the sole source of the long-hidden truth about the dealer invoice price dealer cash incentives and the only smart way to buy a new car in today’s market His Discovery That The Invoice Price Has Nothing To Do WithAny Dealer Cost Shocked Consumer Reports Into Killing ItsNew Car Price Service a major cash cow Since 1983! In November 2012 he proved to that organization and four other auto-info biggies that the dealer invoice price has had no relationship to any vehicle’s cost since 1994 invalidating the core assumption behind their target price advice The effectiveness of that ancient invoice-based negotiating approach is dead as a doornail Embarrassed by its two-decade failure to recognize that obvious fact Consumer Reports dumped its legendary ‘cash cow’ New Car Price Service – the one they claimed would tell you the dealer’s true cost which hasn’t been true for 23 years Can there be any stronger evidence that the way to get the best price has changed forever It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg NEW-CAR SALES HAVE HIT A WALL AND THAT PUTS YOU IN THE DRIVER’S SEAT The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast in 2016 but result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 Overall sales could drop below 17 million this year for the first time in three years January-August sales inched up just 11 but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales And over the last 5 years September sales have averaged 15 lower than August’s As a result the market is more competitive than ever with automakers spending more on incentives to move the metal In a word you’ve got more deal-making leverage than you’ve had in years Why am I the only one telling you these facts Because if the big new-car info and buying services did they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column If you plan to get a new car in September NOW is the time to place an order! Normal Delivery Timing: 99 of our customers request email delivery This is a tiny information boutique We usually send email orders by the next business day — with one exception this fall My assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester SO LATE MONDAY ORDERS AND ALL TUESDAY’S WILL USUALLY BE EMAILED TO CUSTOMERS ON WEDNESDAY We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Twenty Three Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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There are indispensable game-changing facts about the new-car business that the industry and those big auto-info websites have hidden from you for decades – facts that shift the negotiating leverage from the dealers to you Someone needed the hunger for the truth the tenacity to uncover it and the backbone and guts to reveal it to you I was the only candidate James Bragg I started this business 25 years ago As a senior consumer marketing executive I wanted to tackle a real consumer problem I picked their most hated purchase process: buying or leasing a new car I’m not selling information today I’m selling empowerment And I love my job Over 145000 new-car shoppers have used the Fighting Chance 3-step competitive bidding process to get the lowest price possible without walking into a single car store to haggle! With this empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose The guide teaches you exactly what to say and do and when to do it And unlike every other new-car info site we’ll be here to answer your questions by phone every step of the way eg If you’re leasing we’ll go through the best-offer numbers with you before you sign the papers You Need The Whole Truth About The New-Car Business And This Is The Only Website Where You’ll Find It WARNING! Because I’m opening your eyes to the truth they’ve all been hiding our facts and action recommendations contradict EVERYTHING you’re being told and encouraged to do by TrueCar Edmunds Kelley Blue Book Carscom Consumer Reports and the other big new-car info sites which get all their revenue from the automakers and dealers they send you to For openers no dealer wants you to understand this: Every new car is a commodity the same vehicle with the same price structure at every dealership In the art of the deal the winner is always the one with the leverage And there’s ZERO LEVERAGE in walking into a car store and haggling You’re playing an away game and no one there is rooting for your team That dealer’s competitor isn’t the other brands it’s the other dealers who sell his brand And the winning leverage always comes from having several of them compete for your business Here’s an example: A customer got 9 dealers to compete for a redesigned 2017 Honda CR-V without leaving his home or office and paid 1090 below invoice The eight other bids were 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread from low to high! The winning Sales Manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business And that store may have been the next month’s high bidder depending on how it was doing then vs its target Question: What should we have told him was a good price for that car Any number we mentioned would have been bone stupid And that’s true for any car you want Either you repeat the same conventional doctrines everybody is saying or else you say something true and it will sound like it’s from Neptune – Noam Chomsky Why aren’t those auto-info old-boy clubs Kelley Blue Book Edmunds TrueCar carscom Consumer Reports etc telling you this Because they pocket referral fees of 300 to 500 when you buy a car from dealers in their networks – money which comes from your pocket They’re in business to help dealers sell cars profitably not to help you get the lowest price If they told you the truth they’d be out of business tomorrow Our customers almost always beat their prices frequently by a lot That’s why over half of our orders come from previous customers and their referrals No Auto-Info Site Can Serve Two Masters He Serves Just One: You The New-Car Buyer Founder James Bragg a Yale and Harvard Business School graduate is a career-long change agent who has always challenged conventional wisdom With 25 years and over 65000 hours focused solely on this subject he’s the country’s most knowledgeable new-car buyers’ consumer advocate And unlike every old-boy club source of new-car info and advice including Consumer Reports he’s never taken a dime from dealers or automakers As a result he’s become the sole source of the long-hidden truth about the dealer invoice price dealer cash incentives and the only smart way to buy a new car in today’s market His Discovery That The Invoice Price Has Nothing To Do WithAny Dealer Cost Shocked Consumer Reports Into Killing ItsNew Car Price Service a major cash cow Since 1983! In November 2012 he proved to that organization and four other auto-info biggies that the dealer invoice price has had no relationship to any vehicle’s cost since 1994 invalidating the core assumption behind their target price advice The effectiveness of that ancient invoice-based negotiating approach is dead as a doornail Embarrassed by its two-decade failure to recognize that obvious fact Consumer Reports dumped its legendary ‘cash cow’ New Car Price Service – the one they claimed would tell you the dealer’s true cost which hasn’t been true for 23 years Can there be any stronger evidence that the way to get the best price has changed forever It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg NEW-CAR SALES HAVE HIT A WALL AND THAT PUTS YOU IN THE DRIVER’S SEAT The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast in 2016 but result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 Overall sales could drop below 17 million this year for the first time in three years January-August sales inched up just 11 but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales And over the last 5 years September sales have averaged 15 lower than August’s As a result the market is more competitive than ever with automakers spending more on incentives to move the metal In a word you’ve got more deal-making leverage than you’ve had in years Why am I the only one telling you these facts Because if the big new-car info and buying services did they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column If you plan to get a new car in September NOW is the time to place an order! Normal Delivery Timing: 99 of our customers request email delivery This is a tiny information boutique We usually send email orders by the next business day — with one exception this fall My assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester SO LATE MONDAY ORDERS AND ALL TUESDAY’S WILL USUALLY BE EMAILED TO CUSTOMERS ON WEDNESDAY We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Twenty Three Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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His Discovery That The Invoice Price Has Nothing To Do WithAny Dealer Cost Shocked Consumer Reports Into Killing ItsNew Car Price Service a major cash cow Since 1983! In November 2012 he proved to that organization and four other auto-info biggies that the dealer invoice price has had no relationship to any vehicle’s cost since 1994 invalidating the core assumption behind their target price advice The effectiveness of that ancient invoice-based negotiating approach is dead as a doornail Embarrassed by its two-decade failure to recognize that obvious fact Consumer Reports dumped its legendary ‘cash cow’ New Car Price Service – the one they claimed would tell you the dealer’s true cost which hasn’t been true for 23 years Can there be any stronger evidence that the way to get the best price has changed forever It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg NEW-CAR SALES HAVE HIT A WALL AND THAT PUTS YOU IN THE DRIVER’S SEAT The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast in 2016 but result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 Overall sales could drop below 17 million this year for the first time in three years January-August sales inched up just 11 but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales And over the last 5 years September sales have averaged 15 lower than August’s As a result the market is more competitive than ever with automakers spending more on incentives to move the metal In a word you’ve got more deal-making leverage than you’ve had in years Why am I the only one telling you these facts Because if the big new-car info and buying services did they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column If you plan to get a new car in September NOW is the time to place an order! Normal Delivery Timing: 99 of our customers request email delivery This is a tiny information boutique We usually send email orders by the next business day — with one exception this fall My assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester SO LATE MONDAY ORDERS AND ALL TUESDAY’S WILL USUALLY BE EMAILED TO CUSTOMERS ON WEDNESDAY We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Twenty Three Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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I was the only candidate James Bragg I started this business 25 years ago As a senior consumer marketing executive I wanted to tackle a real consumer problem I picked their most hated purchase process: buying or leasing a new car I’m not selling information today I’m selling empowerment And I love my job Over 145000 new-car shoppers have used the Fighting Chance 3-step competitive bidding process to get the lowest price possible without walking into a single car store to haggle! With this empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose The guide teaches you exactly what to say and do and when to do it And unlike every other new-car info site we’ll be here to answer your questions by phone every step of the way eg If you’re leasing we’ll go through the best-offer numbers with you before you sign the papers You Need The Whole Truth About The New-Car Business And This Is The Only Website Where You’ll Find It WARNING! Because I’m opening your eyes to the truth they’ve all been hiding our facts and action recommendations contradict EVERYTHING you’re being told and encouraged to do by TrueCar Edmunds Kelley Blue Book Carscom Consumer Reports and the other big new-car info sites which get all their revenue from the automakers and dealers they send you to For openers no dealer wants you to understand this: Every new car is a commodity the same vehicle with the same price structure at every dealership In the art of the deal the winner is always the one with the leverage And there’s ZERO LEVERAGE in walking into a car store and haggling You’re playing an away game and no one there is rooting for your team That dealer’s competitor isn’t the other brands it’s the other dealers who sell his brand And the winning leverage always comes from having several of them compete for your business Here’s an example: A customer got 9 dealers to compete for a redesigned 2017 Honda CR-V without leaving his home or office and paid 1090 below invoice The eight other bids were 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread from low to high! The winning Sales Manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business And that store may have been the next month’s high bidder depending on how it was doing then vs its target Question: What should we have told him was a good price for that car Any number we mentioned would have been bone stupid And that’s true for any car you want Either you repeat the same conventional doctrines everybody is saying or else you say something true and it will sound like it’s from Neptune – Noam Chomsky Why aren’t those auto-info old-boy clubs Kelley Blue Book Edmunds TrueCar carscom Consumer Reports etc telling you this Because they pocket referral fees of 300 to 500 when you buy a car from dealers in their networks – money which comes from your pocket They’re in business to help dealers sell cars profitably not to help you get the lowest price If they told you the truth they’d be out of business tomorrow Our customers almost always beat their prices frequently by a lot That’s why over half of our orders come from previous customers and their referrals No Auto-Info Site Can Serve Two Masters He Serves Just One: You The New-Car Buyer Founder James Bragg a Yale and Harvard Business School graduate is a career-long change agent who has always challenged conventional wisdom With 25 years and over 65000 hours focused solely on this subject he’s the country’s most knowledgeable new-car buyers’ consumer advocate And unlike every old-boy club source of new-car info and advice including Consumer Reports he’s never taken a dime from dealers or automakers As a result he’s become the sole source of the long-hidden truth about the dealer invoice price dealer cash incentives and the only smart way to buy a new car in today’s market His Discovery That The Invoice Price Has Nothing To Do WithAny Dealer Cost Shocked Consumer Reports Into Killing ItsNew Car Price Service a major cash cow Since 1983! In November 2012 he proved to that organization and four other auto-info biggies that the dealer invoice price has had no relationship to any vehicle’s cost since 1994 invalidating the core assumption behind their target price advice The effectiveness of that ancient invoice-based negotiating approach is dead as a doornail Embarrassed by its two-decade failure to recognize that obvious fact Consumer Reports dumped its legendary ‘cash cow’ New Car Price Service – the one they claimed would tell you the dealer’s true cost which hasn’t been true for 23 years Can there be any stronger evidence that the way to get the best price has changed forever It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg NEW-CAR SALES HAVE HIT A WALL AND THAT PUTS YOU IN THE DRIVER’S SEAT The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast in 2016 but result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 Overall sales could drop below 17 million this year for the first time in three years January-August sales inched up just 11 but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales And over the last 5 years September sales have averaged 15 lower than August’s As a result the market is more competitive than ever with automakers spending more on incentives to move the metal In a word you’ve got more deal-making leverage than you’ve had in years Why am I the only one telling you these facts Because if the big new-car info and buying services did they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column If you plan to get a new car in September NOW is the time to place an order! Normal Delivery Timing: 99 of our customers request email delivery This is a tiny information boutique We usually send email orders by the next business day — with one exception this fall My assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester SO LATE MONDAY ORDERS AND ALL TUESDAY’S WILL USUALLY BE EMAILED TO CUSTOMERS ON WEDNESDAY We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Twenty Three Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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– Noam Chomsky Why aren’t those auto-info old-boy clubs Kelley Blue Book Edmunds TrueCar carscom Consumer Reports etc telling you this Because they pocket referral fees of 300 to 500 when you buy a car from dealers in their networks – money which comes from your pocket They’re in business to help dealers sell cars profitably not to help you get the lowest price If they told you the truth they’d be out of business tomorrow Our customers almost always beat their prices frequently by a lot That’s why over half of our orders come from previous customers and their referrals No Auto-Info Site Can Serve Two Masters He Serves Just One: You The New-Car Buyer Founder James Bragg a Yale and Harvard Business School graduate is a career-long change agent who has always challenged conventional wisdom With 25 years and over 65000 hours focused solely on this subject he’s the country’s most knowledgeable new-car buyers’ consumer advocate And unlike every old-boy club source of new-car info and advice including Consumer Reports he’s never taken a dime from dealers or automakers As a result he’s become the sole source of the long-hidden truth about the dealer invoice price dealer cash incentives and the only smart way to buy a new car in today’s market His Discovery That The Invoice Price Has Nothing To Do WithAny Dealer Cost Shocked Consumer Reports Into Killing ItsNew Car Price Service a major cash cow Since 1983! In November 2012 he proved to that organization and four other auto-info biggies that the dealer invoice price has had no relationship to any vehicle’s cost since 1994 invalidating the core assumption behind their target price advice The effectiveness of that ancient invoice-based negotiating approach is dead as a doornail Embarrassed by its two-decade failure to recognize that obvious fact Consumer Reports dumped its legendary ‘cash cow’ New Car Price Service – the one they claimed would tell you the dealer’s true cost which hasn’t been true for 23 years Can there be any stronger evidence that the way to get the best price has changed forever It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg NEW-CAR SALES HAVE HIT A WALL AND THAT PUTS YOU IN THE DRIVER’S SEAT The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast in 2016 but result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 Overall sales could drop below 17 million this year for the first time in three years January-August sales inched up just 11 but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales And over the last 5 years September sales have averaged 15 lower than August’s As a result the market is more competitive than ever with automakers spending more on incentives to move the metal In a word you’ve got more deal-making leverage than you’ve had in years Why am I the only one telling you these facts Because if the big new-car info and buying services did they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column If you plan to get a new car in September NOW is the time to place an order! Normal Delivery Timing: 99 of our customers request email delivery This is a tiny information boutique We usually send email orders by the next business day — with one exception this fall My assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester SO LATE MONDAY ORDERS AND ALL TUESDAY’S WILL USUALLY BE EMAILED TO CUSTOMERS ON WEDNESDAY We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Twenty Three Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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Someone needed the hunger for the truth the tenacity to uncover it and the backbone and guts to reveal it to you I was the only candidate James Bragg I started this business 25 years ago As a senior consumer marketing executive I wanted to tackle a real consumer problem I picked their most hated purchase process: buying or leasing a new car I’m not selling information today I’m selling empowerment And I love my job Over 145000 new-car shoppers have used the Fighting Chance 3-step competitive bidding process to get the lowest price possible without walking into a single car store to haggle! With this empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose The guide teaches you exactly what to say and do and when to do it And unlike every other new-car info site we’ll be here to answer your questions by phone every step of the way eg If you’re leasing we’ll go through the best-offer numbers with you before you sign the papers You Need The Whole Truth About The New-Car Business And This Is The Only Website Where You’ll Find It WARNING! Because I’m opening your eyes to the truth they’ve all been hiding our facts and action recommendations contradict EVERYTHING you’re being told and encouraged to do by TrueCar Edmunds Kelley Blue Book Carscom Consumer Reports and the other big new-car info sites which get all their revenue from the automakers and dealers they send you to For openers no dealer wants you to understand this: Every new car is a commodity the same vehicle with the same price structure at every dealership In the art of the deal the winner is always the one with the leverage And there’s ZERO LEVERAGE in walking into a car store and haggling You’re playing an away game and no one there is rooting for your team That dealer’s competitor isn’t the other brands it’s the other dealers who sell his brand And the winning leverage always comes from having several of them compete for your business Here’s an example: A customer got 9 dealers to compete for a redesigned 2017 Honda CR-V without leaving his home or office and paid 1090 below invoice The eight other bids were 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread from low to high! The winning Sales Manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business And that store may have been the next month’s high bidder depending on how it was doing then vs its target Question: What should we have told him was a good price for that car Any number we mentioned would have been bone stupid And that’s true for any car you want Either you repeat the same conventional doctrines everybody is saying or else you say something true and it will sound like it’s from Neptune – Noam Chomsky Why aren’t those auto-info old-boy clubs Kelley Blue Book Edmunds TrueCar carscom Consumer Reports etc telling you this Because they pocket referral fees of 300 to 500 when you buy a car from dealers in their networks – money which comes from your pocket They’re in business to help dealers sell cars profitably not to help you get the lowest price If they told you the truth they’d be out of business tomorrow Our customers almost always beat their prices frequently by a lot That’s why over half of our orders come from previous customers and their referrals No Auto-Info Site Can Serve Two Masters He Serves Just One: You The New-Car Buyer Founder James Bragg a Yale and Harvard Business School graduate is a career-long change agent who has always challenged conventional wisdom With 25 years and over 65000 hours focused solely on this subject he’s the country’s most knowledgeable new-car buyers’ consumer advocate And unlike every old-boy club source of new-car info and advice including Consumer Reports he’s never taken a dime from dealers or automakers As a result he’s become the sole source of the long-hidden truth about the dealer invoice price dealer cash incentives and the only smart way to buy a new car in today’s market His Discovery That The Invoice Price Has Nothing To Do WithAny Dealer Cost Shocked Consumer Reports Into Killing ItsNew Car Price Service a major cash cow Since 1983! In November 2012 he proved to that organization and four other auto-info biggies that the dealer invoice price has had no relationship to any vehicle’s cost since 1994 invalidating the core assumption behind their target price advice The effectiveness of that ancient invoice-based negotiating approach is dead as a doornail Embarrassed by its two-decade failure to recognize that obvious fact Consumer Reports dumped its legendary ‘cash cow’ New Car Price Service – the one they claimed would tell you the dealer’s true cost which hasn’t been true for 23 years Can there be any stronger evidence that the way to get the best price has changed forever It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg NEW-CAR SALES HAVE HIT A WALL AND THAT PUTS YOU IN THE DRIVER’S SEAT The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast in 2016 but result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 Overall sales could drop below 17 million this year for the first time in three years January-August sales inched up just 11 but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales And over the last 5 years September sales have averaged 15 lower than August’s As a result the market is more competitive than ever with automakers spending more on incentives to move the metal In a word you’ve got more deal-making leverage than you’ve had in years Why am I the only one telling you these facts Because if the big new-car info and buying services did they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column If you plan to get a new car in September NOW is the time to place an order! Normal Delivery Timing: 99 of our customers request email delivery This is a tiny information boutique We usually send email orders by the next business day — with one exception this fall My assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester SO LATE MONDAY ORDERS AND ALL TUESDAY’S WILL USUALLY BE EMAILED TO CUSTOMERS ON WEDNESDAY We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Twenty Three Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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How To Buy Or Lease A New Car the Only Smart Way And Get The Best Price In The Market Every TimeWithout Walking Into A Single Car Store To Haggle There are indispensable game-changing facts about the new-car business that the industry and those big auto-info websites have hidden from you for decades – facts that shift the negotiating leverage from the dealers to you Someone needed the hunger for the truth the tenacity to uncover it and the backbone and guts to reveal it to you I was the only candidate James Bragg I started this business 25 years ago As a senior consumer marketing executive I wanted to tackle a real consumer problem I picked their most hated purchase process: buying or leasing a new car I’m not selling information today I’m selling empowerment And I love my job Over 145000 new-car shoppers have used the Fighting Chance 3-step competitive bidding process to get the lowest price possible without walking into a single car store to haggle! With this empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose The guide teaches you exactly what to say and do and when to do it And unlike every other new-car info site we’ll be here to answer your questions by phone every step of the way eg If you’re leasing we’ll go through the best-offer numbers with you before you sign the papers You Need The Whole Truth About The New-Car Business And This Is The Only Website Where You’ll Find It WARNING! Because I’m opening your eyes to the truth they’ve all been hiding our facts and action recommendations contradict EVERYTHING you’re being told and encouraged to do by TrueCar Edmunds Kelley Blue Book Carscom Consumer Reports and the other big new-car info sites which get all their revenue from the automakers and dealers they send you to For openers no dealer wants you to understand this: Every new car is a commodity the same vehicle with the same price structure at every dealership In the art of the deal the winner is always the one with the leverage And there’s ZERO LEVERAGE in walking into a car store and haggling You’re playing an away game and no one there is rooting for your team That dealer’s competitor isn’t the other brands it’s the other dealers who sell his brand And the winning leverage always comes from having several of them compete for your business Here’s an example: A customer got 9 dealers to compete for a redesigned 2017 Honda CR-V without leaving his home or office and paid 1090 below invoice The eight other bids were 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread from low to high! The winning Sales Manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business And that store may have been the next month’s high bidder depending on how it was doing then vs its target Question: What should we have told him was a good price for that car Any number we mentioned would have been bone stupid And that’s true for any car you want Either you repeat the same conventional doctrines everybody is saying or else you say something true and it will sound like it’s from Neptune – Noam Chomsky Why aren’t those auto-info old-boy clubs Kelley Blue Book Edmunds TrueCar carscom Consumer Reports etc telling you this Because they pocket referral fees of 300 to 500 when you buy a car from dealers in their networks – money which comes from your pocket They’re in business to help dealers sell cars profitably not to help you get the lowest price If they told you the truth they’d be out of business tomorrow Our customers almost always beat their prices frequently by a lot That’s why over half of our orders come from previous customers and their referrals No Auto-Info Site Can Serve Two Masters He Serves Just One: You The New-Car Buyer Founder James Bragg a Yale and Harvard Business School graduate is a career-long change agent who has always challenged conventional wisdom With 25 years and over 65000 hours focused solely on this subject he’s the country’s most knowledgeable new-car buyers’ consumer advocate And unlike every old-boy club source of new-car info and advice including Consumer Reports he’s never taken a dime from dealers or automakers As a result he’s become the sole source of the long-hidden truth about the dealer invoice price dealer cash incentives and the only smart way to buy a new car in today’s market His Discovery That The Invoice Price Has Nothing To Do WithAny Dealer Cost Shocked Consumer Reports Into Killing ItsNew Car Price Service a major cash cow Since 1983! In November 2012 he proved to that organization and four other auto-info biggies that the dealer invoice price has had no relationship to any vehicle’s cost since 1994 invalidating the core assumption behind their target price advice The effectiveness of that ancient invoice-based negotiating approach is dead as a doornail Embarrassed by its two-decade failure to recognize that obvious fact Consumer Reports dumped its legendary ‘cash cow’ New Car Price Service – the one they claimed would tell you the dealer’s true cost which hasn’t been true for 23 years Can there be any stronger evidence that the way to get the best price has changed forever It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg NEW-CAR SALES HAVE HIT A WALL AND THAT PUTS YOU IN THE DRIVER’S SEAT The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast in 2016 but result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 Overall sales could drop below 17 million this year for the first time in three years January-August sales inched up just 11 but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales And over the last 5 years September sales have averaged 15 lower than August’s As a result the market is more competitive than ever with automakers spending more on incentives to move the metal In a word you’ve got more deal-making leverage than you’ve had in years Why am I the only one telling you these facts Because if the big new-car info and buying services did they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column If you plan to get a new car in September NOW is the time to place an order! Normal Delivery Timing: 99 of our customers request email delivery This is a tiny information boutique We usually send email orders by the next business day — with one exception this fall My assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester SO LATE MONDAY ORDERS AND ALL TUESDAY’S WILL USUALLY BE EMAILED TO CUSTOMERS ON WEDNESDAY We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Twenty Three Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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James Bragg I started this business 25 years ago As a senior consumer marketing executive I wanted to tackle a real consumer problem I picked their most hated purchase process: buying or leasing a new car I’m not selling information today I’m selling empowerment And I love my job Over 145000 new-car shoppers have used the Fighting Chance 3-step competitive bidding process to get the lowest price possible without walking into a single car store to haggle! With this empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose The guide teaches you exactly what to say and do and when to do it And unlike every other new-car info site we’ll be here to answer your questions by phone every step of the way eg If you’re leasing we’ll go through the best-offer numbers with you before you sign the papers You Need The Whole Truth About The New-Car Business And This Is The Only Website Where You’ll Find It WARNING! Because I’m opening your eyes to the truth they’ve all been hiding our facts and action recommendations contradict EVERYTHING you’re being told and encouraged to do by TrueCar Edmunds Kelley Blue Book Carscom Consumer Reports and the other big new-car info sites which get all their revenue from the automakers and dealers they send you to For openers no dealer wants you to understand this: Every new car is a commodity the same vehicle with the same price structure at every dealership In the art of the deal the winner is always the one with the leverage And there’s ZERO LEVERAGE in walking into a car store and haggling You’re playing an away game and no one there is rooting for your team That dealer’s competitor isn’t the other brands it’s the other dealers who sell his brand And the winning leverage always comes from having several of them compete for your business Here’s an example: A customer got 9 dealers to compete for a redesigned 2017 Honda CR-V without leaving his home or office and paid 1090 below invoice The eight other bids were 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread from low to high! The winning Sales Manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business And that store may have been the next month’s high bidder depending on how it was doing then vs its target Question: What should we have told him was a good price for that car Any number we mentioned would have been bone stupid And that’s true for any car you want Either you repeat the same conventional doctrines everybody is saying or else you say something true and it will sound like it’s from Neptune – Noam Chomsky Why aren’t those auto-info old-boy clubs Kelley Blue Book Edmunds TrueCar carscom Consumer Reports etc telling you this Because they pocket referral fees of 300 to 500 when you buy a car from dealers in their networks – money which comes from your pocket They’re in business to help dealers sell cars profitably not to help you get the lowest price If they told you the truth they’d be out of business tomorrow Our customers almost always beat their prices frequently by a lot That’s why over half of our orders come from previous customers and their referrals No Auto-Info Site Can Serve Two Masters He Serves Just One: You The New-Car Buyer Founder James Bragg a Yale and Harvard Business School graduate is a career-long change agent who has always challenged conventional wisdom With 25 years and over 65000 hours focused solely on this subject he’s the country’s most knowledgeable new-car buyers’ consumer advocate And unlike every old-boy club source of new-car info and advice including Consumer Reports he’s never taken a dime from dealers or automakers As a result he’s become the sole source of the long-hidden truth about the dealer invoice price dealer cash incentives and the only smart way to buy a new car in today’s market His Discovery That The Invoice Price Has Nothing To Do WithAny Dealer Cost Shocked Consumer Reports Into Killing ItsNew Car Price Service a major cash cow Since 1983! In November 2012 he proved to that organization and four other auto-info biggies that the dealer invoice price has had no relationship to any vehicle’s cost since 1994 invalidating the core assumption behind their target price advice The effectiveness of that ancient invoice-based negotiating approach is dead as a doornail Embarrassed by its two-decade failure to recognize that obvious fact Consumer Reports dumped its legendary ‘cash cow’ New Car Price Service – the one they claimed would tell you the dealer’s true cost which hasn’t been true for 23 years Can there be any stronger evidence that the way to get the best price has changed forever It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg NEW-CAR SALES HAVE HIT A WALL AND THAT PUTS YOU IN THE DRIVER’S SEAT The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast in 2016 but result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 Overall sales could drop below 17 million this year for the first time in three years January-August sales inched up just 11 but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales And over the last 5 years September sales have averaged 15 lower than August’s As a result the market is more competitive than ever with automakers spending more on incentives to move the metal In a word you’ve got more deal-making leverage than you’ve had in years Why am I the only one telling you these facts Because if the big new-car info and buying services did they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column If you plan to get a new car in September NOW is the time to place an order! Normal Delivery Timing: 99 of our customers request email delivery This is a tiny information boutique We usually send email orders by the next business day — with one exception this fall My assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester SO LATE MONDAY ORDERS AND ALL TUESDAY’S WILL USUALLY BE EMAILED TO CUSTOMERS ON WEDNESDAY We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Twenty Three Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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Either you repeat the same conventional doctrines everybody is saying or else you say something true and it will sound like it’s from Neptune – Noam Chomsky Why aren’t those auto-info old-boy clubs Kelley Blue Book Edmunds TrueCar carscom Consumer Reports etc telling you this Because they pocket referral fees of 300 to 500 when you buy a car from dealers in their networks – money which comes from your pocket They’re in business to help dealers sell cars profitably not to help you get the lowest price If they told you the truth they’d be out of business tomorrow Our customers almost always beat their prices frequently by a lot That’s why over half of our orders come from previous customers and their referrals No Auto-Info Site Can Serve Two Masters He Serves Just One: You The New-Car Buyer Founder James Bragg a Yale and Harvard Business School graduate is a career-long change agent who has always challenged conventional wisdom With 25 years and over 65000 hours focused solely on this subject he’s the country’s most knowledgeable new-car buyers’ consumer advocate And unlike every old-boy club source of new-car info and advice including Consumer Reports he’s never taken a dime from dealers or automakers As a result he’s become the sole source of the long-hidden truth about the dealer invoice price dealer cash incentives and the only smart way to buy a new car in today’s market His Discovery That The Invoice Price Has Nothing To Do WithAny Dealer Cost Shocked Consumer Reports Into Killing ItsNew Car Price Service a major cash cow Since 1983! In November 2012 he proved to that organization and four other auto-info biggies that the dealer invoice price has had no relationship to any vehicle’s cost since 1994 invalidating the core assumption behind their target price advice The effectiveness of that ancient invoice-based negotiating approach is dead as a doornail Embarrassed by its two-decade failure to recognize that obvious fact Consumer Reports dumped its legendary ‘cash cow’ New Car Price Service – the one they claimed would tell you the dealer’s true cost which hasn’t been true for 23 years Can there be any stronger evidence that the way to get the best price has changed forever It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg NEW-CAR SALES HAVE HIT A WALL AND THAT PUTS YOU IN THE DRIVER’S SEAT The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast in 2016 but result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 Overall sales could drop below 17 million this year for the first time in three years January-August sales inched up just 11 but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales And over the last 5 years September sales have averaged 15 lower than August’s As a result the market is more competitive than ever with automakers spending more on incentives to move the metal In a word you’ve got more deal-making leverage than you’ve had in years Why am I the only one telling you these facts Because if the big new-car info and buying services did they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column If you plan to get a new car in September NOW is the time to place an order! Normal Delivery Timing: 99 of our customers request email delivery This is a tiny information boutique We usually send email orders by the next business day — with one exception this fall My assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester SO LATE MONDAY ORDERS AND ALL TUESDAY’S WILL USUALLY BE EMAILED TO CUSTOMERS ON WEDNESDAY We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Twenty Three Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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Question: What should we have told him was a good price for that car Any number we mentioned would have been bone stupid And that’s true for any car you want Either you repeat the same conventional doctrines everybody is saying or else you say something true and it will sound like it’s from Neptune – Noam Chomsky Why aren’t those auto-info old-boy clubs Kelley Blue Book Edmunds TrueCar carscom Consumer Reports etc telling you this Because they pocket referral fees of 300 to 500 when you buy a car from dealers in their networks – money which comes from your pocket They’re in business to help dealers sell cars profitably not to help you get the lowest price If they told you the truth they’d be out of business tomorrow Our customers almost always beat their prices frequently by a lot That’s why over half of our orders come from previous customers and their referrals No Auto-Info Site Can Serve Two Masters He Serves Just One: You The New-Car Buyer Founder James Bragg a Yale and Harvard Business School graduate is a career-long change agent who has always challenged conventional wisdom With 25 years and over 65000 hours focused solely on this subject he’s the country’s most knowledgeable new-car buyers’ consumer advocate And unlike every old-boy club source of new-car info and advice including Consumer Reports he’s never taken a dime from dealers or automakers As a result he’s become the sole source of the long-hidden truth about the dealer invoice price dealer cash incentives and the only smart way to buy a new car in today’s market His Discovery That The Invoice Price Has Nothing To Do WithAny Dealer Cost Shocked Consumer Reports Into Killing ItsNew Car Price Service a major cash cow Since 1983! In November 2012 he proved to that organization and four other auto-info biggies that the dealer invoice price has had no relationship to any vehicle’s cost since 1994 invalidating the core assumption behind their target price advice The effectiveness of that ancient invoice-based negotiating approach is dead as a doornail Embarrassed by its two-decade failure to recognize that obvious fact Consumer Reports dumped its legendary ‘cash cow’ New Car Price Service – the one they claimed would tell you the dealer’s true cost which hasn’t been true for 23 years Can there be any stronger evidence that the way to get the best price has changed forever It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg NEW-CAR SALES HAVE HIT A WALL AND THAT PUTS YOU IN THE DRIVER’S SEAT The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast in 2016 but result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 Overall sales could drop below 17 million this year for the first time in three years January-August sales inched up just 11 but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales And over the last 5 years September sales have averaged 15 lower than August’s As a result the market is more competitive than ever with automakers spending more on incentives to move the metal In a word you’ve got more deal-making leverage than you’ve had in years Why am I the only one telling you these facts Because if the big new-car info and buying services did they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column If you plan to get a new car in September NOW is the time to place an order! Normal Delivery Timing: 99 of our customers request email delivery This is a tiny information boutique We usually send email orders by the next business day — with one exception this fall My assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester SO LATE MONDAY ORDERS AND ALL TUESDAY’S WILL USUALLY BE EMAILED TO CUSTOMERS ON WEDNESDAY We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Twenty Three Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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For sale 2012 Toyota Tundra SR5 TRD 4×4 It has a 2 in lift kit- upgraded tires 295/70r18- weathertech floor mats- led light bar- remote start- tow package- 89000kms The truck is in excellent condition inside and out Call or text for more info 496-2092 Thanks |
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Over 145000 new-car shoppers have used the Fighting Chance 3-step competitive bidding process to get the lowest price possible without walking into a single car store to haggle! With this empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose The guide teaches you exactly what to say and do and when to do it And unlike every other new-car info site we’ll be here to answer your questions by phone every step of the way eg If you’re leasing we’ll go through the best-offer numbers with you before you sign the papers You Need The Whole Truth About The New-Car Business And This Is The Only Website Where You’ll Find It WARNING! Because I’m opening your eyes to the truth they’ve all been hiding our facts and action recommendations contradict EVERYTHING you’re being told and encouraged to do by TrueCar Edmunds Kelley Blue Book Carscom Consumer Reports and the other big new-car info sites which get all their revenue from the automakers and dealers they send you to For openers no dealer wants you to understand this: Every new car is a commodity the same vehicle with the same price structure at every dealership In the art of the deal the winner is always the one with the leverage And there’s ZERO LEVERAGE in walking into a car store and haggling You’re playing an away game and no one there is rooting for your team That dealer’s competitor isn’t the other brands it’s the other dealers who sell his brand And the winning leverage always comes from having several of them compete for your business Here’s an example: A customer got 9 dealers to compete for a redesigned 2017 Honda CR-V without leaving his home or office and paid 1090 below invoice The eight other bids were 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread from low to high! The winning Sales Manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business And that store may have been the next month’s high bidder depending on how it was doing then vs its target Question: What should we have told him was a good price for that car Any number we mentioned would have been bone stupid And that’s true for any car you want Either you repeat the same conventional doctrines everybody is saying or else you say something true and it will sound like it’s from Neptune – Noam Chomsky Why aren’t those auto-info old-boy clubs Kelley Blue Book Edmunds TrueCar carscom Consumer Reports etc telling you this Because they pocket referral fees of 300 to 500 when you buy a car from dealers in their networks – money which comes from your pocket They’re in business to help dealers sell cars profitably not to help you get the lowest price If they told you the truth they’d be out of business tomorrow Our customers almost always beat their prices frequently by a lot That’s why over half of our orders come from previous customers and their referrals No Auto-Info Site Can Serve Two Masters He Serves Just One: You The New-Car Buyer Founder James Bragg a Yale and Harvard Business School graduate is a career-long change agent who has always challenged conventional wisdom With 25 years and over 65000 hours focused solely on this subject he’s the country’s most knowledgeable new-car buyers’ consumer advocate And unlike every old-boy club source of new-car info and advice including Consumer Reports he’s never taken a dime from dealers or automakers As a result he’s become the sole source of the long-hidden truth about the dealer invoice price dealer cash incentives and the only smart way to buy a new car in today’s market His Discovery That The Invoice Price Has Nothing To Do WithAny Dealer Cost Shocked Consumer Reports Into Killing ItsNew Car Price Service a major cash cow Since 1983! In November 2012 he proved to that organization and four other auto-info biggies that the dealer invoice price has had no relationship to any vehicle’s cost since 1994 invalidating the core assumption behind their target price advice The effectiveness of that ancient invoice-based negotiating approach is dead as a doornail Embarrassed by its two-decade failure to recognize that obvious fact Consumer Reports dumped its legendary ‘cash cow’ New Car Price Service – the one they claimed would tell you the dealer’s true cost which hasn’t been true for 23 years Can there be any stronger evidence that the way to get the best price has changed forever It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg NEW-CAR SALES HAVE HIT A WALL AND THAT PUTS YOU IN THE DRIVER’S SEAT The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast in 2016 but result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 Overall sales could drop below 17 million this year for the first time in three years January-August sales inched up just 11 but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales And over the last 5 years September sales have averaged 15 lower than August’s As a result the market is more competitive than ever with automakers spending more on incentives to move the metal In a word you’ve got more deal-making leverage than you’ve had in years Why am I the only one telling you these facts Because if the big new-car info and buying services did they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column If you plan to get a new car in September NOW is the time to place an order! Normal Delivery Timing: 99 of our customers request email delivery This is a tiny information boutique We usually send email orders by the next business day — with one exception this fall My assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester SO LATE MONDAY ORDERS AND ALL TUESDAY’S WILL USUALLY BE EMAILED TO CUSTOMERS ON WEDNESDAY We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Twenty Three Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg NEW-CAR SALES HAVE HIT A WALL AND THAT PUTS YOU IN THE DRIVER’S SEAT The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast in 2016 but result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 Overall sales could drop below 17 million this year for the first time in three years January-August sales inched up just 11 but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales And over the last 5 years September sales have averaged 15 lower than August’s As a result the market is more competitive than ever with automakers spending more on incentives to move the metal In a word you’ve got more deal-making leverage than you’ve had in years Why am I the only one telling you these facts Because if the big new-car info and buying services did they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column If you plan to get a new car in September NOW is the time to place an order! Normal Delivery Timing: 99 of our customers request email delivery This is a tiny information boutique We usually send email orders by the next business day — with one exception this fall My assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester SO LATE MONDAY ORDERS AND ALL TUESDAY’S WILL USUALLY BE EMAILED TO CUSTOMERS ON WEDNESDAY We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Twenty Three Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column If you plan to get a new car in September NOW is the time to place an order! Normal Delivery Timing: 99 of our customers request email delivery This is a tiny information boutique We usually send email orders by the next business day — with one exception this fall My assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester SO LATE MONDAY ORDERS AND ALL TUESDAY’S WILL USUALLY BE EMAILED TO CUSTOMERS ON WEDNESDAY We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Twenty Three Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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You Need The Whole Truth About The New-Car Business And This Is The Only Website Where You’ll Find It WARNING! Because I’m opening your eyes to the truth they’ve all been hiding our facts and action recommendations contradict EVERYTHING you’re being told and encouraged to do by TrueCar Edmunds Kelley Blue Book Carscom Consumer Reports and the other big new-car info sites which get all their revenue from the automakers and dealers they send you to For openers no dealer wants you to understand this: Every new car is a commodity the same vehicle with the same price structure at every dealership In the art of the deal the winner is always the one with the leverage And there’s ZERO LEVERAGE in walking into a car store and haggling You’re playing an away game and no one there is rooting for your team That dealer’s competitor isn’t the other brands it’s the other dealers who sell his brand And the winning leverage always comes from having several of them compete for your business Here’s an example: A customer got 9 dealers to compete for a redesigned 2017 Honda CR-V without leaving his home or office and paid 1090 below invoice The eight other bids were 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread from low to high! The winning Sales Manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business And that store may have been the next month’s high bidder depending on how it was doing then vs its target Question: What should we have told him was a good price for that car Any number we mentioned would have been bone stupid And that’s true for any car you want Either you repeat the same conventional doctrines everybody is saying or else you say something true and it will sound like it’s from Neptune – Noam Chomsky Why aren’t those auto-info old-boy clubs Kelley Blue Book Edmunds TrueCar carscom Consumer Reports etc telling you this Because they pocket referral fees of 300 to 500 when you buy a car from dealers in their networks – money which comes from your pocket They’re in business to help dealers sell cars profitably not to help you get the lowest price If they told you the truth they’d be out of business tomorrow Our customers almost always beat their prices frequently by a lot That’s why over half of our orders come from previous customers and their referrals No Auto-Info Site Can Serve Two Masters He Serves Just One: You The New-Car Buyer Founder James Bragg a Yale and Harvard Business School graduate is a career-long change agent who has always challenged conventional wisdom With 25 years and over 65000 hours focused solely on this subject he’s the country’s most knowledgeable new-car buyers’ consumer advocate And unlike every old-boy club source of new-car info and advice including Consumer Reports he’s never taken a dime from dealers or automakers As a result he’s become the sole source of the long-hidden truth about the dealer invoice price dealer cash incentives and the only smart way to buy a new car in today’s market His Discovery That The Invoice Price Has Nothing To Do WithAny Dealer Cost Shocked Consumer Reports Into Killing ItsNew Car Price Service a major cash cow Since 1983! In November 2012 he proved to that organization and four other auto-info biggies that the dealer invoice price has had no relationship to any vehicle’s cost since 1994 invalidating the core assumption behind their target price advice The effectiveness of that ancient invoice-based negotiating approach is dead as a doornail Embarrassed by its two-decade failure to recognize that obvious fact Consumer Reports dumped its legendary ‘cash cow’ New Car Price Service – the one they claimed would tell you the dealer’s true cost which hasn’t been true for 23 years Can there be any stronger evidence that the way to get the best price has changed forever It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg NEW-CAR SALES HAVE HIT A WALL AND THAT PUTS YOU IN THE DRIVER’S SEAT The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast in 2016 but result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 Overall sales could drop below 17 million this year for the first time in three years January-August sales inched up just 11 but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales And over the last 5 years September sales have averaged 15 lower than August’s As a result the market is more competitive than ever with automakers spending more on incentives to move the metal In a word you’ve got more deal-making leverage than you’ve had in years Why am I the only one telling you these facts Because if the big new-car info and buying services did they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column If you plan to get a new car in September NOW is the time to place an order! Normal Delivery Timing: 99 of our customers request email delivery This is a tiny information boutique We usually send email orders by the next business day — with one exception this fall My assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester SO LATE MONDAY ORDERS AND ALL TUESDAY’S WILL USUALLY BE EMAILED TO CUSTOMERS ON WEDNESDAY We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Twenty Three Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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Why aren’t those auto-info old-boy clubs Kelley Blue Book Edmunds TrueCar carscom Consumer Reports etc telling you this Because they pocket referral fees of 300 to 500 when you buy a car from dealers in their networks – money which comes from your pocket They’re in business to help dealers sell cars profitably not to help you get the lowest price If they told you the truth they’d be out of business tomorrow Our customers almost always beat their prices frequently by a lot That’s why over half of our orders come from previous customers and their referrals No Auto-Info Site Can Serve Two Masters He Serves Just One: You The New-Car Buyer Founder James Bragg a Yale and Harvard Business School graduate is a career-long change agent who has always challenged conventional wisdom With 25 years and over 65000 hours focused solely on this subject he’s the country’s most knowledgeable new-car buyers’ consumer advocate And unlike every old-boy club source of new-car info and advice including Consumer Reports he’s never taken a dime from dealers or automakers As a result he’s become the sole source of the long-hidden truth about the dealer invoice price dealer cash incentives and the only smart way to buy a new car in today’s market His Discovery That The Invoice Price Has Nothing To Do WithAny Dealer Cost Shocked Consumer Reports Into Killing ItsNew Car Price Service a major cash cow Since 1983! In November 2012 he proved to that organization and four other auto-info biggies that the dealer invoice price has had no relationship to any vehicle’s cost since 1994 invalidating the core assumption behind their target price advice The effectiveness of that ancient invoice-based negotiating approach is dead as a doornail Embarrassed by its two-decade failure to recognize that obvious fact Consumer Reports dumped its legendary ‘cash cow’ New Car Price Service – the one they claimed would tell you the dealer’s true cost which hasn’t been true for 23 years Can there be any stronger evidence that the way to get the best price has changed forever It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg NEW-CAR SALES HAVE HIT A WALL AND THAT PUTS YOU IN THE DRIVER’S SEAT The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast in 2016 but result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 Overall sales could drop below 17 million this year for the first time in three years January-August sales inched up just 11 but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales And over the last 5 years September sales have averaged 15 lower than August’s As a result the market is more competitive than ever with automakers spending more on incentives to move the metal In a word you’ve got more deal-making leverage than you’ve had in years Why am I the only one telling you these facts Because if the big new-car info and buying services did they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column If you plan to get a new car in September NOW is the time to place an order! Normal Delivery Timing: 99 of our customers request email delivery This is a tiny information boutique We usually send email orders by the next business day — with one exception this fall My assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester SO LATE MONDAY ORDERS AND ALL TUESDAY’S WILL USUALLY BE EMAILED TO CUSTOMERS ON WEDNESDAY We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Twenty Three Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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For openers no dealer wants you to understand this: Every new car is a commodity the same vehicle with the same price structure at every dealership In the art of the deal the winner is always the one with the leverage And there’s ZERO LEVERAGE in walking into a car store and haggling You’re playing an away game and no one there is rooting for your team That dealer’s competitor isn’t the other brands it’s the other dealers who sell his brand And the winning leverage always comes from having several of them compete for your business Here’s an example: A customer got 9 dealers to compete for a redesigned 2017 Honda CR-V without leaving his home or office and paid 1090 below invoice The eight other bids were 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread from low to high! The winning Sales Manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business And that store may have been the next month’s high bidder depending on how it was doing then vs its target Question: What should we have told him was a good price for that car Any number we mentioned would have been bone stupid And that’s true for any car you want Either you repeat the same conventional doctrines everybody is saying or else you say something true and it will sound like it’s from Neptune – Noam Chomsky Why aren’t those auto-info old-boy clubs Kelley Blue Book Edmunds TrueCar carscom Consumer Reports etc telling you this Because they pocket referral fees of 300 to 500 when you buy a car from dealers in their networks – money which comes from your pocket They’re in business to help dealers sell cars profitably not to help you get the lowest price If they told you the truth they’d be out of business tomorrow Our customers almost always beat their prices frequently by a lot That’s why over half of our orders come from previous customers and their referrals No Auto-Info Site Can Serve Two Masters He Serves Just One: You The New-Car Buyer Founder James Bragg a Yale and Harvard Business School graduate is a career-long change agent who has always challenged conventional wisdom With 25 years and over 65000 hours focused solely on this subject he’s the country’s most knowledgeable new-car buyers’ consumer advocate And unlike every old-boy club source of new-car info and advice including Consumer Reports he’s never taken a dime from dealers or automakers As a result he’s become the sole source of the long-hidden truth about the dealer invoice price dealer cash incentives and the only smart way to buy a new car in today’s market His Discovery That The Invoice Price Has Nothing To Do WithAny Dealer Cost Shocked Consumer Reports Into Killing ItsNew Car Price Service a major cash cow Since 1983! In November 2012 he proved to that organization and four other auto-info biggies that the dealer invoice price has had no relationship to any vehicle’s cost since 1994 invalidating the core assumption behind their target price advice The effectiveness of that ancient invoice-based negotiating approach is dead as a doornail Embarrassed by its two-decade failure to recognize that obvious fact Consumer Reports dumped its legendary ‘cash cow’ New Car Price Service – the one they claimed would tell you the dealer’s true cost which hasn’t been true for 23 years Can there be any stronger evidence that the way to get the best price has changed forever It is almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg NEW-CAR SALES HAVE HIT A WALL AND THAT PUTS YOU IN THE DRIVER’S SEAT The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast in 2016 but result was 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 Overall sales could drop below 17 million this year for the first time in three years January-August sales inched up just 11 but that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales And over the last 5 years September sales have averaged 15 lower than August’s As a result the market is more competitive than ever with automakers spending more on incentives to move the metal In a word you’ve got more deal-making leverage than you’ve had in years Why am I the only one telling you these facts Because if the big new-car info and buying services did they’d jeopardize their entire revenue stream which comes from dealers and automakers not you For 25 years I’ve been on a mission to unearth and expose the long-hidden truths that Consumer Reports TrueCar Edmunds Carscom Kelley Blue Book and the auto industry don’t want you to know Those facts demolish all their conventional wisdom about how to buy a car and they transfer the negotiating leverage from the dealers to you Isn’t it time you stopped looking at the way to buy a new car through their rear-view mirrors PS Will you visit me when I enter the witness protection program JAMES BRAGG HOW TO ORDER THE PACKAGE AND WHEN AND HOW YOU’LL GET IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday To see the vehicles for which we have pricing info click on the Auto Pricing link in that column If you plan to get a new car in September NOW is the time to place an order! Normal Delivery Timing: 99 of our customers request email delivery This is a tiny information boutique We usually send email orders by the next business day — with one exception this fall My assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester SO LATE MONDAY ORDERS AND ALL TUESDAY’S WILL USUALLY BE EMAILED TO CUSTOMERS ON WEDNESDAY We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time For a sneak peek at what you’ll get for 4495 scroll down to What’s In The Fighting Chance Package The Dealer Invoice Price Has Become a Bloated Imposter That Has Had Nothing To Do With Any New Car’s Real Cost For Twenty Three Years! And The Industry Moves It Further From Any Cost As noted above Bragg proved it to senior execs of Consumer Reports Kelley Blue Book Edmunds Carscom and TrueCar in a 11/27/12 USA TODAY Automotive Roundtable discussion of whether online car shopping and information services are believable and are relevant in today’s market To see it click here You could have heard a pin drop Incredibly no one was aware of a game-changing fact that had been in front of their noses for 17 years! It’s their worst nightmare because it exposes their pay what others paid as terrible advice Bragg asked the Consumer Reports person Who’s been running your New Car Price Service for the past 20 years Rip Van Winkle He was not amused To read much of the USA TODAY Don’t Trust That Invoice Price write-up on that meeting in which Bragg was dubbed a peppery contrarian click here To understand how laughable new-car pricing is today check out the tiny percentage differences between the base invoice and retail/sticker prices for each brand: Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company Add the fact that dealerships have an overhead expense of 12 to 15 of revenue and you’d have to be brain dead to believe the invoice price is in the same area code as any cost number The auto industry is having a good laugh at how gullible we are It’s even flipping us off now with pricing for the Chrysler Pacific Hybrid minivan: Invoice 44895 Retail 44995! Yet all the info and advice on those big auto-info websites is based on our swallowing – hook line and sinker – the preposterous notion that for decades automakers have been telling everyone what their dealers pay for their cars If that were true dealers would go ballistic But they don’t and they never did even before the Internet arrived Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell The inside story of the discovery of that game-changing fact is told in our book Letting The Cat Out Of The Bag: How The Auto Industry ‘Redesigned’ The Dealer invoice Price When The Internet Arrived available in paperback and Kindle format at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like a author-signed copy 1495 including postage you can add that to your order for the Fighting Chance information package Here’s Bragg’s Take On Those Consumer Auto Pricing Sites Those sites are: a pitching the range of what other clueless shoppers have paid as the holy grail of transaction prices b using rebates which everyone gets and a comparison of their prices to the full sticker price which almost no one pays to inflate their claims of savings from using their services and c sending you on a ‘milk run’ to a small number of dealers in their networks who relish the thought of selling you a car at those prices and reward those conduit sites handsomely with the advertising and/or finder’s fees of 300 to 500 that comes out of your pocket Question: When you’re thinking about getting a new car are you sitting there saying Gee I hope I get a price that’s close to what everyone else is paying We don’t get to choose what is trueWe only get to choose what we do about it – Kami Garcia These Are The Facts About How Most Dealer Incentive Programs Work Today It’s 2018 not 1994 and that world isn’t flat anymore it’s round 90 of the bucks spent on dealer cash are in multi-month programs based on total sales targets and subjective issues like customers’ ratings of their selling dealerships NOT on sales of specific vehicles The rewards can be five to six-figure bonuses Some are stair-step promotions in which per-vehicle bonuses increase as dealers reach higher volume thresholds And no one can tell you any dealership’s target or performance level or when these programs start and end So reaching interim monthly goals along the way is crucially important There’s a lot of seasonality in the business and dealers can’t go into the last month 15 behind where they should have been based on that seasonal pattern That keeps steady sales pressure on month after month Dealers trailing their monthly targets near month-end will sell for much less and that’s likely to be different dealers each month WHAT’S IN THE FIGHTING CHANCE PACKAGE You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet We’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of our knowledge has come from our customers’ feedback You’ll have us as your coaches as you go through the process Got a question Call us Want to run the numbers before you sign a lease Call us There’s no such thing as a silly question here In the package’s centerpiece How The PhoneEmail Attack Can Get You The Best Deal Saving You Time Money and Aggravation you’ll learn exactly what to do and say each step of the way as you conduct a competitive bidding process from your home or office Ideally you’ll enlist 9 or 10 dealers that you choose to make price proposals and you’ll go with the winner We also tell you the best day of each month to start the process You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re interested in have been doing in the market Are your model’s sales up or down Does the average dealer sell 2 per month or 22 This piece also reveals the current holdback information for brands that use it several don’t You’ll get the complete current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and equipment packages Here’s a current list of model pricing available You’ll also get these insightful fact-based articles by Mr Bragg most of them information no other auto-info site will tell you Focus only on those relevant to your purchase or lease How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated ImposterBy Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Two Big ‘Fake News’ Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating Important Note On The Pricing Of Dealer-Installed Accessories Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In If you tell us you have one Leasing 101: The Straight Skinny If you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you tell us you’re leasing or undecided Our unique package includes all the information you need to negotiate the best price on for any one vehicle You may place an order here on a secure encrypted order form at any time Special Message To Previous Customers The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business Sometimes the changes are dramatic For example the method for getting competitive bids differs substantially from the arms-length/one-step fax or email attack process we recommended several years ago At other times the changes are small but represent worthwhile improvements The suggested wording in the note you’ll send dealers is fine-tuned often The package you’d receive today will typically include several insightful changes compared to the one you ordered years ago The Cost Of This Unique Package 4495 Includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more additional vehicles as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice Considering the substantial cost of the new vehicle you’re about to buy or lease isn’t this a relatively small price to pay for the comprehensive Fighting Chance information package Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA Copyright © 2017 Fighting Chance Home |
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