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WARNING! Our facts and recommendations contradict almost everything you’re being told by those big new-car buying and info sites which get all their revenue from the automakers and dealers they send you to But it’s 2018 not 1994 and it’s time you stopped looking at the way to buy a new car through their broken rear-view mirrors Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell 10 ESSENTIAL FACTS THEY DON’T WANT YOU TO KNOW 1 You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand And every dealer’s fiercest competitors aren’t other brands they’re the other stores selling the same brand I learned that in 1997 when a customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks! 2 The art of any deal is one little word: leverage Yet most new-car shoppers still walk into a car store to haggle the price a game they always lose because their leverage is zero 3 The leverage shifts dramatically from the dealers to you when you use our 3-step competitive bidding process to get several of them competing for your business – ideally at least 9 or 10 no matter how far from you they are Few dealerships decline to participate because the retail car business has hit a wall entering a multi-year no-growth period 4 Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years 5 Factory-to-dealer cash programs today are rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on more subjective elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences 6 The new-car business has a significant seasonality pattern with monthly sales ranging from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets 7 Given that reality there are almost always some dealerships trailing their targets and more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then 8 There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business 9 Those big Internet car-info and buying sites aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers they send you to in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain THE INDUSTRY WANTS US TO BELIEVE THE INVOICE IS A REAL COST NUMBER BUT IT JUST AIN’T SO AND IT AIN’T BEEN SO FOR A LONG LONG TIME 10 The invoice hasn’t been a vehicle cost for well over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company And the gal who thinks the National Guard is an All-Amerucan football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 98 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1695 including First Class postage you can add that to your order for the information package AS I’VE NOTED NEW-CAR SALES HAVE HIT A WALL That Puts You In The Driver’s Seat The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was a tiny 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 Sales inched up just 04 in the first 11 months of this year and that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years December is the year’s best sales month and usually the best month to get a new car Whether dealers have been having a great year or a lousy one they all want to end the year with a bang and go into January with some momentum WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home |
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That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 |
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At Ricochet Off-Road we have been manufacturing skid plates for 40 years Dedicated to quality our aluminum skid plates are a perfect fit for your Motorcycle ATV UTV Side by Side and Toyota FJ and Tacoma We also offer UHMW skid plates for your UTV and Side by Side Great for protecting your vehicle from damage giving you peace of mind out on ATV trails Our Dirt Bike kickstands are the most durable in the off road industry Add an aluminum or steel pipe guard to your bike for additional protection Our skid plates are all made in the USA right here in Salt Lake City Utah Having access to just about every type of terrain gives us a unique insight into building your skidplate to the highest best quality and functioning bash plate you could hope for Armor up and ride hard! |
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THE INDUSTRY WANTS US TO BELIEVE THE INVOICE IS A REAL COST NUMBER BUT IT JUST AIN’T SO AND IT AIN’T BEEN SO FOR A LONG LONG TIME 10 The invoice hasn’t been a vehicle cost for well over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company And the gal who thinks the National Guard is an All-Amerucan football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 98 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1695 including First Class postage you can add that to your order for the information package AS I’VE NOTED NEW-CAR SALES HAVE HIT A WALL That Puts You In The Driver’s Seat The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was a tiny 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 Sales inched up just 04 in the first 11 months of this year and that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years December is the year’s best sales month and usually the best month to get a new car Whether dealers have been having a great year or a lousy one they all want to end the year with a bang and go into January with some momentum WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home |
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welcome to the brute force fabwebsite Here at brute force we specialize in off-road armor for toyota tacoma fj cruiser 4 runner tundra and sequoia If you are in the market for a front bumper rear bumper hc rear bumper with or with out a swing out tire carrier rock sliders bed cage skid plates or any other type of rock/trail armor then look no further I design and fabricate all of my own products which means I control the quality and integrity of your part A product will not ship unless it meets my personal standards and satisfaction I take a lot of pride in hand crafting my products which does take time I look forward to working On your next project with you |
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Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain THE INDUSTRY WANTS US TO BELIEVE THE INVOICE IS A REAL COST NUMBER BUT IT JUST AIN’T SO AND IT AIN’T BEEN SO FOR A LONG LONG TIME 10 The invoice hasn’t been a vehicle cost for well over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company And the gal who thinks the National Guard is an All-Amerucan football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 98 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1695 including First Class postage you can add that to your order for the information package AS I’VE NOTED NEW-CAR SALES HAVE HIT A WALL That Puts You In The Driver’s Seat The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was a tiny 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 Sales inched up just 04 in the first 11 months of this year and that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years December is the year’s best sales month and usually the best month to get a new car Whether dealers have been having a great year or a lousy one they all want to end the year with a bang and go into January with some momentum WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home |
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Toyota Foundation awards 45K in environmental innovation scholarships |
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Find your bumper: Select Make Acura Aston Martin Audi BMW Bentley Buick Cadillac Chevrolet Chrysler Dodge Ferrari Fiat Ford GMC SUV Honda Hyundai Infiniti Infinity JEEP Jaguar Kia Lamborghini Land Rover Lexus Lincoln Maserati Mazda Mercedes-Benz Mercury Mini Mitsubishi Nissan Oldsmobile Pontiac Porsche Saab Saturn Scion Smart Subaru Suzuki Tesla Toyota Volkswagen Volvo Select Model Select Year Parts Category Reset Search |
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Road transport is the most common and reliable way to travel from the Bagdogra to Darjeeling The distance to be covered in a taxi from Bagdogra to Darjeeling is approximately 125 kms The road conditions are mostly tough with rough patches till Darjeeling for most times around the year Landslides and rains further keep the road conditions a bit challenging during the monsoons hence we suggest people travelling from Bagdogra to Darjeeling to opt for luxury SUVs like Toyota Innova Xylo or similar type of car rather than going for a Hatchback for a comfortable travel |
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You may have your personal car dealership on-line with out the storage Select a dealership under for extra information about that new car seller together with their handle phone numbers map and directions dealership footage makes sold plus assets on commerce-in appraisal worth rebates and incentives A neater and extra affordable various is to install new hubcaps What makes the accomplishment even more spectacular is that this widespread category has seen most gross sales leaders introduce new models such as the Ford Escape and Toyota RAV4 or update present ones like the Mazda CX-5 More than 20 of the electricity bill of a household is contributed by way of appliances and a major part of the electricity is consumed by previous appliances Reliability issues with the automated transmission and all electrical equipment additional eroded the public’s which contributed to the Allied victory in World Struggle II BMW automobiles are known the world over for elegance and magnificence and the X1 doesn’t disappoint To make a doubtlessly unhealthy scenario worse the plastic fan blades change into brittle and fragile over time |
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10 ESSENTIAL FACTS THEY DON’T WANT YOU TO KNOW 1 You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand And every dealer’s fiercest competitors aren’t other brands they’re the other stores selling the same brand I learned that in 1997 when a customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks! 2 The art of any deal is one little word: leverage Yet most new-car shoppers still walk into a car store to haggle the price a game they always lose because their leverage is zero 3 The leverage shifts dramatically from the dealers to you when you use our 3-step competitive bidding process to get several of them competing for your business – ideally at least 9 or 10 no matter how far from you they are Few dealerships decline to participate because the retail car business has hit a wall entering a multi-year no-growth period 4 Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years 5 Factory-to-dealer cash programs today are rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on more subjective elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences 6 The new-car business has a significant seasonality pattern with monthly sales ranging from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets 7 Given that reality there are almost always some dealerships trailing their targets and more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then 8 There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business 9 Those big Internet car-info and buying sites aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers they send you to in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain THE INDUSTRY WANTS US TO BELIEVE THE INVOICE IS A REAL COST NUMBER BUT IT JUST AIN’T SO AND IT AIN’T BEEN SO FOR A LONG LONG TIME 10 The invoice hasn’t been a vehicle cost for well over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company And the gal who thinks the National Guard is an All-Amerucan football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 98 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1695 including First Class postage you can add that to your order for the information package AS I’VE NOTED NEW-CAR SALES HAVE HIT A WALL That Puts You In The Driver’s Seat The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was a tiny 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 Sales inched up just 04 in the first 11 months of this year and that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years December is the year’s best sales month and usually the best month to get a new car Whether dealers have been having a great year or a lousy one they all want to end the year with a bang and go into January with some momentum WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home |
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Someone needed the hunger for the truth the tenacity to uncover it and the backbone and guts to reveal it to you I was the only candidate James Bragg 146000 new-car shoppers have used our competitive bidding process to get the lowest price possible without walking into a single car store to haggle With our empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose We teach you exactly what to say and do and when to do it And we’ll be here to answer your questions by phone including going through your best-offer numbers WARNING! Our facts and recommendations contradict almost everything you’re being told by those big new-car buying and info sites which get all their revenue from the automakers and dealers they send you to But it’s 2018 not 1994 and it’s time you stopped looking at the way to buy a new car through their broken rear-view mirrors Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell 10 ESSENTIAL FACTS THEY DON’T WANT YOU TO KNOW 1 You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand And every dealer’s fiercest competitors aren’t other brands they’re the other stores selling the same brand I learned that in 1997 when a customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks! 2 The art of any deal is one little word: leverage Yet most new-car shoppers still walk into a car store to haggle the price a game they always lose because their leverage is zero 3 The leverage shifts dramatically from the dealers to you when you use our 3-step competitive bidding process to get several of them competing for your business – ideally at least 9 or 10 no matter how far from you they are Few dealerships decline to participate because the retail car business has hit a wall entering a multi-year no-growth period 4 Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years 5 Factory-to-dealer cash programs today are rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on more subjective elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences 6 The new-car business has a significant seasonality pattern with monthly sales ranging from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets 7 Given that reality there are almost always some dealerships trailing their targets and more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then 8 There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business 9 Those big Internet car-info and buying sites aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers they send you to in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain THE INDUSTRY WANTS US TO BELIEVE THE INVOICE IS A REAL COST NUMBER BUT IT JUST AIN’T SO AND IT AIN’T BEEN SO FOR A LONG LONG TIME 10 The invoice hasn’t been a vehicle cost for well over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company And the gal who thinks the National Guard is an All-Amerucan football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 98 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1695 including First Class postage you can add that to your order for the information package AS I’VE NOTED NEW-CAR SALES HAVE HIT A WALL That Puts You In The Driver’s Seat The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was a tiny 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 Sales inched up just 04 in the first 11 months of this year and that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years December is the year’s best sales month and usually the best month to get a new car Whether dealers have been having a great year or a lousy one they all want to end the year with a bang and go into January with some momentum WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home |
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10 The invoice hasn’t been a vehicle cost for well over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company And the gal who thinks the National Guard is an All-Amerucan football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 98 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1695 including First Class postage you can add that to your order for the information package AS I’VE NOTED NEW-CAR SALES HAVE HIT A WALL That Puts You In The Driver’s Seat The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was a tiny 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 Sales inched up just 04 in the first 11 months of this year and that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years December is the year’s best sales month and usually the best month to get a new car Whether dealers have been having a great year or a lousy one they all want to end the year with a bang and go into January with some momentum WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home |
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James Bragg 146000 new-car shoppers have used our competitive bidding process to get the lowest price possible without walking into a single car store to haggle With our empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose We teach you exactly what to say and do and when to do it And we’ll be here to answer your questions by phone including going through your best-offer numbers WARNING! Our facts and recommendations contradict almost everything you’re being told by those big new-car buying and info sites which get all their revenue from the automakers and dealers they send you to But it’s 2018 not 1994 and it’s time you stopped looking at the way to buy a new car through their broken rear-view mirrors Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell 10 ESSENTIAL FACTS THEY DON’T WANT YOU TO KNOW 1 You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand And every dealer’s fiercest competitors aren’t other brands they’re the other stores selling the same brand I learned that in 1997 when a customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks! 2 The art of any deal is one little word: leverage Yet most new-car shoppers still walk into a car store to haggle the price a game they always lose because their leverage is zero 3 The leverage shifts dramatically from the dealers to you when you use our 3-step competitive bidding process to get several of them competing for your business – ideally at least 9 or 10 no matter how far from you they are Few dealerships decline to participate because the retail car business has hit a wall entering a multi-year no-growth period 4 Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years 5 Factory-to-dealer cash programs today are rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on more subjective elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences 6 The new-car business has a significant seasonality pattern with monthly sales ranging from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets 7 Given that reality there are almost always some dealerships trailing their targets and more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then 8 There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business 9 Those big Internet car-info and buying sites aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers they send you to in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain THE INDUSTRY WANTS US TO BELIEVE THE INVOICE IS A REAL COST NUMBER BUT IT JUST AIN’T SO AND IT AIN’T BEEN SO FOR A LONG LONG TIME 10 The invoice hasn’t been a vehicle cost for well over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company And the gal who thinks the National Guard is an All-Amerucan football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 98 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1695 including First Class postage you can add that to your order for the information package AS I’VE NOTED NEW-CAR SALES HAVE HIT A WALL That Puts You In The Driver’s Seat The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was a tiny 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 Sales inched up just 04 in the first 11 months of this year and that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years December is the year’s best sales month and usually the best month to get a new car Whether dealers have been having a great year or a lousy one they all want to end the year with a bang and go into January with some momentum WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home |
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There are essential game-changing facts about the new-car business that the industry and those big auto-info websites have hidden from you for decades – facts that shift the negotiating leverage from the dealers to you Someone needed the hunger for the truth the tenacity to uncover it and the backbone and guts to reveal it to you I was the only candidate James Bragg 146000 new-car shoppers have used our competitive bidding process to get the lowest price possible without walking into a single car store to haggle With our empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose We teach you exactly what to say and do and when to do it And we’ll be here to answer your questions by phone including going through your best-offer numbers WARNING! Our facts and recommendations contradict almost everything you’re being told by those big new-car buying and info sites which get all their revenue from the automakers and dealers they send you to But it’s 2018 not 1994 and it’s time you stopped looking at the way to buy a new car through their broken rear-view mirrors Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell 10 ESSENTIAL FACTS THEY DON’T WANT YOU TO KNOW 1 You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand And every dealer’s fiercest competitors aren’t other brands they’re the other stores selling the same brand I learned that in 1997 when a customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks! 2 The art of any deal is one little word: leverage Yet most new-car shoppers still walk into a car store to haggle the price a game they always lose because their leverage is zero 3 The leverage shifts dramatically from the dealers to you when you use our 3-step competitive bidding process to get several of them competing for your business – ideally at least 9 or 10 no matter how far from you they are Few dealerships decline to participate because the retail car business has hit a wall entering a multi-year no-growth period 4 Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years 5 Factory-to-dealer cash programs today are rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on more subjective elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences 6 The new-car business has a significant seasonality pattern with monthly sales ranging from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets 7 Given that reality there are almost always some dealerships trailing their targets and more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then 8 There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business 9 Those big Internet car-info and buying sites aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers they send you to in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain THE INDUSTRY WANTS US TO BELIEVE THE INVOICE IS A REAL COST NUMBER BUT IT JUST AIN’T SO AND IT AIN’T BEEN SO FOR A LONG LONG TIME 10 The invoice hasn’t been a vehicle cost for well over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company And the gal who thinks the National Guard is an All-Amerucan football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 98 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1695 including First Class postage you can add that to your order for the information package AS I’VE NOTED NEW-CAR SALES HAVE HIT A WALL That Puts You In The Driver’s Seat The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was a tiny 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 Sales inched up just 04 in the first 11 months of this year and that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years December is the year’s best sales month and usually the best month to get a new car Whether dealers have been having a great year or a lousy one they all want to end the year with a bang and go into January with some momentum WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home |
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I was the only candidate James Bragg 146000 new-car shoppers have used our competitive bidding process to get the lowest price possible without walking into a single car store to haggle With our empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose We teach you exactly what to say and do and when to do it And we’ll be here to answer your questions by phone including going through your best-offer numbers WARNING! Our facts and recommendations contradict almost everything you’re being told by those big new-car buying and info sites which get all their revenue from the automakers and dealers they send you to But it’s 2018 not 1994 and it’s time you stopped looking at the way to buy a new car through their broken rear-view mirrors Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell 10 ESSENTIAL FACTS THEY DON’T WANT YOU TO KNOW 1 You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand And every dealer’s fiercest competitors aren’t other brands they’re the other stores selling the same brand I learned that in 1997 when a customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks! 2 The art of any deal is one little word: leverage Yet most new-car shoppers still walk into a car store to haggle the price a game they always lose because their leverage is zero 3 The leverage shifts dramatically from the dealers to you when you use our 3-step competitive bidding process to get several of them competing for your business – ideally at least 9 or 10 no matter how far from you they are Few dealerships decline to participate because the retail car business has hit a wall entering a multi-year no-growth period 4 Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years 5 Factory-to-dealer cash programs today are rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on more subjective elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences 6 The new-car business has a significant seasonality pattern with monthly sales ranging from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets 7 Given that reality there are almost always some dealerships trailing their targets and more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then 8 There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business 9 Those big Internet car-info and buying sites aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers they send you to in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain THE INDUSTRY WANTS US TO BELIEVE THE INVOICE IS A REAL COST NUMBER BUT IT JUST AIN’T SO AND IT AIN’T BEEN SO FOR A LONG LONG TIME 10 The invoice hasn’t been a vehicle cost for well over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company And the gal who thinks the National Guard is an All-Amerucan football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 98 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1695 including First Class postage you can add that to your order for the information package AS I’VE NOTED NEW-CAR SALES HAVE HIT A WALL That Puts You In The Driver’s Seat The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was a tiny 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 Sales inched up just 04 in the first 11 months of this year and that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years December is the year’s best sales month and usually the best month to get a new car Whether dealers have been having a great year or a lousy one they all want to end the year with a bang and go into January with some momentum WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home |
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TOYOTA’S MENTORSHIP |
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Toyota Differences |
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Toyota Corolla Hyundai Creta GA 3 Jostle For Car-Of- The-Year |
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Windshield TEQ Logo Toyota Genuine Parts Rising Sun Racing Development Japan JDM Car Vinyl Sticker Decal |
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TOYOTA HILUX – DOUBLE CAB |
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Toyota Celica GTS Turbo back |
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Toyota Proving Grounds |
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Toyota Konfigurieren |
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Toyota Corolla 2020 года характеристики фото |
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1983 Toyota Land Cruiser 42 Jeep |
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TOYOTA QUANTUM BACKPLATE ASSEMBLY LH 295mm 15gt |
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Представлена серийная версия седана Toyota Crown |
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TOYOTA VICTORY STAR |
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Hyundai Creta uses Toyota H |
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Uber y Toyota aliados para cambiar el transporte |
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Are the keys to a Toyota in your Stocking |
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Redesign 2019 toyota Corolla |
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2005 Toyota IST |
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Le Toyota Hilux fête ses 50 bougies avec 2 séries spéciales |
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Toyota Townace – 1986 |
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Toyota LH113 Dolphine – 1993 |
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Toyota RAV4 2004 – 129300 km |
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TOYOTA QUANTUM SPRING KIT 15gt |
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Toyota Auris com 0 de juros |
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Welcome to Bills Toyota Sales |
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TOYOTA / VIOS TOYOTA 2006年VIOS 自排 |
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Toyota Rush 2018 to be launched on 30th August |
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Toyota Corolla 2011 – 120 km |
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TESTIRALI SMO: Toyota Corolla 16 16V 2017 |
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2014 Toyota Corolla |
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Ref:79 toyota corolla Call 8895 for price |
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Toyota Land Cruiser 70 |
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Royal Palm Beach Toyota |
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Toyota Platz 1999 |
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TOYOTA / VIOS / VIOS 竹北市中華路638號 |
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18 Toyota RAV 4 2019 18in Gloss Black OE |
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Very good condition Toyota Prius for sale |
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Menggeser Hegemoni Toyota Avanza |
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Toyota to construct an Engineering Centre at the U |
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De Toyota Yaris Y20 |
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Toyota e-Pallette Hyundai NEXO Kia Niro EV – CES 2018 Media Day 2 Roundup Feat Alex From E for Electric |
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Toyota Highlander Hybrid |
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Toyota Truck |
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TOYOTA HILUX BRAKE PADS 640 2017gt |
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Bán xe Toyota Camry |
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Toyota Etios Información de producto |
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– Das Toyota GT86 und Subaru BRZ Forum |
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Toyota Supra премиерно во Детроит |
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Не переключается АКПП с парковки на Toyota возможные причины и их решения |
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So sánh Nissan Terra và Toyota Fortuner |
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¡Filtrado! El Toyota Supra 2019 se deja ver antes de tiempo sin secretos |
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FIA WEC – Toyota and Michelin win in rainy Shanghai |
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Bayu Gatra Bisa Kejutkan Thailand dan Raih Gelar Juara AFF 2016 ! Toyota Sienta Hybrid Warna Putih di Jepang |
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2017 2018 Toyota Innova Crysta |
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Özel İçerik Galeri TOYOTA Şampiyon WEC 2018-19 24 Saat Le Mans |
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View more : TOYOTA e-Palette Concept |
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TOYOTA 2AZ VVTI 24 CAMRY |
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Onderhoudspakket Mazda 3 Toyota Aygo 2014- |
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Toyota Safety Sense Because every arrival matters |
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Toyota recalls 70000 vehicles air bags can hurl shrapnel at drivers 4 days ago |
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Toyota Hiace or similar |
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Передняя правая Дверь на Toyota 4Runner цена 20020 |
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DAC25520043 Front Wheel Bearing Auto Parts for HONDA TOYOTA |
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Toyota Yaris 14 A6 Avant 20/TDI/AUT/177 hk |
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2004 Toyota Altezza RS200 |
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Toyota Technical Education Program T-TEP |
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Toyota and Michelin win in rainy Shanghai |
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Spesifikasi dan Harga Toyota Kijang Innova Bekas Baru 2018 |
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Toyota Avalon |
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Toyota Wheels |
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Mundo Toyota |
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Primer anticipo oficial del nuevo Toyota Supra |
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Toyota Innova 25 G 8 S MT |
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Замена предохранителя прикуривателя Toyota Prius/Тойота Приус 2014 |
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Jual Toyota Vios 2008 KM Rendah |
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Toyota planning 10 purely electric vehicles by early 2020s |
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2014 – 2017 Toyota Tundra Stealth Mount LED Light Bar – Behind Grille |
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Elk Grove Toyota |
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Toyota presentó su visión sobre el futuro de la movilidad en los Juegos Olímpicos de la Juventud Buenos Aires llega al cine de Campana0 |
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Toyota Land Cruiser LJ 70/73 tapicerka drzwi przednich |
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Test: På Afrika-ekspedisjon i nye Toyota Land av nye BMW i3 til Norge |
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Pokrowce samochodowe TREND LINE – Toyota Verso 5m |
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Toyota Corolla 2011 red wallpaper |
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Prinsu 2010-2019 Toyota 4Runner RoofRack Full – NON-DRILL |
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Toyota Vios 2013 E Airbags Abs รถสวยเดิม |
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Toyota Kijang Pick Up 2003 bebas kecelakaan |
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TOYOTA 3S-FE 20 CAMRY |
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18 Toyota RAV 4 2019 18in Machine Black OE |
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2004 TOYOTA ESTIMA AERAS ACR40 |
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Giá Xe Toyota Vios 2019 Lăn bánh Mới nhất Tháng 11 năm 2018 |
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Toyota Hilux Tonka Concept – resorak full size |
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Toyota Supra – Shannons Club TV – Episode 115 |
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Toyota RAV4 LE – Novi “dežurni dana: Melkus RS1000 – Ferrari istočne Evrope Video |
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Toyota-RAV4 2012 г в кузов черного цв пр |
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Toyota Dyna Root Van |
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ขายออกรถ 0 บาท TOYOTA CAMRY HYBRID 24 V MP3 AT ปี 2009 จด 2011 |
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Will the all-new more powerful 2019 Toyota RAV4 drive as sporty as it looks |
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Toyota Tacoma ’04 – ’15 38″ |
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1993 – 1997 Toyota Corolla |
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A Toyota Auris lehet a kombi autópiac megmentője |
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Toyota Landcruiser 1988 |
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2010 Toyota BASE |
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Daftar Harga Toyota Calya Desember 2018: Hanya DP Rp 13 Juta Anda Bisa Bawa Pulang Calya |
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Toyota Yaris 2020 года характеристики фото |
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Da li je nova Toyota Yaris dovoljno dobra da parira konkurenicji |
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VICTOR REINZ 81-53348-00 – tömítőgyűrű főtengely – TOYOTA |
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Nuevo Toyota Yaris 20 aniversario Limited Edition |
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Junkyard Find: 1984 Toyota Van |
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2007 Toyota Camry CE 5-Spd AT |
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Toyota Innova 25 G 7S MT |
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5 ดาวเต็มของ “Toyota Hilux Revo” |
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Đề tài Ứng dụng hiệu quả các chiến luợc kinh doanh của tập đoàn Toyota |
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Toyota Innova G 2007 |
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2017 TOYOTA COROLLA GLI 18 16V 4P AUT FLEX |
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Mark Miller Toyota |
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Solo Female Living out of ’87 Toyota Van |
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2020 Toyota Corolla Altis Philippines Review and Release |
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Toyota Camry or similar |
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Toyota – Hiace |
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Toyota Highlander 2018 |
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Toyota Corolla Car Diesel Color Black Sell |
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Motor de Arranque Toyota Hilux Ref-01M25 – |
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Toyota Camry Solara |
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DirtyDeez TRD replica vs Toyota TRD catback |
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CN900 Mini Programmierer für Audi VW Seat Opel Skoda Toyota Honda und Ford |
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Toyota Corolla 07-13 блоки предохранителей и реле |
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2019 Toyota Cruisers amp Trucks Media Kit |
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Vroege Toyota Hilux is nieuwe aanwinst Louwman Collectie |
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1988-1995 Toyota 4Runner Pickup T100 30L V6 3VZE Graphite Head Gasket |
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Front Mount Intercooler Kit suits Toyota Hilux N70 |
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Toyota GIBS Unveil Africa’s First Manufacturing MBA |
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「Toyota |
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RICOCHET Toyota Truck Armor |
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4WD Toyota Landcruiser 200 Series Stopping Distance Test |
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2019 TOYOTA AVALON: the big Toyota sedan reborn |
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Toyota Block Casting Numbers |
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Toyota AQUA – 2012 |
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2018 Toyota Fortuner – Specs Engine Options and Price |
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PT0016 Expert Jumpy C3 Toyota Proace |
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Toyota RAV4 00-06 Блоки предохранителей и реле |
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Toyota Techstream 1130037 |
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Toyota 4runner – 39361 |
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Toyota i PSA šire saradnju u oblasti proizvodnje |
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Toyota протаранила столб на площади Победы в Калуге |
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Opening our doors in 1978 as Richmond Toyota we have enjoyed a long relationship with Toyota and the residents of Richmond and the surrounding communities |
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Toyota Rav4 Ev |
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Toyota Vios 15G 2007 |
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Toyota LANDCRUISER |
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Top 10 xe bán chạy tháng 11: Toyota Wigo “mất hút” |
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VIDEO Đánh giá xe Toyota Yaris 2018 nhập |
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Toyota C-HR review: There’s substance underneath the sharp looks |
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Toyota’dan Çılgın “Kış Bakım Kampanyası” |
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Toyota Aralık Kampanyası |
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Toyota Otro 1987 – 12345 km |
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TOYOTA QUANTUM SLIDE PIN KIT ALL MODELS |
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08 Toyota’s Automated Driving Programs Partnerships and Investments |
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Toyota Corolla 2016 |
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2019 Toyota Aygo redesign and engine details |
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Toyota Yaris – 9700 |
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Евгений toyota allion |
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Toyota Việt Nam tăng trưởng 38 trong tháng |
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Cost of Hyundai Ioniq Electric vs Toyota Corolla Hybrid |
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TOYOTA Vitz 2017 |
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Tudo sobre Yaris o grande lançamento da Toyota chega com preço de tirar o fôlego |
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Toyota Van 4×4 |
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TOYOTA HIACE SERVICE MANUAL |
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Toyota Prius får firehjulsdrift – norske priser trio kåret til Autobest Årets Beste Bilkjøp 2019 |
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Wizzride is the first one of its kind Luxury Shared taxi concept in the region Striking the right balance between comfort and price Wizzride Shared taxis offer people travelling from Bagdogra to Darjeeling the best travel experience at the best price Wizzride has a fleet of Luxury SUVs like Toyota Innova / Innova Crysta and Xylo and cabs across different variants operating as Shared Taxi Wizzride Shared Taxi also offers various other facilities as mentioned below |
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Toyota México tan sólida como sus autos firma histórico 2018 |
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ขายรถ TOYOTA SOLUNA รุ่น 15GLi ปี 1998 สีเทา เกียร์ธรรมดา รถสวย สภาพใหม่ ใช้งานดีมาก พร้อมใช้งาน รถบ้านขายถูก เจ้าของขายเอง ขายอเมริกันมือสอง |
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2018 Toyota 4Runner Review: Hasn’t Changed Much Over The Years… |
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Dünyanın En Çok Tercih Edilen SUV’u Toyota RAV4! |
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‘Toyota se adapta’ a las necesidades de sus clientes |
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Toyota Hilux Full Service Repair Manual |
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2021 Toyota Avalon Redesign |
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Online Toyota Electronic Parts Catalog Toyota VIN Decoder Frame Number Search and Part Number Search |
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Гумени стелки за Toyota Rav IV – 2005-2012 |
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Toyota amp Lexus Navigation Map Updates |
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2018 Toyota Camry XSE V6 Review – Sports Sedan Surprise! The Best Camry Ever |
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Fiyat düştü 2017model Toyota 133leife paket-16000kmde |
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Toyota Camry Solara ‘2008 |
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TOYOTA YARIS SEDAN 2 |
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2020 All New Toyota Hilux Vigo |
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Wasze doświadczenia z jazdy Toyota Yaris |
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2017 Toyota RAV4 SE |
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2018 Toyota Tundra Review Pricing and Buying Advice |
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Товары со скидкой акционные товары – накладки на зеркала TOYOTA ALLION |
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1998 Toyota Tacoma |
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Toyota BELTA 1300 – 2010 |
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Ref:66 toyota corolla Call 8895 for price |
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Established as a trading business over 60 years ago Briscoe has fostered its people-first approach to become a truly diverse customer-centric company that harnesses a solid heritage of excellence to always add value and improve the overall consumer experience Our product portfolio includes some of the world’s most-recognised and widely respected automobile and industrial equipment brands supported by 60 years of quality technical support and customer service Briscoe has pioneered the introduction of world class brands into Nigeria and remains the leading dealer of Toyota Motors Elgi Air Compressors Ford Motors Toyota Material HandlingToyota Forklifts BT Warehouse Equipment and Raymond Forklifts JCB Power Products and Real Estate Services The company operates a large network of branches showrooms and service centres offering world class service at every customer touch point |
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Toyota FJ Cruiser Parts and Accessories |
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Our Toyota Inventory Won’t Let You Down |
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Toyota Land Cruiser |
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Toyota/Michelin tastes Le Mans glory at last! |
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Toyota RAV4 Hybrid 2017 |
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Road transport is the most common and reliable way to travel from the Bagdogra to Gangtok The distance to be covered in a taxi from Bagdogra to Gangtok is approximately 125 kms The road conditions are mostly tough with rough patches till Gangtok for most times around the year Landslides and rains further keep the road conditions a bit challenging during the monsoons hence we suggest people travelling from Bagdogra to Gangtok to opt for luxury SUVs like Toyota Innova Xylo or similar type of car rather than going for a Hatchback for a comfortable travel |
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With our empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose We teach you exactly what to say and do and when to do it And we’ll be here to answer your questions by phone including going through your best-offer numbers WARNING! Our facts and recommendations contradict almost everything you’re being told by those big new-car buying and info sites which get all their revenue from the automakers and dealers they send you to But it’s 2018 not 1994 and it’s time you stopped looking at the way to buy a new car through their broken rear-view mirrors Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell 10 ESSENTIAL FACTS THEY DON’T WANT YOU TO KNOW 1 You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand And every dealer’s fiercest competitors aren’t other brands they’re the other stores selling the same brand I learned that in 1997 when a customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks! 2 The art of any deal is one little word: leverage Yet most new-car shoppers still walk into a car store to haggle the price a game they always lose because their leverage is zero 3 The leverage shifts dramatically from the dealers to you when you use our 3-step competitive bidding process to get several of them competing for your business – ideally at least 9 or 10 no matter how far from you they are Few dealerships decline to participate because the retail car business has hit a wall entering a multi-year no-growth period 4 Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years 5 Factory-to-dealer cash programs today are rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on more subjective elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences 6 The new-car business has a significant seasonality pattern with monthly sales ranging from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets 7 Given that reality there are almost always some dealerships trailing their targets and more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then 8 There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business 9 Those big Internet car-info and buying sites aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers they send you to in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain THE INDUSTRY WANTS US TO BELIEVE THE INVOICE IS A REAL COST NUMBER BUT IT JUST AIN’T SO AND IT AIN’T BEEN SO FOR A LONG LONG TIME 10 The invoice hasn’t been a vehicle cost for well over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company And the gal who thinks the National Guard is an All-Amerucan football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 98 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1695 including First Class postage you can add that to your order for the information package AS I’VE NOTED NEW-CAR SALES HAVE HIT A WALL That Puts You In The Driver’s Seat The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was a tiny 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 Sales inched up just 04 in the first 11 months of this year and that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years December is the year’s best sales month and usually the best month to get a new car Whether dealers have been having a great year or a lousy one they all want to end the year with a bang and go into January with some momentum WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home |
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HOW TO BUY OR LEASE A NEW CAR THE ONLYSMART WAY AND GET THE LOWEST PRICE IN THE MARKETWITHOUT WALKING INTO A SINGLE CAR STORE TO HAGGLE There are essential game-changing facts about the new-car business that the industry and those big auto-info websites have hidden from you for decades – facts that shift the negotiating leverage from the dealers to you Someone needed the hunger for the truth the tenacity to uncover it and the backbone and guts to reveal it to you I was the only candidate James Bragg 146000 new-car shoppers have used our competitive bidding process to get the lowest price possible without walking into a single car store to haggle With our empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose We teach you exactly what to say and do and when to do it And we’ll be here to answer your questions by phone including going through your best-offer numbers WARNING! Our facts and recommendations contradict almost everything you’re being told by those big new-car buying and info sites which get all their revenue from the automakers and dealers they send you to But it’s 2018 not 1994 and it’s time you stopped looking at the way to buy a new car through their broken rear-view mirrors Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell 10 ESSENTIAL FACTS THEY DON’T WANT YOU TO KNOW 1 You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand And every dealer’s fiercest competitors aren’t other brands they’re the other stores selling the same brand I learned that in 1997 when a customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks! 2 The art of any deal is one little word: leverage Yet most new-car shoppers still walk into a car store to haggle the price a game they always lose because their leverage is zero 3 The leverage shifts dramatically from the dealers to you when you use our 3-step competitive bidding process to get several of them competing for your business – ideally at least 9 or 10 no matter how far from you they are Few dealerships decline to participate because the retail car business has hit a wall entering a multi-year no-growth period 4 Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years 5 Factory-to-dealer cash programs today are rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on more subjective elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences 6 The new-car business has a significant seasonality pattern with monthly sales ranging from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets 7 Given that reality there are almost always some dealerships trailing their targets and more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then 8 There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business 9 Those big Internet car-info and buying sites aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers they send you to in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain THE INDUSTRY WANTS US TO BELIEVE THE INVOICE IS A REAL COST NUMBER BUT IT JUST AIN’T SO AND IT AIN’T BEEN SO FOR A LONG LONG TIME 10 The invoice hasn’t been a vehicle cost for well over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company And the gal who thinks the National Guard is an All-Amerucan football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 98 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1695 including First Class postage you can add that to your order for the information package AS I’VE NOTED NEW-CAR SALES HAVE HIT A WALL That Puts You In The Driver’s Seat The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was a tiny 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 Sales inched up just 04 in the first 11 months of this year and that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years December is the year’s best sales month and usually the best month to get a new car Whether dealers have been having a great year or a lousy one they all want to end the year with a bang and go into January with some momentum WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home |
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To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company And the gal who thinks the National Guard is an All-Amerucan football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 98 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1695 including First Class postage you can add that to your order for the information package AS I’VE NOTED NEW-CAR SALES HAVE HIT A WALL That Puts You In The Driver’s Seat The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was a tiny 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 Sales inched up just 04 in the first 11 months of this year and that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years December is the year’s best sales month and usually the best month to get a new car Whether dealers have been having a great year or a lousy one they all want to end the year with a bang and go into January with some momentum WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home |
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146000 new-car shoppers have used our competitive bidding process to get the lowest price possible without walking into a single car store to haggle With our empowering guide to buying or leasing a new car you’ll be in total control conducting the process from your home or office among several dealers that you choose We teach you exactly what to say and do and when to do it And we’ll be here to answer your questions by phone including going through your best-offer numbers WARNING! Our facts and recommendations contradict almost everything you’re being told by those big new-car buying and info sites which get all their revenue from the automakers and dealers they send you to But it’s 2018 not 1994 and it’s time you stopped looking at the way to buy a new car through their broken rear-view mirrors Your responsibility as a person is to constantly update your positions on as many things as possible If you don’t contradict yourself regularly you’re not thinking – Malcolm Gladwell 10 ESSENTIAL FACTS THEY DON’T WANT YOU TO KNOW 1 You are shopping for a commodity It’s the same car with the same price structure at every dealer selling that brand And every dealer’s fiercest competitors aren’t other brands they’re the other stores selling the same brand I learned that in 1997 when a customer shopping for a Ford Contour compact sedan called and said I just contacted 12 Ford dealers for price proposals and it was like rolling a bottle of wine into a jail cell full of drunks! 2 The art of any deal is one little word: leverage Yet most new-car shoppers still walk into a car store to haggle the price a game they always lose because their leverage is zero 3 The leverage shifts dramatically from the dealers to you when you use our 3-step competitive bidding process to get several of them competing for your business – ideally at least 9 or 10 no matter how far from you they are Few dealerships decline to participate because the retail car business has hit a wall entering a multi-year no-growth period 4 Holdback is fading into the sunset That’s money dealers get from automakers after a sale is made These luxury brands have already dumped it: Audi BMW Cadillac Infiniti Jaguar Land Rover Lexus Lincoln and Mercedes-Benz I expect other brands to follow suit over the next several years 5 Factory-to-dealer cash programs today are rarely vehicle-specific Instead they’re based on secret multi-month total sales targets that are set dealer-by-dealer And an important part of that cash bonus is usually also based on more subjective elements like the effectiveness of a dealership’s factory-certified used car employee training and online marketing programs as well as on customers’ dealer satisfaction ratings from their sales and service experiences 6 The new-car business has a significant seasonality pattern with monthly sales ranging from under 7 to over 11 of a year’s total So dealers must keep their cumulative sales in synch with cumulative seasonality to reach their multi-month targets 7 Given that reality there are almost always some dealerships trailing their targets and more strongly motivated to make aggressive price proposals than others And this month’s low bidder may be next month’s high bidder depending on its sales status then 8 There is never a good price or right price to pay for any new car The only right price is the best out-the-door price you can get by having at least 9 or 10 dealers compete for your business That’s the agreed-upon price of the car plus sales tax state registration fees and any other dealer charges Example: A customer got 9 dealers to compete for the redesigned Honda CR-V and paid 1090 below invoice The 8 other bids: 900 below 510 below 410 below 180 below and 300 over invoice 460 over 530 over and 930 over – a 2020 spread! What should I have told him would be a good price Any number I picked would have been dead wrong The winning sales manager said This is the only smart way to buy a car But if everyone did it this way we’d be out of business 9 Those big Internet car-info and buying sites aren’t in business to get you the best price The bulk of their revenue comes from car-company advertising and the 300 referral fees they get when you buy or lease a car from dealers they send you to in their networks Even Consumer Reports which once promised it wouldn’t recommend any product or service for financial gain earns substantial revenue from TrueCar when you drive home a car from the TrueCar dealers CR sends you to in its Build amp Buy service Those sites are in business to help dealers sell cars profitably to pocket those referral commissions which come from your pocket If you contact them for price proposals the dealers in their networks will be on you like red ants on a spilt snow cone Your first discussion with them should be when you call their Internet Sales Managers to get their participation in the Fighting Chance competitive bidding process It ain’t what you don’t know that gets you into trouble It’s what you know for sure that just ain’t so – Mark Twain THE INDUSTRY WANTS US TO BELIEVE THE INVOICE IS A REAL COST NUMBER BUT IT JUST AIN’T SO AND IT AIN’T BEEN SO FOR A LONG LONG TIME 10 The invoice hasn’t been a vehicle cost for well over two decades and probably forever In the mid-1990s the auto industry launched a phony redesign of the automaker-dealer financial relationship by systematically raising the invoice price by more than it raised the retail/sticker price year after year cutting the difference between the two dramatically and turning the invoice into a bloated imposter To see that multi-year ongoing con job click here I unearthed this scam in 2012 by analyzing almost 2 decades of new-car pricing files then wrote a book titled Letting The Cat Out of the Bag – How the Auto Industry Redesigned The Dealer Invoice Price When The Internet Arrived I sent a copy to a friend at USA TODAY and was invited to an 11/27/12 Automotive Roundtable discussion based on that book as to whether online car shopping and information services are believable and are relevant in today’s market The heavyweights there were all senior executives from Carscom Edmunds Kelley Blue Book TrueCar and Consumer Reports That bombshell pricing exhibit was the discussion’s centerpiece You could have heard a pin drop as they read it No one was aware of that fact though it had been right under their noses for 17 years! I asked the Consumer Reports representative Who’s been running your New Car Pricing Service for the past 17 years Rip Van Winkle He was not amused To read most of the USA TODAY Don’t Trust The Invoice Price write-up which dubbed me a peppery contrarian and see my take on that meeting click here That subterfuge has made new-car pricing laughable Check the tiny percentage differences today between the base invoice and retail /sticker prices for each brand Acura/5-7 Audi/7 BMW/6 Buick/4-5 Cadillac/5 Chevy/5-7 Chrysler/4 Dodge/3-4 Ford/1-7 Genesis/5-7 GMC/5-7 Honda/3-9 Hyundai/3-7 Infiniti/7 Jeep/2-5 Kia/5-7 Lexus/5-8 Lincoln/4-5 Mazda/3-5 Mercedes/7 Mitsubishi/2-3 Nissan/2-7 Ram/4-9 Subaru/5-7 Toyota/4-9 VW/4-5 Volvo/6 And that’s if you pay the full sticker price! Who does that The guy who thinks Taco Bell is a Mexican phone company And the gal who thinks the National Guard is an All-Amerucan football player Common Sense: If you and I wanted to start a retail business selling a product with a 100 MSRP that no one would pay but cost us 91 to 98 we’d never open the door to customers! But for decades we both have swallowed hook line and sinker the preposterous notion that the automakers have been telling us what their dealers pay for their cars If that were true and we owned a dealership we’d have gone ballistic decades ago But that’s never happened Ready for a good laugh Here’s the 2019 pricing on the Limited model of the Chrysler Pacifica Hybrid minivan: Invoice: 45291 Retail: 45395 Add the fact that a typical dealership’s overhead expense is 11 to 15 of its revenue and you’ll understand why today’s invoice prices are a total joke And clearly the industry is having a good laugh at our gullibility It’s almost impossible to carry the torch of truth through a crowd without singeing somebody’s beard – George Christoph Lichtenberg Apparently mortified by its two-decade failure to recognize the industry’s phony pricing scheme Consumer Reports dumped one of its major cash cows its New Car Price Service That’s the one they claimed would tell you the dealer’s true cost and how much wiggle room you had And it took just one obvious fact unearthed by this old marketing man to kill it My multiple articles on the website of Clark Howard the country’s best-known and most respected general consumer advocate may have accelerated its demise Can there be any stronger evidence that the way to get the best price on a new car has changed forever The inside story of the discovery of that game-changing fact is told in the book mentioned above available in paperback and Kindle formats at Amazon To read the back cover copy Preface Table of Contents and the first four chapters click here If you’d like an author-inscribed copy 1695 including First Class postage you can add that to your order for the information package AS I’VE NOTED NEW-CAR SALES HAVE HIT A WALL That Puts You In The Driver’s Seat The pent-up demand from the recession has been satisfied 2015 was the last growth year with sales up 57 A 3 gain was forecast for 2016 but the result was a tiny 03 Sales slipped 18 last year to 172 million about 300000 units behind 2016 Sales inched up just 04 in the first 11 months of this year and that tiny gain was based mainly on increased fleet sales to rental car companies and businesses not retail sales As a result the market is more competitive than ever with automakers spending more to move the metal In a word you’ve got more deal-making leverage now than you’ve had in years December is the year’s best sales month and usually the best month to get a new car Whether dealers have been having a great year or a lousy one they all want to end the year with a bang and go into January with some momentum WHAT’S IN THE FIGHTING CHANCE PACKAGE 1 You’ll have the only independent unbiased source of truthful information and powerful negotiating advice on the Internet I’ve been focused single-mindedly on this subject since before the Dead Sea got sick and much of that knowledge has come from customers’ feedback 2 You’ll have a coach as you go through the process Got a question Call us Want to run the best lease numbers you’ve received before you sign the papers Call us 3 In the package’s centerpiece How To Conduct The Phone Email competitive bidding you’ll learn exactly what to do and say each step of the way as you conduct the process from your home or office We also tell you the best day of that month to start it This package changes over time Simply faxing or emailing dealers doesn’t work well today 4 You’ll receive our signature Big Picture analysis of how the brands and the specific vehicles you’re considering have been doing in the market Are your model’s sales up or down What’s the current holdback information for brands that use it Several don’t And to the extent we’ve had feedback in this little information boutique how much over or under the total invoice have customers reported paying for it excluding sales tax and vehicle registration fees 5 You’ll get the current sticker/MSRP and dealer invoice pricing data for the vehicles you’re considering covering all the trim levels and factory equipment packages 6 You’ll also get these insightful articles most of them information no other auto-info site tells you Can You Get The Vehicle Configuration You Want Things To Consider About Placing A Factory Order Today Incentives Often Differ From Market To Market Here’s How To Check The Offers Where You Are The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating How We Abandoned Our Inborn Common Sense About New-Car Pricing How The Industry Has Turned The Invoice Price Into A Bloated Imposter By Continually Raising It By More Than The MSRP For Over Two Decades How New-Car Dealers Make The Big Bucks And How They Don’t Two Big ‘Fake News’ Sales Come-ons To Ignore The Myth Of Vehicle-Specific Dealer Cash Incentives Important Note On The Pricing Of Dealer-Installed Accessories Have You Chosen A Crashworthy Vehicle Thoughts On Buying A Demo Or Last Year’s Leftover Model Should You Buy An Extended Warranty Dealing With A Trade-In if you tell us you have one Leasing 101: The Straight Skinny if you tell us you’re leasing or undecided Here’s The Information We Need To Analyze Your ‘Best-Offer’ Lease Numbers With You If you’re leasing or undecided THE COST OF THIS UNIQUE PACKAGE: 4995 That includes all the information you need for any one vehicle Additional vehicles: 1500 each More than half of our customers add one or more as fall-back alternatives This could become a small but wise 1500 decision if you find it difficult to deal on your first choice The average new car sells for over 35000 today Important Note: This is a service for NEW VEHICLES ONLY We have no information on used vehicles Also we have NO CANADIAN PRICING DATA HOW TO PLACE AN ORDER AND HOW AND WHEN YOU’LL RECEIVE IT To place an order on our secure encrypted order form click on the Ordering link in the upper left column To see the vehicles for which we have pricing info click on Auto Pricing link in that column If you’d prefer to place a phone order or if you have questions that aren’t answered on our web site you may call our order desk at 1-562-433-8489 between 9:15AM and 4:00PM Pacific time Monday through Friday Normal Delivery Timing: 99 of our customers request email delivery We usually send email orders by the next business day – with one exception this fall My intern assistant who sends the orders is a college grad school student who’s in class all day Tuesday this semester So late Monday orders and all Tuesday’s will usually be sent on Wednesday If we get swamped it could occasionally take another day or two We’ll be here 562-433-8489 to answer your questions and analyze your best lease offer weekdays between 9:15 AM and 4:00 PM Pacific time I look forward to helping you get a great deal on a new car And I hope you’ll visit me when I have to join the Witness Protection program James Bragg Copyright © 2017 Fighting Chance Home |
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Our Office hours are Monday-Friday 10am-5pm EST except in Summer May-Aug when we run reduced hours 10am-3pm Come and see us Shogun – Frequently Asked Questions We receive many inquiries regarding our policies below are some of the more common questions about the services that we provide Appraising Prints It is always hard to appraise the quality and condition of a print from a photo or description Whilst we can recognize certain characteristics such as seals and signatures the only real way to provide an accurate assessment is to see the print preferably outside any framing There are many reasons why it is difficult to ascertain values with just a title and/or artist The condition of the print must be ascertained as mint condition is far more valuable than poor condition prints Prints framed prior to 1990’s were notoriously matted incorrectly using mat boards that contained acid which then transferred foxing or brown spots onto the artwork Eventually the entire art becomes browned and toned It is seen often when artwork is removed from old frames and you can see the entire design on the board or backing it was matted on sort of like a reverse negative In addition if a print is faded or trimmed makes a value difference The edition if first or later also counts – Later editions are usually printed from the same blocks as the original but by a different printer or publisher So it is not as easy a matter as it appears We do appraisals at 50 per print 45 each for more than 3 for which you get a Certificate of Authenticity and a detailed description of the print This would include the information on the print such as the artist date publisher seals condition and appraised Value If you then wish for us to sell the print for you we would deduct the appraisal payment from our share of the selling price To set up an appraisal please email so that we can arrange a time and either have the prints shipped to us or meet with us at the Gallery We are located in Falls Church VA just inside the Washington DC Beltway for those who would rather visit for a personal appraisal Buying amp Consigning Prints We currently sell hundreds of prints and many of these are sold on consignment for others Our current consignment policy is to split the cost of the sold print with the consigner receiving 60 of the selling price upon sale of the print The selling price would be agreed upon before the prints are listed Packaging Prints to Ship To ship prints for appraisal we highly recommend that they be removed from the frames to avoid damage due to glass or frame breakage during transport Prints should be protected with acid free paper and shipped with foam protection in a protective cardboard shipping box It is important to schedule a time in advance for appraisals as we travel often and would not want prints to be shipped with no-one to receive them Payment Options When you order we will respond via email with the costs for shipping handling and insurance to your selected shipping address Please do not send payment before this email is received We take payment in the following forms: Personal Check Postal Money Order Western UnionMoney Transfer – All payable to Shogun Gallery We also accept payment via Paypal which allows you to use your credit card We do NOT accept credit cards directly only via the PayPal account To pay by PayPal please add 35 For US domestic orders and 45 for International orders to cover our processing charges To pay by PayPal please use their website at http://wwwpaypalcom and when asked for the recipient enter printsshogungallerycom Do not forget to include the PayPal surcharge above in the payment amount Sending Payment DISCLAIMER: We will only send prints to you fully insured after payment has been received in full Please wait for an email quoting the total cost of the prints including insured shipping before sending payment It is embarrassing for both parties to have to hold the print after basic payment has been tendered to wait for the shipping costs Payment only not prints themselves should be sent to our PO Box Shogun GalleryPO Box 395Falls Church VA 22040 Payment Over Time We do offer an option to make payments over time interest free This payment plan offers a way to bind the desired artwork without putting a strain on those that want the art How does this work The gallery will keep the prints or paintings on reserve until they are paid in full The buyer sends checks paying off the artwork faster or slower as the situation permits we offer as much as a year to pay off the balance without putting a financial strain on the buyer We keep a running list of payments with date received and check numbers and encourage customers to do the same Once the artwork is paid in full we will ship the prints Do you ship to Yes With few exceptions we ship worldwide but only using the US Postal service We ship prints and books properly packaged with insurance as needed to cover the cost of the transaction total Please do not send payment without getting the shipping costs from us Reserving Prints All prints up on the site that are not marked sold are still available When a print is ordered on the web site it is marked as reserved It remains in that state until payment is received and the print is shipped at which point the sold print is removed Reserved prints may come back onto the site if the buyer decides not to proceed with the sale Discounting I am sorry to say however that I don’t discount my prices as most are close to 1989 prices I should also let you know that the majority of my prints are in wonderful condition as they have been stored in bank vaults for almost 20 years Those not discounted I like to much myself and am not in that much of a hurry to sell Please don’t let the fact that I don’t discount prevent you from seeing what I have as I sell to many dealers under the same circumstances Satisfaction Guaranteed If you are not totally pleased with your purchase please do not hesitate returning it within 10 days for a full refund less shipping costs I would rather you be completely happy so you will order more artwork for yourself or to give as gifts and possibly even recommend the gallery to your friends and family We hope that you enjoy your visit to our web site Please contact us at printsshogungallerycom or 703-883-3988 with any questions or suggestions you may have Our office hours are Monday-Friday 10-5 EST A Brief History of Japanese Prints Japanese Woodblock Prints or Ukiyo•e Pictures of the Floating World came into being in the middle of the 17th Century at the end of close to a century of feudal wars Japan then enjoyed the security and the comforts of peace and prosperity After a time the middle class with a sudden excess of money but a minimum of freedom began to enjoy the life of pleasure Most of their time was spent in brothels and kabuki theatres They became extravagant in their dress and general life•styles and demanded a representative art form of their own Thus Ukiyo-e was born with it’s depiction of this decadent almost hedonistic society Sensual courtesans dressed in the most popular and stylish costumes were portrayed and dramatic scenes from kabuki plays dominated the subject matter of the printsA Japanese Woodblock Print is said to be the work of the designer but in actuality it is the combined efforts of three separate artisans — the artist the woodblock cutter and the printer A master artist first draws his design which is then pasted down on a finely prepared cherry woodblock The woodblock cutter follows the lines with a sharp chisel He uses so much skill and follows the design with such fidelity that the block when finished is a work of art After that the block is inked and a sheet of dampened paper is laid upon it The back of the paper is rubbed until the impression is uniformly transferred on to it This is called the key print The key print is then returned to the artist who chooses the colors he wants and where he wants them to go A separate block is carved for every color to be used in the print The blocks then go to the printer who using mulberry paper rubs natural vegetable dyes on to the blocks and transfers each impression in register with absolute perfection The mulberry paper alone can take three months to make It is considered to be one of the finest papers made With each passing decade the colors sink further into the fibres of the paper giving each print an even richer tone The high level of technical achievement combined with pure beauty is a wonder to beholdDuring this period when Ukiyo•e was evolving as an art form Japan was virtually cut off from the rest of the world It wasn’t until Admiral Perry came to Japan in 1854 that Japan’s doors were opened to the other countries These lovely images of a floating world became popular throughout the civilized world The art world was immediately captured by the vitality freshness and charm of the woodblock prints Since their introduction they have been avidly collected by such notables as Van Gogh Gauguin Monet Frank Lloyd Wright and James Michener to name a few Unfortunately with the ravages of time war fire and earthquakes few of these priceless sheets of beauty have survived However those who are lucky enough to possess these lovely images of a life lived long ago relish them as an invitation into a world of enchantment a world that becomes a passion in their minds as well as their hearts Japanese Woodblock Prints are marvels of line color and composition They have a life of their own and are always a joy to behold Links Japan Museums Links to all the major museums in Japan with a link to the world’s major museums Japanese museum links with exceptional English presentationsTokyo National Museum and Kyoto National Museum The Communications MuseumTEPIA stands for Technology Utopia The Toyota Automobile MuseumScience Museum Tokyo The Ainu Museum Iwate Museum of Art The Museum of Modern Art ToyamaIshikawa Prefectural Museum of Art InterCommunication Center THE UNIVERSITY ART MUSEUM – TOKYO NATIONAL UNIVERSITY OF FINE ARTS AND MUSIC Art Tower Mito Tochigi Prefectural Museum of Fine Arts National Museum of Japanese History Miho Museum The National Museum of Modern Art Tokyo Nara National Museum Museum of Oriental Ceramics Osaka Fukuoka Asian Art Museum Takagi Bonsai Museum Broadcast Museum Canon Camera Museum Currency Museum National Museum of Ethnology The National Science Museum Tokyo Ishikawa Japan History life art amp culture of this rich regionKansai Japan History life art amp culture of this rich regionKyoto Temples Images of all the great temples with architectural comments RyukyusOkinawa Japan History life art amp culture of this rich regionJapan Times Online Current art amp culture and of course current eventsJapanese artists and movements Ukiyo-e Info – John Fiorillo’s excellent websiteJapanese Art Society of America Inc – Celebrate the beauty of Bonsai and talk about Bonsai gardening http://shinhanganet A site devoted to Shin Hanga collecting |
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